Mahesh Tiyyagura is the CTO of Aditya Birla Online Fashion, part of the $41 billion Aditya Birla Group conglomerate. They launched an e-commerce fashion website targeting millennials on a cloud platform using AWS to handle unpredictable loads at launch. Within 90 days of launch, the site achieved Rs 100 crore in annual GMV and became the fastest e-commerce site in India to launch and one of the largest startups in India. Going forward, they plan to use additional AWS services like ECS, migrate to the India region, and use Redshift for further optimization and growth.