This document provides an overview of Coca-Cola İçecek, the largest bottler of Coca-Cola products in Turkey. It discusses the company's history in Turkey since 1964 and its operations across multiple countries in Eurasia. Coca-Cola İçecek has over 11,000 employees and 23 plants. It provides billions of servings annually and has significant market share in Turkey for carbonated drinks, bottled water, and ready-to-drink tea. The document also summarizes Turkey's economic growth, population trends, and the growing market potential for health-conscious beverages. Coca-Cola İçecek is working to reduce its environmental impact through energy efficiency initiatives.
This dissertation examines the national culture of Poland and the Czech Republic using Hofstede's model of cultural dimensions. Semi-structured interviews with UK managers working in these countries provide insights into how national cultural differences create challenges for them. Survey results from Poland, the Czech Republic, and the UK are analyzed and compared to prior studies. The research finds both countries have distinct national cultures that pose unique challenges for UK managers, such as differing communication and leadership styles. Further study of national culture in this region is needed.
This document is a dissertation submitted by Carlos Curbera for a Masters in Banking, Finance and Risk Management. It examines the causes and impacts of the international financial crisis on Spain. The introduction provides background on Spain's housing bubble and economic boom leading up to the 2008 crisis. It discusses the country's high private debt, weak external competitiveness, and skyrocketing unemployment in the aftermath. The dissertation aims to analyze why the crisis had a deeper and longer-lasting impact in Spain compared to other nations and identify actions needed to stimulate economic recovery. It includes chapters on Spain's experience during the subprime crisis, past economic crises in modern Spain, proposed policies to revitalize the economy with a focus on SMEs
- The existing global economic and legal order dominated by Western powers like the US is facing challenges from the rise of new powers like China.
- China's growing economic influence through initiatives like the Belt and Road Initiative and institutions like the AIIB threaten to transform international norms and institutions.
- While the US views these developments as threats to its global dominance, recognizing new powers will require changes to the current international system that largely excluded them. How these tensions are resolved will have major consequences for international law and stability.
Unilever Turkey | DuPont Safety and Sustainability Awards 2013DuPont
With a history stretching back almost a century, Unilever Turkey – a subsidiary of the multinational consumer goods conglomerate Unilever – is a finalist for the DuPont Safety and Sustainability Awards on the basis of the company’s efforts in pursuing a sustainable corporate footprint.
Usa Turkey Telecom And Mobile Marketing Advertising Benchmarking Limited EditionEvrim Dirik
This document provides a summary of mobile marketing and advertising benchmarks in the US and Turkey. It discusses the key US wireless carriers - AT&T, Verizon, Sprint and T-Mobile - and their mobile advertising solutions. It also summarizes the Turkish wireless market structure and the major players Turkcell, Vodafone and Avea. Finally, it outlines Turkcell's mobile marketing products and timeline in Turkey.
AWS Customer Presentation: Coca Cola Turkey migrates SAP ERP to AWS-SAPPHIRE ...Amazon Web Services
In this presentation, learn about Coca Cola Turkey’s business challenges, why they decided to move their SAP ERP to AWS, a project overview, and benefits realized.
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
This particular project is based on ratio analysis of Coca-Cola International. I have analyzed two years financial performance of Coke i.e. from 2011 to 2012. I hope my this effort will help other interested students.
This dissertation examines the national culture of Poland and the Czech Republic using Hofstede's model of cultural dimensions. Semi-structured interviews with UK managers working in these countries provide insights into how national cultural differences create challenges for them. Survey results from Poland, the Czech Republic, and the UK are analyzed and compared to prior studies. The research finds both countries have distinct national cultures that pose unique challenges for UK managers, such as differing communication and leadership styles. Further study of national culture in this region is needed.
This document is a dissertation submitted by Carlos Curbera for a Masters in Banking, Finance and Risk Management. It examines the causes and impacts of the international financial crisis on Spain. The introduction provides background on Spain's housing bubble and economic boom leading up to the 2008 crisis. It discusses the country's high private debt, weak external competitiveness, and skyrocketing unemployment in the aftermath. The dissertation aims to analyze why the crisis had a deeper and longer-lasting impact in Spain compared to other nations and identify actions needed to stimulate economic recovery. It includes chapters on Spain's experience during the subprime crisis, past economic crises in modern Spain, proposed policies to revitalize the economy with a focus on SMEs
- The existing global economic and legal order dominated by Western powers like the US is facing challenges from the rise of new powers like China.
- China's growing economic influence through initiatives like the Belt and Road Initiative and institutions like the AIIB threaten to transform international norms and institutions.
- While the US views these developments as threats to its global dominance, recognizing new powers will require changes to the current international system that largely excluded them. How these tensions are resolved will have major consequences for international law and stability.
Unilever Turkey | DuPont Safety and Sustainability Awards 2013DuPont
With a history stretching back almost a century, Unilever Turkey – a subsidiary of the multinational consumer goods conglomerate Unilever – is a finalist for the DuPont Safety and Sustainability Awards on the basis of the company’s efforts in pursuing a sustainable corporate footprint.
Usa Turkey Telecom And Mobile Marketing Advertising Benchmarking Limited EditionEvrim Dirik
This document provides a summary of mobile marketing and advertising benchmarks in the US and Turkey. It discusses the key US wireless carriers - AT&T, Verizon, Sprint and T-Mobile - and their mobile advertising solutions. It also summarizes the Turkish wireless market structure and the major players Turkcell, Vodafone and Avea. Finally, it outlines Turkcell's mobile marketing products and timeline in Turkey.
AWS Customer Presentation: Coca Cola Turkey migrates SAP ERP to AWS-SAPPHIRE ...Amazon Web Services
In this presentation, learn about Coca Cola Turkey’s business challenges, why they decided to move their SAP ERP to AWS, a project overview, and benefits realized.
In this world full of clutter breakthrough the minds of your consumers and make yourself etched with effective Sponsorship & Event marketing Program. Discover how !
This particular project is based on ratio analysis of Coca-Cola International. I have analyzed two years financial performance of Coke i.e. from 2011 to 2012. I hope my this effort will help other interested students.
This document provides an overview of investment opportunities in Turkey. It discusses Turkey's location and climate, population and political divisions, legal system, and economic environment. Key points include:
- Turkey is located at the crossroads of Europe and Asia and has a diverse landscape and climate.
- It has a population of over 72 million people and a young and growing workforce. The government is a parliamentary democracy.
- The legal system was influenced by European codes and protects foreign investors' rights.
- Turkey has a large, growing economy and aims to join the EU. It has liberalized international trade and privatized state enterprises. Major industries include manufacturing, services, and tourism.
- The document outlines
Chapter 2 Ap World History Summary (500 Words) - PHDessay.com. DBQ 2004 AP World History Exam Sample Essay G. History Essay Writing - 19+ Examples, Format, Pdf | Examples. UPDATED Essay Topics Grade 10 Academic History. AP World History Essay Final | Age Of Enlightenment | Reason. Narrative essay: Ap world history compare and contrast sample essay. How to Write a History Essay (with Pictures) - wikiHow - My Family .... ️ Ap world history essay prompts. AP World History Exam: Document. 2019 .... Year 12 Modern History Essay on the National Studies Topic Focused on .... 2016 ap world history comparison essay. NEW 2020 AP World History Essays All Units 1-9 (with answers) by .... World History Essay Example | StudyHippo.com. Dbq Essay Example World History - Essay Writing Top. world history essay topics | Essay topics, History essay, Essay. World History Task 4 - essay - Survey of World History: Task 4 Lauren .... Ancient History Complete Essay | Ancient History - Year 11 HSC | Thinkswap.
Turkey - Overview and Publication Statisticsgpbarton
The presentation gives a brief overview of Turkey and provides statistical information about article Publication Statistics in the hard sciences since 2005. The information comes mainly from SCImago - a free access website on the web.
1of2_Report_Investment Opportunities in Turkish Property Market_March 2016 Issueserverbirkan
Turkey is experiencing strong economic growth and attracting significant foreign investment, making it an attractive market for property investment. Foreign property purchases in Turkey have increased dramatically in recent years, with over 145,000 homes sold to foreigners from 2013-2016, a 49% increase. The document outlines several large infrastructure projects underway in Istanbul and the surrounding region that are expected to further drive demand, and presents several proposed high-return property development opportunities for investors, ranging from hundreds of thousands to hundreds of millions in investment cost. It aims to partner with investors to develop these projects targeting foreign buyers in the growing Turkish property market.
Turkey would be well-suited to host the 2026 FIFA World Cup based on its infrastructure, culture, and location. Turkey has many large, high-quality stadiums located throughout the country. It also has efficient rail, air, electricity, water, and internet networks to accommodate tourists. While Turkey's culture is traditionally religious and values are slightly behind Western countries, it is progressive compared to other Middle Eastern nations. The country's location between Europe and Asia allows for easy accessibility, with many nationalities able to enter without a visa. Turkey's experience hosting large numbers of tourists annually indicates it has the capabilities to host a world-class international event like the FIFA World Cup.
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Information on the Turkey-Singapore Free Trade Agreement. Found on: https://www.enterprisesg.gov.sg/non-financial-assistance/for-singapore-companies/free-trade-agreements/ftas/singapore-ftas/trsfta
Bureau bb offers its customers a wide selection of the best available properties in the market after strict elimination progress. The only thing you need to do is contacting Bureau bb investment experts via Live Chat, phone or email in order to benefit our services.
If you want to invest in Istanbul Property or real estate for sale in Istanbul , you can see the projects below and contact us for more details .
The document provides a summary of the history and development of Turkey. It begins with a brief overview of Turkey's location and history under the Ottoman Empire from 1218-1922. It then discusses the establishment of the modern Republic of Turkey in 1923 under the leadership of Mustafa Kemal, who introduced reforms to create a secular republic. Key cities and landmarks are mentioned, along with statistics on GDP, education levels, and women's roles. Major universities and libraries are profiled, along with scientific funding agencies like TUBITAK that support research and development.
The document discusses Turkey's relations with other countries and ongoing domestic political issues. It notes that Turkey has bounced back economically but still faces challenges including resolving disputes over Cyprus and Kurdish autonomy. Politically, Erdogan and his party seek further reforms but face opposition from other parties. Turkey is also dealing with the influx of Syrian refugees and maintaining regional engagement in the Middle East. International groups recommend Turkey focus on EU accession, constitutional reforms, and improving relations with neighbors like Armenia.
The document discusses Coca Cola's mission statement, which aims to refresh the world, inspire moments of optimism and happiness, and create value and make a difference. It also provides more details on Coca Cola's vision of being a great place to work, bringing quality beverage brands to the world, nurturing customers and suppliers, being environmentally responsible, and maximizing shareholder returns. The mission statement defines Coca Cola's goals and values but does not adequately describe what makes it competitive compared to other companies.
This document provides a guide to an independent Scotland, outlining the case for independence and what independence would mean. It argues that independence would mean decisions about Scotland being made by those who live and work in Scotland through an elected Scottish parliament. The guide also sets out how an independent Scotland could have its own economic, taxation and social policies tailored to Scottish needs and priorities.
This document is an introduction to a student project investigating whether the London 2012 Olympics successfully increased participation in UK sport. It provides background on the goals of the Olympics legacy to inspire more grassroots, school, and elite sport participation. The introduction discusses measuring participation rates among various groups and the government's funding of sport. It aims to determine if the goal of inspiring a generation through the Olympics was achieved two years later.
A homogeneous society is such a society where most of the people share the sa...hanan ampaso
A heterogeneous society consists of people from diverse backgrounds, including different cultures, ethnicities, languages, and religions. Such a society has several advantages, including exposing people to new cultures which can make them more tolerant. Living in a heterogeneous environment also allows people to learn from different traditions and adopt beneficial practices. However, some argue that heterogeneous societies can also face issues like minority groups feeling discriminated against or parts of the majority resisting cultural changes. Overall, a heterogeneous population tends to be more innovative and adaptive compared to a homogeneous one.
The document summarizes Turkey-Pakistan relations on the 91st anniversary of the founding of the Republic of Turkey. It includes messages from ambassadors and other officials that highlight:
1) Turkey and Pakistan enjoy strong historical and brotherly ties and both governments are working to further strengthen economic, political and cultural cooperation between the two countries.
2) Significant progress has been made in recent years including high-level visits between leaders and meetings to boost trade and investment ties.
3) Officials hope to build on areas of existing collaboration like energy, construction and agriculture, and encourage greater private sector engagement between Turkish and Pakistani businesses.
4) Turkey and Pakistan will continue working closely as brotherly nations to deep
The document discusses Turkey-Pakistan relations on the 91st anniversary of the founding of the Republic of Turkey. It provides perspectives from Turkish and Pakistani officials who express the close and brotherly ties between the two countries. They highlight areas of existing economic, political and cultural cooperation and a shared desire to further strengthen relations.
Mint Countries (Mexico, Indonesia, Nigeria and Turkey)ed gbargaye
The document discusses the MINT countries - Mexico, Indonesia, Nigeria, and Turkey - which were identified by economist Jim O'Neill as emerging economic powers with strong growth potential similar to the earlier identified BRIC countries. It provides background on each MINT country, including population size, current GDP figures, growth projections, and key industries. Mexico is projected to have one of the highest GDP per capita by 2050. Indonesia is expected to have the 7th largest GDP by 2050 based on its large population and growing economy. Nigeria has a rapidly growing economy and manufacturing sector and aims to be one of the top 20 global economies by 2020. Turkey has experienced strong construction-led growth and has a large domestic market.
The document is a guide to an independent Scotland published by the Scottish Government. It aims to answer questions about what independence would mean. It outlines that independence would mean Scotland has full control over key decisions regarding its economy, taxation, welfare and place in the world. It argues this will allow Scotland to realize its potential and build a fairer and more prosperous country. The guide discusses specific policy areas and the opportunities that would come from Scotland taking responsibility for these areas.
This document provides an overview of investment opportunities in Turkey. It discusses Turkey's location and climate, population and political divisions, legal system, and economic environment. Key points include:
- Turkey is located at the crossroads of Europe and Asia and has a diverse landscape and climate.
- It has a population of over 72 million people and a young and growing workforce. The government is a parliamentary democracy.
- The legal system was influenced by European codes and protects foreign investors' rights.
- Turkey has a large, growing economy and aims to join the EU. It has liberalized international trade and privatized state enterprises. Major industries include manufacturing, services, and tourism.
- The document outlines
Chapter 2 Ap World History Summary (500 Words) - PHDessay.com. DBQ 2004 AP World History Exam Sample Essay G. History Essay Writing - 19+ Examples, Format, Pdf | Examples. UPDATED Essay Topics Grade 10 Academic History. AP World History Essay Final | Age Of Enlightenment | Reason. Narrative essay: Ap world history compare and contrast sample essay. How to Write a History Essay (with Pictures) - wikiHow - My Family .... ️ Ap world history essay prompts. AP World History Exam: Document. 2019 .... Year 12 Modern History Essay on the National Studies Topic Focused on .... 2016 ap world history comparison essay. NEW 2020 AP World History Essays All Units 1-9 (with answers) by .... World History Essay Example | StudyHippo.com. Dbq Essay Example World History - Essay Writing Top. world history essay topics | Essay topics, History essay, Essay. World History Task 4 - essay - Survey of World History: Task 4 Lauren .... Ancient History Complete Essay | Ancient History - Year 11 HSC | Thinkswap.
Turkey - Overview and Publication Statisticsgpbarton
The presentation gives a brief overview of Turkey and provides statistical information about article Publication Statistics in the hard sciences since 2005. The information comes mainly from SCImago - a free access website on the web.
1of2_Report_Investment Opportunities in Turkish Property Market_March 2016 Issueserverbirkan
Turkey is experiencing strong economic growth and attracting significant foreign investment, making it an attractive market for property investment. Foreign property purchases in Turkey have increased dramatically in recent years, with over 145,000 homes sold to foreigners from 2013-2016, a 49% increase. The document outlines several large infrastructure projects underway in Istanbul and the surrounding region that are expected to further drive demand, and presents several proposed high-return property development opportunities for investors, ranging from hundreds of thousands to hundreds of millions in investment cost. It aims to partner with investors to develop these projects targeting foreign buyers in the growing Turkish property market.
Turkey would be well-suited to host the 2026 FIFA World Cup based on its infrastructure, culture, and location. Turkey has many large, high-quality stadiums located throughout the country. It also has efficient rail, air, electricity, water, and internet networks to accommodate tourists. While Turkey's culture is traditionally religious and values are slightly behind Western countries, it is progressive compared to other Middle Eastern nations. The country's location between Europe and Asia allows for easy accessibility, with many nationalities able to enter without a visa. Turkey's experience hosting large numbers of tourists annually indicates it has the capabilities to host a world-class international event like the FIFA World Cup.
United Kingdom Essay
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British Parliament Essay
The Economic System Of The Uk
The Labour Market Of The Uk
Essay about The British Monarchy
United States And The United Kingdom Essay
Studying in Uk Essay
The United Kingdom Essay
How Democratic Is the Uk? Essay
Prisons and the UK Criminal Justice System
The British Constitution Essay example
Essay On Asda
Economic Effects of Immigration in the Uk Essay
U.K. Economy Essay
Democracy in the UK Essay
The Uk s Climate Policy Essay
Essay on Broadcasting in the UK
Information on the Turkey-Singapore Free Trade Agreement. Found on: https://www.enterprisesg.gov.sg/non-financial-assistance/for-singapore-companies/free-trade-agreements/ftas/singapore-ftas/trsfta
Bureau bb offers its customers a wide selection of the best available properties in the market after strict elimination progress. The only thing you need to do is contacting Bureau bb investment experts via Live Chat, phone or email in order to benefit our services.
If you want to invest in Istanbul Property or real estate for sale in Istanbul , you can see the projects below and contact us for more details .
The document provides a summary of the history and development of Turkey. It begins with a brief overview of Turkey's location and history under the Ottoman Empire from 1218-1922. It then discusses the establishment of the modern Republic of Turkey in 1923 under the leadership of Mustafa Kemal, who introduced reforms to create a secular republic. Key cities and landmarks are mentioned, along with statistics on GDP, education levels, and women's roles. Major universities and libraries are profiled, along with scientific funding agencies like TUBITAK that support research and development.
The document discusses Turkey's relations with other countries and ongoing domestic political issues. It notes that Turkey has bounced back economically but still faces challenges including resolving disputes over Cyprus and Kurdish autonomy. Politically, Erdogan and his party seek further reforms but face opposition from other parties. Turkey is also dealing with the influx of Syrian refugees and maintaining regional engagement in the Middle East. International groups recommend Turkey focus on EU accession, constitutional reforms, and improving relations with neighbors like Armenia.
The document discusses Coca Cola's mission statement, which aims to refresh the world, inspire moments of optimism and happiness, and create value and make a difference. It also provides more details on Coca Cola's vision of being a great place to work, bringing quality beverage brands to the world, nurturing customers and suppliers, being environmentally responsible, and maximizing shareholder returns. The mission statement defines Coca Cola's goals and values but does not adequately describe what makes it competitive compared to other companies.
This document provides a guide to an independent Scotland, outlining the case for independence and what independence would mean. It argues that independence would mean decisions about Scotland being made by those who live and work in Scotland through an elected Scottish parliament. The guide also sets out how an independent Scotland could have its own economic, taxation and social policies tailored to Scottish needs and priorities.
This document is an introduction to a student project investigating whether the London 2012 Olympics successfully increased participation in UK sport. It provides background on the goals of the Olympics legacy to inspire more grassroots, school, and elite sport participation. The introduction discusses measuring participation rates among various groups and the government's funding of sport. It aims to determine if the goal of inspiring a generation through the Olympics was achieved two years later.
A homogeneous society is such a society where most of the people share the sa...hanan ampaso
A heterogeneous society consists of people from diverse backgrounds, including different cultures, ethnicities, languages, and religions. Such a society has several advantages, including exposing people to new cultures which can make them more tolerant. Living in a heterogeneous environment also allows people to learn from different traditions and adopt beneficial practices. However, some argue that heterogeneous societies can also face issues like minority groups feeling discriminated against or parts of the majority resisting cultural changes. Overall, a heterogeneous population tends to be more innovative and adaptive compared to a homogeneous one.
The document summarizes Turkey-Pakistan relations on the 91st anniversary of the founding of the Republic of Turkey. It includes messages from ambassadors and other officials that highlight:
1) Turkey and Pakistan enjoy strong historical and brotherly ties and both governments are working to further strengthen economic, political and cultural cooperation between the two countries.
2) Significant progress has been made in recent years including high-level visits between leaders and meetings to boost trade and investment ties.
3) Officials hope to build on areas of existing collaboration like energy, construction and agriculture, and encourage greater private sector engagement between Turkish and Pakistani businesses.
4) Turkey and Pakistan will continue working closely as brotherly nations to deep
The document discusses Turkey-Pakistan relations on the 91st anniversary of the founding of the Republic of Turkey. It provides perspectives from Turkish and Pakistani officials who express the close and brotherly ties between the two countries. They highlight areas of existing economic, political and cultural cooperation and a shared desire to further strengthen relations.
Mint Countries (Mexico, Indonesia, Nigeria and Turkey)ed gbargaye
The document discusses the MINT countries - Mexico, Indonesia, Nigeria, and Turkey - which were identified by economist Jim O'Neill as emerging economic powers with strong growth potential similar to the earlier identified BRIC countries. It provides background on each MINT country, including population size, current GDP figures, growth projections, and key industries. Mexico is projected to have one of the highest GDP per capita by 2050. Indonesia is expected to have the 7th largest GDP by 2050 based on its large population and growing economy. Nigeria has a rapidly growing economy and manufacturing sector and aims to be one of the top 20 global economies by 2020. Turkey has experienced strong construction-led growth and has a large domestic market.
The document is a guide to an independent Scotland published by the Scottish Government. It aims to answer questions about what independence would mean. It outlines that independence would mean Scotland has full control over key decisions regarding its economy, taxation, welfare and place in the world. It argues this will allow Scotland to realize its potential and build a fairer and more prosperous country. The guide discusses specific policy areas and the opportunities that would come from Scotland taking responsibility for these areas.
1. GRP
University of Missouri- Kansas City
Research Project- Coca-Cola İçecek- Turkey
Zach Boyd, Brian Burasco, Spencer Chaney and Yazan Darhali
Management 370
Dr. Jae Jung
7 May 2015
1
2. GRP
Index
Cover Page………………………………………………………………………………………………………… 1
Current Company and History…………………………………………………………………………. 3-7
Human Resource Management…………………………………………………………………………… 7
Figure 1…………………………………………………………………………………………………………….. 4
Figure 2…………………………………………………………………………………………………………….. 9
Figure 3-6 …………………………………………………………………………………………………………10
Figure 7 ………………………………………………………………………………………………………….. 11
Market Analysis-Soda……………………………………………………………………………………….12
Bottled Water………………………………………………………………………………………… 13
RTD Tea ………………………………………………………………………………………………... 13
Environmental Impact ……………………………………………………………………………………… 14
Figure 8-9………………………………………………………………………………………………………… 14
Resources……………………………………………………………………………………………………….... 15
Turkey is at the northeast end of the Mediterranean Sea in southeast Europe
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3. GRP
and southwest Asia. To the north is the Black Sea and to the west is the Aegean Sea.
Its neighbors are Greece and Bulgaria to the west, Russia, Ukraine, and Romania to
the north and northwest (through the Black Sea), Georgia, Armenia, Azerbaijan, and
Iran to the east, and Syria and Iraq to the south. The Dardanelles, the Sea of
Marmara, and the Bosporus divide the country. Turkey in Europe comprises an area
about equal to the state of Massachusetts. Turkey in Asia is about the size of Texas.
Its center is a treeless plateau rimmed by mountains. Fate has put Turkey at the
junction of two continents. As a land bridge, a meeting point and a battleground, it
has seen people moving in both directions between Europe and Asia throughout
recorded history. That human traffic has left monuments and debris, dynasties and
lasting cultural legacies, all of which have contributed to the character of modern
Turkey (lonelyplanet). Turkish history is such a hugely rich patchwork of
overlapping eras and empires that it boasts figures, events and phenomena familiar
even to the layperson. The current Turkish government is a Republican
parliamentary democracy (infoplease).
3
4. GRP
Turkey’s population is about 81 million, with four million in Ankara, the
capital of Turkey. However, Istanbul is Turkey’s most famous and highest populated
city with over 11 million people living there. Turkey is the 2nd
largest European
country after Russia, with a total area of 301,382 square miles. The current
president of Turkey is Recep Tayyip Erdogan, who to the Turks, is considered one of
their greatest leaders throughout their history. Under Erdogan’s rule, Turkey’s GDP
ranking made a marvelous breakthrough from the 111th
to the 16th
highest GDP
worldwide, an average of ten ranks per year. Erdogan was able to restore Turkey to
the right path on all aspects, whether it was economically or socially. In ten years,
Erdogan was able to build 125 new universities, 189 school, and 510 hospital. When
the U.S. and European economies took a hit in 2007, schools in the U.S. and Europe
raised their tuition rates, while Erdogan made an announcement that education will
be totally free for school and college students in Turkey! Erdogan was also able to
pay all of Turkey’s debts, and greatly increase the country’s exports. All of those
factors made Turkey’s economy be at an all-time high, and a great opportunity for
businessmen to invest their money in.
Throughout the history of Turkey, the nation has seen perish and thriving in
recent years. The history of the Turks covers a time frame of more than 4000 years.
Turks first lived in Central Asia around 2000 BC. Later, some of them left Central
Asia and spread around, establishing many states and empires independent from
each other within a vast area of Asia and Europe. These empires included The Great
Hun Empire (established during the 3rd Century B.C.), the Göktürk Empire (552-
740), the Uygur Empire (741- 840), the Avar Empire (6-9 Century A.D.), the Hazar
4
5. GRP
Empire (5-10 Century A.D), the Great Seljuk Empire (1040- 1157), and many others.
Turks in Anatolia: The Turks started to settle in Anatolia in the early 11th century
during a great migration. The Malazgirt victory in 1071 against the Byzantines
literally opened up the gates of Anatolia to the Turks. It is following this date that
the Turks fully conquered the whole of Anatolia and established the Anatolian Seljuk
State there (1080-1308). This was the first Turkish State in Anatolia and was
sometimes called, after its capital city of many years, the Konya Sultanate. The state
of Anatolia lasted through midway of the Seljuk state until the Mongol invasion in
the year 1243. This began the rise of the Ottoman Empire, which eventually ruled
over 3 continents and lasted 623 years until the end of World War I
(turkishculture). The weakening of the Empire continued until World War I. The
Ottoman Empire entered the First World War in 1914 on the side of the allied
powers and emerged defeated from the war in 1918, compelled to sign the Mondros
Armistice on October 30, 1918. Under the terms of this Armistice; Britain, France,
Russia, and Greece occupied the territories of the Ottoman Empire. This was the
actual end of the Ottoman Empire. Years later there was an uprising of the local
government by a small group of liberators that eventually took over the government
and thus the Republic of Turkey was born.
The United States and Turkey have an interesting background together. “The
U.S.-Turkish friendship dates to 1831, when the United States established
diplomatic relations with the Ottoman Empire. After World War I and the founding
of the Turkish Republic, the United States established diplomatic relations with
Turkey in 1927. U.S.-Turkey relations advanced further with the Economic and
5
6. GRP
Technical Cooperation agreement signed July 12, 1947” (state.gov). Not only was
Turkey an ally in the World Wars, they have also been a member of NATO since
1952. In recent news the state government website stated, “U.S.-Turkey economic
relations are guided by the Framework for Strategic Economic and Commercial
Cooperation (FSECC), established in 2010 by Presidents Obama and Gul. Following
the announcement of free trade negotiations between the United States and the EU,
in May 2013 President Obama and Prime Minister Erdogan established a parallel
dialogue, the High Level Committee (HLC), as a forum for deepening U.S.-Turkey
trade relations”. Overall, the United States and Turkish relations can only improve
from here. In the future they could be a very important ally and trading partner to
our great nation.
Coca Cola is a worldwide icon that can be perceived simply by the shape of
their bottle or their logo. Originally founded in Atlanta, Georgia in 1886, Coca Cola
has been an icon and located in Istanbul since 1964. A bit of information taken from
the CCI website stated, “Coca-Cola İçecek (CCI) is the 6th largest bottler in the Coca-
Cola System in terms of sales volume. CCI produces, distributes and sells sparkling
and still beverages of The Coca-Cola Company (TCCC) across Turkey, Pakistan,
Kazakhstan, Azerbaijan, Kyrgyzstan, Turkmenistan, Jordan, Iraq, Syria and
Tajikistan. CCI employs 11,000 people and has a total of 23 plants, offering a wide
range of beverages to a consumer base of close to 370 million people. In addition to
sparkling beverages, the product portfolio includes juice, water, sports and energy
drinks, tea and iced teas (cci.com/tr/en). They are an active participant in the
community, and a huge seller in the nation, making them a dominant presence in
6
7. GRP
Europe and worldwide.
The Coca-Cola mission statement is simple and effective, it states their goal is
to “To refresh the world... To inspire moments of optimism and happiness...To
create value and make a difference”. Their vision statement asks their employees
to:
• Be a great place to work where people are inspired to be the best they
can be.
• Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
• Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
• Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
• Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
• Be a highly effective, lean and fast-moving organization.
Coca-Cola İçecek provides 24 billion servings annually to 370 million people.
With this being said, they bring in 2.7 billion in annual revenue. Their shareholdings
consist of 25.9% public holdings, an individual professional basketball team in
Turkey called Anadolu Efes holds 50.3%, 3.7% belongs to an independent business
man Özgörkey, and the remaining 20.1% belongs to employees in the Coca-Cola
company.. “CCI’s shares are traded on Borsa Istanbul (BIST) under “CCOLA.IS”,
American depositary receipts (ADR) are traded over the counter in the United States
under “COLAY”, Eurobond is traded on Irish Stock Exchange under “CCOLAT”
tickers” (cci.com/tr/en). Therefore, Coca-Cola is a huge benefactor to the nation of
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8. GRP
Turkey and its surrounding neighbors. The following table below shows other
important information about the company and their annual outlooks and recent
milestones.
Human Resource Management:
Coca-Cola İçecek is known for their human resource management nationally
and internationally. Coca-Cola focuses on the acquisition and retention of highly
skilled and intelligent employees that allow Coke to maintain its high position
within the market. Coke takes care of its employees and treats them as an asset and
a true benefit, instead of just a worker. CCI is also renowned for their planning and
forecasting abilities. This is the process of what positions the company has to fill,
and how they are going to fill them. The CCI HR department involves company
strategic planning for hiring new employees in the future. They forecast for the
unexpected and what the employees will need. They do their best to make it clear
that the employees are the most important assets to the company, so their
satisfaction is a top priority for them.
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fig.7
(This figure shows the beverage consumption vs. the nations stated GDP)
Coca-Cola İçecek is operating in one of the worlds most dynamic and exciting
markets. Many people consider it as “A gateway to Turkey, Pakistan, Central Asia,
and The Middle East. As stated before, they serve nearly 370 million people
annually; 60% of that population is under the age of 30. Therefore meaning that this
company is still on the mend. The following figure goes to show that Coca-Cola
products consumption is a very large part of Turkeys overall society.
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Market Analysis:
The Turkish soft drink market is currently experiencing strong value growth.
Not only was this previous year positive, it was actually the best year in review thus
far. The market is shifting from the core (standard) drinks, to a very diverse group
of products, as it is across the world. “In Turkey, more people than ever are living in
urban areas. Rapid urbanization has led to major shifts in consumption trends,
which have significantly benefited soft drinks. In addition, rising urbanization can
also be linked to the increasing number of professional people in the cities. This is
being reflected not only in improved incomes but also valued leisure time. Due to
the busier lifestyles in urban areas, there has been a dramatic rise in takeaway and
fast food consumption, which has also contributed to the sales of soft drinks”
(euromonitor.com). Not only is urbanization a crucial part to the market, as is the
recent health and wellness trend. This need for a healthy lifestyle has lead to the
sales of carbonates and powder based concentrates. With the high demand for
healthy products now, Turkish sales have flourished in items such as juices, teas,
and flavored bottle water. There is also a new market for add ons to water such as
Dasani Drops, Minute Drops, and PowerAde Powder which are the products that
Coca-Cola offers to the market. Coca-Cola continues to rank first in 2014 due to its
high sale items in carbonates and juice and newly introduces, high targeting in tea,
sports and energy drinks. Overall, the soft drinks market is expected to continually
grow from where it is now. The constant introduction to new products will allow
this company and branding to flourish in the Turkish markets for years to come.
“In 2014, bottled water recorded off-trade volume growth of 2%, this being
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weaker than the 4% CAGR of the review period. Category growth started to slow in
2012 following the Turkish government’s announcement that some companies did
not meet required health and hygiene standards with their 19-litre demijohns
(called “damacana”) of still bottled water. As still bottled water is the dominant
format within bottled water, accounting for 93% of total volume sales in 2014,
overall category growth is significantly affected by the performance of still bottled
water” (Euromonitor.com). Many of the citizens of Turkey use the local tap water
for daily items like cooking or brushing their teeth, but bottled water for everything
else like coffee and ice due to the high mineral content of their local waters. Some
research stated that a vast majority of the restaurants in Turkey serve bottled water
instead of ice water like what we are used to here in the United States.
“RTD tea was one of the most dynamic categories within soft drinks over the
review period, recording an off-trade current value CAGR of 54%. The main driver
of growth was the changing consumption habits of younger consumers. Turkey has
a very young population, which is increasingly opting for RTD tea over carbonates,
and juice concentrates. As a result, the household penetration of RTD tea is
increasing rapidly” (Euromonitor.com). The current brand leader in Turkey is Pepsi
Cola, as their Ready To Drink Teas came far before Coca-Cola introduced their teas.
Within the next year, economists are expecting Ready To Drink Teas to break record
sales and move up an additional 12% from where they are now.
Environmental Impact:
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The Coca-Cola İçecek website has a lot of information about how in recent
years they are doing their best to turn the company as “green” as possible. Their
main tagline reads, “Energy management and climate protection are the priorities of
CCI’s sustainability strategy. We continue working towards increasing energy
efficiency and reducing emission rates in order to minimize our environmental
impact. With the awareness of our responsibility to reduce CO2 emissions generated
as a result of the consumption of non-renewable energy sources, we do not consider
energy efficiency and climate protection performances as separate concepts and we
aim for continuous improvement in this field. CCI’s energy management policy is
based on 2 basic principles: Reduce & Recycle.” The following figures show recent
emission ratings and overall energy consumption
fig. 8-9
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References
A Brief Outline of Turkish History. (n.d.). Retrieved April 23, 2015, from
http://www.turkishculture.org/general-1067.htm
Coca Cola İçecek. (n.d.). Retrieved April 23, 2015, from http://www.cci.com.tr/en
Geography. (n.d.). Retrieved April 23, 2015, from
http://www.infoplease.com/country/turkey.html
Soft Drinks in Turkey. (2015, February 1). Retrieved April 23, 2015, from
http://www.euromonitor.com/soft-drinks-in-turkey/report
Turkey. (n.d.). Retrieved April 23, 2015, from
http://www.lonelyplanet.com/turkey/history
U.S. Relations With Turkey. (2015, February 24). Retrieved April 23, 2015, from
http://www.state.gov/r/pa/ei/bgn/3432.htm
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