1. UK Film
Studies
Case Study
Working Title

2. Working title
List a selection of films made by Working Title

3. Structure
What type of company is Working Title and how do they get
their films made:
Independent – Describe the company Working Title,
we independent joined Universal – Vertigo Films.
Collaborations – Working with other companies
consider films like Contraband, Les Miserables and the
Constant Gardener, often for Universal (parent company).
Funding – Explore - BBC, UK film council, Screen
West Midlands and BFI
Corporate involvement – how would private
investment be secured.

4. Products
What films have been produced by Working Title?
What actors have they worked with?
What directors have they worked with?
Analyse two films made by Working Title
Screening
Hot Fuzz

5. Analysis
The analysis of the films should consider:
Camera techniques and editing
Music
Mise-en-scene – meaning through semiotics
Use of costumes, Locations, Props.
Connotaions / dennotaions
UK Stars and their appeal
UK directors/writers/crew and their appeal
Visual techniques that were used.

6. Production process
How are films made by Working Title
Pre-production – the planning process.
Behind the scenes, Shaun of the Dead.
Production
What happens when filming, impact of new technologies, 28
Days Later.
Post production consider the impact of new technologies
Impact of the non linear editing and effects – digital tech

7. Screening
Behind the scenes – Shaun of the Dead
Hi-light some of the aspects of pre and production.

8. Marketing
Choose a Working Title movie and explore the marketing
campaign that has been produced for this movie.
Consider the use of:
Trailers
Website
Billboards
Posters
Press Junkets / Red carpet events
Chat Show
Why is these important to a movie how does the marketing
campaign for a UK film differ to an American Movie

9. Why is marketing
important to a film?
Consider:
• Raising awareness.
• The methods of marketing that is used.
• Comparison between the British and Hollywood marketing
techniques.
• Why might these be different consider the target audiences

10. Distribution
How do Working Title distribute their films both in the UK
and the rest of the world.
Relationships with multi-nationals – could have connections
with cinema chains
Rental services and exclusive release windows –
Blockbuster / love film / net flix
Pay per view – watching at home through cable/satellite
movie.
Impact of piracy like downloading and the internet.
Legal downloads and the impact of itunes and exclusive
simultaneous releases.

11. New Technologies
With distribution consider the impact of digital technology to
distribution such as:
Digital projection
VS
Film projection
DVD/BLU-RAY
VS
VHS
The impact of downloads the positives and the negatives,
speed and ease of access versus dangers and impact of
piracy.

12. Market APPEAL
How do Working title compare with appeal to other
companies.
Consider the strength of the UK film industry compared with
America and Bollywood.
What relationship do the UK have with both Hollywood and
Bollywood film industry. Also consider the connections with
European funding and exhibition.
Also consider costing in this section.

13. Market Appeal
Websites to look at:
http://industry.bfi.org.uk/theatrical
http://industry.bfi.org.uk/statscalendar
http://www.ukti.gov.uk/investintheuk/greatbritain/item/390600.html
http://www.lloydianaspects.co.uk/opinion/hollbrit.html
http://www.culture.gov.uk/images/publications/DCMS_film_policy_r
eview_report-2012_update.pdf
http://www.medienabc.org/page32/files/page32_6.pdf

14. Audience Appeal
How do the films produced by Working title appeal to
audiences.
Consider the types of films being made the appeal of them
to:
Age range
Gender
Socio-economic grouping
Are the films produced stereotypes that fit an easily
identifiable catergories?
What genres do they work in?
Consider how the films made furfill certain styles and
formats?
use examples