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So You Want To Be A
  COPYWRITER ?
5 Things You Need to Know to Succeed
1. You Need Diverse Skills.

   Copywriters wear many hats
    throughout their careers.
 Writing
   Marketing
   Research
   Advertising
   Trade Shows
   Public Relations
   Administrative
   Legal
   Budget
   Sales
2. You Have to Pick a Path.

   Copywriters can work on the
  agency-side or the client-side.
3. You Need to be a Well-
     Rounded Writer.
     Copywriters write a lot of
     different stuff for a lot of
  different people and purposes.
CONTENT

    COPY

COMMUNICATIONS
4. You Need a Thick Skin.

Copywriters have to tolerate criticism,
 crazy clients and/or executives, and
           changing opinions.
5. You Need to Develop Your
     Brand and Live It.
  Copywriters can leverage the social
    web to jumpstart their careers.
 But remember, people are watching.
So You Want To Be a Copywriter

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So You Want To Be a Copywriter

  • 1. So You Want To Be A COPYWRITER ? 5 Things You Need to Know to Succeed
  • 2. 1. You Need Diverse Skills. Copywriters wear many hats throughout their careers.
  • 3.  Writing  Marketing  Research  Advertising  Trade Shows  Public Relations  Administrative  Legal  Budget  Sales
  • 4. 2. You Have to Pick a Path. Copywriters can work on the agency-side or the client-side.
  • 5.
  • 6. 3. You Need to be a Well- Rounded Writer. Copywriters write a lot of different stuff for a lot of different people and purposes.
  • 7. CONTENT COPY COMMUNICATIONS
  • 8. 4. You Need a Thick Skin. Copywriters have to tolerate criticism, crazy clients and/or executives, and changing opinions.
  • 9.
  • 10. 5. You Need to Develop Your Brand and Live It. Copywriters can leverage the social web to jumpstart their careers. But remember, people are watching.