The article discusses Shane Mahon's experience with 3D printing and his search for a better entry-level solution. As a product designer who races bicycles, Shane originally used an FDM 3D printer but found limitations in detail and support structures ruining prints. An SLA printer provided higher resolution but many print failures. This led Shane to question if there was a better entry-level SLS 3D printer option that could overcome these limitations and allow him to continue his projects. The article explores Shane's journey to find a more suitable 3D printing solution.

1. www.mirrorreview.com
August 2019
Industry Updates
Supply Chain 4.0 Is The Next
Big Thing In The Market
Marketing Pulse
How Animation Is Ruling The
Digital Marketing Industry?
Brad Cheedle
CEO
Delivering A Consistent Level Of Excellence
Through Secure, Hybrid Cloud Solutions

4. EDITOR’S LETTER
n today's hyper-connected techno world, cloud technology is one
Iof the most dominant and impactful technologies among the
others. This distributed data processing technology has made a
tremendous impact on businesses by introducing enterprise, e-
commerce and web applications, and offering pay-as-you-go services
to the consumers. Businesses are shifting from traditional
infrastructure and application software to Software as a Service
(SaaS), thereby increasingly in the adoption cloud services in the
upcoming years. Worldwide spending on public cloud services and
infrastructure will more than double over the 2019-2023 forecast
period, according to the latest update to the International Data
Corporation ( )IDC Worldwide Semiannual Public Cloud Services
Spending Guide. With a five-year compound annual growth rate
(CAGR) of 22.3%, public cloud spending will grow from $229 billion
in 2019 to nearly $500 billion in 2023.
This statistic demonstrates the need of cloud solutions providers on
large scale in the industry. Therefore, old and new players of industry
are increasingly shifting their horizontal capabilities to build advanced
cloud solutions today. In our latest issue of “The 10 Most Scalable
Cloud Solution Providers of 2019,” we shed light on such dynamic
entrepreneurs who are providing the most scalable cloud solutions for
companies to stay relevant in the industry. Gracing the cover of this
issue, Brad Cheedle, the CEO of Otava, is using his prior experience
of diverse domains to deliver best of breed cloud solutions. He
believes that hybrid cloud and multi-cloud solutions will remain the
significant elements to manage organizations' business operations.
Moving ahead, the team of Mirror Review has written the inspirational
tales of featured cloud solution providers. Along with this, check out
Experts' Corner where Jim DuBois (CIO of Microsoft) is offering
better ways to migrate to the cloud. Also, Shane Mahon (Founder of
Sinterit) shares his views on whether is it time for the entry level SLS
3D printer.
We have also included amazing articles in the Industry Updates and
Marketing Pulse sections for our voracious readers and magazine
subscribers.
Deepali Sarwade
Editorial Coordinator
Higher Adoption
of Cloud
Technology
www.mirrorreview.com
August, 2019
Industry Updates
Supply Chain 4.0 Is The Next
Big Thing In The Market
Marketing Pulse
How Animation Is Ruling The
Digital Marketing Industry?
Brad Cheedle
CEO
Delivering A Consistent Level Of Excellence
Through Secure, Hybrid Cloud Solutions

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F O L L O W U S
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Publisher :
Editor-in-Chief :
Archana Ghule
Vikram Suryawanshi
Editorial Coordinator : Deepali Sarwade
Vidya Joshi
Rakesh Mahto
Shubham Biradar
Balkishan Dalai
Project Managers : Joseph Thomas
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Pandurang Kulkarni
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Graphic Designer :
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& Production : Aakash Mahajan
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Advertising : Maria Smith

6. Cover
Story
Delivering A Consistent Level of Excellence
Through Secure, Hybrid Cloud Solutions
Articles
Industry Updates
Supply Chain 4.0
Is The Next Big Thing
In The Market
Marketing Pulse
How Animation Is
Ruling The Digital
Marketing Industry?
A Better Way To Migrate
To The Cloud
Jim DuBois
CIO
Microsoft
Shane Mahon
Founder
Sinterit
Is It Time For The Entry
Level Sls 3d Printer?
Experts' Corner
10
34
18
40
26

7. Atmosera:
Delivering Cloud And Security Solutions
To Accelerate The Real Value Of Businesses
HashedIn:
An Astute Platform That Helps Clients
Build Intelligent Saas Solutions
Corent Technology:
A Global Leader In Cloud Migration, Modernization,
And Saasification Technologies
Manjrasoft:
Enabling Enterprises To Improve Performance
And Scalability Through Aneka Technology
McObject LLC:
Providing Cloud-Based Powerful Database
Management Systems For Enterprises
20
24
30
32
38

10. Cover
Story
Brad Cheedle
CEO

11. Delivering A Consistent Level Of Excellence
Through Secure, Hybrid Cloud Solutions
Providers of 2019
Most Scalable
T H E

12. The cloud computing industry has grown
tremendously in the last couple of years. The
major factors that are fueling this growth are
increased automation and agility, the need for delivering
superior customer experience, enhanced cost savings and
greater return on investment. As a result, cloud solutions
providers are increasingly shifting their horizontal
capabilities to build advanced cloud solutions today. In
this race, , based in Ann Arbor, Mich., is one ofOtava
the leading players that is helping different industry
leaders solve sophisticated problems related to their
business by delivering hybrid and multi-cloud solutions
that are not only smart but also economical and user-
friendly.
Offering the Power of Cloud to Businesses
Otava is an international provider of secure, compliant
hybrid cloud and IT solutions for service providers,
channel partners, and enterprise clients. The company’s
tagline, ’Expect Exceptional,’ mirrors its mission to
deliver a consistent level of excellence for every
solution. Moreover, its network of 11data centers and
cloud nodes across the US, Europe and Australia
safeguard mission-critical apps to guarantee that they are
always accessible, safe, and comply with myriad legal
and regulatory requirements of government and business.
At Otava, theoperations team is committed to forming
strong, long-termpartnerships with that meet their needs
now andwell into the future. To achieve this goal,
Otavaoffers an array of cloud solutions along with broad
portfolio of hybrid cloud, ,data protection disaster
recovery security colocation services, and . Cloud
solutions include and privatemanaged self-managed
cloud as well as , with the ability to layer onpublic cloud
software-based or other managed solutions. These
scalable solutions are security and compliant centric,
meeting the requirements for ,HIPAA compliance PCI
compliance SOC 1 & 2 & 3 Privacy Shield compliance, , ,
and .ISO 27001 compliant hosting
Recognizing and Fulfilling Clients Business Needs
Every organization has its unique needs and requires a
specific cloud environment that can handle all its data
operations efficiently. Since its inception, Otava has been
a huge advocate of avoiding vendor or solution lock-in.
It understands that one solution that suits a client may
not be compatible with another. Therefore, Otava never
offers cookie-cutter, quick-fix solutions. Instead, Otava
pays close attention to clients’ issues and offers
customized cloud solutions that are tailor-made for each
client’s business. This customization, combined with
their superior dedicated support team, is a main
attraction for clients that choose Otava’s offerings.
A Culture Filled with Transparency and Effective
Communication
Organizational culture plays a huge role in the success
and overall health of a company, its people, and its
customers. Accordingly, Otava’s culture was created
around the ten basic principles of the Rockefeller Habits
by Verne Harnish, which emphasize effective
communication. These principles define how Otava
approaches goal-setting and communication with each
client to ensure the highest expectations are met. That’s
why the Otava team gathers from around the world daily
to discuss what is going well and where the company is
at risk of falling short on its promise of delivering
excellence. Otava also maintains transparency at all
levels of the organization, in addition to its other core
values of Highest Credibility, Client Focus, Great Ideas
Win, and Win-Win or No Deal Partnerships. As a result
of embodying these core values across the organization,
Otava is poised to deliver results beyond all expectations
of clients. “We believe every action should reflect our
core values and beliefs – if it doesn’t, we won’t do it,”
says Otava CEO Brad Cheedle.
A Veteran Tech Entrepreneur Taking Otava to Great
Heights
A veteran technology executive and entrepreneur, Brad
has firsthand experience of the evolution of technology
in the marketplace. Based in Colorado, he also has
extensive experience in corporate finance, business
development, engineering, technical operations,
marketing, product development and mergers and
acquisitions. Prior to Otava, the seasoned leader
managed teams at Qwest Communications, Onfiber
Communications, Level 3 Communications and MCI
Communications and assisted in the launch of
organizations such as WOW! Business and Zayo Group.
Providers of 2019
Most Scalable
T H E
Cover
Story

13. His previous experiences give him
the deep industry insights and market
knowledge required for driving a
successful business like Otava.
Brad believes that a company
becomes successful when everyone
involved is on the same page and is
able to thrive in a healthy working
environment. Therefore, each day at
Otava begins with a 10-15 minute
company-wide meeting to evaluate
exceptional customer experience
delivery and identify any areas for
improvement. The CEO also stays
abreast of the latest news and trends
to gain insights on the industry to
stay relevant with the current market
scenarios.
Employee Technology Training
Investments by Otava
Otava continues to expand its global
footprint by combining best-of-breed
cloud companies and investing in
people, tools, and processes. The
company is investing in new services
and new cloud node locations via a
combination of organic growth and
additional cloud-related acquisitions.
For its employees, the prominent
cloud solution provider offers robust
training programs through industry
seminars and workshops, on-site
lunch-and-learns, manager and
leadership sessions, on-demand
training, tuition assistance, and
industry certification. Hence, the
employees develop their skills,
passion for progress, attention to
detail, and the ability to anticipate
and solve challenges, all of which are
necessary to build successful careers
in cloud engineering.
The Future Scope of Cloud
Computing
With more than 20 years of
experience, Brad has witnessed
firsthand the changes occurring in the
cloud computing industry. He
believes that hybrid cloud and multi-
cloud solutions will remain the
significant elements to manage
organizations’ business operations.
He further adds, “In today’s ever-
quickening pace of technology and
speed of need, we’re excited to create
agile, sophisticated solutions for our
customers that meet their digital
transformation needs now and in the
future.”
You won't find another partner who
will get to know your business like
we will, and you won't find another
team as dedicated to supporting the
toughest requirements and creating
win-win deals to get the job done.
’’

16. Don’t Miss an Issue
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the Business World Buzz with
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17. Company InfoCompany Name
Atmosera
Jon Thomsen
CEO
Atmosera, Inc. is amongst the top cloud solution providers with more than 20
years of experience in managing complex IT environments.
www.atmosera.com
BMC Software
Ayman Sayed
President & CEO
BMC Software's solutions offer speed, agility, and efficiency to tackle
business challenges in the areas of service management, automation,
operations, and the mainframe.
www.bmcsoftware.in
Corent Technology Inc.
Feyzi Fatehi
CEO
Incepted in 2006, Corent Technology was founded to help close the missing
gap in the cloud computing market and that was effective migration,
modernization and optimization of existing software to the Cloud, and the
ability to rapidly SaaSify legacy or new software on the Cloud.
www.corenttech.com
HashedIn Technologies
Himanshu Varshney
Co-founder & CEO
HashedIn, one of the leading cloud-based service providers is offering
innovative cloud-solutions to organizations so that they can gain a competitive
edge.
www.hashedin.com
The Madison Cloud Appliance (MCA) is an innovative private/hybrid cloud
solution designed for a variety of specific workloads including DevOps,
hybrid cloud migration, edge computing, and field-based IT operations.
www.madisoncloud.com
Manjrasoft Pty Ltd. offers innovative solutions for the rapid creation of
applications and also offers acceleration over scalable and elastic cloud
computing environments
www.manjrasoft.com
McObject LLC offers proven, ultra-fast data management technology to meet
the unique needs of intelligent, connected devices.
www.mcobject.com
Otava is one of the leading players that is helping different industry leaders
solve sophisticated problems related to their business by delivering hybrid and
multi-cloud solutions that are not only smart but also economical and user-
friendly.
www.otava.com
ThousandEyes, Inc. is a network monitoring company headquartered in San
Francisco with offices in Dublin, London, New York, Tokyo, and Austin,
Texas.
www.thousandeyes.com
LiquidWeb
Matthew Hill
Founder
Liquid Web is a hosting company totally devoted to web and cloud
professionals.
www.liquidweb.com
Madison Cloud
Randall Van Allen
CEO
Manjrasoft
Dr. Rajkumar Buyya
Founder & CEO
McObject
Steven Graves
President & CEO
Otava
Brad Cheedle
CEO
Thousand Eyes
Mohit Lad
CEO & Co-Founder

18. After 35 years of skyrocketing development of
additive manufacturing, the market is full of
different solutions. For the newcomer it is hard to
figure out which one technology is a best fit, so the
purchase decision is typically based on two factors:
popularity and price.
So how most of the fresh 3D printing adepts start? They
choose between FDM and SLA. Those are the most
recognized technologies, that comes to mind after the
phrase “3D printing” resounded in the air. Small, not so
expensive and somehow glamorous in they way of printing.
Watching the nozzle building layer after layer in FDM or a
laser beam illuminating the resin of SLA can be fascinating.
And what awaits on the other end? Industrial, looking like
big metal boxes machines, costing at least hundreds of
thousand of dollars. For the 3D printing rookie it is a clear
information: this equipment is not for me. But aren’t there
any options in between?
Digging deeper
Shane Mahon is the Network Solution Architect in a large
IT company. It is his day job, but when he returns home, he
becomes a Product Designer. Shane races bicycles and
sometimes he wants something that no one makes. Once, he
thought that maybe he could made some plastic parts or at
least prototype those that will be finally made from metal.
He, like a lot of people, started with a FDM 3D printer
because those devices are cheap and are everywhere. After
a lot of “trial and error” involved, he started to learn what
he can do, and what is not possible. He met the first
limitations.
- I had a need to do some rapid prototyping and low-volume
production of small bicycle parts - Shane says. I have a
fairly good FDM printer but I just can’t get the level of
detail that I want sometimes, and I’ve had instances where
support structures actually ended up ruining the print. I tried an
SLA printer recently because supposedly the resolution is quite
good and the one I bought was supposedly very easy to use. In
seven tries I had five failures. Even the two "successes" were
not really usable to test the fit of my components - he adds.
Is It Time For The Entry Level
PRINTERSLS
Shane Mahon
18
Experts’ Corner

19. For others it would be an obvious sign, that 3D printing has
its limitations, difficult to overcome by a single, home-
based user. But Shane was digging deeper to find out if
there is another solution. Something which he could reach
for and go on with the projects. This is how he found
Sintiert and its entry level desktop SLS 3D printer, Lisa.
- I had been thinking about the Lisa for some time so I
decided to just go ahead and do it - Shane recalls. He
bought Sinterit Lisa in January 2019.
Sinterit Lisa desktop SLS 3D printed part (first try)
SLA 3D printed part (best try)
It wasn’t a blind shot. Shane did a lot of research and read
many reviews. He came across various SLS 3D printers.
Some of them were very exotic, like from a Chinese
shopping portal. The fact that Sinterit was located in Europe
made it relatively easy to get in touch with somebody from
the company.
– A lot of positive reviews, very good specification and
being as local as you can get in this market were some of
decision factors - Shane recalls. I can tell you that the
hardest part of using the printer was getting it up the stairs.
After that I simply unpacked it, read the instructions,
prepared the printer, and let it run. The small part took a
few hours to print, so I went downstairs, had dinner,
watched a movie, and returned later to a cooling printer. I
didn’t worry about the print going bad halfway through and
coming back to a blob of melted nylon being dragged
around the inside of the printer by a hot nozzle. After it
finished, I simply opened it up and found my model exactly
how I had imagined - he adds.
For Shane Mahon, Lisa was an answer to the need he had at
the moment. At first he started printing just for himself.
Later he started to prototype for friends. One of them said
he wanted a mount for his cycling computer that had a
bracket for the electronic shifting control box underneath.
Shane tried all different kinds of settings, nozzles, support
materials, everything he could think of with his FDM
printer and he was never successful in getting that little
bracket right.
It came out perfect on the first try with the Lisa (visible on
the part on the left). There are also working hinges as an
added bonus.
-So what does Lisa do for me? It saves me a lot of time first
of all. It saves me from messy cleanups. Working with the
powder is quite easy, and since both the software and the
printer help me measure it, I don't waste any. That saves me
money. Most of all though, it saves me headaches and lets
me get on with testing and building things. Which is why I
bought a 3D printer in the first place - sums up Shane.
19
Providers of 2019
Most Scalable
T H E

20. Delivering Cloud And Security Solutions To Accelerate The Real
Value Of Businesses
The shifts to the cloud and outsourced IT
functions have massively increased over the past
several years. Executives now expect even
higher productivity at a lower cost from their IT
investments. They are determined to find ways that will
enable the organization to get out of the Data Center
business and instead, focus on their core competencies
and strategic goals. To achieve this target, a managed
service provider (MSP) offers a complete service
solution including all infrastructure, software,
management, and support. With the rapid growth of the
industry, the demand for MSPs has increased. There is a
strong competition amongst businesses providing IT
solutions to attract potential clients and stay ahead in the
race.
Based in Beaverton, OR, is amongst theAtmosera, Inc.
top cloud solution providers with more than 20 years of
experience in managing complex IT environments. By
leveraging the engineering expertise, reference
architectures, and the team’s consultative skills, the
company identifies where the client may be on the cloud
curve, and what solution best suits their needs in order to
accelerate the value of the business.
Establishment of Atmosera
Atmosera has been in the business since 1995 and
contributed significantly to the evolution of technology.
The company initially started as an internet service
provider in the 1990s, and in the early 2000s, there was
an addition of colocation. In 2014, the firm pivoted to
manage private, hybrid, and public cloud with Microsoft
Azure services. The growth and evolution of the
company is the outcome of being curious, having the
ambition to serve its customers as well as being
adaptive—the evolution has been constant and customer
needs have been pivoted or changed. Through this
decades-long journey, Atmosera has maintained an
incredible focus on engineering expertise and 24x7x365
customer support/management.
Supporting Clients with Scalable Services
Being a hybrid managed services provider, the company
designs, deploys, and manages optimal cloud
environments based on the application use case and
business goals. Atmosera is a Gold-level, nationally
managed Microsoft Partner and Microsoft Azure Expert
MSP (one amongst 50 in the world) so it can architect
and manage , and clouds based onpublic private hybrid
the Microsoft Azure Platform of technologies. The firm’s
client history includes 225 clients in 40 states and 10
countries. It has come across a variety of different,
complex use cases and manages a variety of cloud
environment to meet an equal number of desired
outcomes. The scalable cloud solution provider also
offers information security, compliance
(HIPAA/HITECH, PCI-DSS, IRS-1075, SOC 1 and SOC
2 Type II), data protection, , andcolocation
DevOps services.
The scalability of these services comes from three key
factors—leveraging software, automation, and
defined runbook processes.
Training Employees to Deliver the Best Performance
In an ever-changing technology landscape, training and
education are significant and they are an important
element of Atmosera’s corporate culture. The company
has persistently received excellent customer feedback.
To deliver their best performance, the employees go
through a specialized training program called Atmosera
University. This training comprises of programs and
employee incentives around certifications, job-specific
20
Providers of 2019
Most Scalable
T H E

21. training, and general education. For example, around
60% of its technical staff is Microsoft-certified Azure
Administrators. To accomplish this, the employees need
to pass the prelimary exams. Along with the customized
training program, the company also relies on its industry
partners who also provide their specific brand of
technical training.
A Passionate CEO’s Journey Towards Success
Jon Thomsen, the CEO of Atmosera has had
experience in almost every business. Through his
journey, he has held senior executive positions at
successful startups and Fortune 500 companies. He has
led businesses in the telecom, food, energy, and now
cloud computing spaces. According to Jon, passion is the
key source of his journey; once the passion is gone or the
opportunity to create greatness wanes, he bids his
farewell to the business. Currently, he has been working
at Atmosera for about 6 years now and his passion is still
strong. Jon’s expertise is to take client companies to the
next level of growth through a high degree of focus on
them and deliver operational excellence. Coming from
an impressive academic background, Jon is backed with
a Master’s in Business Administration from the J.L.
Kellog Graduate School of Management at Northwestern
University and a Bachelor of Science in Economics from
Willamette University.
As the CEO of a leading cloud computing company, Jon
has to perform several key responsibilities daily. In order
to make sure everything is running smoothly, his daily
tasks are aligned systematically. Jon has also built a few
everyday responsibilities that cannot be neglected.
Therefore, the very first thing he does after waking up is
to check the email alerts, to ensure that the work is
moving swiftly and if there is a necessity of course-
correcting in the plan laid out before. Another
responsibility is to serve the customers across time zones
as the clients expect 24x7 services. After checking the
customary dashboard elements, Jon jets off to work to be
a part of and support the team.
Aiming Towards a World that is “Auto-Everything”
Jon believes that beyond the accelerated growth of
public cloud adoption, cloud computing will continue to
evolve from a software-driven perspective. The software
will initiate Feature, Functionality, Transparency, and
ease of use. Environments, services, or optimizations
that would have taken days or weeks in the past are now
done in mere hours or minutes. With this pace of
acceleration in the software paradigm, the use and
benefits of cloud computing will dramatically increase.
While looking at the growth of the company, it has
progressively elevated in scope, scale, and
complexity—without adding any significant amount of
people. The growth has been achieved due to constant
efforts to embrace the software-defined paradigm of how
securely it delivers mission-critical infrastructure. Jon
envisions that the forthcoming years will comprise an
“auto-everything” service.
Whether your company
wants to be in Azure,
a private cloud or
colocation, Atmosera will
expertly translate your
business needs into the
optimal solution.
‘
Jon Thomsen
CEO
21

24. A Global Leader In Cloud Migration, Modernization, And
Saasication Technologies
In today’s digital world, cloud technology is one of the
most dominant and impactful technologies among the
others. It offers new opportunities to organizations to
compete and scale their businesses on a global level. Right
from reduced costs, enhanced flexibility, secured data,
effective collaboration to greater integration, cloud-based
business solutions are proving to be the game-changers of
the IT world.
Incepted in 2006, was founded to helpCorent Technology
close the missing gap in the cloud computing market and
that was effective migration, modernization and
optimization of existing software to the Cloud, and the
ability to rapidly SaaSify legacy or new software on the
Cloud. Today it is one of the most scalable cloud solution
providers that offers customers with a complete solution
covering all major OS platforms, technology stacks,
supporting most major clouds.
SurPaaS Platform: A Complete End to End Platform
Over the years, Corent has developed SurPaaS, a disruptive
innovation that has the potential to revolutionize the
software industry through democratizing SaaS. From the
bouquet of its offerings, it provides SurPaaS, a complete
end-to-end platform for an IT organization’s cloud journey.
It offers a class-leading discovery, analysis, and automated
migration of application workloads to the cloud. And the
migration is just the beginning. SurPaaS Smart Shift will
then get to work to re-topologize and optimize applications
for the Cloud, upgrade or change OS platforms and even
migrate to cloud PaaS services or containerize the desired
application components.
The next step after migration of applications and data is
operational monitoring and continuous optimization of the
workloads to ensure that customers are actually getting the
benefits of the cloud in terms of cost efficiency,
performance and scalability. Corent’s SurPaaS platform can
also automatically SaaSify the applications for those who
want to go ahead and offer newly migrated and optimized
application “as a service.”
A Maverick Team of Industry Veterans Dedicated to
Disruptive Innovation
Feyzi Fatehi, CEO of Corent Technology, was trained as a
computer scientist and software architect. He started his
corporate journey by working with HP in Silicon Valley. In
his initial days, Feyzi worked as a member of a small team
that successfully invented the first real time database,
something very similar to what is known today as SAP
HANA. After finishing business school while working full
time, Feyzi started managing regional and later global
businesses at HP. Then he undertook a few entrepreneurial
leadership roles at different Cloud and SaaS focused start-
ups that eventually led him to Corent Technology.
Feyzi who is immensely proud of Corent’s ‘exponential’
team, including its power advisory board, believes everyone
in the company should be considered a leader and has to
lead in their area of focus to take the company closer to its
strategic goals and objectives on a day-to-day basis.
Commenting on this leadership mandate, Feyzi says, “A
leader is the one who is genuinely grounded and clear
about his / her vision and values and have the strength and
skills to act accordingly.”
Working in Partnership to Address the Market
Potential and Scalability
Since the beginning, Corent Technology has believed in
working with its partners to provide support or in a turnkey
migration factory model. For this, Corent works closely
with its SI (Systems Integrator) and MSP (Managed
Systems Provider) partners who are using Corent’s SurPaaS
platform to serve the needs of their customers, greatly
augmenting the capacity, as well as the geographic and
24
Providers of 2019
Most Scalable
T H E
Corent Technology

25. industry reach for its platform. to match its business reach
scalability through effective partnerships, Corent
architected its SurPaaS platform so that it is able to take
advantage of the inherent scalability of the cloud to address
different size customers and migration projects, which
might include from hundreds all the way to many thousands
of servers.
Recognizing the Need for Innovation
Corent’s SurPaaS was developed by recognizing the
missing gap in the cloud computing market. Due to its
unique functionalities and benefits, Corent Technology’s
SurPaaS was named amongthe “ Top 10 Cloud Solution
Providers” As well as among “The Most Disruptive Private
Companies” in 2018.
For Corent’s unique ability to rapidly deliver any software
application as scalable and cost- effective SaaS, and for
®
their invention of “Software Defined SaaS ” platform, it
was recognized as the “PaaS for SaaS” platform by the
Gartner Group
Training and R&D Understanding the Current Market
Requirements
To work with the leading-edge companies and provide
dynamic solutions, Corent believes in developing the grass
root level of the company. It facilities in-house cross
training and closely works with the cloud partners to
develop the cutting-edge solutions that can be incorporated
into the platform. After years of investing in R&D and
understanding the technology, a lot of training is given to
the team at Corent Technology.
Furthermore, Corent believes in taking full advantage of the
training programs and opportunities provided by the
partners like Microsoft and AWS and allowing the company
employee to get trained and certified. This, among many
other required credentials, wouldallow the company to
achieve partnership status recognitions such as AWS
Advanced Technology Partner and Microsoft Gold Cloud
Platform Partner.
Top Prerequisite Skills for Building a Successful Career
in Cloud Computing
Predicting the future with relative certainty comes with
years of experience and knowledge about the industry.
Similarly, knowing which skills are needed to build a
successful career in this ever-advancing industry comes
through leadership. According to Feyzi, good
communications skills are essential for any career; be it
cloud or any other industry. Cloud computing is evolving so
rapidly that the ability to learn and absorb new
information and techniques is a key skill. And so is the
ability to conceptualize the essential characteristics of the
cloud, its virtuality and scalability, so that they can be
leveraged effectively.
At Corent Technology,
we have managed to
practically automate the
entire cloud migration journey.
‘
Corent Technology Team
25

26. Industry 4.0
cloud computing Industry 4.0
3D
Big Data
Augmented
reality
Robots
IOT
Simulation
Cybersecurity
hT inggi InBt Tx he eN Me ah
r
T
ke
sI
t
y Clp hp au inS 4.0
26
Industry Updates

27. History of supply chain with its transformation
Supply chain 4.0 includes the use of modern instruments
such as robotics, internet of things, and advanced
analytics of big data that will help all the retailers and
businessmen to improve their performance and with that,
they can also focus on increasing their customer's
satisfaction. For any business to run for a long period,
constant improvement in their methods as well as
accepting the change becomes important.
Over the last three decades, the supply chain has
completely transformed from just being a part of the
process to completely becoming a whole new entity of
its own. Later, supply chain management included
advanced planning of demand and supply for specially
designed sales and operation teams to manage sales. And
after that it also started to outsource logistics to reduce
the load from the business that helped the businesses to
focus on its core activities.
Supply chain 2.0, was mainly based on paper, and used
low level of digitisation. Most of the processes were
done manually. However, it had some of limitations such
as restricted data availability. Supply chain 3.0 had the
basic digital component placed but wasn't fully
developed. But, Supply chain 4.0 is the most matured of
all three levels and predicted to become the next big
thing in the market.
Understating Industrial revolution 4.0 with current
trends
Industry 4.0 is a new phase of the industrial revolution in
the world that aims at automation, interconnectivity,
machine learning, and real-time data. This revolution has
brought a huge change and chaos in the market that
makes all the businesses to push themselves to try out
new ways to manage their supply chain and also rethink
their earlier ways of supply chain management. Within
this period there were several changes affected the
market right from increasing pollution to steady
development in the urban areas all over the world.
The online market trend is getting huge day by day.
Owing to this growth, the customers are getting more
options to choose from with other customised services.
The pressure to stay alive is also increasing with such
competition around where businesses are providing
services such as one-day delivery, on-time delivery.
Digitization of Supply Chain
Upgradation of the supply chain can be one of the
methods used for tackling these changes and trends.
Digitization of the supply chain will make the supply
chain faster, flexible, accurate, efficient and
individualistic.
Using advanced forecasting approaches such as
predictive analytics of internal and external trends will
reduce down the delivery time of the high runners to just
a few hours. For more precise decision of demand and
supply, the forecast can be carried out on weekly or daily
basis depending upon the product instead of monthly.
Real time planning helps to react according to the current
demand and supply situations in the market. The idea of
mass customisation and micro segmentation will be
implemented as demand from customers for
individualised products is continuously increasing. With
the advancement of the technology and use of the same
in the supply chain will provide more accurate data
related to the products and services. Efficiency plays a
key role in every industry but in case of the supply chain
management, the use of robots delivers outcomes more
efficiently as compared to humans. To make most of
supply chain 4.0, companies need to create more flexible
and transparent planning which will not only help them
to cash on the ever-changing situation of the market, but
also enable them to predict their business for the future.
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28. The truth behind Data wastage
Irregular updating of data in the system, that has remained unchanged for years, can affect the balance sheet of the
company. If incorrect data is communicated with others, it can cause a lot of data wastage, thereby hindering the
performance efficiency. The process of supply chain is interlinked with each other and delaying in one process can
hamper the other processes as well. Therefore, updating correct data is extremely important. For this, the organisational
setup, processes, governance, and incentives need to be arranged within and between partners in the supply chain to get
the advanced level of integrated process.
How supply chain 4.0 will bring the change?
The upcoming supply chain will mostly depend upon big data, advanced analytics, and automation knowledge of work.
Predictive analytics in demand planning and closed-loop planning are the two examples of levers that can make a
significant impact. Supply chain 4.0 will change the traditional methods of logistics with better connectivity, additive
manufacturing, advanced analytics, and advanced automation. The performance management process moves from a
regular process to often monthly process to an operational process, aiming directly at continuous improvement and
exception handling. Touch order processing and real-time re-planning are the two examples of how order management
is improved in lowering the cost through higher reliability due to granular feedback, automation of efforts, and superior
customer experience through reliable and immediate responses. The collaboration of information can be done using
clouds between customers, suppliers, and the company and with the logistics department. It can also be used between
the partners or businesses helping them to learn from each other.
The need and requirement of the businesses are different from each other mostly depending upon various factors such
as location, government policies, economy, current situation, climate, and many more. Hence, the customization of the
supply chain is a must to meet the demand of the customers and business.
The unavailability of the product in the current stock may lead to losing the customer. This may lead to customer
shifting to other brands. Introducing advanced methods can bring overall transform the supply chain process.
Minimizing the transportation system, proper channeling of resources, maintaining proper stock count, and regularly
updating the data are few of the methods that can be used to reduce the supply chain cost. Planning is the foremost step
of any system where the major decisions are taken to properly systemize the process. If implemented,it will result in
cutting down most of the unnecessary costs.
Digital supply chain
The transformation of the supply chain can be done using two factors such as capabilities and environment. Digitization
will increase the capabilities of the organization and target the same while recruiting for a similar profile. The second
step is to create a basic environment for the organization to establish the digitization, an independent environment
where testing, development, and implementation of the solution can be implemented. All in all, it will make the supply
chain faster, reliable, more flexible, and efficient.
28
Industry Updates

30. An Astute Platform That Helps Clients Build Intelligent SaaS
Solutions
In the tech-driven era, Cloud computing services have
substituted the hard-drive technology. Today, they are
also utilized in our daily routines such as email
services, watching movies through the internet, editing
documents, and storing pictures. In addition, the use of
cloud technology has paved a way for us to design and
create new applications, store and recover data, and host a
website. Therefore, an astounded look into the future of
cloud computing showcases that cloud computing is seen
as a combination of cloud-based software products and on-
premises compute that will help to create a wide range of
hybrid IT deployments. Such promises are enabling
organizations to make a broader shift towards the
automation of monitoring, resource allocation, and
troubleshooting within the cloud. Upscaling this
automation process into versatile artificial intelligence is
the next step, one that will likely take hold this year.
Another major development would be the growth of Edge
Computing. With the increased number of devices
connecting to the cloud, the on-going trials of the
technology, and the growth of 5G, edge deployments
could trace out to be an upcoming trend. In order to
survive in the competitive world, organizations need to
adapt to the advancements of the cloud culture. ,HashedIn
one of the leading cloud-based service providers is
offering innovative cloud-solutions to organizations so that
they can gain a competitive edge.
Growth Journey of the Leading Cloud-Service
Provider
Founded in 2010, HashedIn is a product development
services company focused on building, accelerating, and
managing SaaS products and design-led product
engineering. Leveraging its SaaS development expertise,
the company has been transforming enterprises using its
cutting edge technologies. The iSaaS vision of HashedIn
has been built on 4 major pillars namely, Integrations,
Analytics, AI/ML, and Modern UI/UX.
Moreover, the company’s team has grown from four
founders to more than 470 hashers in the last one decade,
without any outside funding or investment. In these years,
it has continuously made efforts to maintain the practice of
three things All Hands Meeting, Open House and a
yearly Company Outing that was implemented from the
day of inception.
Customer Centricity is the Mantra
HashedIn platform portrays the value of product design
thinking, agile delivery, modern software engineering, and
DevOps best practices. Additionally, it comprises of vast
experiences in crafting digital products for customers in
the form of an agile squad as a service; to help
conceptualize, launch, and scale great software products.
Over the decade, the company has successfully built 150+
products for customers globally. Now, it has also become
an extended technological arm for many organizations
owing to its solution-oriented approach and expertise in
understanding the core business nuances, along with
creating impactful solutions for the customers.
With such a focused approach, unique practices, and
technology expertise, HashedIn follows a customer centric
mantra by celebrating customer success and constantly
endeavours to provide customer delight. The company has
also developed reusable modules, proprietary tools, and
processes that quickly help realize the client’s ideas by
giving them a competitive advantage.
One of the main challenges for many enterprises today is
to modernize existing software assets. HashedIn’s
modernization offering is focused on ‘re-inventing’
existing software assets to make them more aligned with
the business needs. This is done by focusing on SaaSifying
and Cloudifying the product, enhancing agility through
DevOps automation, transforming UI/UX, and the
complete rewrite of the application code by leveraging its
RAPiD framework when required.
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HashedIn Technologies

31. HashedIn thrives in a culture of innovation and
partnerships to scale to greater heights. The most scalable
cloud service providing company believes in growing
everything that ought to grow; be it customer success, its
accounts, or the hashers. In expanding its enterprise, it has
partnered with firms like Amazon AWS, Redis Labs,
Salesforce, and a few more to build and scale high-
performance SaaS products.
An Instinctive Individual Aspiring to be an
Entrepreneur
Himanshu Varshney, the Co-founder and CEO of
HashedIn Technologies, is an individual who has always
aspired to become an entrepreneur. During his journey of
more than a decade, he learned that one could only achieve
success if he is open to change, encourage ideas, and
empower the people to act like owners. His vision was to
build things that could potentially make life better with
advancements in technology, and this led to the foundation
of HashedIn Technologies.
Before co-founding the venture, he had an experience of
more than a decade in the software industry. He started his
career at Triology Software, and with time moved up to
the role of the Director of Global Services. He also had the
privilege to head delivery for Versata (aka Triology Inc),
where he worked with 50+ vendors from 10+ countries,
delivering technology solutions for Fortune 500
enterprises.
Choosing the Right Hashers for Driving Continued
Growth
Himanshu believes that one of HashedIn’s biggest strength
has been its employees. Irrespective of the size of the
organization, it’s the employees who are the ones who
deliver profits for the firm. So, HashedIn believes in
attracting and hiring the right talent for the company and
doesn’t mind going the extra mile to give them an
atmosphere where they can thrive. Therefore, while
selecting any employee, Himanshu and his team considers
the top three qualities i.e. learning, passion, and
ownership.
At HashedIn, the work culture is innovation-driven which
includes an intensive training program. In this program,
the candidates undergo the training session at the
HashedIn University. Apart from the specified training, the
firm also provides opportunities to take up AWS training
and certification courses. The team is also equipped with
sophisticated tools and resources to power their advanced
developmental capabilities. This venture is indeed an
epitome of how a leading cloud-tech company creates
exhilarating experiences for its customers with jovial
teams and happy employees.
Over the period, HashedIn’s growth trajectory has been
slow and steady, which was a conscious effort of the team
to have a solid establishment. At present, HashedIn’s team
is striving to expand and grow at an exponential rate
across the globe and hopes to become the go-to company
for building and managing iSaaS Products and Platforms.
With our reusable
components & framework,
we help enterprises quicken
their product development
process & yield competitive
advantage & save costs.
‘
Himanshu Varshney
Co-founder & CEO
31

32. Enabling Enterprises To Improve Performance And Scalability
Through Aneka Technology
O
ver the years, the cloud computing landscape has
evolved tremendously and is estimated to continue
its upward momentum in the future as well. This
distributed data processing technology has made a huge
impact on businesses by hosting enterprise, e-commerce
and web applications, and offering pay-as-you-go services
to the consumers. However, innovative solutions for elastic
cloud computing environment are lacking in this industry.
Recognizing the market gap and taking it a step further,
Manjrasoft Pty Ltd., provides innovative solutions for the
rapid creation of applications and also offers acceleration
over scalable and elastic cloud computing environments.
Incepted in 2008, as a spinoff company of the University of
Melbourne, it commercializes innovations in cloud and big
data computing platforms.
Delivering Application Acceleration Services and
Solutions over Cloud
Manjrasoft’s innovative offerings can be divided into three
types such as ––Aneka Cloud Application PlatformProducts
software, ––customised tools, content, andSolutions
demonstrators targeting education and training,
rendering/engineering, big data analytics, deep learning,
finance and life sciences domains and
Services––Consultancy. Aneka technology is backed by a
US patent and is a flagship technological product of
Manjrasoft, Melbourne-based Australian innovative
company. The unique feature about its Aneka technology is
that it is the world’s first cloud application platform
supporting multiple programming models and allowing
seamless integration of multiple distributed computing
resources including public and private clouds. It also
supports elastic scaling of applications on multiple clouds
depending on customers’ quality of service requirements
which is a part of SLA in the market-based cloud
computing environments.
The development of user-friendly technology allows
software applications that require high computation
capabilities to run across a number of networked computers
and servers. The unique technology delivers efficiency in
the most cost-effective way and also increases performance.
It removes the barriers for broad cloud computing adoption
by offering system integrators, independent software
vendors, IT enterprises, and other entities advantage of
secure delivery of application by allowing them the use of
both public and private clouds.
A Global Thought Leader behind Manjrasoft’s
Prominence in Cloud Computing
Dr. Rajkumar Buyya, Founder & CEO of Manjrasoft
has over 25 years of industrial and academic R&D
experience in software systems for Internet, CAD, and
high-performance distributed computing applications. Due
to his immense industry knowledge and technological
prowess, he has been appreciated with numerous awards for
his excellent work and research over the years. In 1992, he
received Dharma Ratnakara Memorial Trust Gold Medal
for excellence in academic achievement. Later in 2005,
2008, he received “Research Excellence Awards” from the
University of Melbourne. Other recognitions include “2009
IEEE Medal for Excellence in Scalable Computing” and
“Scopus Researcher of the Year 2017” with Excellence in
Innovative Research Award.
He is a published author of over 650 R&D articles in high
impact and peer reviewed conferences & journals and has
also penned seven textbooks.
In his academic role, Dr. Buyya serves as a Redmond Barry
Distinguished Professor and Director of the Cloud
Computing and Distributed Systems (CLOUDS)
Laboratory at the University of Melbourne, Australia. His
inquisitive personality allows him to question various
things. As a sign of a life-long learner, he makes sure that
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Manjrasoft

33. he keeps himself updated with all the latest tech trends and
challenges that provide opportunities to make further
advancements. He also always finds creativity fuelled ways
to keep the customers interested in the technology.
Moreover, Dr. Buyya’s out-of-the-box approach allows him
to reflect upon the level of innovation required to further
make an impact using Manjrasoft’s services and technology
in the tech space.
Extensive List of Cherished Clienteles
Manjrasoft provides solutions that not only allows it to
work faster but also aids its team to build and manage
cutting-edge cloud applications. Ultimately, creation of
such user-friendly solutions solidifies a bond between the
company and its customers. To date, the most scalable
cloud solution provider has worked with many channel
partners-based in India and China and rendered its solutions
and services to customers widely and rapidly. The result of
which can be noticed in the list of its cherished customers
such as Jawaharlal Nehru University, Anna University,
University of Hyderabad (India), China Southern Railways,
Beijing University of Posts and Telecommunications,
Tribhuvan University (Nepal), University of Malaya
(Malaysia), and ADRIN/Indian Space Research
Organisation.
Strengthening Customer-Company Bond
Manjrasoft’s experience of working with some of the
leading tech giants around the world such as IBM, GoGrid,
Amazon AWS, Microsoft, Citrix, Redhat, Autodesk, VM
Ware, and Intel makes them stay ahead of the other cloud
computing companies. The team led by Dr. Buyya possess a
clear understanding of the fundamentals of parallel and
distributed computing, years of hands-on experience with
latest technologies, and the ability to create a proof of
concept applications in different emerging areas, thereby
giving a good impression on their customers. As a result, a
strong bond is developed between the company and
customers allowing a healthy collaboration along with an
added advantage over the other competitors.
Furthermore, Manjrasoft also believes in investing in new
applications and technological trends and how it can
position them in the right direction. As a mark of the best
company, it enlightens its partners about the latest
technology know-how and how these opportunities will
play in the long run.
Enabling New Innovations through Manjrasoft’s Centre
of Excellence in Campus
The established Centre of Excellence in Cloud Computing
with the use of Manjrasoft’s Aneka technologies and
teaching/learning resources allows University and technical
institutional customers to train and empower their students,
researchers, and developers with advanced computing
skills. A learning program developed that supports Big
Data, Artificial Intelligence, Internet of Things (IoT)
applications at the campus offers many benefits to the
students. The advanced education and training program for
UG and PG students allows them to perform research,
securing and improving accreditations, securing grants,
participation in competitions, and peer recognitions in
innovation.
At Manjrasoft, we
provide solutions for
solving problems faster
on clouds.
‘
Dr. Rajkumar Buyya
Founder & CEO
33

34. Every company I talk to has some plan for digital
transformation. Most of them understand the
implications of the rapidly accelerating pace of
change, and the need to transform to thrive at this new pace.
Yet there is no common definition for what this means, and
certainly no agreed template that is simple to follow. A
component that is often a part of the plan is some sort of
cloud migration. While we know that “the cloud” isn’t an
outcome itself, it is one of the best enablers of agility for
companies wanting to transform. It wasn’t too many years
ago that many companies were trying to decide if they were
going to put a piece of their infrastructure into a public
cloud. Today, the question has changed from if to when, but
still there are few companies that are taking full advantage
of the opportunity. Even after all the evidence, I still hear
claims that the cloud is more expensive or less secure than
what most companies can do themselves. Statements like
these come from companies that haven’t figured out how to
seize the opportunities yet.
I am not going to claim that my old team has it all figured
out either, but while pushing the boundaries we learned
enough to realize way more value than what we had
originally dreamed possible. We started the same way that
many companies did, trying to plan out and justify the
whole migration before we started. When we did get
started, we learned so much that we had to throw out the
original plan. Now I tell companies that are just starting to
pick something simple that will be on the high side of
savings, and move it to learn. Capture the learnings and use
the savings to fund the next move. If you do it right the
whole migration funds itself.
Some context is useful before I explain a few of the lessons
we learned. I ran the IT team at Microsoft, and while my
bias for Azure is obvious, these lessons apply to any cloud
migration, regardless of provider. It is also important to
note that Satya, Microsoft’s CEO, viewed my team as a
customer of Azure to drive feedback to make the product
better. This meant that we needed to consume the Azure
services the same way that customers would and pay for
them at market rates. This made me a better customer as I
had to justify the costs in my budget and realize the value
just like real customers. We moved an environment that
was already very optimized in an on-premise private cloud,
and consisted of three thousand applications running on 60k
virtual machines, using many petabytes of data. One of the
big indicators of how much we learned as we went was the
fact that our total Azure bill from Microsoft when we were
half done, was the same as the bill was when we were all
done. Hopefully the optimization we learned along the way
can help you accelerate your own benefits.
Here is what we learned
When looking at the whole opportunity, it is important to
understand that the bigger win is around the agility for your
teams, enabling faster delivery of your mission critical
needs at the new pace of innovation. The total cost
opportunity is a reduction of the expenses occurred to
operate the physical data centers (depreciation of the space,
power and cooling systems), elimination of the data center
network, server and storage costs, plus part of the people
cost dedicated to provisioning and managing all of this
(savings from reallocation of employees and cutting of
outsource contracts). This savings not only paid for more
than our entire Azure bill. I also funded the cost of the
migration, and allowed us to return tens of millions of
dollars back to the company bottom line. More
importantly, the agility increase allowed us to begin
delivering at a higher level at a time when the speed to
value was required to fuel the overall company
transformation.
Cloud
A Better Way To
Migrate To The
34
Experts’ Corner

35. Step one: First, eliminate what isn’t needed. Experiment
with quick wins. Move application packages to SaaS.
It is helpful to have a good inventory of what exists in your
data centers. Don’t waste time planning out the whole
migration, but do pick some easy capabilities to move first
to learn. Easy means lower regulatory or security risk with
less integration to other apps. It helps save more if the app
runs on old hardware that is near end of life or if the
hardware can be repurposed to avoid some other spend.
While you are doing the initial experiments to learn how to
migrate to the cloud, there are two more things you can do.
Leveraging data from the portfolio, in particular data about
hardware utilization, eliminate apps and capabilities that are
rarely used. This will be hard because someone will insist
they are important, but usually it is the team that supports
them as part of their job that fights the hardest. Historical
data shows that 20-30% of most data center capacity can be
turned off rather than migrated. This estimate is larger
when you include non-production environments and what
I’ll discuss in the next paragraph. The second task in
parallel to migration experiments is to move all packaged
applications to the SaaS version of that application. If the
vendor you are using doesn’t provide a SaaS version or the
app is home-grown, I recommend that you find an
equivalent application that is SaaS or use a third party tool
such as Corent SurPaaS/SaaS to quickly SaaS-enable the
app. The principle here is that SaaS is way more
economical than IaaS because you don’t need to manage or
pay for the infrastructure.
Step Two: Eliminate persistent non-production
environments
It took us a while to figure this out, but there is no need to
use cloud capacity for things that are not running all the
time. In particular, when we first moved all of our
development and test environments to Azure, we realized
that we could “snooze” capacity when it wasn’t in use.
Then we learned that we could build provisioning into our
test automation, so the first step of the test automation
provisions the test environment, then it loads data as
necessary, runs the tests, and then turns everything off
saving all telemetry from the tests to for further evaluation.
For most companies, somewhere around half of their
capacity is used by development, test, integration test and
user acceptance test environments. With these off except
when necessary, the savings are significant. It also turns out
the resulting test automation improves quality by
facilitating CI/CD automation as well as significantly
improving development agility.
Step Three: Right size your production capacity
Using the same principle that you don’t need cloud capacity
provisioned for capabilities not in use, the cloud allowed us
to scale for normal and use automation to increase scale
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36. when needed rather than provisioning for peaks like we
learned to do historically. We also leveraged cloud
capabilities to spin up BC/DR environments when needed,
rather than keeping them idle all the time. Depending on the
level of volatility, this rightsizing can eliminate another half
of the capacity that you need to consume. Also, avoid
lifting and shifting workloads to IaaS whenever possible. It
is way less efficient so ideally you would refactor
applications into PaaS and FaaS services unless you need to
move something because it integrates closely with
something else you are moving.
Step Four: Using automated tools
When my team first did our cloud migration, we had to do
everything manually, or develop our own tools. Now there
are many good tools available. As an example, for very
basic scanning/discovery and Lift and Shift, Microsoft
offers Azure Migrate as a free tool. On the Azure Migrate
page, they also list other tools for scanning and discovery
(Cloudamize, Corent Tech SurPaaS, Turbonomic, Unicloud
and Device 42). For actual migration they also list Corent
Tech SurPaaS, and Carbonite as ISV tools that could be
used. Other cloud providers may also provide tools, and
some of the ISV tools listed here can be used for migration
to other clouds.
Making this all work
Unfortunately, just following the steps above isn’t enough.
In fact the hardest part from my experience was related to
people. Change is hard. The infrastructure team will shrink
materially. Fortunately, the team that is left will become
even more important in governing the templates and spend,
and the application teams are going to need the other people
with infrastructure skills to design all the cloud
provisioning into the test automation. Be transparent with
your team about the changes. Offer roles in the application
and security teams to infrastructure people willing to move.
Outsource their positions so you can ramp down that
contract without needing to eliminate employees as the
migration progresses. Change the accountability for the
cloud spend to the application teams that have the ability to
control it. Also hold the application teams accountable for
their security, so the new security team becomes a wanted
advisor rather than friction in the migration. Measure
progress by reduction of your on-premise footprint,
optimizing to eliminate whole data centers.
The migration isn’t done when everything is in the cloud
Continue to optimize once you move. You will learn more
tricks to drive efficiencies. You should continue to refactor
to eliminate anything that was just lifted to IaaS. Better yet,
find more things you can move to SaaS. Long before you
are done migrating, you will start realizing some agility
benefits which should be contagious for your teams to drive
the rest faster. If you aren’t seeing all these benefits yet,
don’t wait to plan it all out. Try. Learn. Accelerate your
transformation.
About the Author
As the most recent CIO of Microsoft, Jim
DuBois is a Fortune 500 board director and
global technology advisor. He has more than
30 years of experience in a broad range of IT
and software development leadership roles
including with Accenture and has worked with
enterprise leaders from around the globe.
Jim DuBois, CIO | Microsoft
36
Experts’ Corner

38. McObject LLC:
Providing Cloud-Based Powerful Database Management Systems
For Enterprises
In today’s hyper-connected techno world, data is at the
heart of every modern business, and any strategy for
managing it must include a plan for storage and
disaster recovery, security, action, and automation. But,
technology like the Internet of Things (IoT) poses great
unprecedented challenges for database administrators in
terms of scalability, flexibility, and connectivity. Thus, the
industry will need new databases to handle increasing
amounts of data generated from IoT devices. To fulfill this
need, Steven Graves, the President and CEO of
McObject LLC, with his expert team, is offering proven,
ultra-fast data management technology to meet the unique
needs of intelligent, connected devices.
The Reason behind the Foundation of McObject
Steven came up with the idea to establish McObject when
he and Andrei Gorine (CTO of McObject) were having a
conversation about a need for a new real-time embedded
database. This database was to be used in what was then
considered primarily hardware devices: telecom and
networking equipment, industrial controllers, avionics, etc.
This conversation led to the creation of McObject in 2001
and the launch of the eXtremeDB In-Memory Database
System , the first in-memory(IMDS) product family
embedded DBMS created specifically for embedded
systems.
Delivering Smarter, Reliable and Cost-Effective
Applications
Federal Way, WA-based McObject creates the eXtremeDB
database system for intelligent devices, embedded systems,
and scalable real-time applications. Its proven eXtremeDB
software is built on a core IMDS architecture, thereby,
making applications smarter and more reliable & cost-
effective to develop and maintain. Presently, eXtremeDB in
the cloud is primarily used for Big Data and financial
systems. Since the inception, this database system has
evolved to incorporate persistent storage and more
programming interfaces such as SQL/JDBC/ODBC. Now, it
also integrates more languages such as C, C++, C#, Java,
Python and Lua, time-series data, sharding, and the
client/server model. McObject offers eXtremeDB for HPC
(High Performance Computing) for cloud computing. This
database system comes with the following features:
Ÿ Statistical analysis: eXtremeDB for HPC has a library
of more than 100 functions for performing statistical
analysis of time series data like grand, group, grid,
window averages, etc.
Ÿ Pipelining: The comprehensive math library of
eXtremeDB is the building blocks that can be amassed
into a pipeline to minimize information flows and
maximize usage of CPU and L1/L2/L3 cache as much
as possible.
Ÿ Columnar and conventional row-oriented storage: The
database system provides best of OLTP and time-series
data management.
Ÿ Horizontal partitioning (sharding): Elastically scale
databases on-prem or in the cloud. Utilize every CPU
and every core.
Ÿ High Availability: For using Master/slave model, the
accessibility of "five 9s" is required. The replicas are in
read-only mode and can be used to balance the load of
queries. Highly configurable synchronous,
asynchronous, and partial replication.
Ÿ Cluster: Master/master model also supports “five 9s”
availability, and enables distributed processing of
database operations.
Ÿ Multiple APIs: eXtremeDB covers different languages
such as C, C++, C#, Java, Python or Lua, and SQL
(including JDBC and ODBC drivers) or a native
language API.
Importance of Scalability in Database Sphere
As market demands are never static, scalability has become
a crucial catalyst that helps in improving the availability
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Most Scalable
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39. and performance in the database. If the data is not available,
applications cannot run and as a result, the company may
lose their business. Therefore, McObject’s eXtremeDB
offers elastic scalability through sharding. Because of this
feature, databases are partitioned (“sharded”), with each
partition/shard managed by an instance of the DBMS
server. These shards can be dispersed on a storage array
(which may be a SAN). Thereby, keeping a CPU core busy
with each server or distributed across different physical
servers with their own storage systems.
In addition to delivering high availability via failover, each
shard can have one or more replica or backup copies to
share the query-processing load. Distributed query
processing across multiple servers, CPUs and/or CPU cores
accelerate performance. In some cases, through parallel
execution of database operations and by harnessing the
combined processing power, memory and I/O bandwidth of
many nodes rather than just one also accelerate
performance. This processing played a key role in
eXtremeDB’s record-setting STAC-M3 benchmark
implementations.
Offering Flexible and Healthy Work-Environment
McObject team’s goal is to dedicate their time and effort
toward developing the most advanced database technology
possible, to provide their customers with outstanding
solutions. Therefore, Steven motivates his employees to
invest time in learning and communicating any relevant
new skills with their co-workers. McObject offers flexible
schedules and boosts staff research so that these things can
help the company understand, motivate and better provide
for its employees. Commenting on this, the versatile leader
states “We have a great team that has been working
together for years and that thrives on learning on new
techniques and testing new ideas in our field.” Due to such
healthy work-environment, McObject team was able to
develop for their clients.
™
Active Replication Fabric
A Versatile Leader Leading McObject towards Success
Steven is a seasoned senior executive and technologist in
the database software and embedded systems industries. As
the CEO of McObject, the dynamic leader has been leading
the company towards success. To ensure his business runs
smoothly, the first thing Steven does when he wakes up is to
check his email to see whether the engineering team has
what they need to support their customers and the projects
they have in development process. Then, the CEO reviews
any product requests received from his existing and
potential clients. To keep an eye out on the latest
development or technology, he looks at industry relevant
daily news and blogs.
Top Three Skills Required to Build a Successful Career
According to Steven, there are many skills that can help
developers to build a successful career in cloud computing.
Here, he pointed out some skills: adaptability, constant
focus, and in-depth knowledge. He shares that individuals
should be flexible enough to adapt any changes in this
sector. “Those that don’t adapt will find their careers going
extinct,” adds Steven. He also suggests that having a
constant emphasis and in-depth knowledge of data
management practices and techniques will, in turn, give
them a competitive edge.
We strive to provide our
customers with the tools
they need to enable
optimization of their
technology strategy.
‘
Steve Graves
President & CEO
39

40. The marketing industry keeps changing every day.
Everyone wants their products to rank number one
in the market. To achieve this target, people try all
the marketing strategies they can. From using the pictorial
form to videos, all mediums are covered in the marketing
strategies of competitive firms. Marketing gets tricky with
time; a new day introduces a new strategy and a new trend.
Businesses have to be updated because if they are not, the
competitors will be.
The visual representation of the product is not only
informative but also creative. Animation is the latest form
digital marketing is interested in. Animation has changed
the course of marketing. Animated videos are a powerful
tool to create curiosity. An animated video can sell anything
be it a box of cereal or a car. To be more specific, what
would you prefer a monologue of a person talking nonstop
about the product or a nice, creative, colorful video of the
same brand? The audience sure does pick the colorful
video. No one wants to listen to a 10 min long introductory
monologue. Animation helps to merge information,
creativity, and entertainment. The animation industry is not
just limited to motion graphics there are other techniques
too. To name few, stop motion animation, cut out
animation, Claymation, puppet animation, 3D animation or
the combination of all. Animation is a free space you can
use a single tool or all the tools together to create what you
want.
Using animation to the benefit
As proved by the scientists, humans are visually oriented
creatures. Humans pick pictures over text. If a picture can
have such an effect, then a short video would grab more
attention. Social media is the most visited site on the
internet and digital marketing works best on social media
platforms. Thus, advertising your product through a familiar
medium would call more attentiveness to the product.
Further, to demonstrate how your product works, motion
graphics is an excellent way. Motion graphics uses shapes
and illustrations along with text which engages the audience
and makes them further curious to understand the video.
Most of the time people see this introductory video just
because it is entertaining and people share them, which
ultimately benefits with marketing.
Additionally, brands are going for animated logos. These
logos are seen everywhere and attract the viewer quickly.
The animated logo of Google was very famous because of
how uniquely and creatively it was presented. The idea of
an animated logo is simple and creative which lures
audience on the basis of attractive minute movements and
motions. Many companies have started following the same
trend. The animated logo creates more impact than a static
one. The only trick is to not overdo something. Keep the
logo as the prime focus.
How
ANIMATIONIs Ruling The
DIGITAL MARKETINGIndustry?
40
Marketing Pulse

41. Keep it simple and creative
If the content is engaging and memorable you have your
audience’s attention. Making the video engaging and
creative all depends on imagination. Likewise, original
content gets more valued in the market because creativity is
original and never copied. Working on your creativity helps
to distinguish the product from others. Being original
eliminates the competition which is a good point.
An animated video developed from an original idea
simplifies the complexity of the marketing message that you
want to convey to your potential customers. Animated
videos need balance in elements. “Too many cooks spoil the
broth,” and thus, if you add too much in the video; the
video becomes more complex and misses the whole point
of the marketing. It may be entertaining but the marketing
of the product is not done. Make it short and creative. The
length of the video matters too. If the video is very long, the
audience may skip it and move further.
Social media platforms and perks
Uploading the animated content requires some
specifications on social media. When opening
any social media site, for instance,
Facebook—the ads are auto-played. These
ads are by default set to mute. The
voiceover of the video is not much
focused on. If the content catches the
viewer’s eyes then the voice-over is
listened to. The content should be
informative nonverbally. Also,
considering the attention factor,
the image should be catchy
enough to entice viewers in the
first few seconds. Attention also
depends on the emotional appeal
of the video. If the audience
connects to the content they
remember it too.
With digital marketing, social
media platforms can be used
differently. While YouTube is
considered, it is an educational,
entertainment, or promotional site.
YouTube videos are mostly of long length
which can be purely informative or just plain
entertaining. However, channels like Twitter,
Facebook, Instagram, and Linkedin have a personal
appeal. The length of the videos is averaged to 1 min.
Therefore, while digitally promoting the product,
considering the platform would be more beneficial.
To conclude, an animation may seem expensive but it is
not. Advertising spends a lot on actors, specific locations,
editing and so on. When it comes to animation it just
requires a good animator or an animation team. Investing in
the animation strategy will improve the digital market. It
can be used for digital marketing in countless ways,
imagination is the only limit. Animation is not limited to
motion graphics; the industry is very vast and keeps
growing every day. The techniques used in animation are
also improvising daily. Animation can get time-consuming
but the results are worth it. Giving animation a try would
surely prove beneficial to the digital market. Video is a
powerful tool for digital marketing and animated videos add
to the benefit of it. Animation is not just cartoons
anymore— explore it for your benefit.
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Providers of 2019
Most Scalable
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