SlideShare a Scribd company logo
Mahesh Tiyyagura, CTO
Aditya Birla Online Fashion
Aditya Birla Group
$41 billion in revenue
45+ Brands businesses
Fortune 500
ABOF
Curated Collection
Mobile First
Target Group: Millennials
Fast Fashion
Challenges
Key Question:
Will IBM Commerce Stack
deploy well a cloud platform?
<6 Months for concept-launch
Buy vs Build
Chase a Bn $ opportunity
The Stack
Unpredictable Load @ launch
Chose Cloud leader-AWS
How it worked
Rs 100 crore pa GMV within 90 days of launch
Fastest concept to launch; 7 Months
Fastest e-commerce website in India; 1.3secs
4 Bn views, 30-50 Mn visits in 6 months
The largest startup launch in India
Setup in hours
Automated Enforcement
Other AWS Benefits
Enterprise Support-
Continuous Cost Optimization
The Future
Containerization using ECS
Migrate to India Region
Use Redshift and other managed services

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spirit beverages ppt without graphics.pptxspirit beverages ppt without graphics.pptx
spirit beverages ppt without graphics.pptx
 

ABOF keynote session @ AWS Summit 2016

Editor's Notes

  1. The aim of this presentation is to present how a traditional Fortune 500 company adopted Cloud for a very non-traditional business. Introduce the Aditya Birla Group and talk about online business incubated in a traditional company. Explain abof features. Talk about how they are all-in on AWS, and how AWS helped them launch in less than 6 months.
  2. This slide talks about the Aditya Birla Group as a premium conglomerate Cement->Chemicals Telecom->Textiles Mining->Metals
  3. We are not a warehouse of fashion that will confuse customers with shirts in 40 shades of blue. We have a point of view on fashion and curate the merchandise we show to customer. We value the time customer is spending on the site. Unique feature planned for go-live 1. Shop by Story 2. Shop by Fit 3. Shop by Inspiration 4. Shop by Look
  4. The slide talks about the challenges. It was required to go-live in less than 6 months with the advanced functionality given in the previous slide. Also, it was not known what the demand will be. The aim is to be a Billion Dollar Business. Hence, the stack chosen was IBM on AWS. This is a non-standard stack and the worry was whether a non cloud native stack would work on the cloud. However, both software was necessary- one for the functionality(IBM) vs one for it’s sheer scale(AWS).
  5. The slide talks about how successful the implementation was and how it scaled. The stats show that a traditional platform like IBM scaled well on AWS Born in cloud startup All-in on AWS.
  6. How automated enforcement has been put in. How we can setup environment in hours. The advantages of having a TAM that brings battle tested relevant experience to the table.
  7. Future plans on leveraging AWS