This document discusses different types of websites and multimedia. It defines website and webpage. It provides examples of common website types like e-commerce, business, blog, portfolio, etc. It also discusses introduction to small-medium business websites, corporate websites, e-commerce websites and advantages of e-commerce. Other sections cover personal and photo sharing websites, blog websites, informational websites, community building websites, education websites, digital media, social media networks and components of the World Wide Web.
2. INTRODUCTION
• Website
• A group of interlinked and well structured Web pages that exist on the same
domain is called website.
• webpage
• It is collection of text, image, audio, video etc
• Website can contain single or thousand pages.
3. EXAMPLES
• 10 of the Most Common Types of Websites
• •e-commerce website.
• •Business website.
• •Blog website.
• •Portfolio website.
• •Event website.
• •Personal website.
• •Membership website.
• •Nonprofit website.
4.
5. INTRODUCTION
Small-Medium Business (SMB) Website
• Small businesses take up a large portion of today's economy.• With the world
going online, small to medium sized business owners need to establish an
online presence.• These websites are usually small, consisting of maybe about a
couple dozen pages about the business's products and services.• Examples of
these types of websites are your local mechanic, dentist, or barber shop
websites.
6. • 2. Corporate Website
• These websites are for large corporations with many employees.
• Naturally, these types of websites are quite large, consisting of hundreds or
even thousands of webpages, and can include many different types of useful
information, content, and webpages that are helpful to
different constituencies.Sites such as IBM and Rogers come to mind.
7. INTRODUCTION
E-COMMERCE WEBSITES
• An eCommerce website allows you to sell products from your online store.
How to make E-commerce website?
• When building an ecommerce website, you’ll need a shopping cart component that
allows users to add and remove products and also lets you set pricing, offer deals,
and establish discounts. You need a payment gateway so users can complete their
transactions.
• As you approach your ecommerce website design, it’s important to think about how
your visitors will interact with your site. Chances are, you’ll want to offer discounts
and promotions in the future, so build that functionality into your site from the
beginning.
8. • Make it easy for potential customers to find what they want in the least amount
of clicks. You can keep the shopping experience streamlined by breaking the
products in your ecommerce store into categories that visitors can filter by.
Including a robust search functionality is a nice touch, too.
• Don’t forget about product photos. Many different kinds of websites rely on
great photography, but for ecommerce websites your photos can make or break
your sales. Use high-quality images to ensure trust in your brand and showcase
your current deals on the homepage as high up as you can.
9. ADVANTAGES
• Low costs; A significant advantage of ecommerce is that launching an online
store is much less costly than opening a physical store. You are not required to
furnish your outlet, nor are you required to pay rent or hire multiple workers.
Marketing and advertising campaigns are also inexpensive.
• Speed & Flexibility: A person or business can easily open an ecommerce store
in a matter of days. In contrast, a physical store requires space, commercial
leasing, and sufficient construction and decoration time before opening.
10. ADVANTAGES
• Faster Buying Process; Previously, a customer had to schedule his shopping trip
in advance, even though he desired to purchase a single item. This will include
rearranging his schedule and making the purchase at the store.
• Advantages to CustomersIt provides 24x7 support. Customers can enquire
about a product or service and place orders anytime, anywhere from any
location
12. INTRODUCTION
• PERSONALAND PHOTO SHARING WEBSITE
• A website used to store and share photos. Users upload their pictures to the site,
which are stored on the server and made available to friends and family via
personal Web page Image sharing websites offer services such as uploading,
hosting, managing and sharing of photos
• The most comprehensive example among photo sharing platforms is Google
Photo
• Securely back-up your photos
14. INTRODUCTION
• A blog is an informational website published on the World Wide Web
consisting of discrete, often informal diary- style text entries. Posts are
typically displayed in reverse chronological order so that the most recent post
appears first, at the top of the web page.
15. PURPOSE
• A blog serves the purpose of creating a relationship between a company and its
audience. It can also provide knowledge on relevant topics, increase
engagement and traffic to your website, and create a community. If done
correctly, it can help create a thriving foundation for corresponding social
media platforms.
16. HOW TO WRITE A BLOG POST?
• Brainstorm blog topics
• Refine your topic with keyword research
• Define your audience
• Create an organized outline
• Write engaging content
• Craft an irresistible headline
•
17. • Choose a blog template
• . Select a blog domain name
• Pick relevant images.
• Implement calls-to-action
• . Optimize for SEO
• Edit and publish your blog post
• . Promote the final article
19. INTRODUCTION
• The main purpose of an informational website is to share key messaging with
the website visitor. Many are created to convey details of the five Ws of an
organization, the who, what, how, where and why the business exists. The site
should share information about the business and how people can get in touch.
20. • An informational website might be the simplest of websites when it comes to
functionality. These sites don't require complex functions, third-party
integrations, or eCommerce capabilities and therefore the focus is on the
content itself and telling your unique story.
21. TYPES OF INFORMATIONAL WEBSITE
Websites can be divided into two broad categories
• Static: Static sites serve or capture information but do not allow engagement
with the audience or users directly
• Interactive: Interactive sites are part of the Web 2.0 community of sites and
allow for interactivity between the site owner and site visitors or users.
24. COMMUNITY BUILDING WEBSITES
• A community website is a standalone website that offers a destination for
members of an online community to gather, communicate and build
relationships with each other.
• For example volunteering, newsletters and group game night.
• To create a community website
• ➢Define your goal.
• ➢Choose a structure.
25. EDUCATION WEBSITE
• EDUCATION WEBSITE
• An education website is a huge interacting platform to present various
information for different types of people.
• It is a website that was made for education and to research some facts in
education for students.
• For example Future students, current students, teachers, parents and those who
want to get a new profession.
26. INTRODUCTION
• DIGITAL MEDIA: Digita lmedia is digitilized content that can be tranmirted
over the internet or computer networks
27. DEVICES USED IN DIGITAL MEDIA
• Mp3players
• Digital cameras
• Mobile phones
• DVD
• Digital TV
• Digital recorder
28. EXAMPLES
• Writtencontent:Written copy is one of the most valuable strategies in content
marketing for business.
• Blogs, white papers inform your readers while promoting your brand.1.
• Audio: Companies can use audio to market their business through mediums.
They either develop an add that runs during any popular show.1.
• Vedios:2. Business uses videos for several reasons including promoting their
products.
29.
30. SOCIAL MEDIA NETWORK
• A social networking service or SNS is an online platform which people use to
build social networks or social relationships with other people who share
similar personal or career content, interests, activities, backgrounds or real-life
connections.
• Social networking services vary in format and the number of features.
31. PURPOSE OF SOCIAL MEDIA NETWORK
• Social networking connects individuals and businesses by allowing them to
share information, ideas, and messages. Companies also use social networks to
create and strengthen brand recognition, promote products and services, and
answer customer queries and concerns.
32. TYPES OF SOCIAL MEDIA NETWORK
• Social networking.
• Photo and image sharing.
• Video sharing.
• Audio sharing.
• Live streaming.
• Social messaging.
• Disappearing content apps.
• Social shopping networks
33. ADVANTAGES OF SOCIAL MEDIA
NETWORK
• Connectivity. Connectivity is among the most significant benefits of social
media.
• Education. The use of social media in education is commendable.
• Information and Updates.
• Awareness.
• Share Anything With Others.
• Helps in Building Communities.
34. WORLD WIDE WEB (WWW)
• WWW is an ocean of information stored in the form of trillions of interlinked
web pages and web resources.
• It is a way of exchanging information between computers on the internet.
• Tim Berners-Lee, a British scientist, invented the WWW in 1989.
35. COMPONENETS OF WWW
• It has three components;
• HTML (Hyper text markup language)
• URL (Uniform resource locator)
• HTTP ( Hyper text transfer protocol)