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This document discusses the importance of marketing and promotion strategies for resort management. It notes that marketing includes all aspects of developing, promoting and selling services to customers, while promotion communicates the benefits of services. An effective marketing plan identifies the target market and sets goals to guide promotional strategies and financial planning. Understanding customers through market research allows resorts to better target services and address gaps. Overall, strategic marketing and promotion are essential for long-term customer development, profitability, and handling expected and unexpected business situations for resorts.
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Надання першої допомоги у різних ситуаціях
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This document discusses the importance of marketing and promotion strategies for resort management. It notes that marketing includes all aspects of developing, promoting and selling services to customers, while promotion communicates the benefits of services. An effective marketing plan identifies the target market and sets goals to guide promotional strategies and financial planning. Understanding customers through market research allows resorts to better target services and address gaps. Overall, strategic marketing and promotion are essential for long-term customer development, profitability, and handling expected and unexpected business situations for resorts.
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