This document provides an overview of Google Adwords and how to set up an Adwords campaign. It begins by defining what Adwords is and its benefits. It then explains the account structure and settings needed to create an account and campaign. Step-by-step instructions are provided on how to set up an account, create a search campaign, add ad groups and keywords. Various campaign settings are outlined such as location targeting, bid strategies, and scheduling. The document aims to guide users through the full process of setting up their first Adwords campaign.
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Yahoo Gemini is the only marketplace that brings together mobile search and native advertising. As mobile advertising continues to make up more and more of overall ad buys, it’s important to think of new and inventive ways to structure your buying strategy. When you buy mobile search and native ads together, you’re able to reach even more users. This deck helps you with regards to account and basic campaign setup on Gemini
This deck talks about everything an advertiser on Twitter would need to know. Starting from basic understanding of Twitter as a social platform to campaign creation and management, this deck covers it all.
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Yahoo Gemini is the only marketplace that brings together mobile search and native advertising. As mobile advertising continues to make up more and more of overall ad buys, it’s important to think of new and inventive ways to structure your buying strategy. When you buy mobile search and native ads together, you’re able to reach even more users. This deck helps you with regards to account and basic campaign setup on Gemini
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Gmail ads, formerly known as Gmail Sponsored Promotions (GSP), are now a part of the AdWords interface. Here's your go to guide for basic campaign setup and ad creation on Adwords. This playbook will help you try your hands on Gmail Ads!
Aceasta prezentare iti va fi de folos pentru ati putea face o idee despre cum vor decurge lucrurile la examenul final sustinut in cadrul Google Academy. Dincolo de chestiunile organizatorice si administrative (conexiunea la internet, durata examenului etc) ai la dispozitie resursele necesare pentru studiu, precum si informatii despre cum se va desfasura examenul. Totodata ai o serie de intrebari posibile pentru examen.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign.
在本次課程中,我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略,包括:1)如今網絡營銷的最新趨勢;2)從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告;3)從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告;4)認識其他可以幫助優化多媒體廣告的有效工具。
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
=================================================
Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs
Call Us: (888) 846-4937
=================================================
Visit Our Website: http://bit.ly/2Ufgjhl
Like Us on Facebook: http://bit.ly/2Htq2I3
Follow us on Twitter: http://bit.ly/2vCz6rt
Follow Us on LinkedIn: http://bit.ly/2yNzS2W
Subscribe to Our YouTube Channel!
#googleadwordscertificationtraining
#googleadwordstraining
#googleadwordsfundamentalstraining
#googleadwordstrainingforsmallbusiness
#googleadwordsessentialtraining
#ultimategoogleadwordstraining2020
#googleadwordscertificationtraining2020
Google AdWords/PayPerClick Training PresentationDushyant Verma
Know about Google AdWords and Pay Per Click advertising program. Learn how to run success ad-word campaign. Tips and trick to increase your conversion rate.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
Gmail ads, formerly known as Gmail Sponsored Promotions (GSP), are now a part of the AdWords interface. Here's your go to guide for basic campaign setup and ad creation on Adwords. This playbook will help you try your hands on Gmail Ads!
Aceasta prezentare iti va fi de folos pentru ati putea face o idee despre cum vor decurge lucrurile la examenul final sustinut in cadrul Google Academy. Dincolo de chestiunile organizatorice si administrative (conexiunea la internet, durata examenului etc) ai la dispozitie resursele necesare pentru studiu, precum si informatii despre cum se va desfasura examenul. Totodata ai o serie de intrebari posibile pentru examen.
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
Google Ads | Google Ads Tutorial 2019 | Google AdWords Tutorial 2019 | PPC Ad...Simplilearn
This Google Ads tutorial (formerly Google AdWords) talks about what Google Ads actually is, the various formats it provides, where Google shows your ads, how you can create an advertisement through Google Ads, the important metrics you need to track and how you can optimize your ads to ensure they accomplish your marketing goals. This Google Ads tutorial is designed for beginners who want to get started with advertising through Google Ads which is a PPC (Pay-Per-Click) platform. It goes into the details of the many ways Google offers to show your ads, the ease with which you can set up an advertisement and the various ways you can optimize your advertisements so that you can give yourself an upper hand over your competition and so much more. Now, let’s get started with understanding how you can make proper use of Google Ads.
The below topics are explained in this Google Ads tutorial:
1) What are Google Ads?
2) What are the various formats in Google Ads?
3) Where is Google showing your ads?
4) How can you create a Google ad?
5) Important metrics to track
6) Optimizing your advertisements
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
How to create google ads campaign in simple steps to know more details - contact digital planet club one of the best digital marketing agencies- http://www.digitalplanetclub.com/
In this course, we have covered have-to-know knowledge to do a good Display Campaign with AdWords including: 1) Some up-to-date marketing strategy to keep in mind; 2) Understanding General Display Campaign by its structure, format, targeting, bidding and performance evaluation; 3) Understanding Video Campaign by its structure, format, optimization approaches, and other extra ad functions of YouTube; 4) Introduction of Gmail Ads and some several useful tools to plan and optimize your Display AdWords Campaign.
在本次課程中,我們同大家分享了與多媒體展示廣告相關的基礎知識和優化策略,包括:1)如今網絡營銷的最新趨勢;2)從廣告結構、形式、定位以及成效評估等方面了解多媒體廣告;3)從廣告結構、形式、優化方法和額外功能了解如何利用YouTube製作多媒體廣告;4)認識其他可以幫助優化多媒體廣告的有效工具。
Check out our other AdWords Training videos:
https://bit.ly/3eKFvSq
https://bit.ly/2ZN0UpX
https://bit.ly/3eQUNVT
https://bit.ly/30vi0I1
https://bit.ly/30krqFS
https://bit.ly/3eE8bwg
=================================================
Book a free digital marketing consultation ($200 Value): https://bit.ly/3iWx4Xs
Call Us: (888) 846-4937
=================================================
Visit Our Website: http://bit.ly/2Ufgjhl
Like Us on Facebook: http://bit.ly/2Htq2I3
Follow us on Twitter: http://bit.ly/2vCz6rt
Follow Us on LinkedIn: http://bit.ly/2yNzS2W
Subscribe to Our YouTube Channel!
#googleadwordscertificationtraining
#googleadwordstraining
#googleadwordsfundamentalstraining
#googleadwordstrainingforsmallbusiness
#googleadwordsessentialtraining
#ultimategoogleadwordstraining2020
#googleadwordscertificationtraining2020
PPC Google AdWords Proposal Sample for Client PitchingeMarket Education
This PPC Google Ads proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Generate more business with Google Advertising. At Search Engine People we provide services in internet marketing to help your brand stand out from competitors.
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Google AdWords: The Complete Guide (2020)Rintu Biswas
Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)Google AdWords: The Complete Guide (2020)
Google adwords tutorials by om sir's student neha nayakOM Maurya
how to create Google adwords campaign and use bid strategy according to goals like increase traffic we use cpc,for brand awarness we use cpm, for conversion goals we use cpa, for vidoe display add we use cpv bid strategy techniques..
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Basic Google Adwords in Digital Marketing
1.
2. Digital Marketing Channels
Understanding Google Adwords
What is Google Adwords
Benefits of Google Adwords
Scope of Google Adwords
How It Works
Account Structure
Getting Started – Create Your Account
Understanding Campaigns
Getting Started - Create Your Search Campaign
Understanding Search Campaign Settings
3. Digital
Marketin
g
Channels
Email
Marketing
Pay-Per-
Click
Advertising
Search
Engine
Optimization
Display
Advertising
Social
Media
Marketing
Content
Marketing
Affiliate
Marketing
Emails to potential or current customers for promotional purpose,
request business or solicit sales or donations to build loyalty, trust, or
branding
One of the Quickest way of targeting relevant and
potential buyers in short period of time. Majorly
focusses on strategies of budgets, bidding, ad
placements and targeting
Technique to help users in finding website in
Search Engine’s unpaid results. Involves
activities like keyword research, on & off-page
optimization, Link building
Displaying relevant ads on 3rd party websites to
create brand awareness and bring targeted traffic
to bring leads and sales. Dals are usually based
on Cost-per-Impression (CPM) or Cost-per-Click
(CPC)
One of the performance based
digital channel wherein business
rewards commission to its partner
to bring visits or sales based on set
commission. In this case Partner
will take care of all marketing
efforts
One of the most phenomenal
channel to create brand
awareness, customer engagement
and increase loyalty. However,
marketers should select relevant
social network to promote their
kind of business
Creating content – blog,
images, videos help users to
stimulate interest in your
business. It also assists in
other channels like SEO and
Social marketing
4.
5. Google AdWords (Adwords) is an advertising service by Google for businesses wanting to
display ads on Google and its advertising network
Offers website promotion with the help of Text, Images and Videos which can be targeted to
local, national or international audience
With major focus on keywords, it enables business to target highly relevant audience with
related ads and pay only when user clicks on the ad
One of the main advertising product of Google with total ad revenue in 2016 amounted to
USD79.4 billion
7. Reach people searching for what businesses offer with right set of keywords
Budget control and cost effective with no minimum spends required
Maximum relevance with highly targeted ads
Remarketing to current users for upsell, cross-sell and converting leads to sales
8. Google Adwords provides wide scope in digital
marketing
Helps businesses in creating awareness with
variety of image,
video and display ads
Assists in direct sales and lead capturing through
highly relevant
keywords and ads
Helps in bringing high quality traffic to the
website
Google
Adwords
Brand
Awareness
Traffic
Generation
Lead
Generation
Sales and
Acquisition
9. Create Your Ad
and Keyword
•Create list of
relevant keywords
related to your
business
•Make relevant ads
for these keywords
Start bidding for
ads to appear
•Bid for the list of
keywords
•At the optimum
bid, ad will appear
for keyword
search
Users will get
attracted to the
website
•Once, users click
on the ad, will be
redirected to the
landing page
•Users will come on
the site to make a
purchase or to
learn more about
the product
10. Account
Campaign
1
Ad Group
1
Ad Keyword
Ad Group
2
Ad Placement
Campaign
2
Ad Group
1
Ad Keyword
Ad Group
2
Ad Placement
Before starting, account hierarchy
and structure should be understood
Account - Every account has its
own billing information and
consists of campaigns
Campaign – Defines the daily
budget, geographical scope,
networks where ads will be
running. Each Campaign consists
of different ad-groups
Adgroup - Each ad-group consists
of closely related ads and keyword
Keywords – Queries by users for
which ads will be shown on
network
Ads – Information shown to users
based on their keywords or
placements on the network
Placements - Placements are
locations on the Google Display
Network where ads appear. It can
be page on a site, a mobile app or
video
11. Create new account
by clicking on “Start
Now”
Create Your Account -
Enter your Email ID
and name of website to
be advertised on
Adwords
Go to
adwords.google.com
Login with your
current account
by clicking “Sign
In”
Step 1
Step 2
Step 3
12. Choose Goal for your
campaign
Call Business
Traffic Generation
Sales / Leads
Choose the
geographical location
you want to target
• Near your location
with radius of upto
65 kms
• Choose any country,
state, city or pin
code
• To create campaign,
I have selected
Mumbai as targeted
geo location
Step 4
Step 5
It will also tells the
approximate
audience size based
on selection
Of geo location
Please note that it
will be revised
further after
selection of
keywords
13. Select the Language you
want your ads to be
advertised. Eg. English
List of products you want to
advertise. Eg: Digital
Marketing Books
• Create your 1st sample
ad by creating
Headlines, description,
destination URL
• Length of headlines and
description is 35 and 80
characters respectively
• Make sure to write an
ad relevant to the
product you are selling
Step 6
Step 7 Click here to see
how your ad will
look on different
devices
14. Set the Currency and
Daily Budget as per
your choice
Step
8
Once all the above is
done, AdWords will ask
to review and confirm all
details
Step 9
Google will provide
you the estimated
clicks based on
your budget
15. • Finally, it will ask for
the Billing Country,
Time Zone
• Billing country and
Time zone can be filled
only once for an account
Step 10 • Finally, it will ask for
the Customer
information including
name, address, tax
information and
Payment Details
• Once all done, your
account is created and
you can start creating
your campaigns
16. Before creating the campaign, types of campaigns should be
understood based on your objective
• Search – Ads appear throughout sites on the Google
Search Network once someone searches with keywords on
Google, then showing relevant text ads on search results
pages. It further is divided in 2 sub categories
1. Google Search Only – Ads will be shown on Google
search page only based on keywords
2. Google Search + Partners – Ads will be shown on Google
search page and its search partners
• Search with Display Select – Ads will appear including
text, image, and video ads with search results on the
Google Search and Display Network
• Display – Ads appear across Display Network based on
selected placements
• Shopping – Products ads to promote your online and local
inventory
• Video – Video ads on YouTube and across the Google
Display Network
• Universal App – Promote apps across Google Search,
Google Play, YouTube, and Display Network
Types of
Campaigns
Search
Google Search
only
Google search +
Networks
Search with
Display Select
Display
Shopping
Video
Universal App
17. Will start with
creating Search
Campaigns only
Click on “Campaign”
red button and select
“Search Network
Only” option
Go to
adwords.google.co
m
Step
1
Step
2
18. • Provide the campaign
name: Books
• Choose the type of
Search Campaign
based on your
objective
• Choose the type of
network. For
simplicity reasons, I
have selected Google
Search Network +
Search Partners
• All devices are
selected by default.
You can change it
later on
• Choose the geo scope
and language. It will
be the targeted region
for ads to be displayed
• Choose the bid
strategy as per
business objective.
• Choose the daily
budget like INR 100 /
day and default bid. It
is campaign level bid.
Type of Search Campaigns:
• Standard – Includes all
standard and mobile settings
• All Features – Provides the
option to choose from settings
• Mobile app installs – Focusses
on app installation
• Mobile app engagement –
Focusses on user engaging with
app post clicking on ad
• Dynamic Search Ad – Shows
ads based on the website
content
• Call Only - Focus on getting
more phone calls to business
Step
1
19. You can also add Ad
extensions to improve
click-through rate.
In addition, there are
few advanced settings
like Ad Time
Scheduling, Ad Delivery
which can help in
improving the
performance of the
campaign. Will explain
it in later slides
Step
3
Step
2
Now create your 1st
adgroup.
• “Analytics” is adgroup
targeting to digital
marketing analytics
books
• Create 1st ad with
relevant information.
Path is the display
URL users will see
along with the ad
In case you have
separate mobile
URL, Enter here
20. • Once the ad is
created, list down
related keywords
• Please note that
keywords will be
added in Broad match
by default
• All keywords added
should be related to
each other and with
the ad
• Once the campaign is
created, you can add
further keyword
through Keyword Tool
• It will provide estd.
traffic based on
keywords, avg CPC
and daily spends
• Set default adgroup
level bid. You can
change it later on
keyword level
Step
4
Type of Keywords:
• Broad – User
searches any
word with
keyword in it in
any order
• Phrase – User
searches
keyword in same
order with some
additional words
• Broad Match
Modifier – User
searches
keyword in any
order with some
additional words
• Exact – User
searches the
exact keyword
• Negative – Ads
will not appear
for these
keywords
21. Step
5
Once all is done,
campaign “Books” gets
created.
Click on Books, you will
see all adgroups created
in this campaign
To view all adgroups, click
on “Adgroup” on the top
bar
I have created 2 adgroups
– Analytics and Comics
View the list of ads and
keywords by clicking on
Ads and Keywords tab
22. You can change default
settings of the campaign by
clicking on “Setting” tab
Initially, it will show the
settings set at the time of
campaign creation
Click on the campaign
name – Books to change the
settings
Step
1
Step
2
In case, you want to
target Google Search only
and not its partners,
deselect “Include Search
Partners” from the
networks
In order to change device
settings, click here. It will
redirect you to the Device
setting page
You need to set bids for
the different devices to
change their settings –
Once clicked on bid
adjustment, it will give
option of “Increase” or
“Decrease” bids.
Top opt out any device, set
bid as -100% and ads will
not appear on respective
device
23. You can change the
location as per your
targeted audience
You can also select
languages. Make sure
to write ads in the same
language as Google
Translate doesn’t work
for ads and keywords.
In this case, it remains
as English
Step
4
Step
3
Important aspect of
setting is Bid Strategy.
It’s very vital to choose
right strategy based on
campaign objective.
If not sure, you can start
with “Manual CPC” and
opt for different one later
on
Types of Bid Strategies
–
• Maximize Conversion
• Target Search Page
Location
• Target CPA (Cost per
Action)
• Target ROAS (Return
on Ad Spend)
• Target Outranking
share
• Maximize clicks
• Enhance CPC
Include / Exclude the
location based on users
in the selected geo –
• Users presently
located in target
location
• Users searching for
targeted location
• Both of above options
24. Choose the delivery speed
of the ads to be shown
Please note that this will
impact your daily
Change the start and end
date as per your choice –
Its becomes easy to
manage in case of fixed
time campaigns
Other important setting
of campaign is Ad
Scheduling. Click here to
view / change it
Step
4
Step
3
Types of Delivery –
• Standard – Adwords
will run ads
throughout the day
evenly as the budget
• Accelerated – Shows
ads as quickly as
possible
• Ad Scheduling / Day
Parting is an campaign
optimization technique
of targeting users
based on fixed days
and timing
• Similar to device
bidding (explained
above), Adwords gives
the option of bidding as
per the selected time
Change settings
separately for each day
Change settings for
weekdays only
Change settings for all
days together
25. In case of 2 or more ads
in a adgroup, you can
control the way ads will
be shown to users. Its
advisable to start with
“Optimize for Clicks”
during starting of
campaign
Frequency capping is the
no of times ads will be
shown to single user
(based on cookie). Its
usage comes handy in
case of Display / Video
ads
Step
4
Step
5
• IP address exclusion is
important if you don’t
want ads to be seen by
certain users like
“within office premise”
• In this case, I have
added my office IP so
no one can view ad
from the office