This document discusses how students can use blogging and ePortfolios to differentiate themselves during the university admissions process. It explains that blogs allow students to showcase their skills, interests and personality. By curating blog content and social media profiles carefully, students can craft and communicate their personal brand to admissions officers. The document provides guidance on creating blogs, using them as ePortfolios, developing a unique personal brand, practicing good online etiquette, and leveraging social media responsibly.