4. That’s more like it! But so many businesses look great in person, but their
digital storefront resembles that old violin shop!
5. Why is this Important?
83% of US consumers go online to research
products before they buy*
73% go online in search for information*
*PricewaterhouseCoopers Report, 2012
http://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products
6. You Never Get a Second Chance-
To make a first Impression...
8. It can tell your story…
Why do your customers choose you, not your competition? Because you
offer something they don’t! This is your digital story, unique to you.
9. Yosemite Falls Cafe
The layout of their website reflects their brand, their iconic wood exterior,
the connection to Yosemite. Custom graphics highlight seasonal offerings.
10. Margie’s Diner
A 1950’s diner feel with fresh food is unique to their area. The website
design reflects a modern take on 50’s nostalgia. Great customer reviews.
11. What is the most effective form of advertising?
Tom’s Shoes story shows how important word of mouth will always be.
13. Social Media
The world is one BIG small town, where we’re all separated by only 3.7 people!
Social networks allow people to follow who and whatever they want,
regardless of geographic boundaries. Big opportunity for brands!
14. “But FB Hasn’t Worked for My Biz!”
Treat FB as a billboard
FB Post less than once a day
No No’s
Fail to engage customers
Without a strategy, you’re just keeping up with the Jones’.
15. After taking over YFC’s Fb page, “Like’s” grew from 200 to over 2,300 and
to date, over 14,000 check in’s have occurred.
16. Cross-
Promotional
Opportunities
By placing these Rack Cards at each table, YFC patrons are encouraged to
sign up for email deals and to “Like” them on Fb.
17. Email Marketing
$40 ROI for every $1 spent*
Inexpensive & Efficient
Be an Expert
* http://www.marketingprofs.com/articles/2012/7500/boost-your-email-marketing-roi-by-focusing-on-three-key-areas
Email is the most effective form of digital advertising. No spam allowed!
Create great content your fans will want to read. Earn their attention!
18. Email templates resemble their respective websites. They highlight specific
products, events, or contests designed to keep their clients in the know.
19. Any Questions? Contact us! LinchpinIndustries@gmail.com @davebillmarty
