The document summarizes a presentation given by Matthew Axtell of CDW at a cloud seminar. Some of the key points discussed include: (1) how major companies like Uber, Facebook, Alibaba, and Airbnb have business models that own no core assets; (2) how cloud adoption is following a similar trend as virtualization; and (3) how CDW can help companies navigate the changing IT landscape and assess different cloud deployment options.

1. CDW Cloud Client Executive
Cloud Seminar at Gillette Stadium
Tuesday, Oct 27th Foxborough, MA
Matthew Axtell

2. In 2015 Uber, the world’s largest
taxi company owns no vehicles,
Facebook the world’s most popular
media owner creates no content,
Alibaba, the most valuable
retailer has no inventory and
Airbnb the world’s largest
accommodation provider
owns no real estate.
SOURCE: The Battle Is For The Customer Interface, Tom Goodwin

3. Current Era of IT Transformation
Technological Innovation Shifting Market Landscape

4. CDW Company Confidential

5. CDW Company Confidential
BIG DATA: Capturing the Value Hidden in Your Information

7. CDW Company Confidential
CLOUD: Projecting Astounding Growth in Overall Market

8. CDW Company Confidential
Cloud Following Similar Adoption Trend as Virtualization

9. CDW Company Confidential
Average Lifespan of an S&P 500 Company Decreasing

10. CDW Company Confidential
| CDW Master Template 2014
1
0
“By 2020, more than three quarters of the
S&P 500 will be companies that we have
not heard of yet.”
-Richard Foster, Yale University

11. CDW Company Confidential
IT is Impacting Business Landscape Like Never Before

12. Changing Role of Corporate IT:
Transformation From Cost Center to Business Enabler

13. How does your business
want to consume and
manage applications &
infrastructure in the future?
SOURCE: The Battle Is For The Customer Interface, Tom Goodwin

14. CDW Company Confidential
Corporate IT Transition From Cost Center → Business Enabler
User IT
Legacy Model:
Provider of Entire IT Deployment
App 1
App 2
App 3
Current Model:
Cloud or Internal IT (Shadow IT)
User IT
SaaS
IaaS
App 1
App 2
App 3

15. CDW Company Confidential
Shadow IT: 27% of Cloud Deployments Bypass Corp IT
| Strategic Solutions & Services
1
5

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Business Vulnerabilities Associated With Shadow IT
Security
- Is data secure & who has access to it?
Performance
- Will end-user experience suffer?
- Will latency cause application issues?
Integration
- How to integrate with legacy workloads?
Legal
- Satisfy regional & global compliance?
Loss of control
- Is Corporate IT or Service Provider responsible?

17. CDW Company Confidential
IT
ITaaS Model: Corp IT Brokering Internal & External Services
PUBLIC
PRIVATE
SaaS
Hybrid
Service Catalog
App 1 App 2
App 3 App 4
App 5 App 6
OPERATIONS
HR
FINANCE
R&D
MARKETING
SALES
CORPORATE
LEGAL

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What Value Is Your IT Department Delivering Today?
Corporate IT’s relevance & value
to the business increases as it
successfully moves up the stack

19. CDW Company Confidential
 Examine & Transform Culture (Business & IT):
 Shift IT’s mindset from managing to verifying
 Shift from a Culture of “NO” to a Culture of “YES”
 Promote a Start-Up Culture
 Align w/Line of Business:
 Secure Seat at Executive Table
 Create Business Value ($)
 Actionable First Steps:
 Publish Cloud Strategy
 Assessments (free or paid)
 Determine Cloud KPI’s
 IT Budget = Financial Portfolio
 Strive for an ITaaS Model:
 Metrics to track value
 Service Catalog (ITIL)
 Orchestrate & Automate
Fundamentals for Deploying a Successful Cloud Strategy

20. Redefining IT Partner Landscape:
CDW’s Unique Perspective & Value in Cloud Market

21. Choiceis
fundamental
to the creation
of value

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Judge a Cloud Partner by the Company It Keeps

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 Core value is FLEXIBILITY
 Focus is and will remain on Corp IT
 Extended sale force for our partners
 Legacy value in market unchanged
 Help leverage existing solutions
 Latest information & solutions
 Technology Agnostic (Pros & Cons)
 Solutions for entire Cloud lifecycle
 Cloud Aggregator
 Hybrid Cloud / Federated Cloud
 Tailored Cloud Approach
CDW’s Unique Value in Corporate Cloud Market

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What Shape is Your Cloud Environment Taking?

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CDW’s Pragmatic and Customized Approach to Cloud

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Thank You and Enjoy the Remainder of Today’s Event
Matthew Axtell
CDW Cloud Client Executive
Cloud Seminar at Gillette Stadium
Tuesday, Oct 27th Foxborough, MA
Matthew.Axtell@CDW.com
CloudSales@CDW.com
CDW.com/Cloud