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Gillian Whitney - Graphics webinar-ppt-final
- 1. WELCOME TO THEWEBINAR GRAPHICS 101: Marketing Your Message With Graphics
- 2. WHAT WE’LL COVERTODAY • Who is this webinar for? • Meet your hosts • Why use graphics? • Where to use graphics? • Copyright issues • Simple graphic program you can get started with today • Next steps for a deeper dive
- 3. WHO IS THISWEBINAR FOR? GRAPHICS?• Newbies to online marketing • No time • No money • No graphic design skills
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- 5. LAUNCH4LIFE MISSION Coach andtrain business professionals to use online marketing tools to help grow their business.
- 6. OUR WHY? We wantto hold the hands of online marketing newbies and teach them in baby steps.
- 7. WHY USE GRAPHICS? •Picture’s worth a 1000 words • Graphics appeal to people who scan quickly • Graphic causes us to stop and take a look
- 8. WHY USE GRAPHICS? •Picture gives you a hint of what’s in the content • With visually appealing graphics you want to learn more
- 9. WHY USE GRAPHICS? •90% of information transmitted to the brain is visual • Average consumer’s attention span is 8 seconds • Brain processes a visual 60,000 times faster than text
- 10. WHY USE GRAPHICS? Whatdo you think of when you hear the word “apple”? Apple
- 11. WHERE TO USEGRAPHICS? • Social Media • Email • Blogs • PowerPoint • Websites • Lead Magnets
- 12. WHERE TO GETGRAPHICS Just because you can find an image... doesn’t mean you can legally use it.
- 13. COPYRIGHT ISSUES • Mostgraphics found in Google are copyrighted images • If you use them you can be sued. Really!
- 14. LEGALITIES OF COPYRIGHT •Public Domain • Attribute the Owner • Not for Commercial Use • Can’t Use At All
- 15. BUYING IMAGES • Safestroute is for you is to buy images • Buying images can be VERY VERY costly
- 16. FREE IMAGES • Freeimages with no restrictions are out there • Just need to know where to find them
- 17. USING IMAGES • Findinggreat images is only half the battle • Other half is knowing how to use them to market your message
- 18. CASE STUDY: BOB •Life Insurance Agent • Knows he needs graphics to attract viewers to his message • Doesn’t know where to start!
- 19. SIMPLE NEEDS I havea Facebook Page but everyone says it’s boring.
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- 21. SIMPLE NEEDS I justwant to create some nice looking Facebook Posts!
- 22. BOB’S SOLUTION Pablo byBuffer • Easiest program for creating Social Media graphics
- 23. EASY AS 1-2-3 •Choose from 50,000+ images that are copyright free • Use your own photos • Add quotes • Add own custom text • Upload & use your logo
- 24. PABLO - DEMO Pabloby Buffer https://pablo.buffer.com
- 25. EVERYONE STRUGGLES • LifeInsurance Agent • Store owner • Chef • Author • Real Estate Agent • Network Marketer • Coach
- 26. BUT WHAT ELSEDO I NEED? • Which programs have Royalty Free photos? • Where do I find them? • How do I create? • Where do I store them? • How do I build posts?
- 27. JUST NEED THERIGHT TOOLS • Programs that are free • Tools that get the job done quickly and efficiently Or...
- 28. GRAPHICS 101 COURSE Youwill learn how to turn mediocre marketing material into something worthy of being viewed. We will teach you how to use Graphics to enhance your marketing message. So people will check out your story and buy your products/services.
- 29. WHAT YOU WILLGET Week 1: Beginner Graphics • Working with Graphics • What’s a Legal Graphic • How to create posts for social media • How to create graphics for blogs, newsletters, PowerPoint presentations, and more
- 30. WHAT YOU WILLGET Week 2: Intermediate Graphics • Creating your own graphics • Photo-editing • How to upload graphic to marketing pieces • Learn about free programs to custom design graphics • Tips & tricks
- 31. WHAT YOU WILLGET BONUS: Graphic Resources • Detailed list of where to find royalty free graphics you can use to market your message
- 32. COST OF THECOURSE Week 1: Beginner Graphics Week 2: Intermediate Graphics All for just $49
- 33. SATISFACTION GUARANTEED Satisfaction Guaranteed Ifyou are not happy with our course, we offer a 7 day money back guarantee from the course start date. No questions asked.
- 34. LIFE AFTER OURCOURSE Imagine, for only $49 you can save hundreds of dollars and hours of frustration. Learn how to market you message with graphics!
- 35. LIFE AFTER OURCOURSE Imagine, for only $49 you can save hundreds of dollars and hours of frustration. Learn how to market you message with graphics!
- 36. EARLY BIRD DISCOUNT Save$20: Buy before June 1st, 2017 = $29 $29 $49 Don’t Delay Sign Up Today!
- 37. THANKS FOR ATTENDING •Questions? • Enroll today by clicking the special link in the chat: http://bit.ly/2qbDkyC • Tomorrow will receive email with webinar replay & link to early bird discount