This document discusses the key features and principles of academic writing. It begins by distinguishing academic writing from other forms such as creative, business, technical, and personal writing. Academic writing is more structured, organized, and focuses on logically arguing ideas using empirical evidence. It also discusses the specific rules of academic writing, such as using correct citations and avoiding informal language. Key principles include having a clear purpose, logical organization, and supporting topics with strong evidence. The document also outlines characteristics of academic writing such as being complex, formal, objective, explicit, and responsible. Overall, the document provides an overview of what defines academic writing and distinguishes it from other genres.