SlideShare a Scribd company logo
1
AT L A N T I C C O A S T C O N F E R E N C E
Brand Standards Guide
2
AT L A N T I C C O A S T C O N F E R E N C E
CONTENTS
Purpose of Standards Guide
Legal Notice
Brand Standards Guide Web Portal Instructions
Brand Positioning
Mission Statement, Vision Statement, Core Values
Brand Identity
ACC Primary Logo - Full Color
ACC Primary Logo - Grayscale
ACC Primary Logo - Single Color
Clear Space
Minimum Size Requirements
Identity Misusage
Applying to Imagery
Brand Assets
Color Palette
Typography
School-Specific ACC Logos
Boston College
Clemson
Duke
Florida State
Georgia Tech
Louisville
Miami
North Carolina
NC State
Notre Dame
Pitt
Syracuse
Virginia
Virginia Tech
Wake Forest
Sport-Specific Logos
Application
Uniform & Apparel
Football
Basketball
Baseball / Softball
Cross Country / Track & Field
Field Hockey
Soccer
Volleyball
Fencing
Swimming & Diving
Wrestling
Golf
Lacrosse
Rowing
Tennis
In Venue / Facility Branding
Playing Surface
Field Sports
Football
Basketball
Soccer
Volleyball
Baseball / Softball
Championship Logos
Football, Basketball & Baseball
Olympic Sports
Ancillary Logos
School Assets
School Primary Logos
School Logotypes / Word Marks
3
4
5
6
7
8
9
10
11
12
13
14
15-16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36-38
39
40-54
40-41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56-61
56
57
58
59
60
61
62
63
64
65-68
69
70
71
3
AT L A N T I C C O A S T C O N F E R E N C E
Some people talk about a brand and refer to slogans
and logos. But, it’s so much more. A brand is a person’s
feeling toward a product, service or organization. As
such, the Atlantic Coast Conference (ACC) brand is a
reflection of everything we do and say, everything we
print and broadcast.
As a representative of the conference your role is to protect the value of our brand and honor the foundation
upon which it is built by establishing and communicating a clear and compelling brand message. This will help
ensure all stakeholders continue to associate the ACC name with excellence and integrity.
This guide exists to assist you by directing both the visual and verbal articulation of our brand. It is essential
that the ACC Brand Standards Guide be adhered to with precise detail and all future brand development follow
the rules set forth herein. Correct application is crucial to helping the conference carve out a unique, relevant
and ownable position at the pinnacle of collegiate sports.
PURPOSE OF THIS GUIDE
4
AT L A N T I C C O A S T C O N F E R E N C E
All materials in this document are the property of the ACC. This includes, but is not limited to, printed and/or
electronic text and images. Written permission from a duly appointed representative of the ACC is required
for any use or publication, public or private, of any material contained herein. There is not implied consent for
any use, publication, republication or transmission of material owned by the ACC.
Tim Lynde
Senior Associate Commissioner, Brand Marketing
ATLANTIC COAST CONFERENCE
O 336.369.1214
F 336.854.8797
tlynde@theacc.org
LEGAL NOTICE LICENSING & AWARENESS
5
AT L A N T I C C O A S T C O N F E R E N C E
A digital version of this ACC Brand Standards Guide can
be found at the following link:
http://theacc.co/accbrandstandards
BRAND STANDARDS GUIDE
6
AT L A N T I C C O A S T C O N F E R E N C E
BRAND POSITIONING
7
AT L A N T I C C O A S T C O N F E R E N C E
MISSION STATEMENT
To maximize the educational and athletic opportunities that shape our
leadersof tomorrow – in the classroom, in competition, and in life.
VISION STATEMENT
To be at the forefront in educational excellence, athletic achievement,
and innovation while inspiring the development of leaders in the ACC.
CORE VALUES
8
AT L A N T I C C O A S T C O N F E R E N C E
BRAND IDENTITY
- I D E N T I T Y P R O G R A M
- C L E A R S P A C E
- M I N I M U M S I Z E R E Q U I R E M E N T S
- I D E N T I T Y M I S U S A G E
- A P P LY I N G T O I M A G E R Y
9
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the ACC full-color
primary logo on white backgrounds (WBG).
This is the acceptable presentation of the ACC full-color
primary logo on dark backgrounds (DBG).
PRIMARY IDENTITY FULL-COLOR
10
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the ACC grayscale
primary logo on white backgrounds (WBG).
This is the acceptable presentation of the ACC grayscale
primary logo on dark backgrounds (DBG).
PRIMARY IDENTITY GRAYSCALE
11
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the ACC single-color
primary logo on white backgrounds (WBG).
This is the acceptable presentation of the ACC single-color
primary logo on dark backgrounds (DBG).
PRIMARY IDENTITY SINGLE-COLOR
12
AT L A N T I C C O A S T C O N F E R E N C E
CLEAR SPACE
Adherence to the clear space standards provides for a
consistent look to the ACC logo. It protects the proprietary
nature of it, and is used to defend against unauthorized
use.
To the right are specifications to determine the minimum
distance between the ACC logo and other visual elements.
When determining the appropriate amount of clear space, the height
of the cross-stroke of the ‘C’ should be used to create an imaginary
square.
The imaginary square should serve as a buffer on all sides of the
identity upon which no visual element intrudes. This includes the
negative space in the top left corner created by the ‘A’.
13
AT L A N T I C C O A S T C O N F E R E N C E
MINIMUM SIZE REQUIREMENTS
The minimum size recommended for the ACC logo is
shown to the right. It should not be reduced smaller than
1” (300 pixels) in width.
All reproduction of the logo must remain legible
regardless of size, usage or production.
1” (300 px)
1” (300 px)
14
AT L A N T I C C O A S T C O N F E R E N C E
IDENTITY MISUSAGE
The ACC logo should NEVER appear
without the underline.
The ACC logo should NEVER appear
angled within a composition.
The ACC logo should NEVER be
stretched or squished.
Elements should NEVER invade the
approved ACC clear space.
The colors of the ACC primary logo
should NEVER be inverted.
The ACC logo should NEVER be skewed.
Other than field application, the ACC
logo should NEVER incorporate an
outline stroke.
The ACC logo should NEVER
incorporate a drop shadow. If color is
an issue, use the appropriate version
within the logo suite.
The ACC logo should NEVER
incorporate the use of gradients
within it.
15
AT L A N T I C C O A S T C O N F E R E N C E
APPLYING TO IMAGERY
When applying the ACC logo to imagery, it is important that there is an ample
amount of negative space surrounding the logo. This is done to prevent other
elements from interfering with it and to help maintain the integrity of the brand.
The appropriate application of this is shown above.
16
AT L A N T I C C O A S T C O N F E R E N C E
APPLYING TO IMAGERY
Above are unacceptable applications of the ACC logo on photography.
17
AT L A N T I C C O A S T C O N F E R E N C E
BRAND ASSETS
- C O L O R P A L E T T E
- T Y P O G R A P H Y
18
AT L A N T I C C O A S T C O N F E R E N C E
COLOR PALETTE
To the right is a breakdown of the ACC Primary Color
Palette complete with all the appropriate color breakdowns.
ACC BLUE - PMS 293 C
C 100
M 79
Y 13
K 2
R 1
G 60
B 166
DIGITAL
# 013ca6
ACC SILVER - PMS Silver C*
C 36
M 28
Y 28
K 0
R 168
G 169
B 170
DIGITAL
# a5a9ab
*NOTE: When metallic ink is
not available, PMS Cool
Gray 6 shold be used
in place of PMS Silver.
19
AT L A N T I C C O A S T C O N F E R E N C E
TYPOGRAPHY
ABCDEFGHIJK ABCDEFGHIJK
0123456789 0123456789
RBNo2 (Light)				RBNo2 (Bold)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Forgotten Futurist (Regular)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Forgotten Futurist (Bold)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Roboto (Regular)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Roboto (Bold)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Roboto Condensed (Regular)
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Roboto Condensed (Bold)
To the right are the primary font treatments for the ACC.
Headline
The primary headline font is RBNo2 (Light and Bold).
This should be used in ALL CAPS to introduce all ACC
brand materials.
The tracking for RBNo2 should be set to 50 in all Adobe
programs and character spacing expanded to .50 in all
Microsoft programs.
Body Copy
The ACC type system includes Forgotten Futurist, Roboto
and Roboto Condensed families which should be used for
all body copy.
The tracking for Forgotten Futurist should be set to 50 in all
Adobe programs and character spacing expanded to .50 in
all Microsoft programs.
Roboto and Roboto Condensed families are web safe.
20
AT L A N T I C C O A S T C O N F E R E N C E
SCHOOL-SPECIFIC ACC LOGOS
- L I G H T B A C K G R O U N D
- D A R K B A C K G R O U N D
- A LT E R N AT E
21
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Boston
College ACC logo on white backgrounds (WBG).
PMS 202 C PMS 468 C
The Boston College suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
cardinal (DBG1).
Seen here on gold (DBG2).
BOSTON COLLEGE ACC IDENTITY PROGRAM
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
22
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Clemson
ACC logo on white backgrounds (WBG).
The Clemson suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
orange (DBG1).
Seen here on purple (DBG2).
CLEMSON ACC IDENTITY PROGRAM
PMS 165 C PMS 268 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
23
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Duke ACC
logo on white backgrounds (WBG).
The Duke suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on blue
(DBG1).
Seen here on black (DBG2).
DUKE ACC IDENTITY PROGRAM
PMS 287 C BLACK
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
24
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Florida State
ACC logo on white backgrounds (WBG).
The Florida State suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
garnet (DBG1).
Seen here on gold (DBG2).
FLORIDA STATE ACC IDENTITY PROGRAM
PMS 195 C PMS 7502 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
25
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Georgia
Tech ACC logo on white backgrounds (WBG).
The Georgia Tech suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
navy (DBG1).
Seen here on gold (DBG2).
GEORGIA TECH ACC IDENTITY PROGRAM
PMS 4515 C PMS 540 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
26
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Louisville
ACC logo on white backgrounds (WBG).
The Louisville suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
cardinal (DBG1).
Seen here on black (DBG2).
LOUISVILLE ACC IDENTITY PROGRAM
PMS 200 C Black
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
27
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Miami ACC
logo on white backgrounds (WBG).
The Miami suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
green (DBG1).
Seen here on orange (DBG2).
MIAMI ACC IDENTITY PROGRAM
PMS 1665 C PMS 3435 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
28
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the North
Carolina ACC logo on white backgrounds (WBG).
The North Carolina suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
Carolina blue (DBG1).
Seen here on navy (DBG2).
NORTH CAROLINA ACC IDENTITY PROGRAM
PMS 542 C PMS 2767 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
29
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the NC State ACC
logo on white backgrounds (WBG).
The NC State suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
red (DBG1).
Seen here on black (DBG2).
NC STATE ACC IDENTITY PROGRAM
PMS 186 C Black
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
30
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Notre Dame
ACC logo on white backgrounds (WBG).
The Notre Dame suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
navy (DBG1).
Seen here on gold (DBG2).
NOTRE DAME ACC IDENTITY PROGRAM
PMS 289 C PMS 117 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
31
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Pitt ACC logo
on white backgrounds (WBG).
The Pitt suite of marks includes two dark background
(DBG) versions for usage depending on what color it
is being presented on. Seen here on yellow (DBG1).
Seen here on blue (DBG2).
PITT ACC IDENTITY PROGRAM
PMS 661 C PMS 1235 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
32
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Syracuse
ACC logo on white backgrounds (WBG).
The Syracuse suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
orange (DBG1).
Seen here on navy (DBG2).
SYRACUSE ACC IDENTITY PROGRAM
PMS 1665 C PMS 289 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
33
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Virginia ACC
logo on white backgrounds (WBG).
The Virginia suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
navy (DBG1).
Seen here on orange (DBG2).
VIRGINIA ACC IDENTITY PROGRAM
PMS 2767 C PMS 172 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
34
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Virginia
Tech ACC logo on white backgrounds (WBG).
The Virginia Tech suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
burgundy (DBG1).
Seen here on orange (DBG2).
VIRGINIA TECH ACC IDENTITY PROGRAM
PMS 7428 C PMS 173 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
35
AT L A N T I C C O A S T C O N F E R E N C E
This is the acceptable presentation of the Wake Forest
ACC logo on white backgrounds (WBG).
The Wake Forest suite of marks includes two dark
background (DBG) versions for usage depending on
what color it is being presented on. Seen here on
black (DBG1).
Seen here on gold (DBG2).
WAKE FOREST ACC IDENTITY PROGRAM
Black PMS 7502 C
Recommended color usage is detailed above.
If schools would like to use a different color
combination, please contact Tim Lynde at the ACC.
36
AT L A N T I C C O A S T C O N F E R E N C E
SPORT SPECIFIC
- F O O T B A L L
- B A S K E T B A L L
- B A S E B A L L
- S O C C E R
- L A C R O S S E
37
AT L A N T I C C O A S T C O N F E R E N C E
SPORT SPECIFIC LOGOS
These are secondary logos intended for
sponsorship and licensing purposes. For further
information about proper usage of these logos,
please contact Tim Lynde at the ACC.
38
AT L A N T I C C O A S T C O N F E R E N C E
SPORT-SPECIFIC LOGOS
These are secondary logos intended for
sponsorship and licensing purposes. For further
information about proper usage of these logos,
please contact Tim Lynde at the ACC.
39
AT L A N T I C C O A S T C O N F E R E N C E
APPLICATION
- U N I F O R M  A P P A R E L
- I N - V E N U E / FA C I L I T Y B R A N D I N G
- P L AY I N G S U R FA C E
40
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL FOOTBALL
All institutions must apply the ACC logo on the front bumper
of their football helmets, just above the facemask.
All institutions must apply the ACC Football Mark on the
back right-hand side of the helmet.
Within the mark the background of the football
and the laces will be the same color and must be a
different color than the helmet.
41
AT L A N T I C C O A S T C O N F E R E N C E
The ACC Football logo patch, in the
institution’s colors, is required to appear
on all football jerseys. The appropriate
placement of the ACC Football logo patch
is pictured to the right.
JERSEY
The preferred presentation of the ACC
Football logo patch is 2.75” wide by 1.5’’
tall, positioned on the front left chest of the
jersey (as worn), centered between the
collar and sleeve seam.
Within the patch, white should be the
primary color of the ball with ACC letters and
underline in the schools’ darkest primary
color. This color combination, regardless of
jersey color, should allow the ball and ACC
logo to be represented appropriately.
PANTS
In addition, it is encouraged to include the ACC
Football logo patch on pants. The preferred
presentation of this is 2.75” wide by 1.5’’ tall,
on the front panel of the left leg on the pants
(as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
UNIFORM  APPAREL FOOTBALL
2.75” Wide x 1.5’’ Tall
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.75” Wide x 1.5’’ Tall
42
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL BASKETBALL
Denotes alternate location
of the ACC Basketball logo patch when there is a
conflict with the recommended
The ACC Basketball logo patch, in the
institution’s colors, is required to appear
on all basketball jerseys. The appropriate
placement of the ACC Basketball logo patch
is pictured to the right.
JERSEY
The preferred presentation of the ACC
Basketball logo patch is 2.25 square inches,
positioned on the front left chest of the
jersey (as worn), opposite of manufacturer
logo and centered between the collar and
sleeve seam.
Within the patch, white should be the
primary color of the ball with ACC letters and
underline in the schools’ darkest primary
color. This color combination, regardless of
jersey color, should allow the ball and ACC
logo to be represented appropriately.
SHORTS
In addition, it is encouraged to include the
ACC Basketball logo patch on shorts. The
preferred presentation of this is 2.25 square
inches, on the front panel of the left leg on
the shorts (as worn).
NOTES: If an American Flag patch is used
it must, by NCAA rule, be placed on the left
shoulder panel above the ACC Basketball
logo patch.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
43
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL BASEBALL / SOFTBALL
2.25” Wide
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
The ACC logo, in the institution’s colors, is
required to appear on all baseball/softball
uniforms. Logo placement on caps is
encouraged but not required. The
appropriate placement of the ACC logo
is pictured to the right.
JERSEY
The preferred presentation of the ACC logo is
2.25” wide, positioned on the front chest of
the jersey, opposite of manufacturer logo
and centered between the collar and
sleeve seam.
CAP
The preferred presentation of the ACC logo
is 2.25” wide on the right panel (as worn).
Logo placement on caps is encouraged but
not required.
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
front chest jersey placement of the
logo, the alternate versions denoted
in cyan on the sleeves are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
44
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL CROSS COUNTRY / TRACK  FIELD
2.25” Wide
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
The ACC logo, in the institution’s colors, is
required to appear on all cross country/track
 field jerseys in the institution’s colors.
The appropriate placement of the ACC logo
is pictured to the right.
JERSEY
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
SHORTS
In addition, it is encouraged to include the ACC
logo on shorts. The preferred presentation
of this is 2.25” wide, on the front panel of the
left leg on the shorts (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
45
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL FIELD HOCKEY
2.25” Wide
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
The ACC logo, in the institution’s colors, is
required to appear on all field hockey jerseys.
The appropriate placement of the ACC logo
is pictured to the right.
JERSEY
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey , opposite of manufacturer logo and
centered between the collar and sleeve seam.
SKIRT
In addition, it is encouraged to include the ACC
logo on skirts. The preferred presentation of
this is 2.25” wide, on the front panel on the
left side of
the skirt (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
46
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL SOCCER
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
The ACC logo, in the institution’s colors, is
required to appear on all soccer jerseys.
The appropriate placement of the ACC logo
is pictured to the right.
JERSEY
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
SHORTS
In addition, it is encouraged to include the ACC
logo on shorts. The preferred presentation
of this is 2.25” wide, on the front panel of the
left leg on the shorts (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
47
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL VOLLEYBALL
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
The ACC logo, in the institution’s colors, is
required to appear on all volleyball jerseys.
The appropriate placement of the ACC logo
is pictured to the right.
JERSEY
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
SHORTS
In addition, it is encouraged to include the ACC
logo on shorts. The preferred presentation
of this is 2.25” wide, on the front panel of the
left leg on the shorts (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
48
AT L A N T I C C O A S T C O N F E R E N C E
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
2.25” Wide
The ACC logo, in the institution’s colors, is
required to appear on all fencing jackets.
The appropriate placement of the ACC logo
is pictured to the right.
JACKET
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
PANTS
In addition, it is encouraged to include the ACC
logo on pants. The preferred presentation of
this is 2.25” wide, on the front panel of the
left leg on
the pants (as worn).
MASK
It is also encouraged to include the ACC
logo on masks. The preferred presentation of
this is 2.25” wide, centered on the right panel
of the protective hood (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
UNIFORM  APPAREL FENCING
49
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL SWIMMING  DIVING
2.25” Wide
2.25” Wide
2.25” Wide 2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
The ACC logo, in the institution’s colors, is
required to appear on all swimming caps.
The appropriate placement of the ACC logo
is pictured to the right along with other
recommendations for additional
logo placement.
CAP
The preferred presentation of the ACC logo is
2.25” wide, on the front panel of the left side
of swimmer caps (as worn).
ADDITIONAL LOGO PLACEMENT
In addition, it is encouraged to include the
ACC logo on swimsuits, shorts and trunks.
The preferred presentation of these are 2.25”
wide. Refer to the right for recommendations
on placement.
NOTE: When a manufacturer or specialty
logo presents a conflict to the
preferred jersey placement, the
alternate versions denoted in cyan
are also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
50
AT L A N T I C C O A S T C O N F E R E N C E
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
UNIFORM  APPAREL WRESTLING
The ACC logo, in the institution’s colors, is
required to appear on all wrestling singlets.
The appropriate placement of the ACC logo
is pictured to the right.
SINGLET
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
singlet, opposite of manufacturer logo and
centered between the collar and sleeve seam.
In addition, it is encouraged to include the
ACC logo on the lower half of the singlet. The
preferred presentation of this is 2.25” wide,
on the front panel of the left leg of the singlet
(as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
51
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL GOLF
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide 2.25” Wide
3.5” Wide
The ACC logo, in the institution’s colors, is
required to appear on all golf polos. The
appropriate placement of the ACC logo
is pictured to the right.
POLO
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
CAP/VISOR
In addition, it is encouraged to include the
ACC logo on caps/visors. The preferred
presentation of this is 2.25” wide on the
right panel (as worn).
BAG
It is also encouraged to include the ACC logo
on golf bags. The preferred presentation of
this is 3.5” wide.
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
52
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL LACROSSE
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
2.25” Wide
The ACC logo, in the institution’s colors, is
required to appear on all lacrosse jerseys.
The appropriate placement of the ACC logo
is pictured to the right.
JERSEY
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
SHORTS/SKIRT
In addition, it is encouraged to include the
ACC logo on shorts or skirts. The preferred
presentation of this is 2.25” wide, on the
front panel of the left leg on the shorts or
skirt (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
53
AT L A N T I C C O A S T C O N F E R E N C E
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
UNIFORM  APPAREL ROWING
The ACC logo, in the institution’s colors, is
required to appear on all rowing unisuits.
The appropriate placement of the ACC logo
is pictured to the right.
UNISUIT
The preferred presentation of the ACC logo
is 2.25” wide, positioned on front chest of
the uni, opposite of manufacturer logo and
centered between the collar and sleeve seam.
In addition, it is encouraged to include the
ACC logo on the lower half of the uni. The
preferred presentation of this is 2.25” wide,
on the front panel of the left leg of the uni
(as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
54
AT L A N T I C C O A S T C O N F E R E N C E
UNIFORM  APPAREL TENNIS
2.25” Wide
Denotes alternate placement
of the ACC logo when there is a
conflict with the recommended
2.25” Wide
2.25” Wide
The ACC logo, in the institution’s colors, is
required to appear on all tennis polos. The
appropriate placement of the ACC logo is
pictured to the right.
POLO
The preferred presentation of the ACC logo is
2.25” wide, positioned on front chest of the
jersey, opposite of manufacturer logo and
centered between the collar and sleeve seam.
SHORTS/SKIRT
In addition, it is encouraged to include the
ACC logo on shorts and skirts. The preferred
presentation of this is 2.25” wide, on the
front panel of the left leg on the shorts or
skirt (as worn).
NOTE: When a manufacturer or specialty logo
presents a conflict to the preferred
jersey placement, the alternate
versions denoted in cyan are
also acceptable.
*Always refer to the ACC school-specific
logo sheets for questions regarding
appropriate mark use.
55
AT L A N T I C C O A S T C O N F E R E N C E
IN VENUE / FACILITY BRANDING MANDATORY REQUIREMENTS
The following section of the ACC Brand Standards Guide serves
as a tool to aid member institutions with the co-branding of
all ACC facilities and competition surfaces. Each institution is
permitted to utilize the ACC logo or their School Specific logo
as outlined herein.
For fields and courts with a painted application of the logo, a conference-issued stencil is required to ensure
consistent use of the logo.
The minimum standard for ACC co-branding is to be visible in three places within a facility and/or playing surface.
The following pages provide recommended guidelines for playing surface application.
Please ensure that any ACC co-branding is approved by the conference office prior to installation/application.
56
AT L A N T I C C O A S T C O N F E R E N C E
PLAYING SURFACE FIELD SPORTS
The recommended on-field representation of the ACC
logo is pictured to the right. (Shown using Florida State
as an example).
For this specific application, an ‘outlined’ version of
the logo is used to contrast the green field color. In
this situation, the white outline allows the school
colors to remain prominent against a background
that could otherwise clash with or diminish the logo.
For all fields with a painted application of the logo,
a conference-issued stencil is required to ensure
consistent use of the logo.
NOTE: Please contact the ACC for the approved
‘outlined’ version of the ACC logo whenever
applying to athletic fields.
57
AT L A N T I C C O A S T C O N F E R E N C E
NOTE: The ‘outlined’ version of the logo may be used
here to keep from clashing with the green field.
NOTE: The yard line must be visible when running
through the logo by “ghosting” the line to be
compliant with NCAA Playing Rules.
NOTE: The ACC will provide designs for application
across on-field goalpost pads.
The ACC logo stencil should be used to apply the logo between
the 20 and 30 yard line on both sides of the institution’s
football field.
The stencil, which is 29’ x 8.5’, should be centered in-between
these 2 yard markers. (These dimensions include a 4”
border to outline the logo). Both ACC logos should face the
appropriate TV angle of the respective stadium.
PLAYING SURFACE FOOTBALL
58
AT L A N T I C C O A S T C O N F E R E N C E
PLAYING SURFACE BASKETBALL
Leave 18” space
between free-throw
line and the underline
of the ACC identity.
NOTE: The ACC logo is
to be centered visually
(not mathematically).
Because of the negative
space the ‘A’ creates,
the space between
the logo and either
side of the key differ,
as shown here.
10’7.5”
Stencil width
3’0.6”
Stencil height
11’8”
(Key Lane from inside
line to inside line)
8.25” from right edge
4.25” from left edge
The ACC logo should be painted in two locations on
each institution’s basketball court in the institution’s
colors. Both identities should be centered inside of
the key facing center court.
Application is presented above at the recommended
width of 10’7.5’’.
59
AT L A N T I C C O A S T C O N F E R E N C E
PLAYING SURFACE SOCCER
It is suggested but not required that the
ACC logo should be painted on both sides of
the soccer pitch. Both ACC logos should face
the appropriate TV angle of the respective
stadium. Shown here in Clemson colors as
an example.
NOTE: The ‘outlined’ version of the logo may
be used here to keep from clashing
with the green field.
60
AT L A N T I C C O A S T C O N F E R E N C E
PLAYING SURFACE VOLLEYBALL
It is suggested but not required that the
ACC logo should be painted on both sides of
the outside perimeter of the volleyball court.
Shown here in Georgia Tech colors as an
example.
61
AT L A N T I C C O A S T C O N F E R E N C E
PLAYING SURFACE BASEBALL / SOFTBALL
The ACC logo should appear in at least one
location on the wall behind home plate (Fig 1)
and in at least one location on the outfield wall
(Fig 2). It is also encouraged that the ACC logo
be placed somewhere on the field. Seen to the
right, facing each respective dugout.
NOTE: The ‘outlined’ version of the logo may
be used here to keep from clashing with
the green field.
1A 1B
2A 2B
62
AT L A N T I C C O A S T C O N F E R E N C E
CHAMPIONSHIP LOGOS
- F O O T B A L L , B A S K E T B A L L  B A S E B A L L
- O LY M P I C S P O R T S
63
AT L A N T I C C O A S T C O N F E R E N C E
CHAMPIONSHIP LOGOS FOOTBALL | BASKETBALL | BASEBALL
2021 ACC FOOTBALL
CHAMPIONSHIP GAME
2022 NEW YORK LIFE ACC MEN’S
BASKETBALL TOURNAMENT
2022 ACC WOMEN’S
BASKETBALL TOURNAMENT
2022 ACC BASEBALL
CHAMPIONSHIP
64
AT L A N T I C C O A S T C O N F E R E N C E
CHAMPIONSHIP LOGOS OLYMPIC SPORTS
FALL CHAMPIONSHIPS WINTER CHAMPIONSHIPS
SPRING CHAMPIONSHIPS
65
AT L A N T I C C O A S T C O N F E R E N C E
ANCILLARY LOGOS
- A C C N E T W O R K  A C C N E T W O R K E X T R A
- A C C U N I T Y S Y M B O L
- A C C W O R L D W I D E
- A C C G A M E C H A N G E R S
66
AT L A N T I C C O A S T C O N F E R E N C E
ANCILLARY LOGOS
ACC Network  ACC Network Extra (ACCNX)
ACC Network and ACCNX, launced in August of 2019,
deliver increased exposure for each of the conference’s 27 sports.
* For more detailed ACC Network logo guidelines
please contact Jill Husak at Jill.M.Husak@espn.com
for the ACCN Brand Identity Guide.
67
AT L A N T I C C O A S T C O N F E R E N C E
ANCILLARY LOGOS
ACC UNITY Symbol
A visual representation of solidarity among the ACC’s 15 institutions
that will be displayed in venues, on video boards throughout the
league, as well as at ACC Championship events and on social media.
68
AT L A N T I C C O A S T C O N F E R E N C E
ANCILLARY LOGOS
ACC Worldwide
ACC Worldwide seeks to further the conference’s member
institutions internationally through promotion, marketing
and athletic competition.
ACC Game Changers
The ACC Game Changers initiative was introduced in
2014-15 to recognize and highlight specific ACC teams’
involvement with their local communities.
69
AT L A N T I C C O A S T C O N F E R E N C E
SCHOOL ASSETS
- S C H O O L P R I M A R Y L O G O S
- S C H O O L L O G O T Y P E S / W O R D M A R K S
70
AT L A N T I C C O A S T C O N F E R E N C E
SCHOOL PRIMARY LOGOS
BOSTON COLLEGE
PMS 202 Cardinal
PMS 468 Vegas Gold
CLEMSON
PMS 165 Orange
PMS 268 Purple
DUKE
PMS 287 Royal Blue
Black
FLORIDA STATE
PMS 195 Garnet
PMS 7502 Gold
GEORGIA TECH
PMS 4515 Gold
PMS 540 Blue
LOUISVILLE
PMS 200 Red
Black
MIAMI
PMS 1665 Orange
PMS 3435 Green
NORTH CAROLINA
PMS 542 Carolina Blue
PMS 2767 Navy
NC STATE
PMS 186 Red
Black
NOTRE DAME
PMS 289 Navy
PMS 117 Gold
PITT
PMS 661 Royal
PMS 1235 Gold
SYRACUSE
PMS 1665 Orange
PMS 289 Blue
VIRGINIA
PMS 2767 Blue
PMS 172 Orange
VIRGINIA TECH
PMS 7428 Maroon
PMS 173 Orange
WAKE FOREST
PMS 7502 Gold
Black
71
AT L A N T I C C O A S T C O N F E R E N C E
SCHOOL LOGOTYPES / WORDMARKS
CLEMSON
PMS 165 Orange
PMS 268 Purple
MIAMI
PMS 1665 Orange
PMS 3435 Green
SYRACUSE
PMS 1665 Orange
PMS 289 Blue
FLORIDA STATE
PMS 195 Garnet
PMS 7502 Gold
NC STATE
PMS 186 Red
Black
VIRGINIA TECH
PMS 7428 Orange
PMS 173 Maroon
GEORGIA TECH
PMS 4515 Gold
PMS 540 Blue
NOTRE DAME
PMS 289 Navy
PMS 117 Gold
WAKE FOREST
PMS 7502 Gold
Black
DUKE
PMS 287 Royal Blue
Black
NORTH CAROLINA
PMS 542 Carolina Blue
PMS 2767 Navy
VIRGINIA
PMS 282 Blue
PMS 172 Orange
BOSTON COLLEGE
PMS 202 Cardinal
PMS 468 Vegas Gold
LOUISVILLE
PMS 200 Red
Black
PITT
PMS 661 Royal
PMS 1235 Gold
© 2022 Atlantic Coast Conference. All Rights Reserved.

More Related Content

Similar to ACC Brand Standards Manual 2.pdf

Cambridge Arts & Cultural Leaders
Cambridge Arts & Cultural LeadersCambridge Arts & Cultural Leaders
Cambridge Arts & Cultural Leaders
Jack Elsworth
 
Varsity | The Official Mark of Cheerleading
Varsity | The Official Mark of CheerleadingVarsity | The Official Mark of Cheerleading
Varsity | The Official Mark of Cheerleading
Girlapproved
 
BrandBookSkill_20
BrandBookSkill_20BrandBookSkill_20
BrandBookSkill_20
Adrián Sosa
 
AP Portfolio 2018
AP Portfolio 2018AP Portfolio 2018
AP Portfolio 2018
Alex Pickles
 
Test Presentation
Test PresentationTest Presentation
Test Presentation
JeremiahPrevatt
 
AGC - guidelines
AGC - guidelinesAGC - guidelines
AGC - guidelines
Architectura
 
NRS VI
NRS VINRS VI
NRS VI
KenInamori
 
C3 Centre Brand Logo Guidelines
C3 Centre Brand Logo GuidelinesC3 Centre Brand Logo Guidelines
C3 Centre Brand Logo Guidelines
RenZeus_SonOfOlympus
 
ASA Logo Guidelines
ASA Logo GuidelinesASA Logo Guidelines
ASA Logo GuidelinesWa'ad Fahad
 
Grid - Visual Guideline.pdf
Grid - Visual Guideline.pdfGrid - Visual Guideline.pdf
Grid - Visual Guideline.pdf
Suyog Shrestha
 
Photography for Equality // Phfe guidelines
Photography for Equality // Phfe guidelinesPhotography for Equality // Phfe guidelines
Photography for Equality // Phfe guidelines
Marina Alves
 
TSA Solutions_Corporate Branding Guidelines_Sept2015
TSA Solutions_Corporate Branding Guidelines_Sept2015TSA Solutions_Corporate Branding Guidelines_Sept2015
TSA Solutions_Corporate Branding Guidelines_Sept2015Marjorie Gonzalez
 
Mwdoc brand style guide
Mwdoc brand style guideMwdoc brand style guide
Mwdoc brand style guide
Tiffany Baca
 
CountryWide - Corporate Style Guide
CountryWide - Corporate Style GuideCountryWide - Corporate Style Guide
CountryWide - Corporate Style Guide
Victor Schmidlin
 
Brand Guidelines | managerslides
Brand Guidelines | managerslidesBrand Guidelines | managerslides
Brand Guidelines | managerslides
managerslides
 
Beyondsoft Brand Identity
Beyondsoft Brand IdentityBeyondsoft Brand Identity
Beyondsoft Brand Identity
Macala Wright Consulting & Content
 

Similar to ACC Brand Standards Manual 2.pdf (20)

Cambridge Arts & Cultural Leaders
Cambridge Arts & Cultural LeadersCambridge Arts & Cultural Leaders
Cambridge Arts & Cultural Leaders
 
Varsity | The Official Mark of Cheerleading
Varsity | The Official Mark of CheerleadingVarsity | The Official Mark of Cheerleading
Varsity | The Official Mark of Cheerleading
 
Acrosports_Brand_Guidelines_1
Acrosports_Brand_Guidelines_1Acrosports_Brand_Guidelines_1
Acrosports_Brand_Guidelines_1
 
BrandBookSkill_20
BrandBookSkill_20BrandBookSkill_20
BrandBookSkill_20
 
AP Portfolio 2018
AP Portfolio 2018AP Portfolio 2018
AP Portfolio 2018
 
Test Presentation
Test PresentationTest Presentation
Test Presentation
 
AGC - guidelines
AGC - guidelinesAGC - guidelines
AGC - guidelines
 
NRS VI
NRS VINRS VI
NRS VI
 
C3 Centre Brand Logo Guidelines
C3 Centre Brand Logo GuidelinesC3 Centre Brand Logo Guidelines
C3 Centre Brand Logo Guidelines
 
Guidelines book
Guidelines bookGuidelines book
Guidelines book
 
ASA Logo Guidelines
ASA Logo GuidelinesASA Logo Guidelines
ASA Logo Guidelines
 
Grid - Visual Guideline.pdf
Grid - Visual Guideline.pdfGrid - Visual Guideline.pdf
Grid - Visual Guideline.pdf
 
15_0629_BP_brand_guidelines-lo
15_0629_BP_brand_guidelines-lo15_0629_BP_brand_guidelines-lo
15_0629_BP_brand_guidelines-lo
 
Photography for Equality // Phfe guidelines
Photography for Equality // Phfe guidelinesPhotography for Equality // Phfe guidelines
Photography for Equality // Phfe guidelines
 
TSA Solutions_Corporate Branding Guidelines_Sept2015
TSA Solutions_Corporate Branding Guidelines_Sept2015TSA Solutions_Corporate Branding Guidelines_Sept2015
TSA Solutions_Corporate Branding Guidelines_Sept2015
 
Mwdoc brand style guide
Mwdoc brand style guideMwdoc brand style guide
Mwdoc brand style guide
 
2016 central brand guide
2016 central brand guide2016 central brand guide
2016 central brand guide
 
CountryWide - Corporate Style Guide
CountryWide - Corporate Style GuideCountryWide - Corporate Style Guide
CountryWide - Corporate Style Guide
 
Brand Guidelines | managerslides
Brand Guidelines | managerslidesBrand Guidelines | managerslides
Brand Guidelines | managerslides
 
Beyondsoft Brand Identity
Beyondsoft Brand IdentityBeyondsoft Brand Identity
Beyondsoft Brand Identity
 

More from Bill Smith

USAN Complete.pptx
USAN Complete.pptxUSAN Complete.pptx
USAN Complete.pptx
Bill Smith
 
UNICEF Brand Standards Manual.pdf
UNICEF Brand Standards Manual.pdfUNICEF Brand Standards Manual.pdf
UNICEF Brand Standards Manual.pdf
Bill Smith
 
Beer - Name Development Drives Product Innovation.pdf
Beer - Name Development Drives Product Innovation.pdfBeer - Name Development Drives Product Innovation.pdf
Beer - Name Development Drives Product Innovation.pdf
Bill Smith
 
Brand Acumen Case Studies 30 Years of Defining Names.pdf
Brand Acumen Case Studies 30 Years of Defining Names.pdfBrand Acumen Case Studies 30 Years of Defining Names.pdf
Brand Acumen Case Studies 30 Years of Defining Names.pdf
Bill Smith
 
The Global Innovation Index, 2015
The Global Innovation Index, 2015The Global Innovation Index, 2015
The Global Innovation Index, 2015
Bill Smith
 
Brand Naming: Linguistic Analysis Terms Defined
Brand Naming: Linguistic Analysis Terms DefinedBrand Naming: Linguistic Analysis Terms Defined
Brand Naming: Linguistic Analysis Terms Defined
Bill Smith
 
Estee Lauder Namie Development: Luminist
Estee Lauder Namie Development:  Luminist Estee Lauder Namie Development:  Luminist
Estee Lauder Namie Development: Luminist
Bill Smith
 
KFC Brand Standards Manual
KFC Brand Standards ManualKFC Brand Standards Manual
KFC Brand Standards Manual
Bill Smith
 
Genome Canada Brand Standards Guide
Genome Canada Brand Standards GuideGenome Canada Brand Standards Guide
Genome Canada Brand Standards Guide
Bill Smith
 
Duke Energy Brand Standards Manual
Duke Energy Brand Standards ManualDuke Energy Brand Standards Manual
Duke Energy Brand Standards Manual
Bill Smith
 
Orphan Drug Report
Orphan Drug ReportOrphan Drug Report
Orphan Drug Report
Bill Smith
 
European Medicines Agency: Good Practice Guide
European Medicines Agency: Good Practice GuideEuropean Medicines Agency: Good Practice Guide
European Medicines Agency: Good Practice Guide
Bill Smith
 
Top Trends in Orphan Drugs
Top Trends in Orphan DrugsTop Trends in Orphan Drugs
Top Trends in Orphan Drugs
Bill Smith
 
Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...
Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...
Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...
Bill Smith
 
Pharmaceutical Naming: A Guide to USAN/INN Review Procedures
Pharmaceutical Naming: A Guide to USAN/INN Review ProceduresPharmaceutical Naming: A Guide to USAN/INN Review Procedures
Pharmaceutical Naming: A Guide to USAN/INN Review Procedures
Bill Smith
 
Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...
Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...
Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...
Bill Smith
 
Health Canada New Naming Guidance June, 2015
Health Canada New Naming Guidance June, 2015Health Canada New Naming Guidance June, 2015
Health Canada New Naming Guidance June, 2015
Bill Smith
 
Ingredient Branding
Ingredient BrandingIngredient Branding
Ingredient Branding
Bill Smith
 
CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015
CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015
CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015
Bill Smith
 
NSAID Brand Equity Study from Brand Acumen
NSAID Brand Equity Study from Brand AcumenNSAID Brand Equity Study from Brand Acumen
NSAID Brand Equity Study from Brand Acumen
Bill Smith
 

More from Bill Smith (20)

USAN Complete.pptx
USAN Complete.pptxUSAN Complete.pptx
USAN Complete.pptx
 
UNICEF Brand Standards Manual.pdf
UNICEF Brand Standards Manual.pdfUNICEF Brand Standards Manual.pdf
UNICEF Brand Standards Manual.pdf
 
Beer - Name Development Drives Product Innovation.pdf
Beer - Name Development Drives Product Innovation.pdfBeer - Name Development Drives Product Innovation.pdf
Beer - Name Development Drives Product Innovation.pdf
 
Brand Acumen Case Studies 30 Years of Defining Names.pdf
Brand Acumen Case Studies 30 Years of Defining Names.pdfBrand Acumen Case Studies 30 Years of Defining Names.pdf
Brand Acumen Case Studies 30 Years of Defining Names.pdf
 
The Global Innovation Index, 2015
The Global Innovation Index, 2015The Global Innovation Index, 2015
The Global Innovation Index, 2015
 
Brand Naming: Linguistic Analysis Terms Defined
Brand Naming: Linguistic Analysis Terms DefinedBrand Naming: Linguistic Analysis Terms Defined
Brand Naming: Linguistic Analysis Terms Defined
 
Estee Lauder Namie Development: Luminist
Estee Lauder Namie Development:  Luminist Estee Lauder Namie Development:  Luminist
Estee Lauder Namie Development: Luminist
 
KFC Brand Standards Manual
KFC Brand Standards ManualKFC Brand Standards Manual
KFC Brand Standards Manual
 
Genome Canada Brand Standards Guide
Genome Canada Brand Standards GuideGenome Canada Brand Standards Guide
Genome Canada Brand Standards Guide
 
Duke Energy Brand Standards Manual
Duke Energy Brand Standards ManualDuke Energy Brand Standards Manual
Duke Energy Brand Standards Manual
 
Orphan Drug Report
Orphan Drug ReportOrphan Drug Report
Orphan Drug Report
 
European Medicines Agency: Good Practice Guide
European Medicines Agency: Good Practice GuideEuropean Medicines Agency: Good Practice Guide
European Medicines Agency: Good Practice Guide
 
Top Trends in Orphan Drugs
Top Trends in Orphan DrugsTop Trends in Orphan Drugs
Top Trends in Orphan Drugs
 
Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...
Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...
Zarxio: The FDA's CDER Proprietary Name Review of the First FDA Approved Bios...
 
Pharmaceutical Naming: A Guide to USAN/INN Review Procedures
Pharmaceutical Naming: A Guide to USAN/INN Review ProceduresPharmaceutical Naming: A Guide to USAN/INN Review Procedures
Pharmaceutical Naming: A Guide to USAN/INN Review Procedures
 
Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...
Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...
Guide to Online International Non-Proprietary Name (INN) Electronic Name Subm...
 
Health Canada New Naming Guidance June, 2015
Health Canada New Naming Guidance June, 2015Health Canada New Naming Guidance June, 2015
Health Canada New Naming Guidance June, 2015
 
Ingredient Branding
Ingredient BrandingIngredient Branding
Ingredient Branding
 
CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015
CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015
CAR-T (Cell Therapy) Nomenclature Review & Brand Equity Study. April 15, 2015
 
NSAID Brand Equity Study from Brand Acumen
NSAID Brand Equity Study from Brand AcumenNSAID Brand Equity Study from Brand Acumen
NSAID Brand Equity Study from Brand Acumen
 

Recently uploaded

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Martal Group
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
travisomalana
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How

Recently uploaded (20)

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
FullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil PallenFullSail: HOF - Presentation Phil Pallen
FullSail: HOF - Presentation Phil Pallen
 
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...Mastering Email Campaign Automation Strategies and Best Practices  - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 

ACC Brand Standards Manual 2.pdf

  • 1. 1 AT L A N T I C C O A S T C O N F E R E N C E Brand Standards Guide
  • 2. 2 AT L A N T I C C O A S T C O N F E R E N C E CONTENTS Purpose of Standards Guide Legal Notice Brand Standards Guide Web Portal Instructions Brand Positioning Mission Statement, Vision Statement, Core Values Brand Identity ACC Primary Logo - Full Color ACC Primary Logo - Grayscale ACC Primary Logo - Single Color Clear Space Minimum Size Requirements Identity Misusage Applying to Imagery Brand Assets Color Palette Typography School-Specific ACC Logos Boston College Clemson Duke Florida State Georgia Tech Louisville Miami North Carolina NC State Notre Dame Pitt Syracuse Virginia Virginia Tech Wake Forest Sport-Specific Logos Application Uniform & Apparel Football Basketball Baseball / Softball Cross Country / Track & Field Field Hockey Soccer Volleyball Fencing Swimming & Diving Wrestling Golf Lacrosse Rowing Tennis In Venue / Facility Branding Playing Surface Field Sports Football Basketball Soccer Volleyball Baseball / Softball Championship Logos Football, Basketball & Baseball Olympic Sports Ancillary Logos School Assets School Primary Logos School Logotypes / Word Marks 3 4 5 6 7 8 9 10 11 12 13 14 15-16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36-38 39 40-54 40-41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56-61 56 57 58 59 60 61 62 63 64 65-68 69 70 71
  • 3. 3 AT L A N T I C C O A S T C O N F E R E N C E Some people talk about a brand and refer to slogans and logos. But, it’s so much more. A brand is a person’s feeling toward a product, service or organization. As such, the Atlantic Coast Conference (ACC) brand is a reflection of everything we do and say, everything we print and broadcast. As a representative of the conference your role is to protect the value of our brand and honor the foundation upon which it is built by establishing and communicating a clear and compelling brand message. This will help ensure all stakeholders continue to associate the ACC name with excellence and integrity. This guide exists to assist you by directing both the visual and verbal articulation of our brand. It is essential that the ACC Brand Standards Guide be adhered to with precise detail and all future brand development follow the rules set forth herein. Correct application is crucial to helping the conference carve out a unique, relevant and ownable position at the pinnacle of collegiate sports. PURPOSE OF THIS GUIDE
  • 4. 4 AT L A N T I C C O A S T C O N F E R E N C E All materials in this document are the property of the ACC. This includes, but is not limited to, printed and/or electronic text and images. Written permission from a duly appointed representative of the ACC is required for any use or publication, public or private, of any material contained herein. There is not implied consent for any use, publication, republication or transmission of material owned by the ACC. Tim Lynde Senior Associate Commissioner, Brand Marketing ATLANTIC COAST CONFERENCE O 336.369.1214 F 336.854.8797 tlynde@theacc.org LEGAL NOTICE LICENSING & AWARENESS
  • 5. 5 AT L A N T I C C O A S T C O N F E R E N C E A digital version of this ACC Brand Standards Guide can be found at the following link: http://theacc.co/accbrandstandards BRAND STANDARDS GUIDE
  • 6. 6 AT L A N T I C C O A S T C O N F E R E N C E BRAND POSITIONING
  • 7. 7 AT L A N T I C C O A S T C O N F E R E N C E MISSION STATEMENT To maximize the educational and athletic opportunities that shape our leadersof tomorrow – in the classroom, in competition, and in life. VISION STATEMENT To be at the forefront in educational excellence, athletic achievement, and innovation while inspiring the development of leaders in the ACC. CORE VALUES
  • 8. 8 AT L A N T I C C O A S T C O N F E R E N C E BRAND IDENTITY - I D E N T I T Y P R O G R A M - C L E A R S P A C E - M I N I M U M S I Z E R E Q U I R E M E N T S - I D E N T I T Y M I S U S A G E - A P P LY I N G T O I M A G E R Y
  • 9. 9 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the ACC full-color primary logo on white backgrounds (WBG). This is the acceptable presentation of the ACC full-color primary logo on dark backgrounds (DBG). PRIMARY IDENTITY FULL-COLOR
  • 10. 10 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the ACC grayscale primary logo on white backgrounds (WBG). This is the acceptable presentation of the ACC grayscale primary logo on dark backgrounds (DBG). PRIMARY IDENTITY GRAYSCALE
  • 11. 11 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the ACC single-color primary logo on white backgrounds (WBG). This is the acceptable presentation of the ACC single-color primary logo on dark backgrounds (DBG). PRIMARY IDENTITY SINGLE-COLOR
  • 12. 12 AT L A N T I C C O A S T C O N F E R E N C E CLEAR SPACE Adherence to the clear space standards provides for a consistent look to the ACC logo. It protects the proprietary nature of it, and is used to defend against unauthorized use. To the right are specifications to determine the minimum distance between the ACC logo and other visual elements. When determining the appropriate amount of clear space, the height of the cross-stroke of the ‘C’ should be used to create an imaginary square. The imaginary square should serve as a buffer on all sides of the identity upon which no visual element intrudes. This includes the negative space in the top left corner created by the ‘A’.
  • 13. 13 AT L A N T I C C O A S T C O N F E R E N C E MINIMUM SIZE REQUIREMENTS The minimum size recommended for the ACC logo is shown to the right. It should not be reduced smaller than 1” (300 pixels) in width. All reproduction of the logo must remain legible regardless of size, usage or production. 1” (300 px) 1” (300 px)
  • 14. 14 AT L A N T I C C O A S T C O N F E R E N C E IDENTITY MISUSAGE The ACC logo should NEVER appear without the underline. The ACC logo should NEVER appear angled within a composition. The ACC logo should NEVER be stretched or squished. Elements should NEVER invade the approved ACC clear space. The colors of the ACC primary logo should NEVER be inverted. The ACC logo should NEVER be skewed. Other than field application, the ACC logo should NEVER incorporate an outline stroke. The ACC logo should NEVER incorporate a drop shadow. If color is an issue, use the appropriate version within the logo suite. The ACC logo should NEVER incorporate the use of gradients within it.
  • 15. 15 AT L A N T I C C O A S T C O N F E R E N C E APPLYING TO IMAGERY When applying the ACC logo to imagery, it is important that there is an ample amount of negative space surrounding the logo. This is done to prevent other elements from interfering with it and to help maintain the integrity of the brand. The appropriate application of this is shown above.
  • 16. 16 AT L A N T I C C O A S T C O N F E R E N C E APPLYING TO IMAGERY Above are unacceptable applications of the ACC logo on photography.
  • 17. 17 AT L A N T I C C O A S T C O N F E R E N C E BRAND ASSETS - C O L O R P A L E T T E - T Y P O G R A P H Y
  • 18. 18 AT L A N T I C C O A S T C O N F E R E N C E COLOR PALETTE To the right is a breakdown of the ACC Primary Color Palette complete with all the appropriate color breakdowns. ACC BLUE - PMS 293 C C 100 M 79 Y 13 K 2 R 1 G 60 B 166 DIGITAL # 013ca6 ACC SILVER - PMS Silver C* C 36 M 28 Y 28 K 0 R 168 G 169 B 170 DIGITAL # a5a9ab *NOTE: When metallic ink is not available, PMS Cool Gray 6 shold be used in place of PMS Silver.
  • 19. 19 AT L A N T I C C O A S T C O N F E R E N C E TYPOGRAPHY ABCDEFGHIJK ABCDEFGHIJK 0123456789 0123456789 RBNo2 (Light) RBNo2 (Bold) AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Forgotten Futurist (Regular) AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Forgotten Futurist (Bold) AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Roboto (Regular) AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Roboto (Bold) AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Roboto Condensed (Regular) AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Roboto Condensed (Bold) To the right are the primary font treatments for the ACC. Headline The primary headline font is RBNo2 (Light and Bold). This should be used in ALL CAPS to introduce all ACC brand materials. The tracking for RBNo2 should be set to 50 in all Adobe programs and character spacing expanded to .50 in all Microsoft programs. Body Copy The ACC type system includes Forgotten Futurist, Roboto and Roboto Condensed families which should be used for all body copy. The tracking for Forgotten Futurist should be set to 50 in all Adobe programs and character spacing expanded to .50 in all Microsoft programs. Roboto and Roboto Condensed families are web safe.
  • 20. 20 AT L A N T I C C O A S T C O N F E R E N C E SCHOOL-SPECIFIC ACC LOGOS - L I G H T B A C K G R O U N D - D A R K B A C K G R O U N D - A LT E R N AT E
  • 21. 21 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Boston College ACC logo on white backgrounds (WBG). PMS 202 C PMS 468 C The Boston College suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on cardinal (DBG1). Seen here on gold (DBG2). BOSTON COLLEGE ACC IDENTITY PROGRAM Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 22. 22 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Clemson ACC logo on white backgrounds (WBG). The Clemson suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on orange (DBG1). Seen here on purple (DBG2). CLEMSON ACC IDENTITY PROGRAM PMS 165 C PMS 268 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 23. 23 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Duke ACC logo on white backgrounds (WBG). The Duke suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on blue (DBG1). Seen here on black (DBG2). DUKE ACC IDENTITY PROGRAM PMS 287 C BLACK Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 24. 24 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Florida State ACC logo on white backgrounds (WBG). The Florida State suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on garnet (DBG1). Seen here on gold (DBG2). FLORIDA STATE ACC IDENTITY PROGRAM PMS 195 C PMS 7502 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 25. 25 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Georgia Tech ACC logo on white backgrounds (WBG). The Georgia Tech suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on navy (DBG1). Seen here on gold (DBG2). GEORGIA TECH ACC IDENTITY PROGRAM PMS 4515 C PMS 540 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 26. 26 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Louisville ACC logo on white backgrounds (WBG). The Louisville suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on cardinal (DBG1). Seen here on black (DBG2). LOUISVILLE ACC IDENTITY PROGRAM PMS 200 C Black Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 27. 27 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Miami ACC logo on white backgrounds (WBG). The Miami suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on green (DBG1). Seen here on orange (DBG2). MIAMI ACC IDENTITY PROGRAM PMS 1665 C PMS 3435 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 28. 28 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the North Carolina ACC logo on white backgrounds (WBG). The North Carolina suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on Carolina blue (DBG1). Seen here on navy (DBG2). NORTH CAROLINA ACC IDENTITY PROGRAM PMS 542 C PMS 2767 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 29. 29 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the NC State ACC logo on white backgrounds (WBG). The NC State suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on red (DBG1). Seen here on black (DBG2). NC STATE ACC IDENTITY PROGRAM PMS 186 C Black Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 30. 30 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Notre Dame ACC logo on white backgrounds (WBG). The Notre Dame suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on navy (DBG1). Seen here on gold (DBG2). NOTRE DAME ACC IDENTITY PROGRAM PMS 289 C PMS 117 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 31. 31 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Pitt ACC logo on white backgrounds (WBG). The Pitt suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on yellow (DBG1). Seen here on blue (DBG2). PITT ACC IDENTITY PROGRAM PMS 661 C PMS 1235 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 32. 32 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Syracuse ACC logo on white backgrounds (WBG). The Syracuse suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on orange (DBG1). Seen here on navy (DBG2). SYRACUSE ACC IDENTITY PROGRAM PMS 1665 C PMS 289 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 33. 33 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Virginia ACC logo on white backgrounds (WBG). The Virginia suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on navy (DBG1). Seen here on orange (DBG2). VIRGINIA ACC IDENTITY PROGRAM PMS 2767 C PMS 172 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 34. 34 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Virginia Tech ACC logo on white backgrounds (WBG). The Virginia Tech suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on burgundy (DBG1). Seen here on orange (DBG2). VIRGINIA TECH ACC IDENTITY PROGRAM PMS 7428 C PMS 173 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 35. 35 AT L A N T I C C O A S T C O N F E R E N C E This is the acceptable presentation of the Wake Forest ACC logo on white backgrounds (WBG). The Wake Forest suite of marks includes two dark background (DBG) versions for usage depending on what color it is being presented on. Seen here on black (DBG1). Seen here on gold (DBG2). WAKE FOREST ACC IDENTITY PROGRAM Black PMS 7502 C Recommended color usage is detailed above. If schools would like to use a different color combination, please contact Tim Lynde at the ACC.
  • 36. 36 AT L A N T I C C O A S T C O N F E R E N C E SPORT SPECIFIC - F O O T B A L L - B A S K E T B A L L - B A S E B A L L - S O C C E R - L A C R O S S E
  • 37. 37 AT L A N T I C C O A S T C O N F E R E N C E SPORT SPECIFIC LOGOS These are secondary logos intended for sponsorship and licensing purposes. For further information about proper usage of these logos, please contact Tim Lynde at the ACC.
  • 38. 38 AT L A N T I C C O A S T C O N F E R E N C E SPORT-SPECIFIC LOGOS These are secondary logos intended for sponsorship and licensing purposes. For further information about proper usage of these logos, please contact Tim Lynde at the ACC.
  • 39. 39 AT L A N T I C C O A S T C O N F E R E N C E APPLICATION - U N I F O R M A P P A R E L - I N - V E N U E / FA C I L I T Y B R A N D I N G - P L AY I N G S U R FA C E
  • 40. 40 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL FOOTBALL All institutions must apply the ACC logo on the front bumper of their football helmets, just above the facemask. All institutions must apply the ACC Football Mark on the back right-hand side of the helmet. Within the mark the background of the football and the laces will be the same color and must be a different color than the helmet.
  • 41. 41 AT L A N T I C C O A S T C O N F E R E N C E The ACC Football logo patch, in the institution’s colors, is required to appear on all football jerseys. The appropriate placement of the ACC Football logo patch is pictured to the right. JERSEY The preferred presentation of the ACC Football logo patch is 2.75” wide by 1.5’’ tall, positioned on the front left chest of the jersey (as worn), centered between the collar and sleeve seam. Within the patch, white should be the primary color of the ball with ACC letters and underline in the schools’ darkest primary color. This color combination, regardless of jersey color, should allow the ball and ACC logo to be represented appropriately. PANTS In addition, it is encouraged to include the ACC Football logo patch on pants. The preferred presentation of this is 2.75” wide by 1.5’’ tall, on the front panel of the left leg on the pants (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use. UNIFORM APPAREL FOOTBALL 2.75” Wide x 1.5’’ Tall Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.75” Wide x 1.5’’ Tall
  • 42. 42 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL BASKETBALL Denotes alternate location of the ACC Basketball logo patch when there is a conflict with the recommended The ACC Basketball logo patch, in the institution’s colors, is required to appear on all basketball jerseys. The appropriate placement of the ACC Basketball logo patch is pictured to the right. JERSEY The preferred presentation of the ACC Basketball logo patch is 2.25 square inches, positioned on the front left chest of the jersey (as worn), opposite of manufacturer logo and centered between the collar and sleeve seam. Within the patch, white should be the primary color of the ball with ACC letters and underline in the schools’ darkest primary color. This color combination, regardless of jersey color, should allow the ball and ACC logo to be represented appropriately. SHORTS In addition, it is encouraged to include the ACC Basketball logo patch on shorts. The preferred presentation of this is 2.25 square inches, on the front panel of the left leg on the shorts (as worn). NOTES: If an American Flag patch is used it must, by NCAA rule, be placed on the left shoulder panel above the ACC Basketball logo patch. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 43. 43 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL BASEBALL / SOFTBALL 2.25” Wide 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended The ACC logo, in the institution’s colors, is required to appear on all baseball/softball uniforms. Logo placement on caps is encouraged but not required. The appropriate placement of the ACC logo is pictured to the right. JERSEY The preferred presentation of the ACC logo is 2.25” wide, positioned on the front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. CAP The preferred presentation of the ACC logo is 2.25” wide on the right panel (as worn). Logo placement on caps is encouraged but not required. NOTE: When a manufacturer or specialty logo presents a conflict to the preferred front chest jersey placement of the logo, the alternate versions denoted in cyan on the sleeves are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 44. 44 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL CROSS COUNTRY / TRACK FIELD 2.25” Wide 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended The ACC logo, in the institution’s colors, is required to appear on all cross country/track field jerseys in the institution’s colors. The appropriate placement of the ACC logo is pictured to the right. JERSEY The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. SHORTS In addition, it is encouraged to include the ACC logo on shorts. The preferred presentation of this is 2.25” wide, on the front panel of the left leg on the shorts (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 45. 45 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL FIELD HOCKEY 2.25” Wide 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended The ACC logo, in the institution’s colors, is required to appear on all field hockey jerseys. The appropriate placement of the ACC logo is pictured to the right. JERSEY The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey , opposite of manufacturer logo and centered between the collar and sleeve seam. SKIRT In addition, it is encouraged to include the ACC logo on skirts. The preferred presentation of this is 2.25” wide, on the front panel on the left side of the skirt (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 46. 46 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL SOCCER 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide The ACC logo, in the institution’s colors, is required to appear on all soccer jerseys. The appropriate placement of the ACC logo is pictured to the right. JERSEY The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. SHORTS In addition, it is encouraged to include the ACC logo on shorts. The preferred presentation of this is 2.25” wide, on the front panel of the left leg on the shorts (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 47. 47 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL VOLLEYBALL 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide The ACC logo, in the institution’s colors, is required to appear on all volleyball jerseys. The appropriate placement of the ACC logo is pictured to the right. JERSEY The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. SHORTS In addition, it is encouraged to include the ACC logo on shorts. The preferred presentation of this is 2.25” wide, on the front panel of the left leg on the shorts (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 48. 48 AT L A N T I C C O A S T C O N F E R E N C E Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide 2.25” Wide The ACC logo, in the institution’s colors, is required to appear on all fencing jackets. The appropriate placement of the ACC logo is pictured to the right. JACKET The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. PANTS In addition, it is encouraged to include the ACC logo on pants. The preferred presentation of this is 2.25” wide, on the front panel of the left leg on the pants (as worn). MASK It is also encouraged to include the ACC logo on masks. The preferred presentation of this is 2.25” wide, centered on the right panel of the protective hood (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use. UNIFORM APPAREL FENCING
  • 49. 49 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL SWIMMING DIVING 2.25” Wide 2.25” Wide 2.25” Wide 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended The ACC logo, in the institution’s colors, is required to appear on all swimming caps. The appropriate placement of the ACC logo is pictured to the right along with other recommendations for additional logo placement. CAP The preferred presentation of the ACC logo is 2.25” wide, on the front panel of the left side of swimmer caps (as worn). ADDITIONAL LOGO PLACEMENT In addition, it is encouraged to include the ACC logo on swimsuits, shorts and trunks. The preferred presentation of these are 2.25” wide. Refer to the right for recommendations on placement. NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 50. 50 AT L A N T I C C O A S T C O N F E R E N C E Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide UNIFORM APPAREL WRESTLING The ACC logo, in the institution’s colors, is required to appear on all wrestling singlets. The appropriate placement of the ACC logo is pictured to the right. SINGLET The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the singlet, opposite of manufacturer logo and centered between the collar and sleeve seam. In addition, it is encouraged to include the ACC logo on the lower half of the singlet. The preferred presentation of this is 2.25” wide, on the front panel of the left leg of the singlet (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 51. 51 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL GOLF 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide 2.25” Wide 3.5” Wide The ACC logo, in the institution’s colors, is required to appear on all golf polos. The appropriate placement of the ACC logo is pictured to the right. POLO The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. CAP/VISOR In addition, it is encouraged to include the ACC logo on caps/visors. The preferred presentation of this is 2.25” wide on the right panel (as worn). BAG It is also encouraged to include the ACC logo on golf bags. The preferred presentation of this is 3.5” wide. NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 52. 52 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL LACROSSE 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide 2.25” Wide The ACC logo, in the institution’s colors, is required to appear on all lacrosse jerseys. The appropriate placement of the ACC logo is pictured to the right. JERSEY The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. SHORTS/SKIRT In addition, it is encouraged to include the ACC logo on shorts or skirts. The preferred presentation of this is 2.25” wide, on the front panel of the left leg on the shorts or skirt (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 53. 53 AT L A N T I C C O A S T C O N F E R E N C E Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide UNIFORM APPAREL ROWING The ACC logo, in the institution’s colors, is required to appear on all rowing unisuits. The appropriate placement of the ACC logo is pictured to the right. UNISUIT The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the uni, opposite of manufacturer logo and centered between the collar and sleeve seam. In addition, it is encouraged to include the ACC logo on the lower half of the uni. The preferred presentation of this is 2.25” wide, on the front panel of the left leg of the uni (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 54. 54 AT L A N T I C C O A S T C O N F E R E N C E UNIFORM APPAREL TENNIS 2.25” Wide Denotes alternate placement of the ACC logo when there is a conflict with the recommended 2.25” Wide 2.25” Wide The ACC logo, in the institution’s colors, is required to appear on all tennis polos. The appropriate placement of the ACC logo is pictured to the right. POLO The preferred presentation of the ACC logo is 2.25” wide, positioned on front chest of the jersey, opposite of manufacturer logo and centered between the collar and sleeve seam. SHORTS/SKIRT In addition, it is encouraged to include the ACC logo on shorts and skirts. The preferred presentation of this is 2.25” wide, on the front panel of the left leg on the shorts or skirt (as worn). NOTE: When a manufacturer or specialty logo presents a conflict to the preferred jersey placement, the alternate versions denoted in cyan are also acceptable. *Always refer to the ACC school-specific logo sheets for questions regarding appropriate mark use.
  • 55. 55 AT L A N T I C C O A S T C O N F E R E N C E IN VENUE / FACILITY BRANDING MANDATORY REQUIREMENTS The following section of the ACC Brand Standards Guide serves as a tool to aid member institutions with the co-branding of all ACC facilities and competition surfaces. Each institution is permitted to utilize the ACC logo or their School Specific logo as outlined herein. For fields and courts with a painted application of the logo, a conference-issued stencil is required to ensure consistent use of the logo. The minimum standard for ACC co-branding is to be visible in three places within a facility and/or playing surface. The following pages provide recommended guidelines for playing surface application. Please ensure that any ACC co-branding is approved by the conference office prior to installation/application.
  • 56. 56 AT L A N T I C C O A S T C O N F E R E N C E PLAYING SURFACE FIELD SPORTS The recommended on-field representation of the ACC logo is pictured to the right. (Shown using Florida State as an example). For this specific application, an ‘outlined’ version of the logo is used to contrast the green field color. In this situation, the white outline allows the school colors to remain prominent against a background that could otherwise clash with or diminish the logo. For all fields with a painted application of the logo, a conference-issued stencil is required to ensure consistent use of the logo. NOTE: Please contact the ACC for the approved ‘outlined’ version of the ACC logo whenever applying to athletic fields.
  • 57. 57 AT L A N T I C C O A S T C O N F E R E N C E NOTE: The ‘outlined’ version of the logo may be used here to keep from clashing with the green field. NOTE: The yard line must be visible when running through the logo by “ghosting” the line to be compliant with NCAA Playing Rules. NOTE: The ACC will provide designs for application across on-field goalpost pads. The ACC logo stencil should be used to apply the logo between the 20 and 30 yard line on both sides of the institution’s football field. The stencil, which is 29’ x 8.5’, should be centered in-between these 2 yard markers. (These dimensions include a 4” border to outline the logo). Both ACC logos should face the appropriate TV angle of the respective stadium. PLAYING SURFACE FOOTBALL
  • 58. 58 AT L A N T I C C O A S T C O N F E R E N C E PLAYING SURFACE BASKETBALL Leave 18” space between free-throw line and the underline of the ACC identity. NOTE: The ACC logo is to be centered visually (not mathematically). Because of the negative space the ‘A’ creates, the space between the logo and either side of the key differ, as shown here. 10’7.5” Stencil width 3’0.6” Stencil height 11’8” (Key Lane from inside line to inside line) 8.25” from right edge 4.25” from left edge The ACC logo should be painted in two locations on each institution’s basketball court in the institution’s colors. Both identities should be centered inside of the key facing center court. Application is presented above at the recommended width of 10’7.5’’.
  • 59. 59 AT L A N T I C C O A S T C O N F E R E N C E PLAYING SURFACE SOCCER It is suggested but not required that the ACC logo should be painted on both sides of the soccer pitch. Both ACC logos should face the appropriate TV angle of the respective stadium. Shown here in Clemson colors as an example. NOTE: The ‘outlined’ version of the logo may be used here to keep from clashing with the green field.
  • 60. 60 AT L A N T I C C O A S T C O N F E R E N C E PLAYING SURFACE VOLLEYBALL It is suggested but not required that the ACC logo should be painted on both sides of the outside perimeter of the volleyball court. Shown here in Georgia Tech colors as an example.
  • 61. 61 AT L A N T I C C O A S T C O N F E R E N C E PLAYING SURFACE BASEBALL / SOFTBALL The ACC logo should appear in at least one location on the wall behind home plate (Fig 1) and in at least one location on the outfield wall (Fig 2). It is also encouraged that the ACC logo be placed somewhere on the field. Seen to the right, facing each respective dugout. NOTE: The ‘outlined’ version of the logo may be used here to keep from clashing with the green field. 1A 1B 2A 2B
  • 62. 62 AT L A N T I C C O A S T C O N F E R E N C E CHAMPIONSHIP LOGOS - F O O T B A L L , B A S K E T B A L L B A S E B A L L - O LY M P I C S P O R T S
  • 63. 63 AT L A N T I C C O A S T C O N F E R E N C E CHAMPIONSHIP LOGOS FOOTBALL | BASKETBALL | BASEBALL 2021 ACC FOOTBALL CHAMPIONSHIP GAME 2022 NEW YORK LIFE ACC MEN’S BASKETBALL TOURNAMENT 2022 ACC WOMEN’S BASKETBALL TOURNAMENT 2022 ACC BASEBALL CHAMPIONSHIP
  • 64. 64 AT L A N T I C C O A S T C O N F E R E N C E CHAMPIONSHIP LOGOS OLYMPIC SPORTS FALL CHAMPIONSHIPS WINTER CHAMPIONSHIPS SPRING CHAMPIONSHIPS
  • 65. 65 AT L A N T I C C O A S T C O N F E R E N C E ANCILLARY LOGOS - A C C N E T W O R K A C C N E T W O R K E X T R A - A C C U N I T Y S Y M B O L - A C C W O R L D W I D E - A C C G A M E C H A N G E R S
  • 66. 66 AT L A N T I C C O A S T C O N F E R E N C E ANCILLARY LOGOS ACC Network ACC Network Extra (ACCNX) ACC Network and ACCNX, launced in August of 2019, deliver increased exposure for each of the conference’s 27 sports. * For more detailed ACC Network logo guidelines please contact Jill Husak at Jill.M.Husak@espn.com for the ACCN Brand Identity Guide.
  • 67. 67 AT L A N T I C C O A S T C O N F E R E N C E ANCILLARY LOGOS ACC UNITY Symbol A visual representation of solidarity among the ACC’s 15 institutions that will be displayed in venues, on video boards throughout the league, as well as at ACC Championship events and on social media.
  • 68. 68 AT L A N T I C C O A S T C O N F E R E N C E ANCILLARY LOGOS ACC Worldwide ACC Worldwide seeks to further the conference’s member institutions internationally through promotion, marketing and athletic competition. ACC Game Changers The ACC Game Changers initiative was introduced in 2014-15 to recognize and highlight specific ACC teams’ involvement with their local communities.
  • 69. 69 AT L A N T I C C O A S T C O N F E R E N C E SCHOOL ASSETS - S C H O O L P R I M A R Y L O G O S - S C H O O L L O G O T Y P E S / W O R D M A R K S
  • 70. 70 AT L A N T I C C O A S T C O N F E R E N C E SCHOOL PRIMARY LOGOS BOSTON COLLEGE PMS 202 Cardinal PMS 468 Vegas Gold CLEMSON PMS 165 Orange PMS 268 Purple DUKE PMS 287 Royal Blue Black FLORIDA STATE PMS 195 Garnet PMS 7502 Gold GEORGIA TECH PMS 4515 Gold PMS 540 Blue LOUISVILLE PMS 200 Red Black MIAMI PMS 1665 Orange PMS 3435 Green NORTH CAROLINA PMS 542 Carolina Blue PMS 2767 Navy NC STATE PMS 186 Red Black NOTRE DAME PMS 289 Navy PMS 117 Gold PITT PMS 661 Royal PMS 1235 Gold SYRACUSE PMS 1665 Orange PMS 289 Blue VIRGINIA PMS 2767 Blue PMS 172 Orange VIRGINIA TECH PMS 7428 Maroon PMS 173 Orange WAKE FOREST PMS 7502 Gold Black
  • 71. 71 AT L A N T I C C O A S T C O N F E R E N C E SCHOOL LOGOTYPES / WORDMARKS CLEMSON PMS 165 Orange PMS 268 Purple MIAMI PMS 1665 Orange PMS 3435 Green SYRACUSE PMS 1665 Orange PMS 289 Blue FLORIDA STATE PMS 195 Garnet PMS 7502 Gold NC STATE PMS 186 Red Black VIRGINIA TECH PMS 7428 Orange PMS 173 Maroon GEORGIA TECH PMS 4515 Gold PMS 540 Blue NOTRE DAME PMS 289 Navy PMS 117 Gold WAKE FOREST PMS 7502 Gold Black DUKE PMS 287 Royal Blue Black NORTH CAROLINA PMS 542 Carolina Blue PMS 2767 Navy VIRGINIA PMS 282 Blue PMS 172 Orange BOSTON COLLEGE PMS 202 Cardinal PMS 468 Vegas Gold LOUISVILLE PMS 200 Red Black PITT PMS 661 Royal PMS 1235 Gold
  • 72. © 2022 Atlantic Coast Conference. All Rights Reserved.