Strategic research is the fuel for data-driven decision-making at all levels throughout a company. Especially amidst uncertain times, this type of research can help leaders unlock new opportunities and de-risk long-term goals. In this talk, we will cover my journey from being an embedded User Researcher to leading a centralized Strategic Research team that uncovers new product opportunities, changes how leaders think about our listeners, and influences how our engineering systems work. I’ll discuss the 3 superpowers that have enabled my team to help leadership make data-driven decisions to fuel long term strategies: 1) Deeply understanding leadership’s biggest and riskiest questions to be able to identify the right problems to tackle 2) Mixing research methods and insights disciplines to yield comprehensive answers to these big questions. 3) Identifying both the product and business implications of your insights to create a wider impact across the organizations. And demonstrate how this work can create a virtuous cycle in which the more of this work you do, the more your leaders will crave it.
UX STRAT USA 2019: Richard Baker, GE TransportationUX STRAT
Many engineering-focused enterprises have become solution driven—it's in the very nature of their work. Oftentimes it can be tricky to convince your stakeholders to use valuable time and resources on user experience.
Over the past two years, the innovation and design teams at GE Transportation have been refining their processes to enable engineering-heavy teams to capitalize on long-term strategy and short-term design-led execution through four key principles:
Simplify the complex
Work in bite-size chunks to make things manageable
Built-in exit ramps to ensure relevancy and quality
Work in full transparency
In this presentation, Richard will walk through how user-centric design was scaled in an engineer-led enterprise of thousands mechanical, electrical, and computer engineers.
Strategic research is the fuel for data-driven decision-making at all levels throughout a company. Especially amidst uncertain times, this type of research can help leaders unlock new opportunities and de-risk long-term goals. In this talk, we will cover my journey from being an embedded User Researcher to leading a centralized Strategic Research team that uncovers new product opportunities, changes how leaders think about our listeners, and influences how our engineering systems work. I’ll discuss the 3 superpowers that have enabled my team to help leadership make data-driven decisions to fuel long term strategies: 1) Deeply understanding leadership’s biggest and riskiest questions to be able to identify the right problems to tackle 2) Mixing research methods and insights disciplines to yield comprehensive answers to these big questions. 3) Identifying both the product and business implications of your insights to create a wider impact across the organizations. And demonstrate how this work can create a virtuous cycle in which the more of this work you do, the more your leaders will crave it.
UX STRAT USA 2019: Richard Baker, GE TransportationUX STRAT
Many engineering-focused enterprises have become solution driven—it's in the very nature of their work. Oftentimes it can be tricky to convince your stakeholders to use valuable time and resources on user experience.
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Simplify the complex
Work in bite-size chunks to make things manageable
Built-in exit ramps to ensure relevancy and quality
Work in full transparency
In this presentation, Richard will walk through how user-centric design was scaled in an engineer-led enterprise of thousands mechanical, electrical, and computer engineers.
UX STRAT Asia 2020: Kévin Boezennec, Bank of SingaporeUX STRAT
“Data is the new oil”, Clive Humby said in 2006, and now, in 2020, it goes without saying that being able to use data to drive informed business decision in real-time is the new goal of each and every bank.
Now, how to think strategically about how best to manage data across the organisation? How best to generate insights from data and use them in a meaningful way for our clients and for the organisation?
This is the project we started working on with our Chief Data and Innovation Officer looking at first, how our colleagues use data across the functions of the organisation to take business decisions. This presentation shares the research learnings as well as our strategic vision regarding the data platform and data-informed client experience.
Health Coaching Motivational Interviewing Proficiency Assessmentmkgreco
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UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX STRAT Online 2020: Ken Skistimas, FacebookUX STRAT
Launching facilitating the adoption of a new design is hard – it’s even harder at the scale of Facebook Ads and Business products on top of a famous “bottoms up culture”. Building a design system takes equal parts craft, collaboration, salesmanship, and determination. Learn how we got our new design language off the ground, what strategies we used to get buy-in from teams, how we validated and propagated it, and how we adapted to speed bumps and curveballs along the way to a successful launch in unpredictable times.
How we at IBM iX reimagined an ecosystem & kick-started the journey to the future using research & Enterprise Design Thinking. The story of transformation of the leading heavy equipment finance provider in India. It’s the story of how research was used to create a platform that binds multiple providers together in orchestrated workflows, enabling them to work together seamlessly and transform from within to a new way of competing. It is also the story of how deeply design-led the transformation was. It’s a story that continues on a path paved with data to shine some light into hitherto unexplored spaces, empowering the grassroots end user with the tools to create his own success. Watch this space to see it unfold.
The current COVID-19 climate has affected UX research in many ways, including changes to process, methods, and tools. As a field, we've had to adapt to doing fully remote collaboration and research.
In this talk, I will be walking through why now is a great time to conduct strategic research, how research has changed because of COVID, and best practices for conducting remote strategic research during this time.
I hope you will walk away from this talk feeling empowered to continue on your innovation journey!
Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
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AUDIO of the talk is available here: http://uxaustralia.com.au/uxaustralia-2014/beyond-digital-presentation
Description:
Organisations are turning to people with design sensibilities to inform and lead significant changes within their businesses. UX practitioners have the necessary design sensibilities, but few are applying themselves to these new challenges.
Iain Barker is co-founder and principal at Meld Studios. He spent 13 years working in the design of digital things before spending the last 7 years applying his skills to non-digital design challenges.
In this presentation he shares his experiences, describes the challenges and opportunities, and provides guidance to help you get started on a similar journey.
More details available over at the UX Australia site.
UX STRAT Asia 2020: Kévin Boezennec, Bank of SingaporeUX STRAT
“Data is the new oil”, Clive Humby said in 2006, and now, in 2020, it goes without saying that being able to use data to drive informed business decision in real-time is the new goal of each and every bank.
Now, how to think strategically about how best to manage data across the organisation? How best to generate insights from data and use them in a meaningful way for our clients and for the organisation?
This is the project we started working on with our Chief Data and Innovation Officer looking at first, how our colleagues use data across the functions of the organisation to take business decisions. This presentation shares the research learnings as well as our strategic vision regarding the data platform and data-informed client experience.
Health Coaching Motivational Interviewing Proficiency Assessmentmkgreco
Overview and validation study of the Health Coaching Performance (HCPA) assessment and reporting tool and system for benchmarking the proficiency of health care professionals in motivational interviewing and evidence-based health coaching.
UX STRAT Online 2021 Presentation by Rina Tambo JensenUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Incorporate Mixed Methods Research"
Rina Tambo Jensen
UX STRAT Online 2020: Ken Skistimas, FacebookUX STRAT
Launching facilitating the adoption of a new design is hard – it’s even harder at the scale of Facebook Ads and Business products on top of a famous “bottoms up culture”. Building a design system takes equal parts craft, collaboration, salesmanship, and determination. Learn how we got our new design language off the ground, what strategies we used to get buy-in from teams, how we validated and propagated it, and how we adapted to speed bumps and curveballs along the way to a successful launch in unpredictable times.
How we at IBM iX reimagined an ecosystem & kick-started the journey to the future using research & Enterprise Design Thinking. The story of transformation of the leading heavy equipment finance provider in India. It’s the story of how research was used to create a platform that binds multiple providers together in orchestrated workflows, enabling them to work together seamlessly and transform from within to a new way of competing. It is also the story of how deeply design-led the transformation was. It’s a story that continues on a path paved with data to shine some light into hitherto unexplored spaces, empowering the grassroots end user with the tools to create his own success. Watch this space to see it unfold.
The current COVID-19 climate has affected UX research in many ways, including changes to process, methods, and tools. As a field, we've had to adapt to doing fully remote collaboration and research.
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Our traditional approach to the design of policy, systems, services, environments, and products isn’t going to serve us well in the 21st Century. As a result we are going to have to evolve the practice of design to shape behavior for a preferable future. Our proposal is that ‘shaping’ behavior becomes the new function of design in the 21st Century. By defining ‘preferable futures’ as the outcome of our work we are forced to consider the longitudinal impacts of our work socially, culturally, ethically and environmentally.
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"Strategic Design Methods for Business Impact"
Angel Brown
Digitas Health: Group Director Experience Strategy
Proactively Designing for Diversity, Equity, and InclusionVMware Tanzu
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Session Title: Proactively Designing for Diversity, Equity, and Inclusion
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AUDIO of the talk is available here: http://uxaustralia.com.au/uxaustralia-2014/beyond-digital-presentation
Description:
Organisations are turning to people with design sensibilities to inform and lead significant changes within their businesses. UX practitioners have the necessary design sensibilities, but few are applying themselves to these new challenges.
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In this presentation he shares his experiences, describes the challenges and opportunities, and provides guidance to help you get started on a similar journey.
More details available over at the UX Australia site.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Training Webinar: From a bad to an awesome user experience - Training WebinarOutSystems
How can you build an awesome app that looks cool and fresh while providing a great user experience? Discover how to beat the UX and UI design blues and produce apps that everyone loves to use.
- Why an awesome UX is critical
- What you gain by talking to users
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Free Online training: https://www.outsystems.com/learn/courses/
Follow us on Twitter http://www.twitter.com/OutSystemsDev
Like us on Facebook http://www.Facebook.com/OutSystemsDev
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
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In an evolving environment, healthcare organizations need to find ways to make greater use of prior investments in analytics products by reusing the commonalities of proven designs, metadata, business rules, captured learnings, and collaborative insights and applying them to future analytics products. By doing so in a strategic manner, they will be able to create rapid and efficient analytics processes and better manage time to value and reuse.
In this presentation, authors from two very different health systems with two very different patient populations will share their perspectives of the value of knowledge management and discuss the role of analytics in driving towards a learning health system. The authors will highlight opportunities and challenges using examples across clinical, financial, and operational domains.
Invited keynote talk "The Intelligent Web: Shaping Behavior at the Intersection of Health, Wealth, & Choice" at Amplify: Business Innovation and Thought Leadership, Australia 2013.
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UX STRAT Europe 2021: Nur Karadeniz, Ayder Design & Innovation Studio
1. Design-Led
Digital Transformation
1
Nur Karadeniz
A System Design Framework
Author of System Design Framework
@nurdeniz
linkedin.com/in/nurkaradeniz
2. 2
Founder & Design Principle at Ayder Design & Innovation
Business Mentor at Cambridge University - Sustainability CISL
Author of System design Framework
ACADEMIA
UX & RESEARCH
INTERACTION DESIGN
SERVICE DESIGN
INNOVATION
SYSTEM DESIGN
My design journey
Nur Karadeniz
5. For the first time in human history there is a
common agenda for change and
sustainability has gone from a nice-to-do to
a must-do.
Forbes Feb 2021: 90% of executives think sustainability is important for their business but the majority are lacking when it comes to implementation
5
6. A fifth of adults have stopped using a brand over the past 12 months
because they thought it had tricked users by ‘green washing’.
More than half (52 per cent) of 2,000 UK adults aged 18 to 25 are
‘keeping an eye’ on the business practices of the companies they use.
24th Aug 2021
https://www.independent.co.uk/climate-change/uk-adults-green-washing-brands-b1907262.html
6
7. How can we help
businesses to respond to
new consumer demands?
7
10. “An interconnected set of parts that is
coherently organised in a way that
achieves its function or purpose.”
Donella Meadows, Thinking in Systems
What is a system?
10
11. Application of design thinking and system
thinking to tackle complex problems.
S Y S T E M D E S I G N F R A M E W O R K
11
12. 12
H U M A N E X P E R I E N C E
Online ordering
• Multiple platforms
• Multiple partners
• Vast amount of data & devices
• Partner services - delivery
• Human psychology
• Ethics
• Food supply chain
• Environment
12
15. Framing
Frame the brief
Outcomes
• Crystallise problem statement
• Relevant systems
• Scope & plan to research
• Partners and skills needed
Find and frame or reframe the true problem, and create a plan to solve it.
15
16. How might we use Artificial
Intelligence to create efficient
job shortlisting?
How might we democratise
job shortlisting and empower
HR teams to hire the best
talent?
HR system
Framing
Articulating the problems
16
17. Outcomes
• Users pain points
• Deeper insights on systems
and ecosystems
• System influencers & dynamics
An end to end understanding of the
framed problem and its underlying
systems. How the system works, system
dynamics, who are effected directly or
indirectly by this problem?
System Research
A collaborative investigation
17
19. 19
• Understand the systems
• Uncover the intangible factors
(Risks, fears, ethics, unintended)
• Study influencing factors
• Examine system behaviours and
dynamics
• Conduct research activities
• Identify user pain points
• Facilitate experts conversations
• Filter relevant information
• Create visual maps
System
Research
Design Thinking
Systems Thinking
System Research
Building rich insights using the right approach and mindset.
19
20. System Studies
20
Understanding how system works, where it breaks and where to implement strategies.
Created by pch.vector Created by rawpixel.com
Structures Behaviours
20
21. Map the system and create a visual
picture to diagnose the system and
identify the change required.
Outcomes
• System Maps
• People pain points & root causes
• An aligned view
• Solution concepts for change
System Analysis
Diagnosing the system
21
22. Opportunities for Design
Producer Co-Op
Exporter
Customer
Importer Roaster Retailer
Intermediary
The Coffee Supply Chain
How things work? What are the relationships?
22
23. 23
Producer
Julia Hernandes
The amount of farm land is decreasing
due to global warming and we are growing less coffee
day by day
The transportation process to the market is extremely
tiring & i have to do it with my kid due to the hours
Bringing human stories, pain points and their root cause in system maps.
System Analysis
24. 24
I usually search for coffee places
that show where they get their coffee from but it is hard to
find reliable sources
George Best
Producer Co-Op
Exporter
Customer
Importer Roaster Retailer
Intermeditary
flow maps
Payment
System
The
order
Get the order
Sends
the payment
Brewing System
Sitting
Area
Hands out coffe
Barista
Customer Employee
Buying
Coffee
Sit on the
cofee shop
Bank
flow maps
Growing
Coffee
Harvesting
The
order
Export
Transportation
Market
Place
Farmers Middleman
Bank
flow maps
Growing
Coffee
Harvesting
The
product
Farmers Middleman
Bank
pp21
How can we encourage sustainable, ethical, and transparent practices in the coffee industry?
System Maps
25. 25
System ideation workshops
What you need
Expert groups
representing key
themes in the system
(Technology, data,
design and domain
experts
Ideation
Fixing problems
Solutions for current
and future states
"What if”scenario
validation
Data & Tech Ideation
New Business Models
27. DATA INSIGHT PLATFORM (DIP)
Commercialising data &
eliminating
food waste
OPTIMISATION
27
28. Data driven AI and Machine learning
solution to Increase efficiency,
reduce cost and get information to
patients more quickly.
COLLABORATION
The transformation of
Pharmaceutical labelling system
30. • Using emerging technologies to experiment solutions
• Delivering solutions that are mapped out in the system with
a clear roadmap for change
• Practicing design thinking and systems thinking
• Using lenses when looking at macro and micro systems
Key learnings
• Expert facilitation and collective decision making
• Studying systems and becoming comfortable with unknowns
30
31. Most businesses are experiencing uncertainty.
Designing at system level will help sustain businesses and
not for the cost of our planet.
Thank you
Nur Karadeniz
@nurdeniz
linkedin.com/in/nurkaradeniz
https://www.linkedin.com/groups/12253411/
32. Find out more
Join the LinkedIn group - System Design Practice
https://www.linkedin.com/groups/12253411/
Email info@systemdesignpractice.com
Connect on LinkedIn Nur Karadeniz
linkedin.com/in/nurkaradeniz
Sign up for upcoming book
System Design Framework
https://systemdesignpractice.com/new-book