The document discusses developing a new luxury body care collection for Estee Lauder that is inspired by flowers. It proposes a collection called Luminist, which would feature products formulated with a floral-infused complex extracted from petals to hydrate and brighten skin. The collection aims to offer skincare-inspired ingredients and a luxurious fragrance experience. Potential floral notes, fragrances, and packaging designs are presented that embody femininity, luxury, and skin benefits.
Almonds, known as PrunusAmygdus are emollient and deciduous tree. Almonds are native to the Middle East, Indian subcontinent, Southwest Asia, and North Africa, and generally grow in a hot climate. The oil has a number of beneficial properties and nutrients making it a perfect cosmetic ingredient.
Grown in SouthwesternMorroco, it possesses nutritive, cosmetic and numerous medicinal properties to be widely used by companies to develop their product line. This pale yellow “liquid gold” as we call it one of the rarest oils in the world produced from the nut of the Argan tree and is under protection by UNESCO.
Clove is originated from Indonesia & Malacca islands. It is obtained by the leaves and bud of the clove it is red-brown in color. It is picked by hand the buds are dried until they brown and, then grinding them. Clove oil is colorless to pale yellow in color with a strong spicy smell.
Cinnamon essential oil is used helpful as a germicide and fungicide in reducing fungal infections. Cinnamon oil is obtained from the bark and leaves of its trees. This oil does have various applications in aromatherapy.
Coriander Oil, also known as cilantro, is extracted from the seeds of cilantro itself by the method of steam- or hydro-distillation. Scientifically, it is known as Coriandrumsativum. Coriander is known as a spice which is the reason for its huge popularity as well as demand across the globe.
Tea tree oil comes from steam distillation of the leaves of the tea tree. The tea tree grows on the swampy southeast coast of Australia. People use tea tree oil for acne, toenail fungus, and athlete's foot. It's also used for dandruff, lice, bad breath, and other conditions. Tea tree oil is often used to treat skin problems like acne, bacterial or fungal infections, and bug bites.
The Lemongrass essential oil from AG industries is extracted organically through steam distillation of dried lemongrass. The scientific name of Lemongrass is Cymbopogon citrates or Andropogoncitratus. The oil is well recognized for its number of beneficial properties like antiseptic, antidepressant, analgesic, deodorant, febrifuge, astringent, carminative, bactericidal, fungicidal, nervine, sedative, antipyretic, insecticidal, galactagogue, and antimicrobial.
Almonds, known as PrunusAmygdus are emollient and deciduous tree. Almonds are native to the Middle East, Indian subcontinent, Southwest Asia, and North Africa, and generally grow in a hot climate. The oil has a number of beneficial properties and nutrients making it a perfect cosmetic ingredient.
Grown in SouthwesternMorroco, it possesses nutritive, cosmetic and numerous medicinal properties to be widely used by companies to develop their product line. This pale yellow “liquid gold” as we call it one of the rarest oils in the world produced from the nut of the Argan tree and is under protection by UNESCO.
Clove is originated from Indonesia & Malacca islands. It is obtained by the leaves and bud of the clove it is red-brown in color. It is picked by hand the buds are dried until they brown and, then grinding them. Clove oil is colorless to pale yellow in color with a strong spicy smell.
Cinnamon essential oil is used helpful as a germicide and fungicide in reducing fungal infections. Cinnamon oil is obtained from the bark and leaves of its trees. This oil does have various applications in aromatherapy.
Coriander Oil, also known as cilantro, is extracted from the seeds of cilantro itself by the method of steam- or hydro-distillation. Scientifically, it is known as Coriandrumsativum. Coriander is known as a spice which is the reason for its huge popularity as well as demand across the globe.
Tea tree oil comes from steam distillation of the leaves of the tea tree. The tea tree grows on the swampy southeast coast of Australia. People use tea tree oil for acne, toenail fungus, and athlete's foot. It's also used for dandruff, lice, bad breath, and other conditions. Tea tree oil is often used to treat skin problems like acne, bacterial or fungal infections, and bug bites.
The Lemongrass essential oil from AG industries is extracted organically through steam distillation of dried lemongrass. The scientific name of Lemongrass is Cymbopogon citrates or Andropogoncitratus. The oil is well recognized for its number of beneficial properties like antiseptic, antidepressant, analgesic, deodorant, febrifuge, astringent, carminative, bactericidal, fungicidal, nervine, sedative, antipyretic, insecticidal, galactagogue, and antimicrobial.
Anise essential oil is extracted from the seeds and dried ripe fruits of the plant. The plant is listed under Apiaceae (Umbelliferae), the most aromatic family of plants. The color of the oil varies from colorless to pale yellow depending on its consistency, and the main component of the oil is Anethole.
Coconut Oil is manufactured from coconut which is an edible fruit grown in marshy land. The oil is used for hair, skin, and cooking purposes. We are the leading manufacturer and supplier of Coconut Oil and meet the demand raised from different clients located in different parts of the world. It is beneficial for overall health.
Popular carrier oil in the beauty and skincare industry, Moringa oil is extracted from the seeds of MoringaOleifera Tree, a Himalayan-native leafy tree. Also known as Behan or Ben oil, it is extracted by the process of cold pressing. The oil is available in clear and odorless form on extraction.
Lemon is a popular citrus fruit with multiple health benefits making the oil extracted from it rich in natural ingredients including minerals and vitamins. This oil is manufactured in its 100% organic state by AG industries. This product is in high demand among some of the leading brands across different parts of the world.
AG Industries is known as one of the supreme Eucalyptus Oil Manufacturers in Uttar Pradesh. Apart from healing properties, eucalyptus oil is highly demanded for its industrial and skincare uses.
Anise essential oil is extracted from the seeds and dried ripe fruits of the plant. The plant is listed under Apiaceae (Umbelliferae), the most aromatic family of plants. The color of the oil varies from colorless to pale yellow depending on its consistency, and the main component of the oil is Anethole.
Coconut Oil is manufactured from coconut which is an edible fruit grown in marshy land. The oil is used for hair, skin, and cooking purposes. We are the leading manufacturer and supplier of Coconut Oil and meet the demand raised from different clients located in different parts of the world. It is beneficial for overall health.
Popular carrier oil in the beauty and skincare industry, Moringa oil is extracted from the seeds of MoringaOleifera Tree, a Himalayan-native leafy tree. Also known as Behan or Ben oil, it is extracted by the process of cold pressing. The oil is available in clear and odorless form on extraction.
Lemon is a popular citrus fruit with multiple health benefits making the oil extracted from it rich in natural ingredients including minerals and vitamins. This oil is manufactured in its 100% organic state by AG industries. This product is in high demand among some of the leading brands across different parts of the world.
AG Industries is known as one of the supreme Eucalyptus Oil Manufacturers in Uttar Pradesh. Apart from healing properties, eucalyptus oil is highly demanded for its industrial and skincare uses.
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Donum Naturals Brochure Of Skin care & Hair Care Products Donum Healthcare
Donum Naturals offers a therapeutic range of baby skin care and adult skin care which is an ideal curative solution for moisturizing moderate to extreme skin conditions like dryness, eczema, dermatitis, and rashes through herbal actives.
Our skin care products stimulate cell regeneration and repair damaged skin without a greasy feel or any residue.
Free from chemicals and infused with all natural ingredients, our products also have skin brightening, skin toning, and nourishing properties which help in replenishing the skin from within.
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We have, therefore, harnessed the goodness of Nature in the pursuit of health and wellness, without harming it. At Donum, our endeavor is to combine traditional values and ancient healing traditions with modern practices to produce the best personal care products for adults and babies.
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1. the beauty of a single flower...
can change everything
2. IS THE ESTEE LAUDER CONSUMER?
IS SHE LOOKING FOR IN BODY CARE?
Age 35-55
Gen X – Baby Boomer
Loyal, Honest, Conscientious & Secure
Embodies Modern American Luxury
Shops In Department Stores
Disposable Income for Beauty Care
Embraces Aging Gracefully
High Performance Quality Treatment Products
Extension of Skin Care Benefits
Nature-Inspired Ingredients Backed by Scientific Research
Claims That Deliver on Their Promise: Therapeutic, Restorative, Hydrating, Radiance
who
what
3. Kitchen & Natural Goodness
Fruits & Gourmands
Traditional Provence
Sea & Spa
Nature Inspired Plants, Herbs & Spices
The Vineyard
Luxurious & Rare
BRANDS IS SHE INSPIRED BY?
COMPETITIVE BRAND INGREDIENT THEMES
what overview
PREMIUM
TRE
ATMENT
FRAGR
ANT LUXURY
INGREDIENTDRI
VEN
NOVE
LTY
ICONIC LUXURY
4. THE ESTEE LAUDER COMPANIES - BATH & BODY CARE BRANDS
portfolio
Ingredient inspiration is derived from NATURE’S BOUNTY - the beautiful,
therapeutic waters of the sea, plants powered by science and vitamin
enriched goodness to nourish and protect the skin.
ESTEE LAUDER SIGNATURE BRANDS
packaging
5. CURRENT FLORALS IN THE MARKET
what’s trending?NEW INGREDIENT CONCEPT - FLOWERS
opportunity
The beauty and femininity of flowers in fragrance has always captivated consumers with their classic and
iconic fragrance directions. Now in a fresh, new light, we see these beautiful flowers from around the world
adapted for their powerful skin care benefits, while embodying the purest, most feminine form of luxury.
1. CLARINS Body Lift High Definition Cellulite Control (Geranium, Sunflower) 2. ORLANE B21 Extraordinaire (Blue Iris)
3. BLISS Fatgirlsleep (Lotus Flower, Lavender) 4. TATCHA Camellia Oil (Camellia Flower) 5. CHANEL Sublimage La Creme
(Golden Champa Flower) 6. L’OCCITANE Rose 4 Reines (Rose), Pivoine Flora (Peony), & Cherry Blossom Hand Cream
7. DIORSNOW Moisturizing Lotion (Velvet Peony, Pure Lily, Crystal Iris) 8. GUERLAIN Orchidee Imperiale (Orchid)
1
5
2
6
3
7
4
8
6. ESTEE LAUDER - F L O W E R G A R D E N S
collection inspiration
7. LUXURY BATH & BODY CARE
prestige
OBJECTIVE
Develop a premium benefit-driven body care collection that offers skincare inspired ingredients with a
luxurious fragrance experience.
THE COLLECTION
LUMINISTTM
,an elegant treatment collection,deeply nourishes and gently hydrates skin to its natural radiance.
Inspired by the ’power of the petals’, the collection is formulated with Estee Lauder’s HydraFlorComplex
which hydrates the skin for added moisture and brightens skin for a flawless and luminous glow. Inspired
by nature and advanced by science, this floral infused complex is extracted from the nurturing petals of
luxurious flowers from the Estee Lauder family gardens.
The collection features two complimentary, performance based ranges that address a woman’s body care
needs for both day and night.
Awaken and hydrate the skin for a radiant glow.
• Body Moisturizer
• Cleansing Body Geleé
• Body Oil
• Hand Cream
• Body Polish
LUMINISTTM name courtesy of:
Immerse your skin in pure luxury.
• Body Soufflé
• Body Shower Oil
• Slimming Treatment
• Hand Treatment Cream
• Body Sugar Scrub
TM TM
8. packaging suggestion
TM
Ι
Cobalt blue is a nod to the Estee Lauder signature heritage. It conveys elegance,
tradition and a regal luxury synonymous with the brand.
9. TM
packaging suggestion
Translucent pearlized white portrays a modern, fresh femininity adding radiance and
luxury to any body care regime. Polished and sophisticated, it conveys a soft, clean appeal.
ΙΙ
10. ESTEE LAUDER ADVERTISING CONCEPT
campaign
PETAL POWER
An ultra-hydrating body care collection that feeds the skin with
powerful nutrients found deep within the delicate petals of the
Himalayan Rain Lily. Skin is left soft, smooth and illuminated.
Awaken and hydrate skin for a radiant glow