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Lead magnet and landing pages
The document outlines a two-day email marketing boot camp focused on lead magnets and landing pages, emphasizing their role in exchanging information for email addresses and building relationships with prospects. It provides tips for creating effective lead magnets, designing submission forms, and developing compelling landing pages that attract the right audience. Additionally, it covers promoting landing pages to increase traffic and suggests tools for form creation.
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Lead magnet and landing pages
- 1. EMAIL MARKETING BOOT CAMPDAY TWO LEAD MAGNETS AND LANDING PAGES
- 2. LORRAINE BALL www.roundpeg.biz |317-569-1396 | @lorraineball
- 3. Email Marketing BootCamp • Day One: How to Grow Your Email List • Day Two: Lead Magnets & Landing Pages • Day Three: Subject Lines • Day Four: Look Great in the Inbox • Day Five: Automation Campaigns • Bonus: Constant Contact Starter Kit
- 4. WHAT’S THE BIGDEAL? LEAD MAGNETS AND LANDING PAGES
- 5. Exchange information foran email address Demonstrate your expertise Begin a deeper relationships with a prospect
- 6. Attract the RightProspects Solve a specific problem with a specific solution for a specific segment of your market.
- 7. What Can YouTrade? • Industry data • Survey reports • How-to guides • Case studies • Collections of blog posts • Resource kits
- 8. What Else? • Accessto discounts or special offers • Product previews • Invitations to special events • Score cards and check lists • Podcasts, webinars, videos, slide decks • An e-course
- 10. Simple to Create •Word document • Attractive cover • Save as PDF
- 11. Great Lead Magnets: •Ultra – Specific - • Offers One Big Thing • Immediate Gratification • Rapid Consumption or Use • High Perceived Value • Shifts the Relationship
- 12. The Best LeadMagnets Are short, simple to create and consume, and leave prospects wanting more.
- 13. Submission Form Tips Theless you ask for, the more submissions you will get
- 14. Only Ask forWhat You Need
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- 16. Design Matters • Leftalign • Single column • Larger font size • Clear questions • Smart error handling
- 17. Strong Calls toAction • Action statements 1 – 3 words – Command : Click, Register, Go! – Benefit: Get the Kit, Grab the Resource – Avoid loss: Don’t Miss This, Last Chance • ALL CAPS – CLICK not Click – GET THE KIT vs Get the Kit
- 18. Button Style • Contrastingcolors • 1/3 width of form • Subtle movement • Go big
- 19. Submission Form Review •Ask for less information • Consider adding a privacy policy • Compelling CTA • Color, placement and size of button matters • Use smart CAPTCHA, or no CAPTCHA
- 20. Submission Form Tools •Formstack • Gravity Forms • Bloom • Woo Foo • Form Tools • Constant Contact
- 21. Landing Page Present YourOffer Provide good reasons for visitors to make the exchange
- 22. Landing Page DesignTips • Simple header & no menu • Limit navigation • One way out • Clear purpose. • CTA above the fold • Supplemental information • Close with CTA
- 23. White Space • Colorand Contrast • Encapsulation • Directional Cues • White Space
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- 27. If you buildit, will they come? Not unless you promote your landing page
- 28. Drive Traffic tothe Landing Page • From other pages on your site • From social media • From online ads • From offline promotions
- 29. Add Footers toBlog Posts
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- 31. What’s Next? Auto responsecampaigns, email newsletters, phone calls and more
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