The document provides guidelines for GRID's visual identity system, including specifications for colors, fonts, logos, and graphic elements. The visual identity helps maintain a unified messaging style. The logo and color palette establish GRID's unique brand attributes, and guidelines describe proper usage of these elements to prevent misuse and keep the visual identity professional. Graphic icons are also included that represent GRID's thematic areas simply and friendly.

1. VISUAL MANUAL
T r a d e m a r k F o n t s C o l o r s I c o n s
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N O V E M B E R 2 0 2 2

2. About
guideline
This guideline describes the visual elements
that represent GRID's identity. This includes
our name, logo and elements like color, type,
and graphics.
The guideline helps us keep our messaging
unified through consistency and style. The
GRID visual Identity, including the logo, name,
colors, and identifying elements, are valuable
assets.
Preventing unauthorized or incorrect use of the
GRID visual identifier contributes substantially
to keeping our messaging unified and
professional.
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4. Visual
System
The visual system defines the unique
and proprietary assets that bring the
brand platform to life.
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5. Color
Palette
RGB 17 / 79 / 81
HEX 114f51
CMYK 90 / 51 / 58 / 36
RGB 124 / 178 / 66
HEX 7cb242
CMYK 58 / 10 / 100 / 0
70% Tint
70% Tint
50% Tint
50% Tint
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6. Color
Alternative
RGB 126 / 106 / 108
HEX 7e6a6c
CMYK 49 / 55 / 48 / 15
RGB 45 / 67 / 68
HEX 647e8b
CMYK 65 / 42 / 36 / 6
RGB 231 / 197 / 100
HEX e7c564
CMYK 10 / 20 / 72 / 00
For digital or print media it is recommended
to use offwhite color for page background.
Where this is not possible, a 20% tint of
scondary colors is advised.
RGB 247 / 243 / 237
HEX f7f3ed
CMYK 2 / 3 / 5 / 0
70% Tint
70% Tint
70% Tint
20% Tint
20% Tint
20% Tint
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7. Note:
When custom typefaces are not an option (e.g. email, PowerPoint, etc.), Trebuchet is the official alternate typeface.
It is pre-installed on every computer.
Typography
System
Primary Regular
ABCDFEGHIJKLM
abcdefghiklmopqrz
0123456789
Thin
ABCDFEGHIJKLM
abcdefghiklmopqrz
0123456789
Medium
ABCDFEGHIJKLM
abcdefghiklmopqrz
0123456789
Bold
ABCDFEGHIJKLM
abcdefghiklmopqrz
0123456789
Italic
ABCDFEGHIJKLM
abcdefghiklmopqrz
0123456789
Font Name:
Work Sans (TT)
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8. Logo
System
The logo system defines the proper
usage of the logo. This will help keep
the logo consistent throughout.
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9. Logo
Overview
The GRID logo communicates the nature of its themes, sectors, and
projects while also symbolizing the GRID narrative of an evolving view
of development. This engages an integrated perception of sustainability,
conservation, inclusivity, development, and economic growth. The
guidelines around using the logo are meant to enable consistent usage,
which can help the logo build equity and recognition over time.
Clear Zone
Our logo has a clear zone around it,
to create prominence and to avoid
interference. No text or graphic elements
can appear in this area. This applies to
both horizental and vertical logo.
Color
RGB 17 / 79 / 81
HEX 114f51
CMYK 90 / 51 / 58 / 36
RGB 124 / 178 / 66
HEX 7cb242
CMYK 58 / 10 / 100 / 0
Preferably, you must always reproduce the
Grid logo in two shades of green on a white
background. The specifications are as follows:
WATERMARK OVERVIEW
When Required, Graphic part of logo can be used
as watermark at 5% opacity without altering the
color of single color logo. (Refer: Page 11)
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10. Logo
Usage Vertical Logo
Main Logo
Dark background
Logo
Black and White
Logo
Single Color
Logo
Vertical and horizontal logo variations
provide flexibility for different spatial
parameters and use cases. Smallest size of
logo would be in the ratio of 2.5cm height.
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11. Logo
Usage Horizental Logo
Main Logo
Dark background
Logo
Black and White
Logo
Single Color
Logo
Vertical and horizontal logo variations
provide flexibility for different spatial
parameters and use cases. Smallest size of
logo would be in the ratio of 1.5cm height.
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12. Here are some examples of incorrect
or ineffective use of the GRID logo.
DO NOT place logo
on top of a dark color.
DO NOT change
the color of the logo ther then specified
in next page.
DO NOT place logo
on top of an image without negative space.
DO NOT rotate the logo, squeeze the logo
and rearrange elements of the logo.
DO NOT place the logo on a
busy background
DO NOT use any effects in logo
Incorrect
Usage of Logo
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13. Graphic
Elements
Graphic elements represent individual
thematic icons and patterns for design
use.”
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14. Iconography
Usage
Other Icons
These are our line drawing icons. They are familiar, uncomplicated, and friendly.
Preferably, you must always reproduce the icons in one of following styles.
Thematic Icons Usage
Black Solid Background
Black Stroke Color
Grid Green Solid Background
Grid Green Stroke Color
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