The objective of this webinar is to provide useful information regarding digital marketing to support small and mid-size businesses during this difficult time facing the outbreak of COVID-19. This presentation contains simple DIY marketing tips to enhance the visibility of one's business online as well as information regarding free advertising support from major advertising companies such as Yelp, Google, and Facebook. Topics of the Webinar - How To Make Sure Your Business Get Found Online - Get Free Support From Yelp, Facebook, and Google - Special YELP Support for Business During COVID-19 - How Different Businesses Have Pivoted Successfully Please feel free to contact our solution advisor if you need the advice to pivot your business during this difficult time. We are here to help!

1. Supporting your
business on Yelp
during COVID-19

2. Consumers are turning to
Yelp to find a local business
Large demand
100 million unique visitors
each month*
Undecided audience
85% of searches on Yelp
are unbranded*
Purchase ready
97% of searches converts
to a purchase**
Ready now
51% spend within one
day**
*Yelp Internal Data; **Based on a survey conducted by SurveyMonkey Audience for Yelp in June
2019. Total sample 6,338 adults ages 18 and older living in the United States, including 5,028 who
had gone online to search for a local business. “People on Yelp” sample: reported use of Yelp at
least once in the previous 3 months. Data weighted demographically to be representative of U.S.
online population.
Plumber
CONSUMERS ON YELP

3. Roofing
474
K
Lawyers
533
K
Pest Control
607
K
Electricians
614
K
Landscaping
918
K
HVAC
1.2
MM
Plumbing
1.3
MM
Consumers are searching for every type of business
Average monthly searches & page views - Yelp Internal Data, 2019-2020 3

4. General
Search:
94% of searches on
Yelp are unbranded
4
Personal Injury Lawyer
Current Location
Yelp Internal Data, 2019

5. RESTAURANTS ON YELP
Demand for delivery
& take-out is
increasing as a
result of COVID-19
Yelp internal data, January - April 2020, measures searches filtered for delivery or take-out

6. Yelp internal data, February - March 17th 2020, Measures searches within the Active parent category that also include “online,” “virtual”,
“home” or “equipment”;
ACTIVE LIFE ON YELP
Demand is shifting to
online options for
exercise as a result
of COVID-19
3x

7. A greater percentage
of Salon searches
are converting into a
phone calls as a
result of COVID-19
SALONS ON YELP
Yelp internal data, January - March 16, 2020, Measures phone conversion rate in Salon categories. Salon categories include: Hair Salons,
Blow Dry/Out Services, Hair Extensions, Hair Stylists, Kids Hair Salons, Men’s Hair Salons
2x

8. Consumers are turning to Yelp
to decide who to book their
future appointments with
Large demand
1.5 billion annual searches
for Beauty & Spas*
Undecided audience
97% of Beauty & Spas
search is unbranded*
Purchase ready
93% of Beauty & Spas
search converts to a
purchase**
Ready now
51% spend within one
day**
*Yelp Internal Data; **Based on a survey conducted by Nielsen for Yelp, 9/2016. Total sample
2,007 adults 18+ in the US who searched for a local business online between 8/2016-9/2016.
Online review site user sample=745: Reported use of a dedicated online review site, excluding
search engines and social media sites. Yelp User sample=587: Reported use of Yelp to find local
business (6/2016-9/2016). Data weighed demographically to be representative of US online
population.
Medical Spas
SALONS ON YELP

9. SALONS ON YELP
Fashion forward
consumers are
anxious to get their
next appointment
scheduled

10. ESSENTIAL RETAIL ON YELP
Demand for essential
retail is increasing as
a result of COVID-19
Yelp internal data, January - April 2020
1.5x

11. CATEGORY RESPONSES
Businesses in many
categories have
pivoted to
accommodate
COVID-19
Consider these options if you have
adjusted your services due to Shelter in
Place Orders.
Category Potential Pivots
Accountants 📓 Longer communication windows regarding taxes due to tax deadline
extension (Note: for some states, this is only at the federal level)
Bars 🍷 Selling wine and liquor via delivery and/or pick-up
Automotive (e.g. Car Wash) 🚗 Disinfecting cars
Cannabis Clinics 😄 Deemed “essential” in some states
Offering delivery and/or pick-up
Childcare 👶 Offering emergency care
Cleaning Services 🧽🧼 Disinfecting homes/offices
Financial Services 💰 Offering resources for consumers preparing for potential financial downturn
Offering virtual sessions
Fitness & Wellness 🏋‍♀ Offering virtual classes
Grocery Stores 🛒
Pharmacies 💊
Offering “Senior Hours”
Offering delivery and/or pick-up, text message ordering
Beauty & Spa 💅 Scheduling future appointments
Offering gift cards

12. CATEGORY RESPONSES
Businesses in many
categories have
pivoted to
accommodate
COVID-19
Consider these options if you have
adjusted your services due to Shelter in
Place Orders.
Category Potential Pivots
Health & Medical ⚕
(incl. Counseling/Mental Health)
Offering teledoc options, virtual appointments/sessions
Offering urgent and emergency care
Hotels 🏨 Promoting future bookings
IT Services/Computer Repair 🖥 Increased demand during work-from-home orders
Offering virtual services/troubleshooting
Employment Lawyers ⚖ Offering counsel on sick employees, employees going on leave, and safety
in the workplace
Mortgage Brokers/Lenders 💰🏘 Rates are near an all-time low for people to refinance
Movie Theaters🍿 Offering streaming, drive-in movies
Pest Control 🐞 Disinfecting homes
Plumbers 🔧 Offering services for consumers mistakenly flushing toilet paper alternatives
Restaurants 🥡 Offering delivery/takeout and gift cards
Retail 🛍 Offering gift cards; delivery, pick-up, and/or expedited shipping

13. Adapting to the
current environment
Business focus
Yelp focus
Consumer focus
In-person AND
online
Delivery, take-out,
pick-up & online only
Drive in-person
AND online actions
Contact-less, virtual,
remote services
Connect customers to
in-person experiences
Connect customers to
contact-less options
CONSUMERS ON YELP

14. Yelp is making a number of
product adjustments
to support businesses and
keep consumers safe and informed
during this time.
COVID-19 Response | New Features

15. PLACE SCREEN
UNDER IPHONE X
PLACE SCREEN
UNDER IPHONE X
Connecting
consumers to great
businesses continues
to be Yelp’s top
priority
CONSUMERS ON YELP

16. Policy Disclaimer
COVID-19 Response | New Features
Free form text
● Customizable banner appears at top of
profile to help communicate visibly the
COVID-19- specific policies/updates
● Include up to 120 characters in body of
advisory message
○ User clicks “See Details” to see full
message, up to 1,500 words
Body: 120 characters Full Msg: 1,500 words

17. Policy Disclaimer
COVID-19 Response | New Features
● Above-the-fold banner
● Allows business to communicate
COVID-19 policies on business page in a
timely, highly visible manner
● Update through your Business Owners
Account

18. BUSINESS HIGHLIGHTS
COVID-19 specific Business Highlights
Promote options for the
current climate with
Business Highlights
● COVID-19 Business Highlights are
available to you to feature special
services you may be offering
temporarily
● Appear in your ad units and on your
Yelp page
● Free for Restaurant & Nightlife
Businesses until May 25th
*Business highlights are still being designed as a response to COVID-19 and the final design and copy may change.

19. 19
Use your custom Call
to Action button to
showcase
alternative actions
customers can take
Click for 10% off bouquet gift cards!
Highlight different ways customers can
work with you, such as:
● Using virtual or mobile services
● Quote Requests
● Special Yelp Discount
● Flexible Appointments
● Schedule Appointment
● Free for Restaurant and Nightlife
Businesses through May 25th

20. 20
Use your Yelp page
to inform customers
1. Update hours to let customers know the
status of your business
2. Use Business Highlights to drive awareness
of options relevant to the current climate
3. Direct customers to an online form fill,
appointment request or other pertinent
information on your website with your Call
to Action button
4. Use attributes to appear in searches related
to what you currently offer
5. Update your specialities to share your
COVID-19 response
6. Update your photos
Our team is taking additional measures to combat
COVID-19. All at risk areas are being sanitized hourly.
Jeremy’s Services
Delivery
during
COVID-19
Remote
services during
COVID-19
Open late Consultations
available
Jeremy’s Services Jeremy’s Services
Virtual
appointments
now available
Schedule a virtual consultation today!
6
*Business Highlights designs may differ from final product

21. 21
Acquire more
customers with
Request a Quote
Drive more qualified leads to your business
from users searching to make a transaction
Help convert more leads from Yelp users
looking for your services

22. Business Attributes
COVID-19 Response | New Features
● Ensure clients to update this
section with their latest attributes,
like “Offers Delivery”, which
impacts search results

23. 23
Reach your customers on Yelp with two products:
1. Search Advertising
Yelp Ads appear:
● above search results
● on competitors’ pages

24. 24
Reach your customers on Yelp with two products:
2. Enhanced Profile
● Brand Consistency
● Control Photo Content
● Complimentary Video Hosting
● Highlight new items or specials with
call to action unit
● Focus potential customers on you by
removing competitor ads
1. Updated business info
2. Call-to-action unit
3. Competitor ad removal
4. Auto-play video
5. Control photo order
Termite Inspection Only $99

25. 25
1. Verified License
2. Business Highlights
3. Portfolios
Additional Profile Products
1
2
3

26. 26
Ex. Ad Goal:
“More website clicks”
Ex. Ad Goal:
“More phone calls”
Direct customers
toward actions that
support your
business strategy
with Ad Goals
CPC ad units show a Call to Action
button related to a selected goal
● “Visit Website” to drive more
appointment bookings or form fills
● “Call” to schedule an appointment