Simple easy to apply tips to stay one step ahead this holiday season

2. © Constant Contact 2015

3. © Constant Contact 2015
Lorraine Ball
Owner, Roundpeg
Email: lorraine@roundpeg.biz
Welcome
Questions during and after the event?
facebook.com/roundpegindy @lorraineball

4. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

5. 5
4.1%
Holiday
spending 13.9%
Source: RetailTouchPoints
Source: eMarketer
Are you ready?
to increase by...
Online
holiday sales
to increase by...

6. Seize the moment!
Source: National Retail Federation
20%- 40% of yearly sales
NOV DEC JAN

7. Email drives holiday sales!
Source:Custora, Email Design Workshop
23% increase
in mobile
email clicks
for Black
Friday and
Cyber
Monday
20% of
online
sales
driven
by email
25.1% of
Black
Friday
sales
originating
from email

8. Agenda
8
1. Have a plan
2.What’s your offer?
3. Set up a campaign
4.Next steps

9. Agenda
9
1. Have a plan
2.What’s your offer?
3. Set up a campaign
4.Next steps

10. Know your marketing goal.
1. Have a plan
10
Reach new
customers
Increase
membership/
subscriptions
Drive repeat
business/loyalty
Motivate donors
& advocates

11. How will you engage
with customers?
11
Coupon / discount
Free shipping
Gift cards
Gift with purchase
Exclusive content

12. 12
1. Have a plan

13. 14
Special deals
Featured products
Website traffic
Reach them with email.
Awareness
Membership
Donations
1. Have a plan

14. 1. Have a plan
3-email plan
Email 1
Announce
your offer
Email 2
Send a
reminder
Email 3
Thank your
audience

15. 16
Share your emails
Post offers
Upload inspiring images
1. Have a plan
Go beyond the inbox…
Use Best Images in Print

16. 3-post plan
Post 1
Incentivize
sign ups
Post 2
Share a
reminder
Post 3
Say
“thank you”
1. Have a plan

17. Black Friday – Nov. 25th
1. Have a plan
Small Business Saturday – Nov. 26th
Cyber Monday – Nov. 28th
GivingTuesday – Nov. 29th
Key dates:
Go against the schedule

18. 19
1. Have a plan

19. S M T W T F S
31
Halloween
1 2 3 4 5
6 7
Email: Announce
your offer
8 9
Facebook:
Announce your
offer
10 11 12
13 14 15 16 17 18 19
20 21
Facebook: Remind
your audience
22 23
Email: Remind your
audience
24
Thanksgiving
25
Black Friday
26
Small Business
Saturday
27 28
Cyber Monday
29
GivingTuesday
30
Facebook: Post a
thank you
31
Email: Send a
thank you
20
Sample marketing calendar
Email
Social Media
Holiday Event
1. Have a plan1. Have a plan

20. Agenda
21
1. Have a plan
2.What’s your offer?
3. Set up a campaign
4.Next steps

21. 22
2.What’s your offer?
Discounts Downloads Events
B2B Services Hints &Tips
Tips!
Support a Cause
What kind of offer?

22. 23
2.What’s your offer?
Downloads Events
B2B Services Hints &Tips
Tips!
Support Cause
Discounts
• 20% off throughThursday
• Buy two, get one free
• One for you, one for a friend!
• Special holiday financing

23. 24
2.What’s your offer?
Events
B2B Services Hints &Tips
Tips!
Support Cause
Discounts
• 5 tips for better budgeting
• Quickstart guide
• 7 mistakes to avoid in your
tax preparation
Downloads

24. 25
2.What’s your offer?
B2B Services Hints &Tips
Tips!
Support Cause
Discounts Downloads
• Register now to save 20%
• 2-for-1 tix: register yourself,
bring a friend for free!
• 10VIP seats left!
• Exclusive preview s
Events

25. 26
2.What’s your offer?
Hints &Tips
Tips!
Support Cause
Discounts Downloads Events
• Free consultation for new clients
• Save 30% on quarterly reviews
• 3 coaching sessions for the price of 2
• Set up 2017
B2B Services

26. 27
2.What’s your offer?
Support Cause
Discounts Downloads Events
B2B Services
• 3 simple ways to save money
• Top trends in social media
• DIY home improvement for 2017
Hints &Tips
Tips!

27. 28
2.What’s your offer?
Discounts Downloads Events
B2B Services Hints &Tips
Tips!
• Register and receive exclusive access!
• Donate today for a chance to win!
• Join today for a special discount
Support Cause

28. Agenda
29
1. Have a plan
2.What’s your offer?
3. Set up a campaign
4.Next steps

29. 30
3. Set up a campaign
What are campaigns?
Push content
Pull response

30. 31
1. Make it clear.
Use subject lines and
preheader text
Limit choices
Use design wisely
3. Set up a campaign

31. 3. Set up a campaign
32
Help them find the right gift
Create clickable options
Communicate with images
2. Make it easy.

32. 33
3. Make it engaging.
3. Set up a campaign
Videos increase click-through
rates by 300%
Ask for feedback
Source: Forrester Research
88% read reviews
before purchasing

33. 34
4. Make it social.
3. Set up a campaign
Ask people to like, share,
retweet, pin
Use Simple Share
Include your social profiles

34. 35
3. Set up a campaign
5. Make it mobile.
Avoid tiny fonts
Limit text and images
Use clear calls-to-action

35. Keep it simple.
3. Set up a campaign
36

36. Agenda
37
1. Have a plan
2.What’s your offer?
3. Set up a campaign
4.Next steps

37. Quick review...
4. Next steps
38
Know
your goal
Create
your offer
Plan your
timing

38. 39
4. Next steps
• Set up a “Welcome” message
• Pre-schedule campaigns
• Create a series of automated
emails
• Schedule your posts with
Facebook or MySocialSuite
Automate what you can

39. Measuring
holiday
success…
40
4. Next steps

40. 41
…and beyond!

41. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

42. 43
Questions?

43. Get started today…
Respond to email
44
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