Learn the tips & tricks to do more with less. Kickstart your content creation and accelerate it to new levels. In this hands-on session, Trello & Mynewsdesk will cover five key areas:
1. Discovery & ideas
2. Writing & editing
3. Graphics & visuals
4. Content distribution
5. Project management
How to Lead Your Product Team by Barnes & Noble Product ManagerProduct School
Product Managers are generalists leading product teams of domain experts (developers, designers, etc). This can lead to gray areas of responsibility and conflict. Product Managers are responsible for the success of the product and are expected to weigh-in on all product elements - from design to development to delivery - yet at the same time defer to other team members on important product decisions.
In this talk, John Kresse talked about some of the gray areas he's experienced in his product management career when working with fellow team members. He also provided resources for working effectively with these colleagues to get the most out of your team.
Transform your organisation, one post it note at a time AgileCymru
What do we really need to do for our business to transform and how do we engage the people we work with to contribute to that journey and sustain it?
In the context of a traditional advertising agency Leanne shares inspirational insights and outcomes on how she applied agile principles and tools at M&C, Saatchi and the MSLGROUP, to create great teams, improve workflow and raise team happiness.
PMs in Culturally Diverse Companies by Zalando Product LeaderProduct School
Main Takeaways:
-Global needs for good PMs and the opportunities we have in the globalized world
-First impressions and cultural shocks of starting as a PM in a culturally diverse company
-How working with international people can make you grow as a better PM
How to Lead Your Product Team by Barnes & Noble Product ManagerProduct School
Product Managers are generalists leading product teams of domain experts (developers, designers, etc). This can lead to gray areas of responsibility and conflict. Product Managers are responsible for the success of the product and are expected to weigh-in on all product elements - from design to development to delivery - yet at the same time defer to other team members on important product decisions.
In this talk, John Kresse talked about some of the gray areas he's experienced in his product management career when working with fellow team members. He also provided resources for working effectively with these colleagues to get the most out of your team.
Transform your organisation, one post it note at a time AgileCymru
What do we really need to do for our business to transform and how do we engage the people we work with to contribute to that journey and sustain it?
In the context of a traditional advertising agency Leanne shares inspirational insights and outcomes on how she applied agile principles and tools at M&C, Saatchi and the MSLGROUP, to create great teams, improve workflow and raise team happiness.
PMs in Culturally Diverse Companies by Zalando Product LeaderProduct School
Main Takeaways:
-Global needs for good PMs and the opportunities we have in the globalized world
-First impressions and cultural shocks of starting as a PM in a culturally diverse company
-How working with international people can make you grow as a better PM
What Is Minimum Viable Product by fmr AMEX Sr. Product ManagerProduct School
Whether you're brand new to Product Management or learned on the job and have been working for years, Minimum Viable Product is always coming up in work. Fred Chong Rutherford from AMEX talked about hot to learn to unravel this mysterious topic by focusing on what’s viable. At first, he focused on The Viability Principle, giving us a framework for determining viability, and then applied this to the Fisher Space Pen.
Internship.edu.vn is A Premier Internship Portal in Vietnam. We are aiming to build a bridge between students, universities and companies to develop the abilities of young talents nowadays.
In the ceremony of MoU signing with University of Economics and Laws, we had a chance to talk, share with students about their inner strengths helping them a lot to define their career path in the near future.
Feedbacks and comments are in need for better one.
Thank you and hope you enjoy time with Internship.edu.vn.
Why give a talk once, when you can give it twice but make it better the second time?
Learn how to incorporate principles and tactics from content strategy into your design practice. Voice and tone guides, audits, content models, and governance will all help you make better design decisions.
Good content strategy work will have a big impact on your project's success. But not everyone gets to work with a dedicated content-y person – designers are often stuck making content decisions on their own.
But hey man, it's gonna be okay. There's lots that you can borrow from the world of content strategy to get what you need to make better design decisions.
In this presentation, you'll learn how content strategy directly impacts your visual designs, and some tools and techniques to make your work better informed and more efficient.
Tips for Successful Onboarding as a PM by Microsoft Sr PMProduct School
- Understand your environment – Recognize the company culture and how to best navigate the organization as a PM
- Build a plan – Learn your product and market, identify areas of opportunity, then build a plan towards what you want to achieve
- Distinguish between quick wins and long-term efforts – Not all items can be achieved immediately. Acknowledge the differences so that you can focus on quick wins while simultaneously building a path to accomplish the longer-term initiatives.
Mohinder Kohsla Design thinking A complimentary approach to agileAgileCymru
With so many projects not meeting their projected goals, either through over delivery of functionality to not fit for purpose or not meeting market needs due to our inability to accurately capture customer requirements. Developers are looking at new ways of product development such as design thinking that is user-centred in its ability to capture not only the functional, but also the emotional unmet needs of the customer
If you are inspired during practical and hands-on sessions during the three days at Devoxx UK 2015, have you thought about how you might pass on this knowledge and experience to others? If so, then we have just the right solution for you! Running a Hackday, either at your workplace or within your local community, can be very rewarding. Come along to this session and learn all about the art of running hack session from Richard Warburton, author of Java 8 Lambda and regular organiser of hackdays in the London Java Community.
You will be able to answer your own questions like: Why you should run a hackday ? What’s involved in running one ? Examples of successful hackdays Tips for being successful
How to Manage without Authority in Product Roles by Google PMProduct School
It is often said that a great idea is worthless without polished execution. In this talk, Akshay Kannan from Google explained some tactics for executing your ideas within an organization. This could be as simple as a new feature that you want to build, or something as complex as a total priority shift. As a Product Manager, you don't have the luxury of authority for forcing a team to do something. In many cases, the teams that you need to convince may not even be in your organization.
BlogWell Atlanta Case Study: NCR Corporation, presented by Colleen SwangerSocialMedia.org
In her BlogWell presentation, NCR Corporation's Director of Design, Digital, and Event, Colleen Swanger, shares how they are launching a social effort for B2B financial services.
Tom Howlett A managers guide to working with self organising teamsAgileCymru
An agile team that finds its groove is precious. A group of smart diverse people, passionate about their shared purpose, openly collaborating and continually experimenting can do amazing things. They don’t need managing in the traditional sense so what can leaders/managers who work with these teams do to help them?
In this workshop we’ll explore how managers can add huge amount of value to self-managing teams without compromising their creativity and spirit.
Turning Problems into Insights with Grubhub's Analytics ManagerPromotable
Analytics is a big buzzword but it doesn't have to be complicated to have an significant business impact. Through discussion and case studies you'll learn how to derive insights that have business impact.
Takeways:
Fatal flaws that can occur when we don’t start with a clear understanding of the problem.
Why we are wired to focus on solutions.
How we can change our approach and ensure we deliver actionable business insight
Your Instructor: Perry Skoutelas is a Data Analytics Manager at Grubhub. He's previously worked at top companies like Etsy, and other venture backed startups.
Watch the recording here: https://www.youtube.com/channel/UCRtyLKnwn1VoYS98Pi1sLFw?view_as=subscriber
Online Community Building at Social Media Masters Los AngelesPatrick O'Keefe
These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21).
The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.
Progressive Enhancements to Improve Content Editing and Reuse - In-context Ed...hannonhill
Learning Objectives:
To understand what is in-context editing and how it is currently implemented in Cascade Server
To understand the issues related to configurable layouts with in-context editing
To understand the benefits of in-context editing and separating content from layout
To understand the general method of implementing in-context editing for configurable layouts
What Is Minimum Viable Product by fmr AMEX Sr. Product ManagerProduct School
Whether you're brand new to Product Management or learned on the job and have been working for years, Minimum Viable Product is always coming up in work. Fred Chong Rutherford from AMEX talked about hot to learn to unravel this mysterious topic by focusing on what’s viable. At first, he focused on The Viability Principle, giving us a framework for determining viability, and then applied this to the Fisher Space Pen.
Internship.edu.vn is A Premier Internship Portal in Vietnam. We are aiming to build a bridge between students, universities and companies to develop the abilities of young talents nowadays.
In the ceremony of MoU signing with University of Economics and Laws, we had a chance to talk, share with students about their inner strengths helping them a lot to define their career path in the near future.
Feedbacks and comments are in need for better one.
Thank you and hope you enjoy time with Internship.edu.vn.
Why give a talk once, when you can give it twice but make it better the second time?
Learn how to incorporate principles and tactics from content strategy into your design practice. Voice and tone guides, audits, content models, and governance will all help you make better design decisions.
Good content strategy work will have a big impact on your project's success. But not everyone gets to work with a dedicated content-y person – designers are often stuck making content decisions on their own.
But hey man, it's gonna be okay. There's lots that you can borrow from the world of content strategy to get what you need to make better design decisions.
In this presentation, you'll learn how content strategy directly impacts your visual designs, and some tools and techniques to make your work better informed and more efficient.
Tips for Successful Onboarding as a PM by Microsoft Sr PMProduct School
- Understand your environment – Recognize the company culture and how to best navigate the organization as a PM
- Build a plan – Learn your product and market, identify areas of opportunity, then build a plan towards what you want to achieve
- Distinguish between quick wins and long-term efforts – Not all items can be achieved immediately. Acknowledge the differences so that you can focus on quick wins while simultaneously building a path to accomplish the longer-term initiatives.
Mohinder Kohsla Design thinking A complimentary approach to agileAgileCymru
With so many projects not meeting their projected goals, either through over delivery of functionality to not fit for purpose or not meeting market needs due to our inability to accurately capture customer requirements. Developers are looking at new ways of product development such as design thinking that is user-centred in its ability to capture not only the functional, but also the emotional unmet needs of the customer
If you are inspired during practical and hands-on sessions during the three days at Devoxx UK 2015, have you thought about how you might pass on this knowledge and experience to others? If so, then we have just the right solution for you! Running a Hackday, either at your workplace or within your local community, can be very rewarding. Come along to this session and learn all about the art of running hack session from Richard Warburton, author of Java 8 Lambda and regular organiser of hackdays in the London Java Community.
You will be able to answer your own questions like: Why you should run a hackday ? What’s involved in running one ? Examples of successful hackdays Tips for being successful
How to Manage without Authority in Product Roles by Google PMProduct School
It is often said that a great idea is worthless without polished execution. In this talk, Akshay Kannan from Google explained some tactics for executing your ideas within an organization. This could be as simple as a new feature that you want to build, or something as complex as a total priority shift. As a Product Manager, you don't have the luxury of authority for forcing a team to do something. In many cases, the teams that you need to convince may not even be in your organization.
BlogWell Atlanta Case Study: NCR Corporation, presented by Colleen SwangerSocialMedia.org
In her BlogWell presentation, NCR Corporation's Director of Design, Digital, and Event, Colleen Swanger, shares how they are launching a social effort for B2B financial services.
Tom Howlett A managers guide to working with self organising teamsAgileCymru
An agile team that finds its groove is precious. A group of smart diverse people, passionate about their shared purpose, openly collaborating and continually experimenting can do amazing things. They don’t need managing in the traditional sense so what can leaders/managers who work with these teams do to help them?
In this workshop we’ll explore how managers can add huge amount of value to self-managing teams without compromising their creativity and spirit.
Turning Problems into Insights with Grubhub's Analytics ManagerPromotable
Analytics is a big buzzword but it doesn't have to be complicated to have an significant business impact. Through discussion and case studies you'll learn how to derive insights that have business impact.
Takeways:
Fatal flaws that can occur when we don’t start with a clear understanding of the problem.
Why we are wired to focus on solutions.
How we can change our approach and ensure we deliver actionable business insight
Your Instructor: Perry Skoutelas is a Data Analytics Manager at Grubhub. He's previously worked at top companies like Etsy, and other venture backed startups.
Watch the recording here: https://www.youtube.com/channel/UCRtyLKnwn1VoYS98Pi1sLFw?view_as=subscriber
Online Community Building at Social Media Masters Los AngelesPatrick O'Keefe
These slides are from my "Online Community Building" presentation for the Social Media Masters conference series in Los Angeles (September 9) and Kansas City (October 21).
The question isn’t whether or not you have a community. Your community – the people who love and support what you do – is out there. The question is how you engage with them. In this workshop, we’ll talk about community management and engagement in spaces you control and spaces you don’t, from Facebook and Twitter to forums and blogs. This is the art of community building on the web, both the good and the bad, steeped in real world experience.
Progressive Enhancements to Improve Content Editing and Reuse - In-context Ed...hannonhill
Learning Objectives:
To understand what is in-context editing and how it is currently implemented in Cascade Server
To understand the issues related to configurable layouts with in-context editing
To understand the benefits of in-context editing and separating content from layout
To understand the general method of implementing in-context editing for configurable layouts
15 Essential Editing Tips Every Content Creator Needs to KnowCopyblogger.com
Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? It might be your editing. Check out these 15 editing tips to shine up your content and make it glow.
How To Create A Webinar Presentation That Converts Prospects Into Eager Custo...Kenny Goodman
In this presentation Kenny Goodman details exactly how to format your webinar presentation so you can build the necessary desire in your audience to keep them to the end and have them want more after the presentation.
Following this formula you will build the ultimate "know', "like" and "trust" with your audience in order to guide them into an action taking position at the end of your webinar.
You can get more info on Kenny Goodman here: http://kennygoodman.weebly.com
Online communities have moved to the top
of the strategic marketing and customer
care agenda at many organizations. A study
conducted by Demand Metric “Online
Communities: Driving Customer Engagement
& Influencing Revenue” (September 2014)
revealed that building an online community is a
top priority. Two-thirds of companies surveyed
have online communities and among those that
don’t there is a trend to consider building one
in the future. Additionally, among those who
have online communities, the reported benefits
include a better understanding of customer/
prospect needs, a more loyal customer base,
better customer perception of the brand, and
improved customer support quality. All of
these strategic initiatives are powered by digital
engagement using online communities. But
despite the strategic focus, turning these “top
priority” initiatives into functional and successful
business activities is unfamiliar territory for many
organizations.
One major stumbling block? Turning the
sometimes fuzzy and hard-to-grasp-and-explain
benefits of an online community into a business
case; a proposal which clearly demonstrates the
value of the community to the organization’s
bottom line.
Marketing and customer care leaders are often
the first to recognize the need for an online
community, and may take the lead on creating
one. But if the project begins by acquiring a
software platform prior to developing a business
case, the success of the online community
is already in jeopardy. The time, effort and
cost required to retrofit or replace a software
platform which did not fulfill the organization’s
real business needs -- or deliver the necessary
bottom-line results -- has killed many an online
community initiative. Building a business case
for your online community is essential to its
long-term success. This short but detailed report
covers the crucial steps to building a persuasive
business case -- the roadmap for building a
successful online community.
This report draws on Leader Network’s many
years of online community strategy, best
practice and implementation experience, and
in-depth interviews with eight successful online
community leaders with real-world examples
to back up their suggestions and advice.
An online community is a group of people with common interests who use the Internet (web sites, email, instant messaging, etc.) to communicate, work together and pursue their interests over time.” Jul 7, 2003, Commoncraft.com
Jessica Vionas-Singer - Quick and Dirty Roadmap to Creating a Webinar Program...INBOUND
Webinars can and should be a key component of any marketer’s toolbox to generate leads, engage your audience, and drive results. Whereas webinars are often categorized as consideration stage content, they can actually be used in all stages of the buyer’s journey depending on your buyer personas!
This tactical session will guide a newbie through the process of creating a webinar program from scratch including determining what’s the goal of each webinar, identifying topics, mapping content to each stage of the buyer’s journey, finding a speaker, deciding if your webinars should be live or on-demand, promoting your events to make sure you have a good audience, picking hosting software for integration with HubSpot, defining general timelines and responsibilities for staff, and following up after the event.
Building a Community with Social Media and Web 2.0 - A Cisco Product Launch C...LaSandra Brill
This presentation explores key aspects of the web 2.0 and social media. Using a Cisco case study this presentation reveals how Cisco created an interactive web experience using web 2.0 and built a community using social media outlets including Facebook, Second Life, blogs and discussion forums ultimately spreading its marketing message for the introduction of a new router. This was presented at a SVAMA Emerging Media Morning Forum on March 26, 2008.
Update: I made some changes to the deck on July 1, 2008 based on some feedback from Jeremiah Owyang including a valuable slide on lessons learned near the end of the deck.
5 tips to help marketers sell tech, and techies market their services, from Marketing Coordinator Anna Remus at WordCamp Boston 2014.
*Minor corrections will be made to slides soon.
As content becomes a bigger part of marketing your organization, learning to write and create content for the web and mobile experiences is a valuable skill.
Do you feel like you're running your own media company in addition to everything else
that's already on your plate? Blasting out e‐newsletters, Facebook posts, YouTube
videos... Learn how you can keep your digital content in check (and in demand) while
you juggle all of your other responsibilities.
We'll cover how to:
- Create an Editorial Schedule
- Tailor your Messaging by Digital Medium
- Recycle Content in the Archives
Building a foundation for strong content: Defining your audiences and their j...Amber Young
How well do you know your audiences? Meeting and exceeding your audience’s needs and understanding their journey is critical to your website’s success. This presentation covers best practices for creating personas and journey maps as well as how, when and why to apply them when making content decisions.
Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially content marketers, in the position to prove the ROI or face severe fiscal cuts.
In this presentation, Sr. Digital Strategist Dawn Borglund will discuss the following challenges that we’re facing as a community and how it relates to content marketing on our websites, social media, and email:
-How do I increase conversions?
-Why are my traditional tactics (Facebook posts, blogs, link building, SEO etc) no longer working?
-How do I reach a larger or more targeted audience?
-How do I find a balance between personable content and advertising?
-What metrics should I show my boss to prove long term ROI for my Drupal website?
-What Drupal tools can I use to help me get there?
WordCamp Orlando 2013: Field of Dreams: Strategies to Enhance Your WordPress ...Jackie Jimenez
WordCamp Orlando: As presented by Jackie Jimenez and Karla Campos -
"Field of Dreams: Strategies to Enhance Your WordPress Site"
Topics Presented:
Content Strategy
Tools and Plugins
Image Optimizers
Manage Your Site
Also discussed: heat maps and website user behavior.
Connect with us @InnovateWP and @JackieJ04
@SocialMediaSass and @RealWomenSocial
http://InnovateWP.com
http://InnovateJackie.com
http://SocialMediaSass.com
http://TheRealWomenofSocialMedia.com
How to Crack the PM Interview by Gayle McDowellProduct School
Product Management Event Held at the Product Conference in San Francisco.
Gayle McDowell taught how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.
She also discussed how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").
Misconceptions about Product Management by iwoca Senior PMProduct School
Main takeaways:
- There are a lot of opinions written and spoken about Product Management, popularized by big consumer companies and silicon valley startups
- Why you should not try to apply those opinions without realizing the context they were applied in
- When the rubber meets the road, you should start realizing that the path to building great products comes down to basics - not the buzz words
How to Work with Teams as a Product Manager by fmr NY Magazine PMProduct School
One of the most important parts of product management is how you work with other people - whether it is communicating with stakeholders or managing a cross-functional team.
In this talk Morgan Cohn talked about experiences driving the product cycle in various work environments and the challenges that you can encounter during the process - from disagreements to scope creep to burn out. He explored how her role and approach as a Product Manager has changed in this respect and hopefully empower others with tools to successfully drive cross-functional teams and build great products.
Product interviews can be nerve-wrecking and stressful, especially if you aren’t properly prepared. However, if you know exactly how to get ready, the experience can be incredibly rewarding. We cover what research you should do before the interview, how to craft the best possible answers, ways to distinguish yourself from other candidates and discuss what's required to get the job offer you really want.
- An overview of the types of questions to expect
- Best ways to prep for a Product Manager interview
- Do's and Don'ts for the actual interview
- A comprehensive list of books, online training, and other online resources related to product interviews
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...DigitalSherpa
From how to stay relevant, things to do, things not to do, and how to make your blog interesting and integrating Instagram, Pinterest, and Houzz in this visual online world, you’re guaranteed to come away from this session armed with the vital information you need to make your blog more effective, informative, and entertaining.
Finding Your Superpower in Product Management by Disney Sr PMProduct School
Main takeaways:
-Avoid the tyranny of a blank page (or a blinking cursor) - start with something (which is better than nothing) then edit, open for comments and learn
-Answering "What to build" is good but generating "Why we are doing this" is awesome
-Context is a product manager's superpower
Website Content Planning For Law Firms | LawLytics WebinarsDan Jaffe
Learn how to plan your law firm's content marketing strategy, and create a content plan for your law firm website that engages potential clients and referral sources, builds your reputation as a attorney, and works and plays well with the search engines and social media.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Core Web Vitals SEO Workshop - improve your performance [pdf]
Speed up your content creation
1.
2. ● Intros- who are we?
● Why are we here?
● Content Discovery and ideas
● Writing and editing
● Graphics and visuals
● Distribution
● Managing the editorial Process
● Q&A
23. ● Magic Formula: Number or Trigger word + Adjective + Keyword + Promise
Take a bold promise like “selling your car in a day.”
How You Can Effortlessly Sell Your Car in Less than
12 Hours”
24. ● The Problem
● The Solution
● The Challenges
● Why it’s the best solution
● Action steps
25. ● The Problem
● The Solution
● The Challenges
● Why it’s the best solution
● Action steps
Introduction
How are businesses using social networks for marketing in 2016
How should businesses be using social networks for marketing
in 2017
Body
Twitter - use more visuals
Facebook -know the algorithm
LinkedIn - using the LinkedIn Groups
Instagram - video and live feature
Conclusion
Brief recap: How should businesses be using social networks for
marketing
Brief recap: Why businesses should be pursuing these
techniques
26. ● Share a shocking fact or statistic
● Something personal
● Start with a reader's question
● Share a thought provoking quote or a question
27.
28. Before-and-after examples:
● It’s fun to write – Writing is fun
● It takes time to write – Writing takes time
● There are many people who write – Many people write
● There’s nothing better than blogging – Nothing’s better than blogging
● Here are some things to consider: – Some things to consider are:
29. ● You really should cut these out: “extremely,” “definitely,” “truly,”
“very,” and “really.”
● Example: run quickly is better stated as sprint.
“The road to hell is
paved with adverbs.”
~ Stephen King
“Adverbs are the tool
of the lazy writer.”
~ Mark Twain
42. ● Tweets with pictures get 18% more clicks, 89% more
favorites and 150% more retweets
● Images get 87% more engagement on Facebook
● There are 70 million new images on instagram every day
● Users watch live videos three times longer than
pre-recorded ones
● Posts containing video increased by 75% last year
● Video gets 135% more organic reach than images
55. ● Study your readership using
technology
● Think about the motivation behind
consuming the content you already
create
56. ● Create at least four!
● Who is it?
● What are their problems and desires?
● What kind of content do they consume?
● Where do they consume content?
● How can you engage them?
● What is their number one challenge?
● What trends are driving their industry?
● What one need can you fulfill?
● What’s the best way to solve those needs with
content—through video, white papers, blog posts,
press releases, newsletters etc.?
72. ● Use the back of a card to work
on your ideas
● Attach images as card covers
● Label it based on a topic
● Add notes about the idea
● Writer of the posto adds avatar
● Add due dates
● Checklists for distribution
83. ● Understand your Audience
● Create a variety of content types
● Set KPIs
● Create an editorial Calendar
● Streamline the process
● Pick your tools and have a central place