Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
Take a trip to the local mall and walk into any store that is specifically designed for kids. The store will be fun and bright and inviting to children, making them drag their parents right on in. Until, you are faced with the high prices. Retail stores know that by manipulating the kids, they can manipulate those dollars right out of your wallet. Most kids clothing stores that you find in any big mall are a huge rip-off.
Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960
Take a trip to the local mall and walk into any store that is specifically designed for kids. The store will be fun and bright and inviting to children, making them drag their parents right on in. Until, you are faced with the high prices. Retail stores know that by manipulating the kids, they can manipulate those dollars right out of your wallet. Most kids clothing stores that you find in any big mall are a huge rip-off.
Guerrilla Marketing 101 - Creating Buzz For Your BrandDOYO Live
In this breakout session at DOYO Live by Marisa Sergi you will learn how she's implemented a guerrilla marketing strategy to get her product on the shelves at Walmart. Very exciting to have Maris a present at DOYO Live.
Lessons from a CPG Startup: How Yummy Spoonfuls is Changing Consumer Behavior...marcus evans Network
Interview with: Agatha Achindu, Founder, Yummy Spoonfuls.
Achindu is a keynote speaker at the marcus evans AmericaPack Summit 2018, in Las Vegas, Nevada, February 22-23.
Gender makes the world go round. It affects everything we do - what we wear, how we behave, how we relate to other people, and, importantly for brands, it affects what we buy, why we buy and how we buy. This short slideshow will give you an idea of how important it is to recognise how your brand is using gender.
We are The B&STA of New York and have been representing manufacturers and Sale Executives in the footwear and accessories business since 1906 and have been incorporated since 1939. We strive to lend support to the retailers by giving them an all-encompassing array of fashions for their consumer.
Pre-register for our events: http://marketplaceny.com/register.asp
This is the December Virtual Sales Meeting. This is the slideshow presentation to the meeting. Be sure to Like the USA Avon Representatives Facebook Page to view the latest Campaign Insider Videos. Join our facebook group at https://www.facebook.com/groups/beautybosslifeupdate for connecting with other reps and biz updates.
આ સ્લાઇડમાં સામાન્ય ગુજરાતની જાણકારી આ૫વામાં આવી છે અને અન્ય સામાન્ય માહિતી જોવા આગળના ભાગ જોતા રહો મુખ્ય હેતું સામાન્ય જ્ઞાન વઘે તે માટે જ બનાવવામાં આવ્યું છે.
Guerrilla Marketing 101 - Creating Buzz For Your BrandDOYO Live
In this breakout session at DOYO Live by Marisa Sergi you will learn how she's implemented a guerrilla marketing strategy to get her product on the shelves at Walmart. Very exciting to have Maris a present at DOYO Live.
Lessons from a CPG Startup: How Yummy Spoonfuls is Changing Consumer Behavior...marcus evans Network
Interview with: Agatha Achindu, Founder, Yummy Spoonfuls.
Achindu is a keynote speaker at the marcus evans AmericaPack Summit 2018, in Las Vegas, Nevada, February 22-23.
Gender makes the world go round. It affects everything we do - what we wear, how we behave, how we relate to other people, and, importantly for brands, it affects what we buy, why we buy and how we buy. This short slideshow will give you an idea of how important it is to recognise how your brand is using gender.
We are The B&STA of New York and have been representing manufacturers and Sale Executives in the footwear and accessories business since 1906 and have been incorporated since 1939. We strive to lend support to the retailers by giving them an all-encompassing array of fashions for their consumer.
Pre-register for our events: http://marketplaceny.com/register.asp
This is the December Virtual Sales Meeting. This is the slideshow presentation to the meeting. Be sure to Like the USA Avon Representatives Facebook Page to view the latest Campaign Insider Videos. Join our facebook group at https://www.facebook.com/groups/beautybosslifeupdate for connecting with other reps and biz updates.
આ સ્લાઇડમાં સામાન્ય ગુજરાતની જાણકારી આ૫વામાં આવી છે અને અન્ય સામાન્ય માહિતી જોવા આગળના ભાગ જોતા રહો મુખ્ય હેતું સામાન્ય જ્ઞાન વઘે તે માટે જ બનાવવામાં આવ્યું છે.
Optimaliseer impact van HR door in een dag tot een aanpak te komen door co-creatie. Door geconcentreerde inzet van managementtijd en HR experts, heb je hiermee een krachtig middel als HR Business Partner om verschil te maken.
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As a part of a #UFSMM project, I analyzed a local coffee shop, Ella Cafe, in Plantation, FL to learn about current social media strategies and presence.
In my presentation, I propose intentional and effective changes to increase interactions with audience, and ultimately sales in the store.
influencer marketing is a thriving way to keep brands visible rather than fading along with tan lines. Tapping into the end of the summer season, Crowd Media can amplify your brand awareness with a creative Influencer Marketing strategy to increase engagement, drive quality traffic to your site, and even encourage sales.
Social Media Yelp Campaign - Case StudySociallybuzz
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese. Visit http://www.Sociallybuzz.com for more campaign details and case-studies
The following is a recent case study for a dynamic and strategic online to offline campaign Sociallybuzz executed using Yelp for a new restaurant, MLT Cheesesteak and Grilled Cheese.
1. FLORIDA STATE UNIVERSITY
MARKETING & PROFESSIONAL SALES MAJOR
COMMUNICATIONS MINOR
SPRING ' 17
A B I G A I L
M I L N E
https://www.linkedin.com/in/abigailmilne
2. C O N T E N T S
RESUME
BRAND IMAGE AND ONLINE PRESENCE
MARKETING CAMPAIGNS
SOCIAL MEDIA ENGAGEMENT
CLIENTELE PRESENTATION BOOKLET
ARAMARK SALES TEAM
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4. B R A N D I M A G E A N D O N L I N E
P R E S E N C E
During my time as a Marketing
Associate for Aramark - Seminole
Dining, I've spent my career
improving our brand image and
creating engaging content to
resonate with our audience.
On Instagram, I've crafted pictures
to receive positive feedback from
its Florida State audience through
eye-catching images, breaking
through the noise of a user's feed.
Content that reflects the audience
establishes its online presence.
Colloquial Valentine's Day cards are
popular among millennials in early
February. Therefore, I launched a
#HappyValentinesWeek campaign,
selecting four locations and
captioning these images with
humorous food puns.
For its finale, I selected a FSU
celebrity with her famous phrase, "I
love you my babies!" resulting in 188
retweets and 221 favorites.
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5. From liking to sharing, and now
even reacting, our customers are
communicating with our brand like
never before. We've kept up with
this demand by creating interactive
content, both in-person and online.
#EveryoneLovesAHug returned the
favor with free Cokes in-person,
and online with over 2K views. Our
timelapse video sparked consumers'
interests, landing our brand the
Most Organic Reach score of 10,310
against competing Aramark -
Higher Education universities in
April.
By having such a strong online
presence, our brand has been able to
increase its awareness and
engagement. Furthermore, in our
evolving market, we've taken the full
customer experience past the in-
store, physical location. Doing so has
allowed us to maintain top rankings
in the Aramark Social Media
Scorecard, reaching #1 in the South
and #3 overall.
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6. M A R K E T I N G C A M P A I G N S
Like a school week, Seminole Dining likes to unveil its marketing campaigns over the
course of a week, keeping consumers engaged. #CustomerAppreciationWeek and
#HappyValentinesWeek kept users involved, looking for the next comical post or
freebie deal via Facebook, Twitter, or Instagram
Since competitors are just walking distance from campus, #FinalsFlash was a campaign
I created to persuade students to become brand loyal. Parking is tough, you don't want
to lose your spot in the library, etc. By not having to leave campus because of all of the
deals aiding their studying, #FinalsFlash shined the benefits of on-campus dining.
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7. S O C I A L M E D I A E N G A G E M E N T
In September of 2015, Seminole Dining teamed up with Partnership for Healthy America,
participating in a live tweet session regarding on-campus dining. The negative stereotypes
surrounding "dining halls" or "Freshman 15" are stigmas our brand strives to overcome. During
this live tweet session, we participated with schools across the nation, highlighting healthy
benefits and dining membership features to keep students healthy, mentally and physically.
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#OntheMOOve was another
campaign I created to increase
social media engagement via
Facebook, Twitter, and
Instagram. Each day, a new post
was uploaded, featuring a mini
Chick-fil-A cow posing with a
free coupon in a disguised
location. Users had the
opportunity to comment their
guesses and be selected
randomly. Winners were
announced that Friday
afternoon, keeping participants
engaged until the very end.
In addition to consumer
engagement, customer service
fuels our company. Outside of
the in-store experience,
Seminole Dining engages with
its consumers online, updating
them of any changes/additions
to its dining or retail locations,
as well as genuinely interacting
with our customers through
feedback.
Customer giveaways and freebie
contests produce the quickest
return of feedback, and they're a
customer favorite. The polar bear
giveaway allowed users to like and
comment to solidify their entry
into our giveaway; the winner was
announced later that week. Users
marvel at the chance to score
some freebies, even an oversized
Coca-Cola bear.
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C L I E N T E L E P R E S E N T A T I O N
B O O K L E T
"Subway has a wide variety of
subs, salads, and sides to choose
from. This cafe style Subway not
only allows Students to create
one-of-a-kind subs, but it also
offers pastries, coffee, and more!"
"This full service Starbucks is
conveniently located in the
heart of campus, Woodward
Ave. Students can swing by
in-between classes for a
quick bite or to catch up with
their friends over coffee on
the patio."
Across the vast Florida State University campus, Aramark - Seminole Dining contains 25
locations. For an outsider, this many locations may be overwhelming. Thus, I was tasked
with creating a clientele booklet, showcasing all 25 of our both dining and retail locations.
From photographing to copy editing, I selected the images and created the text to be
featured in our booklet. Collaborating with our graphic designer, we then formatted the
booklet, now to be shown to all of our clients.
10. A R A M A R K S A L E S T E A M
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Beginning since May 2015, I have served on the Aramark - Seminole Dining sales team twice,
both Summer 2015 and Summer 2016. Knowing our market, summer's our highest demand
season due to all of the orientation sessions filling Florida State's campus. Reaching our sales
goals is pertinent to next year's operations because dining memberships are the highest
revenue driver for our company, driving down funds from the top to the bottom line.
As a Dining Ambassador, our task is to identify our customer's needs and tailor the features
and attributes of our dining memberships to best suit their concerns. Dining memberships
monetarily are a high-involvement product, yet we sell them in a low-involvement tone. In
addition, we dining ambassadors are stationed all across campus during orientation, as well
as sprinkled throughout the school year, allowing for ease and convenience in signing up or
answering questions. As both a Marketing and Professional Sales major, I used the skills
learned from my advanced sales class as tools to revealing customers' implicit and explicit
needs, then tailoring the presentation with our product's matching benefits.