This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
Presentation on sales enablement and best practices for equipping your sales team. Presented by KnowledgeTree and Xactly's marketing and sales enablement teams. This presentation on sales enablement was given at Dreamforce in the Open Lounge.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
The Content Creation Workflow: How to Bring Your Strategy to LifeGrant Tilus
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
Merchandising around out of stock to save the saleNEW MEDIA GURU
Merchandising around out of stock to save the sale
>>>>>>
An online shopper’s discovery that a searched-for product is out of stock is a lost opportunity for the merchant. Frustration can drive shoppers to another site, leaving a trail of disappointment with the brand in their wake – but it doesn’t have to be that way. It’s all about narrowing the gap between the expectations your site sets up for shoppers around current inventory status and what your site is able to deliver. This session will highlight how merchants can handle out-of-stocks online to retain shoppers’ future business, and even direct them to other in-stock products in a way they’ll be receptive to.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
Presentation on sales enablement and best practices for equipping your sales team. Presented by KnowledgeTree and Xactly's marketing and sales enablement teams. This presentation on sales enablement was given at Dreamforce in the Open Lounge.
Search & Display Retargeting Strategies: Hero Conf LA 2017Michelle Morgan
Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments.
Customer centric websites by Paul RandallPaul Randall
Instead of trying to market to them like advertising, ask yourself “Why are the visitors here?”
Bombarding them all with the same messages can’t help that.
Think of your site like an airport.
Few people want to be there (or on a plane)
But they need to get somewhere to do something.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
From ITC Agent Conference 2015...
Having a pretty website is not enough today. In this session we will discover how you can create content on your website, improve your visibility, and why it is important in today's market.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 21st May 2021. The topic was the creation of website visualisation maps. This presentation takes people through the concept of website visualisations and then a step by step guide through the creation of the visualisation for the ZHS Orchards website.
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...Demac Media
For October's eCommerce Toronto Meetup we were joined by Corey Ferreira, Content Marketer at Shopify to learn advances techniques and tips for Black Friday traffic and sales.
Understand why buyer personas are important for your sales or lead generation website, the difference between segments and personas and see how a hotel increased conversion rates by 100% through personas and AB testing.
Learn Like a Human: Taking Machine Learning from Batch to Real-TimeDynamic Yield
Elad Rosenheim, our Chief Software Architect, gave a talk about machine learning and conversion optimization at eXelate's "Big Data eXposed 2015" event in Tel-Aviv. In his presentation, Elad touched on some of the most common problems encountered when trying to optimize websites for better conversion rates, and covered a wide range of solutions - starting with classic A/B testing (unsuitable for rapidly changing content), through Multi-arm Bandits, and finally Contextual Bandits – those online machine learning algorithms that allow for true personalization in real time.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
Search & Display Retargeting Strategies: Hero Conf LA 2017Michelle Morgan
Retargeting is widely used, but are you using it correctly? Check out my presentation to get ideas of what lists to build, how to use them, and my retargeting commandments.
Customer centric websites by Paul RandallPaul Randall
Instead of trying to market to them like advertising, ask yourself “Why are the visitors here?”
Bombarding them all with the same messages can’t help that.
Think of your site like an airport.
Few people want to be there (or on a plane)
But they need to get somewhere to do something.
When it comes to increasing sales for your ecommerce site, most people focus on getting more traffic to their site. This can be expensive and often is not the best way to maximize ROI. Learn about the latest tools and tactics to get more sales and profit from the traffic you’re already getting.
From ITC Agent Conference 2015...
Having a pretty website is not enough today. In this session we will discover how you can create content on your website, improve your visibility, and why it is important in today's market.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
Presentation deck from the ZHS Orchards Digital Analytics Weekly Workshop on 21st May 2021. The topic was the creation of website visualisation maps. This presentation takes people through the concept of website visualisations and then a step by step guide through the creation of the visualisation for the ZHS Orchards website.
Creating a Black Friday Frenzy in Your Store! #eComTO with Shopify - October ...Demac Media
For October's eCommerce Toronto Meetup we were joined by Corey Ferreira, Content Marketer at Shopify to learn advances techniques and tips for Black Friday traffic and sales.
Understand why buyer personas are important for your sales or lead generation website, the difference between segments and personas and see how a hotel increased conversion rates by 100% through personas and AB testing.
Learn Like a Human: Taking Machine Learning from Batch to Real-TimeDynamic Yield
Elad Rosenheim, our Chief Software Architect, gave a talk about machine learning and conversion optimization at eXelate's "Big Data eXposed 2015" event in Tel-Aviv. In his presentation, Elad touched on some of the most common problems encountered when trying to optimize websites for better conversion rates, and covered a wide range of solutions - starting with classic A/B testing (unsuitable for rapidly changing content), through Multi-arm Bandits, and finally Contextual Bandits – those online machine learning algorithms that allow for true personalization in real time.
Internet Marketing Strategies for Ecommerce WebsitesHubSpot
Learn how to increase traffic quantity and quality, improve your conversion of visitors to sales, and measure the whole process with inbound marketing strategies.
The Best in Landing Page Optimization TipsMarketing Mojo
Did you miss Janet Driscoll Miller's presentation at Pubcon on the best in landing page optimization tips? Check out the presentation here and learn the basic tactics to use, as well as advanced landing page tactics including progressive profiling, conversion paths, and social integration.
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
Janet Driscoll Miller shares her best tactics in landing page optimization from her session at Pubcon New Orleans 2013. From great basic tips to more advanced tactics like progressive profiling and social login buttons, Janet shares many different angles to try when making the most of landing pages to improve conversion rates.
Practical marketing automation from BMANEO eventBMANEO
Rick Neiman presents Avery Dennison’s road map to Marketing Automation--one that took them to the intersection of content management and lead generation.
Inbound marketers generate leads. Clients and CEOs that hire Inbound marketers want leads that materialize into sales opportunities, new clients, and new revenue. But the middle of the buyer’s journey -- the middle of the funnel -- is often a challenging place for many. Approached with the right Inbound mindset, webinars can be a great way to educate and build trust at scale. However webinars can be very complex campaigns with lots of moving parts. So how do you keep your SMART goals in mind?
Build Email Drip Campaigns that Convert SalesSalesScripter
When we hear the prospect say “No”, it can often be the case that the prospect is not saying, “No, never”. More so, they are really saying “No, not right now”.
This is because prospects are often not ready to purchase at the exact moment when you get in front of them. This is not a result of your product or your pitch. It is just tough to time it perfectly right.
With that being the case, you should not completely walk away from a lot of the prospects that say “no”. What you need to do is find a way to stay fresh in the prospect’s mind so that you can be at the top of their list when it is time to move forward and make a purchase.
Lander Academy - Peep Laja's How to build websites that sellLander Inc
Peep gave us a really useful checklist to increase the conversion and sales of your websites. With this presentation you will see how to improve your site site and which mistakes you can avoid.
little green plane's ten email marketing commandments provide you with the best practice tips and techniques to take your email marketing higher. The best of British email marketing. www.littlegreenplane.com
The average person’s inbox is full of emails. What can you do to break through the clutter and get your message heard? In this edition of Training Series Live!, Liz Ryan, CEO of Relish Tray Media, shared tips for using email marketing to successfully reach renters.
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
A guide to building effective landing pages. Discover how to create great content, strong calls to action and forms that make someone click to convert.
Tweet This | Social Media | Small BusinessLorraine Ball
Introduction to Twitter for small business owners. How to get started and best practices.
To view a recording of this presentation go to : https://attendee.gotowebinar.com/recording/2820578667748034819
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
Discover how to use lead magnets and landing pages to grow your prospect list. This is Day Two of a Five Day program.
See the entire program here: http://roundpeg.biz/2017/03/email-marketing-boot-camp/
Grow Your Small Business with Email and Social MediaLorraine Ball
As a small business owner, your marketing needs to work together. Discover how to use email and social media as part of an integrated marketing program.
When you designed your website, you didn't set out to create something people would hate, but all too often that is the end result. Discover the most common mistakes and how to avoid them.
This presentation answers both the why and how of small business blogging If you have been thinking about starting a blog for your business these simple and helpful tips will get you started.
Content Strategy: Part one - Developing a Content Marketing PlanLorraine Ball
First of a four part series on how to develop a content marketing strategy. This slide deck focuses on how to assess where you are and take the first steps to developing your content plan
The wonderful thing about internet marketing is the ability to measure your results.
But don't just stop at the metrics. This presentation will show you how to turn metrics into action.
For more details on this topic go to : http://www.roundpeg.biz/2014/05/right-prescription-grow-web-traffic/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
3. Email Marketing Boot Camp
• Day One: How to Grow Your Email List
• Day Two: Lead Magnets & Landing
Pages
• Day Three: Subject Lines
• Day Four: Look Great in the Inbox
• Day Five: Automation Campaigns
• Bonus: Constant Contact Starter Kit
5. Exchange information for an
email address
Demonstrate your expertise
Begin a deeper relationships with
a prospect
6. Attract the Right Prospects
Solve a specific problem with
a specific solution for
a specific segment of your
market.
7. What Can You Trade?
• Industry data
• Survey reports
• How-to guides
• Case studies
• Collections of blog posts
• Resource kits
8. What Else?
• Access to discounts or special offers
• Product previews
• Invitations to special events
• Score cards and check lists
• Podcasts, webinars, videos, slide decks
• An e-course
11. Great Lead Magnets:
• Ultra – Specific -
• Offers One Big Thing
• Immediate Gratification
• Rapid Consumption or Use
• High Perceived Value
• Shifts the Relationship
12. The Best Lead Magnets
Are short, simple to create and
consume, and leave prospects
wanting more.
16. Design Matters
• Left align
• Single column
• Larger font size
• Clear questions
• Smart error handling
17. Strong Calls to Action
• Action statements 1 – 3 words
– Command : Click, Register, Go!
– Benefit: Get the Kit, Grab the Resource
– Avoid loss: Don’t Miss This, Last Chance
• ALL CAPS
– CLICK not Click
– GET THE KIT vs Get the Kit
19. Submission Form Review
• Ask for less information
• Consider adding a privacy policy
• Compelling CTA
• Color, placement and size of button
matters
• Use smart CAPTCHA, or no CAPTCHA
20. Submission Form Tools
• Formstack
• Gravity Forms
• Bloom
• Woo Foo
• Form Tools
• Constant Contact
22. Landing Page Design Tips
• Simple header & no menu
• Limit navigation
• One way out
• Clear purpose.
• CTA above the fold
• Supplemental information
• Close with CTA
23. White Space
• Color and Contrast
• Encapsulation
• Directional Cues
• White Space