A radio trailer is typically 30-40 seconds and should include the title, date, time and channel of the program being advertised. It works best to use a male voiceover and contain elements like voiceover, background music, a clip from the program, and a catchy slogan to help the audience remember.

1. Codes and Conventions
of a Radio Trailer

2. Average length of a Radio Trailer is 30/40
seconds.
Title, Date, Time and Channel of what is
being advertised i.e. a TV program
should be said during the trailer.
Listeners of both genders are more likely
to respond to a trailer that uses a male
voice for the Voice-Over.

3. A Radio Trailer should contain elements
of:
-A Voice-Over
-Appropriate and suitable background music.
-A clip taken from what is being advertised i.e.
dialogue taken from a scene of a TV drama.
-A slogan that is catchy and something the
audience will remember.