StyleSearch is a mobile app that aims to simplify and enhance the shopping experience through organization and discovery tools. It allows users to compare items, create need and want lists, find nearby stores, and get suggestions based on favorites. The app also provides value to retailers by allowing targeted marketing to mobile shoppers and providing shopper data and analytics. StyleSearch plans to generate revenue through retailer subscriptions, user data fees, and transaction fees, with goals of $1 million in the first year and $10 million within three years.

1. Designed to enrich your shopping experience
through organization and discovery
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2. The Team
Darwin Witt, CEO
Web Developer and Software Consultant for
industrial manufacturers including Fluke,
Mercedes-Benz and Pittsburgh Glass Works;
previously network security researcher;
computer science background
Tristan Plank, CIO
Researcher and UX Designer for
HF Designworks, a UI Design and System
Safety Analysis firm; psychology, human
factors, & usability background
Susan Oldham, CMO
UX & Visual Designer; design, branding and
human-computer interaction background;
experience in fashion & retail industries

3. Meet Rebecca

4. How to StyleSearch

5. Turning Hassles into Value
Other mobile apps live in the land of “OR”—
StyleSearch lives in the land of “AND”
Hassles Solutions Value
It’s simple, easy-to-use, and gives shoppers the features they want.
StyleSearch takes away the hassles and makes shopping fun again!

6. Give ‘em what they want
HAVE
Lots of Keep It Be Integrate
NEED
Pictures Simple Social to Simplify
WANT
Suggest Help
Track Compare Feedback
New Shoppers
Favorites Things is Key
Things Discover
Our Our Our
Shoppers Retailers Influencers

7. Insights to Features
StyleSearch integrates many easy-to-use
HAVE
features into a single app to enhance the CO M P
ARE
shopping experience.
ƒƒCompare items and swatches from home closet, NEED
DISCO
in store photos, and online catalogs VER
ƒƒOrganize shopping with custom ‘Need’ and
‘Want’ lists WANT
SHOP
ƒƒDiscovery tool to find closest stores, where to
eat after—everything for a shopping adventure ? $$
ƒƒSuggestions based on shopper’s favorite styles Captu
2
4
re CS
ohare
nnect
Remin
ƒƒSocial integration to ask friend’s opinions, or d Favs
Share latest and greatest purchases
ƒƒQuick and easy-to-use interface while juggling
Prototype
shopping bags, lattes and smartphone

8. StyleSearch is for Retailers
Retailers are the Customer in
the StyleSearch ecosystem.
Our Retail Customers want:
ƒƒ Target marketing for mobile shoppers
ƒƒ Valuable shopper data: Habits, Browsing,
Favorite Styles, Favorite Brands
ƒƒ A direct connection to shoppers
ƒƒ Reduced item returns
ƒƒ More foot traffic in stores
ƒƒ More revenue
December Wedding by 12/15
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Shopper
WANT HAVE Capture Connect Discover

9. Market
100,000 25 Million+
Retail Stores in U.S. Fashion Aware Shoppers
Apparel / Acces. Stores (2011) using SmartPhones | Age 18-54 (Est. 2012)
34% underserved
by retail apps
36%
56% 44%
13.1% PREFER PREFER
IN STORE ONLINE
STORES ONLINE
Apparel Retail Apparel Shopping
Growth(Est. 2013)
Preferences (2011)

10. Market Segmentation
Targeted Market
ƒƒSmall business clothing/accessory
retailers
ƒƒ10% of 34,000 local retailers = 3400
ƒƒPlanning to target 1% for 1st year = 340
ƒƒLarge chain stores
ƒƒAlready having success with
3rd party mobile apps like
ShopKicks & Best Decisions
ƒƒStyleSearch has a more social aspect,
and a more direct connection

11. Making Money
Revenue Strategies
1. Retailer Subscriptions 7%
3% User Data
‚‚ Monthly/Seasonal options Fees
‚‚ Tiered for retailer size, number of stores
‚‚ Est. $100-$500/month (Avg $3000/yr)
‚‚ 340 retailers = $1M Revenue
‚‚ 3400 partners = $10M Revenue 90%
Subscriptions
2. Selling Shopper Data
‚‚ Quizzes, favs, recommendation features
gain more shopper preferences
3. Transaction fees for sales/deals
4. Freemium
‚‚ Free to shoppers to encourage growth

12. Costs & Partnerships
Costs Partners
ƒƒInfrastructure ƒƒDiscount/Coupon providers
ƒƒ Servers, developers, service reps
ƒƒMerchant services
ƒƒRetailer Partnerships
ƒƒ Demo subscriptions for 6 months ƒƒGoogle Maps, Google Places, Bing
ƒƒ Online/store model for larger
retailers
ƒƒAdvertising partners
ƒƒ Local heros model for smaller ƒƒSizing app or online database
retailers
ƒƒService
ƒƒ Account reps to subscribe retailers
ƒƒMarketing
ƒƒ Advertising, retailer guides,
social media, store collateral

13. Competitive Analysis
Our market competition
ƒƒSocial shopping apps
ƒƒDedicated shopping apps
ƒƒSocial closet apps
ƒƒShopping decision apps
ƒƒRetail reward apps
Biggest competitor:
ShopKicks

14. Go-to-Market Strategy
Launch
ƒƒSocial Media activity, focus on Pinterest
and Twitter
ƒƒOnline advertising, i.e. GoogleAds, etc.
ƒƒPress releases to tech press and retailer
publications
ƒƒStickers for shop windows and in-store
displays
ƒƒRetailer Product Guide
ƒƒDemo subscriptions

15. Future Opportunities
Growth
ƒƒDeals and rewards for shopping with
partners
ƒƒQuizzes to learn user preferences translates
into better business intelligence
ƒƒAdvertising—notifications or in-App
ƒƒExpansion to other markets, restaurants &
home furnishings
ƒƒTablet, desktop versions of the application
ƒƒBranded, retailer-specific versions of the app
ƒƒReferrals

16. Recap
Shoppers overwhelmed
Problem by choices
One place to organize
Solution your shopping needs
Multiple Revenue Streams
Opportunity Under-served retail markets
$1M for product development
Investment and partner relationships
$1M revenue 1st year
Return Growth to $10M within 3 years

17. Thank you! Questions?