Outerthere is a curator of packaged group adventure tours and activities. We partner with other adventure tour operators, schools and destinations to promote local and international adventures and deliver bucket-list experiences to Outerthere community members or "fam" in a unique voice. It's more media company cross-selling tours, activities, and gear. Our unique brand and wildly loyal community puts Outerthere in the 'repeat business' business. And now, we're offering select sponsors an opportunity to reach this audience. To learn more, visit https://www.linkedin.com/company-beta/11036960

2. Outerthere is a curator of packaged group adventure
tours and activities. We partner with other adventure
tour operators, schools and destinations to promote
local and international adventures and deliver
bucket-list experiences to Outerthere community
members or "fam" in a unique voice. It's more media
company cross-selling tours, activities, and gear.
Our unique brand and wildly loyal community puts
Outerthere in the 'repeat business' business. Our
primary ad products are native sponsorships to
advertisers who want to be associated with the
"outdoor/active lifestyle". Our content and experiences
drive retention (vs acquisition). We sit at the bottom half
of your funnel, helping to increase your shopping cart
size and customer lifetime value.

3. Why Outerthere?
Because people like Outerthere fam spent $27 billion in
2009 (Source: PhocusWright), $525 billion in 2012
(Source: Outdoors.org) and $100 billion in 2017
(Source: Skift.com) on trips and activities. Imagine how
much they will spend on your brand.
But wait? Why do they spend nearly twice as much on
outdoor recreation as they do on cars? Because tours
and activities are a social thing, best shared with friends
and family. According to the CORE-NY Outdoorfest
Conference (Feb 2016), outdoor retailers like REI and
publisher Outside Magazine are fundamentally
changing the way they do business to deliver shareable
experiences to “tribes” instead of “customers” to drive
bigger sales and subscriptions (from positive
association and word of mouth). Does your brand have
friends?
But wait? Friends? Sharing? So, it’s back to social?
Yes!
67% of travelers feel more loyal toward a travel
company that shares information during their trip that
improves their travel experience - like Outerthere.com.
51% of smartphone owners use their device for
travel-related activities. Of those, 71% do so at least
weekly - on Outerthere.com. Most people have never
paid for a travel app. But for those who have, 44% say
that content is the driving factor - like Outerthere.com
content. Source: ThinkWithGoogle.com
Tap into Outerthere fam’s purchasing power, ability to
drive word of mouth through their social networks, and
loyalty to relevant brands by sponsoring
Outerthere.com!

4. Outerthere.com leads or hosts 35+ local outdoor
excursions and 5+ international packaged tours and
itineraries per year. Our content drove a 40% increase
in pageviews on Outerthere.com, 200% increase on
time spent on site, and 175% increase in return visits
(2016 v 2015. Source: Google Analytics).
We currently partner with 20+ professional guides
across Northeast and Internationally who promote
Outerthere.com via their emails, websites, and social
presence, for an effective aggregate reach of nearly
100,000 monthly impressions of highly active, Greater
NY Metro-based Millenials who spend on experiences
and gear and are not easily reached via legacy media
(Source: Outerthere estimates).

5. Sponsorship Opportunities
Our Homepage is a prime opportunity for gear, apparel,
nutrition, fitness, footwear, and personal technology
companies to get in front of highly engaged, active
Millenials when they are most ready to buy your
products. From here, visitors are directed to other
sponsorable pages, including our popular /gear page.
Our calendar product (outerthere.com/out) promotes
weekend adventures that resemble social get-togethers
similar to "tupperware parties", except outdoors. This
page is our 2nd most trafficked page, checked weekly
by our fam and is the point of sale for all our trips - a
perfect placement for your brand.
Our #whatyoumissed (outerthere.com/whatyoumissed)
page is a highly sponsorable and scalable content
marketing product. It packages our video, photo and
other content in attractive, mobile-friendly pages. Your
brand would also make cameo appearances in our
video clips.
And our emails and social media channels help keep
customers in your sales funnel.
This same package of homepage/high-traffic pages,
calendar/invites, videos, emails, and social can be
scaled across our partner network of tour and activities
guides across the Northeast and Latin America.

6. Your brand on the
Outerthere.com homepage!

7. Your brand here!
(At the point of sale!)

8. Your brand here!
(Your brand gets integration into one or more
of our popular video clips and Gear sections.)

9. See your brand on high traffic, highly
sponsorable page like our Gear Page!

10. Sponsorable Emails
(30%+ open rates)

11. Social mentions
(Inclusive. No extra fee.)

12. Thank you for considering Outerthere!