NSAID Brand Equity Study from Brand Acumen. A look at the embedded brand equity attributes of NSAIDs.

1. Brand Nexus Study:
NSAIDs
Excerpt of commissioned study to investigate the potency of
exponential ingredient branding.
Nexus
February 18, 2015

2. Brand Nexus Study: NSAIDs
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics Credibility Efficacy Reliability
Relevancy Sustainability Safety
BayerAleveBufferinExcedrinAdvilMotrinTylenol*
0 100 200 300 400 500 600 700 800 900 1000 1100 1200
82 97 79 80 72 82 69 58 96 80 89 83 80 96
84 89 95 84 97 87 90 95 90 88 95 91 86 94
69 80 76 83 77 79 86 90 79 71 68 62 70 85
73 63 68 58 68 64 56 63 68 73 76 61 65 73
80 86 81 75 63 69 70 73 87 85 84 86 79 86
61 58 83 76 83 78 88 70 76 80 68 64 61 75
79 82 60 67 74 84 64 67 79 84 86 79 70 69

3. Aleve:
Perspectivisation Attributes: Brand Potency
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics

4. Credibility Efficacy Reliability Relevancy Sustainability
Safety

5. Embedded Brand Potency Study
Bayer Aspirin
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
90
80
70
60
50
40
30
20
10
0
82
97
79
80
72
82
69
58
Aleve
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
90
80
70
60
50
40
30
20
10
0
84
89
95
84
97
87
90
95
Bufferin
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
80
70
60
50
40
30
20
10
0
69
80
76
83
77
79
86
90
Excedrin
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
70
60
50
40
30
20
10
0
73
63
68
58
68
64
56
63
Advil
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
80
70
60
50
40
30
20
10
0
80
86
81
75
63
69
70
73
Motrin
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
80
70
60
50
40
30
20
10
0
61
58
83
76
83
78
88
70
Tylenol*
Contextualization Glocalization Lexical Semantics
Contrastive Linguistics Morpho-Syntax Speech Recognition
Parsing (ease) Graphetics
80
70
60
50
40
30
20
10
0
79
82
60
67
74
84
64
67