The document provides brand logo guidelines for the C3 Centre logo. It specifies that the logo must have clear space around it at least 0.25 times the height and width of the logo to isolate it. The minimum size for the logo is 0.75 inches to ensure readability. The logo should always be used in solid black on a light background. It provides directions on proper logo placement, orientation, and usage, including in advertising. The logo is not to be altered or placed in improper contexts.

1. Brand Logo Guidelines

2. C3 Centre
Brand Logo Guidelines
PRIMARY LOGO:
p.1

3. ALTERNATIVE POSITIONING
p.2
C3 Centre
Brand Logo Guidelines
To preserve the balance of the ANSA McAL artwork, the ANSA McAL logo ( all versions ) must
always have clearance proportional to quarter of its height above and below, and quarter of its
width on either side. This is illustrated by the red box in the diagram seen above. This clear
space will isolate the logo from competing graphic elements such as other logos, copy,
photography or background patterns that may divert attention. This proportion of clear space to
the logos height and width should be maintained as the logo is proportionally enlarged or
reduced in size.

4. CLEARANCE:
0.250.25
CLEAR SPACE CLEAR SPACE
0.25
CLEARSPACECLEARSPACE
0.25
To preserve the balance of the C3 Centre artwork, the C3 Centre logo ( all versions ) must
always have clearance proportional to quarter of its height above and below, and quarter of its
width on either side. This is illustrated by the red box in the diagram seen above. This clear
space will isolate the logo from competing graphic elements such as other logos, copy,
photography or background patterns that may divert attention. This proportion of clear space to
the logos height and width should be maintained as the logo is proportionally enlarged or
reduced in size.
p.3
C3 Centre
Brand Logo Guidelines
(Note: If logo is 4 inches in height the clearence space will be 1inch around the logo)

5. 1.5 in
1.0 in
0.75 in
To preserve the clarity of the logo’s text element, a minimum height of 0.75
inches is recommended. These sizes are minimum size recommendations,
however, they can be increased based on the application. PRINTING SMALLER
THAN THESE SIZES MAY RESULT IN ILLEGIBLE TEXT.
LOGO SIZE:
p.4
C3 Centre
Brand Logo Guidelines
(Suitable for Double-Sided Business Cards and Letterheads)
0.25 in
(Suitable for small promotional Items e.g. Pens, keychains, etc.)
0.60 in
(Suitable for Single-Sided Business Cards and Letterheads)
(Suitable for T-Shirt emblems)

6. LOGO COLOUR:
CMYK: 0,0, 0,100
RGB: 0, 0, 0
The C3 Logo is to be used in solid black; see alternate version below, for special
usage. A light colour background is recommended at all times.
p.5
C3 Centre
Brand Logo Guidelines
CMYK: 0,0, 0,100
RGB: 0, 0, 0
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255

7. p.6
It is mandatory that the C3 Centre logo (original) be placed as a signoff, at the bottom centre
of all artwork produced. This includes any social media content produced by tenants and all
press, postes flyers or printed material for C3 Centre.
Eg.:
LOGO PLACEMENT:
Artwork
C3 Centre
Brand Logo Guidelines

8. LOGO USAGE:
DO: DON’T: Improper Usages:
Always maintain the
C3 Centre logo’s
original proportions,using
only scale copies of the
original form.
Skew the logo,or in any
way alter its original form.
Substitute any colour
other than the logo’s
stated colours ,including
the background colour.
Maintain the clear spaces
around theC3 Centre
logo according to the
advised ratios seen on
pg.3,and maintain the
placement advisements
given on pg.6.
At all times stay true to
theC3 Centre logo’s
stated colours,as
illustrated in the diagram
seen on pg.5 (pg.5 for
Alt.Logo).
Place the logo too close to
or intersecting with
another logo or major
design element.
Keep theC3 Centre
logo’s original
compositions,as seen on
pg.1 (pg.2.forAlt.
composition).
Crop the logo,add/
subtract elements or in
any way change the
logo’s original
composition.
In all artwork,always use
a hi-resolution render of
theC3 Centre logo.
Maintain theC3 Centre
logo’s original orientation
at all times.
Use a low-quality,blurred
or pixelated
representation of the
C3 Centre logo.
Reorient the logo,or any
element of the logo.
p.7
C3 Centre
Brand Logo Guidelines
TEXT
( C3 Centre logo is not to be used in the
bottomright of artwork instead of the centre)

9. p.8
RADIO AD BRANDING:
TELEVISION AD BRANDING:
Radio spots will end with a three second tag using a corporate voice, sign off and music:
“C3 Centre, Focused On You”
“C3 Centre, Focused On You”
Television commercials will end with an animated C3 Centre logo, which will be revealed at the
a duration of three secondsfor with an announcer-read
corporate voiceover and signature music:
PLEASE NOTE: All television ads must be produced leaving 3 seconds for the C3 Centre sign off to be inserted at the
end of the commercial. (example attached).This will also apply to the production of all radio spots.
(tag attached)
(animated logo attached)
C3 Centre
Brand Logo Guidelines
centre of the screen. This will appear