The document provides a summary of Kaitlin M. McGautha's education, marketing experience, employment history, and academic projects. She received a Bachelor of Science in Marketing - Advertising and Promotion from Missouri State University in 2015. Her marketing experience includes various roles as a brand ambassador where she promoted products, provided customer service and collected customer data. She has worked in sales and as a brand ambassador for several companies. Her academic projects involved creating marketing plans and campaigns for a country club and a hospital's asthma unit.

1. Kaitlin M. McGautha
208 Blue Ridge Dr (417) 763-4606
Clemson, SC 29631 k.mcgautha@gmail.com
EDUCATION
Missouri State University; Springfield, MO Graduation: May 2015
Bachelor of Science, Marketing – Advertising and Promotion
AACSB Accredited
MARKETINGEXPERIENCE
Brand Ambassador
 Created brand awareness and generated sales opportunities through sampling products and giving
complete information about abrand.
 Built customer preferenceand provided excellent customer service.
 Tracked and recorded customer demographicsandgave feedback to supervisors.
 Greeted consumers with promotional items and enticed them to try different products.
 Worked with other brand ambassadors to create an exciting environment and represented the
company in a positive way.
 Led on and off premise promotions.
Marketing Club 2013-2015
Vice President of Communication 2014-2015
 Managed club’s email and social media accounts.
 Assisted in planning Marketing Club’s annual car show through calculating budget, seeking
and securing sponsorships, creating and collecting promotional items, coordinating event
logistics and registration, booking entertainment, and publicizing event.
 Raised over $4,000 for local charity, Convoy of Hope
 Collected 40+ surveys for Liberty Bank marketing research.
 Member of American Marketing Association.
 Attended 2014 National Collegiate Conference- New Orleans, LA
 Awarded “Exemplary Collegiate Chapter Performance” 2013-2014
EMPLOYMENTEXPERIENCE
Sales Associate
2015Hy-Vee; Blue Springs/Springfield, MO October 2008- May 2015
Brand Ambassador
Heart of America; Springfield, MO September 2014- present
Brand Ambassador
Better Promotions; Springfield/Kansas City, MO June 2014- present
Brand Ambassador
Plush Promotions; Springfield, MO June 2014- present

2. ACADEMIC PROJECTS
Highland Springs Country Club – Spring 2015
 Worked in a group of 5 students to create a fully integrated marketing plan and a 40+ pg.
plans book for our client.
 Conducted a marketing survey and surveyed over 100 consumers about their purchasing
preferences and Highland Springs brand awareness.
 Led a focus group of 7 young professionals.
 Prepared and proposed 10-12 min presentation.
Mercy Hospital – Fall 2014
 Worked with a group of 4 students to create an advertising campaign for Mercy Hospital’s
Asthma Unit.
 Budgeted, planned and proposed a fundraising event.
 Created buzz through guerilla marketing tactics.
 Created active and informative social media accounts and website for Mercy’s Pediatric
Asthma Unit