This document discusses the importance of visual content in marketing and social media. It notes that images have power to influence how people perceive brands. Various social media platforms like Facebook and Google+ have become more visually focused over time. The document provides tips for creating effective visual content, such as using photos of products, customers, or results rather than stock images. It recommends leveraging visuals along with words to engage audiences and showcase your brand's personality through images on social media.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
Jakarta Founder institute - StartUp IdeationAndy Zain
This is the slides presented during Jakarta Founder Institute's Startup Ideation Bootcamp. All rights belong to Founder Institute (http://www.fi.co).
Join the largest tech startup incubation program. Go to http://www.fi.co/join
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions Wayne Barker
Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.
But not making a decision at all is even worse.
At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.
When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.
Make better decisions, easier and across the board.
Code Like a Child (DevFest 2020 - delayed)Sarah Wachs
Role Models don't always have to be experts. Sometimes we can also learn from someone who knows less. And some skills that help us to become better software developers can be learned from a very unexpected source: Children!
BA and Beyond 19 Hans van Loenhoud and Sasha Karpowa - 7 skills of highly eff...BA and Beyond
Despite years of efforts to improve the professional approach to developing software systems, many of these projects continue to fail. Investigations into these failures invariably denote poor interactions between humans, both within development teams and with customers and users, as a key factor. Recent evolution in development approaches, like human-centered design and extreme programming, try to address this problem, but until now, an overall view was missing.
In this presentation I integrate these initiatives into a simple model, that arranges six key skills along two axes (customer–team and problem–solution) around communication as a core. Many techniques are available to implement these skills in development teams, so failure will no longer be the usual outcome.
- Soft skills are the ultimate success factor for IT projects.
- Soft skills are not static: everyone can learn and improve their soft skills.
- The 7skills model integrates the most decisive skills and offers many techniques to put them into practice.
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
Growth is getting harder for SaaS business. Over the last 10 years, 3X more dollars chase the attention of every US Internet user and the channels for acquiring customers are in constant flux. The solution is a coordinated full company growth effort. These slides show how to drive broad participation and execute in a weekly cadence of testing and learning.
Jakarta Founder institute - StartUp IdeationAndy Zain
This is the slides presented during Jakarta Founder Institute's Startup Ideation Bootcamp. All rights belong to Founder Institute (http://www.fi.co).
Join the largest tech startup incubation program. Go to http://www.fi.co/join
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions Wayne Barker
Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.
But not making a decision at all is even worse.
At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.
When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.
Make better decisions, easier and across the board.
Code Like a Child (DevFest 2020 - delayed)Sarah Wachs
Role Models don't always have to be experts. Sometimes we can also learn from someone who knows less. And some skills that help us to become better software developers can be learned from a very unexpected source: Children!
BA and Beyond 19 Hans van Loenhoud and Sasha Karpowa - 7 skills of highly eff...BA and Beyond
Despite years of efforts to improve the professional approach to developing software systems, many of these projects continue to fail. Investigations into these failures invariably denote poor interactions between humans, both within development teams and with customers and users, as a key factor. Recent evolution in development approaches, like human-centered design and extreme programming, try to address this problem, but until now, an overall view was missing.
In this presentation I integrate these initiatives into a simple model, that arranges six key skills along two axes (customer–team and problem–solution) around communication as a core. Many techniques are available to implement these skills in development teams, so failure will no longer be the usual outcome.
- Soft skills are the ultimate success factor for IT projects.
- Soft skills are not static: everyone can learn and improve their soft skills.
- The 7skills model integrates the most decisive skills and offers many techniques to put them into practice.
7 resources to help you become a successful project manager in your industryGanttPRO Software
There is a wealth of resources and tools that can help you with whatever you need. The hard part is to locate and identify the right ones and make use of them in the most appropriate way. Note, that price is not the leading factor here – some quality resources are free to use and yet can help you become a successful project manager.
To save you time, we have selected 7 groups of resources that can be of great use for any project managers.
It is up to you to use one or more of them and combine them according to your taste and preferences.
Six Weeks to Success: How to double your output and half your stress by using...KaiNexus
Final version
Presented by Simon Murray, Founder @Your Maintenance Coach
Ultimately the value of any trainer, coach, or leader is in their ability to deliver fully implemented projects on time to budget.
So many things in our modern world make this a real challenge; from remote teams to disengaged staff and conflicting priorities, there are obstacles every step of the way.
In this session, Simon will share his learnings from adopting a 6 week project cycle in both his own business and with clients. This cycle has led to a massive increase in team engagement and also a surprising rise in completed works.
In addition to sharing the results, Simon will walk attendees through all of the steps and templates that he has adapted from the software development industry to better support the CI program in any organization.
Growth Hacking Paris with Sean Ellis from GrowthHackers.com!TheFamily
We had the immense pleasure to welcome @SeanEllis, the CEO and co-founder of GrowthHackers.com, at TheFamily.
Sean is an entrepreneur, angel investor, and startup advisor.
He's also known for popularizing the term product/market fit, and coining the term "growth hacking" in 2010.
The event was packed and he gave us tons of good tips.
Eliminating Bottlenecks with KaiNexus [Webinar]KaiNexus
Watch this KaiNexus webinar to learn about how to identify and eliminate bottlenecks using KaiNexus' continuous improvement software. See best practices for promoting the spread of continuous improvement, learn about the leadership behaviors that overcome bottlenecks, and see the software in action.
PDCA, which stands for Plan, Do, Check, Act/Adjust, has provided a structure for process improvement for decades. Originally created by Dr. W. Edwards Deming, PDCA is an easy-to-follow method that works in any industry and on any process. Tune in to our 1-hour introductory webinar to get a primer on how this model can help you in your quest to explore root causes, improve processes and get results!
This presentation will show you all the main requirements for psychology capstone project. If you need to get more information about psychology capstone project visit this site. http://www.psychologycapstoneproject.com/
The 3 Pillars of Growth - Ferdinand Goetzen (Recruitee)Ferdinand Goetzen
There are a lot of tips and stories out there on how to scale a business in today's world. Having worked with hundreds of companies of all shapes and sizes, I've come to learn that every company is different and that tactics are not always easily transferrable.
In this presentation, I've outlined the 3 pillars of growth that apply to almost any growing company: Product, Team and Process.
Read more: blog.ferdinandgoetzen.com
How To Get Great Clients - Alignment First - Expectations SecondWes Chyrchel
Often you will hear, when talking about clients, is that you need to “set expectations,” but if the business approach, development process and overall values between you and the client aren’t aligned, the project will be a disaster. In this presentation I’ll be talking about some techniques on how to approach and discover this alignment. How to engage your client, really understand their business and make more money in the process. I guarantee, this will change how you do Web Development.
Google vs. Small Startup with Google's Former PMProduct School
Former PM at Google, Nishant Bhalla, talked about what it’s like to work as a Product Manager at Google and how it differs from working in a small startup. He also gave the inside scoop on the day-to-day work as a PM, the challenges of the job and personal insight from his experience at Google, Quartet Health, and Toys R' Us.
[DevDay2018] So you wanna be a project manager - By: Steve Choi, Program Dire...DevDay.org
You’ve worked on projects in the past and now you feel like its time to make a change. Project management doesn’t look to difficult to you and so maybe you would like to try it because it looks exciting or you want to be the person in charge and lead successful projects. So what does a Project Manager actually do and what characteristics does he/she need to have to be successful. Come and find out if you have the skills and personality to join the club of being a successful project manager!
WEBINAR: 5 Ways to Create Charts & Graphs to Highlight Your Work (Intermediate)GoLeanSixSigma.com
A picture is worth a thousand words – actually, the brain processes images 60,000 times faster than it can read, so it’s worth turning your data into pictures. When you’re trying to make a point, impress leadership or win the hearts and minds of process participants, graphs and charts are the way to go. In this 1-hour intermediate webinar we’ll give you some step-by-step training on how to take a column of data and bring it to life on the big screen.
https://goleansixsigma.com/webinar-5-ways-create-charts-graphs-highlight-work/
Learn the tips & tricks to do more with less. Kickstart your content creation and accelerate it to new levels. In this hands-on session, Trello & Mynewsdesk will cover five key areas:
1. Discovery & ideas
2. Writing & editing
3. Graphics & visuals
4. Content distribution
5. Project management
Click! How to use smartphone photography to engage, empower and connect with ...Else Kramer - Photosopher
We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.
In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.
The Untapped Potential of Social Media That Most Businesses Are Missingsemrush_webinars
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
7 resources to help you become a successful project manager in your industryGanttPRO Software
There is a wealth of resources and tools that can help you with whatever you need. The hard part is to locate and identify the right ones and make use of them in the most appropriate way. Note, that price is not the leading factor here – some quality resources are free to use and yet can help you become a successful project manager.
To save you time, we have selected 7 groups of resources that can be of great use for any project managers.
It is up to you to use one or more of them and combine them according to your taste and preferences.
Six Weeks to Success: How to double your output and half your stress by using...KaiNexus
Final version
Presented by Simon Murray, Founder @Your Maintenance Coach
Ultimately the value of any trainer, coach, or leader is in their ability to deliver fully implemented projects on time to budget.
So many things in our modern world make this a real challenge; from remote teams to disengaged staff and conflicting priorities, there are obstacles every step of the way.
In this session, Simon will share his learnings from adopting a 6 week project cycle in both his own business and with clients. This cycle has led to a massive increase in team engagement and also a surprising rise in completed works.
In addition to sharing the results, Simon will walk attendees through all of the steps and templates that he has adapted from the software development industry to better support the CI program in any organization.
Growth Hacking Paris with Sean Ellis from GrowthHackers.com!TheFamily
We had the immense pleasure to welcome @SeanEllis, the CEO and co-founder of GrowthHackers.com, at TheFamily.
Sean is an entrepreneur, angel investor, and startup advisor.
He's also known for popularizing the term product/market fit, and coining the term "growth hacking" in 2010.
The event was packed and he gave us tons of good tips.
Eliminating Bottlenecks with KaiNexus [Webinar]KaiNexus
Watch this KaiNexus webinar to learn about how to identify and eliminate bottlenecks using KaiNexus' continuous improvement software. See best practices for promoting the spread of continuous improvement, learn about the leadership behaviors that overcome bottlenecks, and see the software in action.
PDCA, which stands for Plan, Do, Check, Act/Adjust, has provided a structure for process improvement for decades. Originally created by Dr. W. Edwards Deming, PDCA is an easy-to-follow method that works in any industry and on any process. Tune in to our 1-hour introductory webinar to get a primer on how this model can help you in your quest to explore root causes, improve processes and get results!
This presentation will show you all the main requirements for psychology capstone project. If you need to get more information about psychology capstone project visit this site. http://www.psychologycapstoneproject.com/
The 3 Pillars of Growth - Ferdinand Goetzen (Recruitee)Ferdinand Goetzen
There are a lot of tips and stories out there on how to scale a business in today's world. Having worked with hundreds of companies of all shapes and sizes, I've come to learn that every company is different and that tactics are not always easily transferrable.
In this presentation, I've outlined the 3 pillars of growth that apply to almost any growing company: Product, Team and Process.
Read more: blog.ferdinandgoetzen.com
How To Get Great Clients - Alignment First - Expectations SecondWes Chyrchel
Often you will hear, when talking about clients, is that you need to “set expectations,” but if the business approach, development process and overall values between you and the client aren’t aligned, the project will be a disaster. In this presentation I’ll be talking about some techniques on how to approach and discover this alignment. How to engage your client, really understand their business and make more money in the process. I guarantee, this will change how you do Web Development.
Google vs. Small Startup with Google's Former PMProduct School
Former PM at Google, Nishant Bhalla, talked about what it’s like to work as a Product Manager at Google and how it differs from working in a small startup. He also gave the inside scoop on the day-to-day work as a PM, the challenges of the job and personal insight from his experience at Google, Quartet Health, and Toys R' Us.
[DevDay2018] So you wanna be a project manager - By: Steve Choi, Program Dire...DevDay.org
You’ve worked on projects in the past and now you feel like its time to make a change. Project management doesn’t look to difficult to you and so maybe you would like to try it because it looks exciting or you want to be the person in charge and lead successful projects. So what does a Project Manager actually do and what characteristics does he/she need to have to be successful. Come and find out if you have the skills and personality to join the club of being a successful project manager!
WEBINAR: 5 Ways to Create Charts & Graphs to Highlight Your Work (Intermediate)GoLeanSixSigma.com
A picture is worth a thousand words – actually, the brain processes images 60,000 times faster than it can read, so it’s worth turning your data into pictures. When you’re trying to make a point, impress leadership or win the hearts and minds of process participants, graphs and charts are the way to go. In this 1-hour intermediate webinar we’ll give you some step-by-step training on how to take a column of data and bring it to life on the big screen.
https://goleansixsigma.com/webinar-5-ways-create-charts-graphs-highlight-work/
Learn the tips & tricks to do more with less. Kickstart your content creation and accelerate it to new levels. In this hands-on session, Trello & Mynewsdesk will cover five key areas:
1. Discovery & ideas
2. Writing & editing
3. Graphics & visuals
4. Content distribution
5. Project management
Click! How to use smartphone photography to engage, empower and connect with ...Else Kramer - Photosopher
We live in a visual world where everyone has become a creator of images. This offers amazing opportunities for both individuals and companies to create content and to tell their own stories.
In this keynote presentation for Preziday.com I explain why you need visuals, what kind of visuals rate high on the engagement scale, and give a mini smartphone photography workshop. Want to know more about the visual revolution? Visit http://www.visualrevolutionaries.com/.
The Untapped Potential of Social Media That Most Businesses Are Missingsemrush_webinars
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
Challenge The Process By Asking "Why?" With GoLeanSixSigma.comGoLeanSixSigma.com
Did you know that curiosity catalyzes creativity? This 1 hour webinar will share how you can promote curiosity in your workplace to inspire creative solutions to everyday problems.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
How to Grow Your Audience & SEO Through Images and Video - Semrush Webinar on...Doyle Buehler
How To Grow Your Audience and SEO Through Images and Video
This webinar will give you some unique and proven SEO methods for using images and videos. We see them everywhere, on social media, websites, and across the internet, but are they really working?
Most people, when they think of SEO, think blogs and other “normal” content online, not knowing that there is an entire universe out there that is not being used to generate ranking and traffic for your digital ecosystem.
The problem is that it is not fully utilised for a proper digital strategy for businesses online. And, if it is not done properly - it simply doesn't exist online.
In this webinar, you will learn:
1. How to tell your brand story with images and videos
2. How to create a solid strategy that works across your entire digital ecosystem
3. How to increase your search ranking with some simple, easy to remember actions
4. How to create high performing visuals for a tuned audience
5. How to design your videos and visuals for maximum benefit to your audience
6. How to leverage visuals and videos into sales and lead opportunities
The Only 6 Rules You Need to Avoid Facebook Ad Failure Ed Leake
If your Facebook Ads are failing (or just frustrating) let me show you how to dramatically improve your results.
“Facebook ads don’t work for my business” – if you’ve got a product that people want, then your customers are on Facebook right now, ready to buy.
“Facebook Ads give me a headache” – you need a proven system; the 6 rules I show you today are proven in the field but also simple and repeatable.
“Facebook ads are a complete waste of money” – this is perhaps the biggest misconception of them all, I have helped businesses around the world get sales for pennies on the dollar.
“I don’t have an audience to sell to” – I show you how with a nifty trick you can start advertising on Facebook even with no audience, when no one knows who you are.
How to Make Your Business Irresistible Online and Offline (Part 1)High Five Media
Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
Futurecasting is a program that provides a systematic framework for adolescents and young adults that will enable them to navigate the environments they encounter, achieve the goals they set, and establish a network of support for both personal and “professional” advancement. The program results in tangible outcomes related personal identity formation, digital footprint awareness, and online presence. Become the hero of your own story with FutureCasting!
Video 101 - Beginners Guide Of How To Plan And Make Your First Video.Lindsay de Swart
To make your Videos rock and look professional you need to do a little planning! This short slide show will tell you what you need to know before pressing 'Record'.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
A guide to building effective landing pages. Discover how to create great content, strong calls to action and forms that make someone click to convert.
Tweet This | Social Media | Small BusinessLorraine Ball
Introduction to Twitter for small business owners. How to get started and best practices.
To view a recording of this presentation go to : https://attendee.gotowebinar.com/recording/2820578667748034819
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Discover how to use lead magnets and landing pages to grow your prospect list. This is Day Two of a Five Day program.
See the entire program here: http://roundpeg.biz/2017/03/email-marketing-boot-camp/
Grow Your Small Business with Email and Social MediaLorraine Ball
As a small business owner, your marketing needs to work together. Discover how to use email and social media as part of an integrated marketing program.
When you designed your website, you didn't set out to create something people would hate, but all too often that is the end result. Discover the most common mistakes and how to avoid them.
This presentation answers both the why and how of small business blogging If you have been thinking about starting a blog for your business these simple and helpful tips will get you started.
Content Strategy: Part one - Developing a Content Marketing PlanLorraine Ball
First of a four part series on how to develop a content marketing strategy. This slide deck focuses on how to assess where you are and take the first steps to developing your content plan
The wonderful thing about internet marketing is the ability to measure your results.
But don't just stop at the metrics. This presentation will show you how to turn metrics into action.
For more details on this topic go to : http://www.roundpeg.biz/2014/05/right-prescription-grow-web-traffic/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
It’s ironic that I’m up here giving a presentation on the power of pictures, because I make my living telling stories with words. But sometimes, all the language in the world can’t stand up next to that one perfect image. With just a glance, pictures can tell stories that thousands of words couldn’t tell as compellingly. After all, even books have covers. These images immediately put us in the right frame of mind to better understand what we’re about to read.
A simple symbol can be a sign of hate or a sign of hope. At a glance, they can make us feel angry and afraid or peaceful and hopeful. They can help us celebrate victory or help end a war. They tell stories, in some cases, more powerfully than words ever could In addition, 60% of people are visual learners. 60% of your potential customers best process not words, but pictures. That's something you can't ignore. .
Traditionally, these kinds of iconic images have been reserved for print media, leaving the Internet to be a far more text-based medium. These ads set the stage and tell us, without a single word, everything we need to know. We know True Blood is about sex and blood and vampires. We know iPods are about music and personal expression. And we know Air Jordans are about sports and victory. We know all that without even really knowing what the product is. And this kind of iconic branding is new to the Internet. When the Internet began way back in the dark ages, it was all just text on a screen. But as connection speeds have increased and computers are able to handle high-quality images, the Internet is rapidly evolving into a more visual medium. Don’t believe us? Let’s look at seven years of Facebook.
From data collected from across 12,000 brands, photos were by far the most interacted content, both in terms of likes and comments. Why is this so important? Edgerank. That magical, mythical algorithm that determines your Facebook destiny. While it’s a complex equation taking into account hundreds of factors, the bottom line is that the more people interact with your Facebook content, the more often they'll see your content. So when you share that great link to register for your seminar, read your blog post, buy your product, call now, they're more likely to see it. Great pictures earn you the privilege of telling people more. Pictures are bait. It's up to you to set the hook and make the sale once you've got their attention. So where should you start fishing?
And Facebook isn't the only social media network with an increasingly visual focus. Every one of the hottest networks of the moment has a strong emphasis on images, from Tumblr's pop-culture .gif craze to Instagram's hipster filters to Pinterest's lush boards. These networks are dominating more and more of the social landscape. You can't participate in any of these networks without images. Period. NEED: Graph Tumblr: 61 million Pinterest: 12 million Instagram: 80 million Pinterest users are 10% more likely to buy and spend 50% more than non-Pinterest users. It currently drives about 40% of social media ecommerce purchases.
Granted, all of these networks are more business-to-consumer, with a special emphasis on people under 35 and women. But what if you're a business-to-business company? Can you just ignore visuals? Not by a long shot. That's where Google+ comes in. While I'll always argue it's less a social network and more an SEO tool, this shows up smack dab in the middle of my search engine results, based on pictures tagged by those in my circles.
And even if your friends aren't talking about what you're searching for, Google still indexes pictures, both via its image search, as well as directly in he SERPs. A great image can be more enticing than a great description, depending on what you're looking for. Use those images to anchor your blog posts and drive traffic directly where you need it.
To give you an example of how this can work for your B2B, let's look at the marketing org chart. A blog by that title is the single most popular blog post of all time on the Roundpeg blog. It steadily churns out traffic week after week. And by and large, that traffic is a result of people searching for image s. When you search for “marketing organization chart,” which is a fairly well-searched term, two of the four images that appear at the top of the post are from our blog. And It's not just that our images rank well, it's that the images help to explain the concept of a marketing organization chart better than words alone could. They help to explain blog posts, give you something to pull through when linking on social networks like LinkedIn and Facebook, and are critically important. There are people in this audience who will be able to explain in great detail how to SEO these images properly for search; for now, I'll just say to make sure you take the time to properly title images and add descriptions and leave the detail work for those folks. But we're all in agreement that when you combine the importance of visual-centric social networks with the importance of images in search, you can't ignore a visual content strategy. Do we all agree? Great. Then let's talk about how you get these images.
The first obstacle most people have to overcome as they start creating a visual content strategy is this immediate, reflexive belief that “oh, my business isn't interesting. There's nothing that I can take a picture of, nothing I can show people.” Maybe you work in a more service-oriented industry—God knows it's not exactly interesting taking pictures of people working on computers—or maybe you just think your industry isn't very sexy. How many pictures can you put up of that little widget your company makes? Sure, maybe companies that sell food and clothes and fun things can have visual content strategies, but not us. Knock it off. Seriously, just knock it off. Every industry is visual. Every industry has stories to be told. You just have to be open to seeing them and be willing to get a little creative.
According to a study conducted in New Zealand, ads and other marketing materials which incorporated faces—specifically of employees and owners—made prospects look at the business more favorably, more approachable, more professional, and more likely to buy. Interestingly, they were also viewed as more expensive. But the point is, people respond to faces. It’s part of how we’re hardwired. Include pictures in your social media efforts, whether that’s your employees or your customers.