This content was presented at the Youth Forum Strasbourg Meetings: Focus Russia. Milena Milićević was one of the lecturers at the conference. You can find more information about the event:

1. What it takes
to be an
entrepreneur?
+
Examples of
good practice
across
cultures.
Strasbourg Forum
Greater Europe
Lecturer: Milena
Milicevic
29 July-4 August
2013

2. Agenda for Today
Entrepreneurship introduction
The qualities of successful entrepreneurs
The Potential of Young people
Entrepreneurship in different cultures
Is entrepreneurship a matter of
mentality, confidence, national sport or an
individual desire?
How does entrepreneurship evolve for our
Google generation?

3. Entrepreneurship introduction

4. • Entrepreneurship is the art of:
• Numerous positive effects
of entrepreeurship:
Entrepreneurship
Economy
Society
Creation Innovation
Entrepre
neurship

7. Tell us Your opinion:
What are the qualities
of successful entrepreneurs?
Name Your several role models.

8. What do they have in common?

9. Activities of successful entrepreneur: YOU
• Find your idea to develop
• Listen to your intuition
• Identify the untapped potential in your surroundings
• Accept risk as a great source of motivation
• Plan everything and get organized
• Manage money wisely
• Become an expert in your field, master negotiation skills
• Build a brilliant business team
• Be approachable
• Take time off
• Develop a loyal customer base
• Resource: http://www.entrepreneur.com/article/200730

10. ‘‘You have to write/ live in such a way
that only you can tell that story. ‘‘

11. Desirable outcome Actions to take
1. Harbour the idea to
develop.
2. Listen to your intuition.
3. Identify the untapped
potential in your
surroundings.
4. Accept risk as a
motivation.
5. Plan everything and get
organized.
6. Manage money wisely.
• Resource:
http://www.entrepreneur.c
om/article/200730
1. Read influential blogs, books,
talk to people, observe.
2. Pay attention to body cues.
3. EVEN MORE: read, talk,
observe, research.
4. FOR RISK AVERSE PEOPLE:
What is worst that can
happen?
5. DOODLE meetings, to do lists.
6. Investopedia, blogs, Yahoo
finance, one coffee less per
day.

12. Desirable outcome Actions to take
7. Become an expert in your
field.
8. Build a brilliant business
team.
9. Be approachable.
10. Take time off.
11. Develop loyal customer
base.
• Resource:
http://www.entrepreneur.
com/article/200730
7. Produce relevant content,
add value to your profession.
8. You need a CONNECTOR,
ENERGISER, RESEARCHER,
SPECIALIST...
9. A smile and genuine interest
will get you far.
10. Leave the office at 5.30.
Sleep! by Arianna Huffington.
11. Your customers are your best
partners.

13. More on teams, productivity,
diverse opportunities

14. Constant improvement is a must
• Time is Not a Limitless Commodity.
• We’re More Productive in the Morning.
• Don’t Wait to Be Told What to Do.
• A New Job a Year Isn’t a Good Thing.
• People Matter More Than Perks.
Opp resources: Hey Success,
Infostud, Mladi-info
http://www.forbes.com/
sites/jasonnazar/2013/07/23/20-
things-20-year-olds-dont-get/

15. The 4th GEM research (LBS & Babson College):
more than 460 million entrepreneurs in 2002.
“91% of
Millennials expect
to stay in a job for
less than three
years.
Resource: Future
Workplace “Multi
ple Generations
@ Work”.
When you work
for an employer
and you’re 100%
dependent on
receiving a
paycheck from
that employer, you
leave yourself very
vulnerable.

16. Tell us Your opinion:
In which industries is
the potential of young people
for entrepreneurship greatest?

19. Take-away tips:
Scalable idea.
Clear value
proposition.
Count on
expansion
among regions,
professions,
ages.

20. The Difference between Need and Want
• Need of customer gets
fulfilled; a fact or rational
attribute about your
company. Companies
supply roughly the same
functional benefits and
therefore fulfilling a need
doesn't differentiate one
business from another; it's a
cost of entry.
• Want: when customers
move beyond just needing
your product or service to
actually wanting it.
They want to choose you
over other options. The
"want" is what separates
your business from others,
and turns you into a brand.
•
Resource: www.entrepr
eneur.com/article/
226275#ixzz2a2iqOdXt

21. Futurologists on Entrepreneurship
• Entrepreneurship will bloom where people:
• connect their ideas with market potential.
• observe problems in meeting customers’ demand.
• follow their intuition and permanently adapt, align,
and improve their business.
• deal directly with the unknown, while accepting the
uncertainty and risks as motivation.
• do things in a new or different way, beyond their
customers’ and competitiors’ expectations .
• innovate the already existing business processes.
• work on expanding into new industrial spheres,
customer segments or regions.
• perceive success as a result of devoted work.
Competitive
advantage will
come from:
intellectual
human capital,
patents,
innovation,
brand,
intangible
assets.

22. Tell us Your opinion:
Is entrepreneurship different
among different cultures and
if yes, how?

23. http://www3.imperial.ac.uk/inno
vationstudies/researchthemes/fe
aturedresearchgedi/aboutgedi
GEDI score measures
entrepreneurship

24. Resource:
http://www.forbes.com/sites/susanadams
/2013/05/30/the-worlds-most-
competitive-countries/
333 criteria in four broad
categories—economic
performance, government
efficiency, business efficiency and
infrastructure. For one third of
the ranking, IMD uses a survey of
more than 4,200 international
executives.
• Here is IMD’s list of the ten
most competitive nations:
• 1. U.S.A.
2. Switzerland
3. Hong Kong
4. Sweden
5. Singapore
6. Norway
7. Canada
8. UAE
9. Germany
10. Qatar.

25. It’s whether
you're willing
to experience
the discomfort,
risk, and
uncertainty of
saying or
doing it.
However, we should look beyond numbers.
What makes
leadership/
entrepreneurship
hard isn't the
theoretical.

26. Culture and
entrepreneurship
Fostering conformism  less entrepreneurial
Protestant culture  devoted to work,
innovation, values of excellence
Confucianism  distributive justice, obligation,
compassion, group/family orientation, improvement
Enlightenment, liberalism, pragmatism  daily
innovations enrich tradition, accumulation and
progress matter.

27. Japanese takeaway
• More than 90 % of total companies are SME that hire more than 75% of
employees. Confucian religion emphasizes the importance of family and
understanding of the customs and traditional culture.
• ‘‘By 2015 there will be 500 million people under age 30 in China–roughly the
population of the entire European Union,‘’ says Ge Dingkun, a professor of
entrepreneurship at China Europe International Business School in Shanghai.
• www.cpi.hr/download/links/hr/1407.pdf , www.ino.komora.net
• Capital less than ¥100
million
• 99.4% of all companies
(5,39 million registered)
300employees
• The essence of
Japanese success ->
importance of
education & striving
for excellence.
• 31 million people= 79,5%
out of all employed in
private sector
60% of SME is tied
contractually &
cooperating with big
corporations/
economy
Chinese principles

28. • British people do not
consider education or
training to be a main
success factor in business.
• Such attitude can
negatively affect obtaining
the necessary, non-core
experiences for starting
entrepreneurial activities.
• Germany: 80% live in West
Female entrepreneurship
requires more support.
Lot of innovation and
investment is exchanged in Ge.

29. There are over 27 million small
businesses in the United States.

30. Tell us Your opinion:
Is entrepreneurship a matter of
mentality, confidence, national
sport or an individual desire?

31. Tell us Your opinion:
How does entrepreneurship
evolve for our Google generation?
What can we do?

32. National Geographics:
http://www.youtube.c
om/watch?v=4qwA5f
Uh3hA
Don’t forget
to write. 

33. MgmtMilena
Thank you for your time! 
Milena Milidevid
May your motto lead you! Mine is: