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UX Process Overview
Bryan Daniel
UX
Process
Overview
with work product examples
UX PROCESS
UX PROCESS
UX Road Map
Information Gathering
User Needs & Expectations
Identify Key Persona(s)
High Level User Scenarios
User Experience Recommendations & Heuristics
Information Architecture
Wireframes, Mockups & Prototypes (Low Fi – Hi Fi)
Usability Testing
Implementation Team Collaboration & Consultation
UX Evangelization
Objectives
• Analyze
• Design
• Demo
• Build
• Test
• Deploy Scope
• Scope of System
• UX Scope
• XD Architect
• BA/PM
• Out of Scope
Project Road Map
Resources & RACI
• Allocation
• RACI Chart
Deliverables
• Roadmap for Deliverables
• Deliverables and their drivers
Design Principles
• User Experience Concept
Project Road Map Copart SAP
Objectives & Scope
Project Road Map Resources & RACI
Project Road Map Road Map, Concept &
Deliverables
Design Principles
Project Road Map Copart SAP UX Improvement
Design Principles
What does UX look like in real life
UX Evanglization
Design Princiles
• User Experience Concept
World Ventures UX Training
Verizon IAD Executive Presentation
UX Evangelization World Ventures UX Training
UX Evanglization Verizon IAD Executive Preso
Verizon IAD Executive Preso
UX Evanglization Verizon IAD Executive Preso
UX Evanglization Verizon IAD Executive Preso
Product Knowledge
• Hardware limitations & capabilities
• Software limitations & capabilities
• High-level desired outcomes
• Understand current product state
Business Needs
• Executive/Stakeholders
deliverables mandatories
• Comprehend business rules
User Insights
• Advocate for user needs
• Identify beneficial features
• Understand current user state
• User behavior & habits
Information GatheringInformation Gathering
Information Gathering
Product
Knowledge
UX Discovery & Definition
Information Gathering
Product
Knowledge
UX Discovery & Definition
UX Discovery & Definition
Information Gathering
Product
Knowledge
UX Discovery & Definition
Information Gathering
Product
Knowledge
UX Discovery & Definition
Information Gathering
Product
Knowledge
UX Discovery & Definition
User Needs
• Needed features
• System tasks based on users User Expectations
• Plausible suspicions
• Connect expectations with
reality
Identify
• Where is our system creating
new user patterns that need to
be embraced?
User Needs & Expectations
User Needs & Expectations Customer Journey Map
User Needs & Expectations Eli Lilly User Research
User Needs & Expectations Eli Lilly User Research
User Needs & Expectations User Research
Executive Summary
User Needs & Expectations User Focus Group Research
White Board Sessions
User Needs & Expectations Eli Lilly User Research
User Needs & Expectations Underwriters Labs
Usability Research
User Needs & Expectations Underwriters Labs
Usability Research
User Needs & Expectations
Final Recommendations & Report
Underwriters Labs
Usability Research
Identify Key Personas Identify & organize users
Identify Key Personas Eli Lilly User Personas
Identify Key Personas Eli Lilly User Personas
User Needs & Expectations Eli Lilly User Needs Matrix
User Scenarios
In Scope
• What solutions are we
providing?
Verizon User Flow
Story Boards
User Scenarios Use Cases
UX Recommendations
Current State
• What is the user doing now?
In Scope
• What solutions are we
providing?
Recommendations
• What insights can we offer?
• Identify pain points for
successful user outcomes
• Call out friction points to
improve usability
UX Recommendations
Deliverables
Heuristic analysis of
ulenvironment.com
• Discoverability
• Recoverability
• Feedback
• Context
ULEnvironment.com
Heuristics
UX Recommendations
Product
Knowledge
Discovery/Recommendations
UX Recommendations
Product
Knowledge
Discovery/Recommendations
UX Recommendations
Product
Knowledge
eCommerce Usability
Improvement
UX Recommendations
Product
Knowledge
eCommerce Usability
Improvement
UX Recommendations
Product
Knowledge
eCommerce Usability
Improvement
UX Recommendations
Product
Knowledge
eCommerce Usability
Improvement
UX Recommendations
Product
Knowledge
United Healthcare SFDC Usability
Audit & Recommendation
Wireframes created for Recommendations
UX Recommendations United Healthcare SFDC Usability
Audit & Recommendation
UX Recommendations
Product
Knowledge
United Healthcare SFDC Usability
Audit & Recommendation
UX Recommendations
Product
Knowledge
United Healthcare SFDC Usability
Audit & Recommendation
UX Recommendations
Product
Knowledge
United Healthcare SFDC Usability
Audit & Recommendation
Information Architecture
Product
Knowledge
AT&T Mobility User Flows
Information Architecture
Product
Knowledge
AT&T Mobility User Flows
Information Architecture
Product
Knowledge
eCommerce Site Map
Information Architecture
Product
Knowledge
eCommerce Site Map
Wires, Mockups & Prototypes
Product
Knowledge
Customer Portal
Hi Fidelity Prototype
Wires, Mockups & Prototypes
Product
Knowledge
Customer Portal
Hi Fidelity Prototype
Wires, Mockups & Prototypes
Product
Knowledge
eCommerce User Flow
Home page
1 Click
Confirm page
1 Click post-payment
Recommended Path
5-6 Clicks to achieve
Confirm page
Change Subscription page
1 Click
Tax Attestation page
2 Clicks
Review page
1-2 Clicks
Check out page
1 Click
Wires, Mockups & Prototypes
Product
Knowledge
eCommerce Hi Fidelity
Mockups
Home page
Change Subscription page
Wires, Mockups & Prototypes
Product
Knowledge
Tax Attestation page
Review page
eCommerce Hi Fidelity
Mockups
Wires, Mockups & Prototypes
Product
Knowledge
Confirm page
Check out page
eCommerce Hi Fidelity
Mockups
USABILITY TESTING
Analytics
• Google Analytics
• Heat map
• Adobe Analytics
• Eye Tracker software
In-house Guerilla Testing
• Set up 10 laptops and let selected
colleagues sample the prototype,
and perform specificed tasks
• Watch users via screen sharing
Large-scale testing
• Extended periods of time
• Large user pools of data
• Randomized sampling
• In-person user interviews
• Focus groups
User-sourced testing
• Borrow a small sample group for
in-house testing
• Gather data via questionnaire
• Watch users via screen sharing
USABILITY TESTING Usability Research
Findings Executive
Summary
USABILITY TESTING Usability Study
Final Report
USABILITY TESTING Usability Study
Final Report
USABILITY TESTING Usability Study
Final Report
USABILITY TESTING Usability Study
Final Report
Implementation Team Collaboration Verizon Reco &
Collab for Dev Team
Implementation Team Collaboration Verizon Reco &
Collab for Dev Team
User Experience Design
and Usability
rooted in a user-centric
approach
Contact
Bryan Daniel
bryan.daniel@sbcglobal.net

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What does the UX process look like... really?