How to overcome your Google Analytics fear

•

1 like•1,398 views

When Google Analytics comes across as overwhelming and you experience fear of learning something new, this talk might be just what you need.

Data & Analytics

How to overcome
your Google Analytics fear

Annelieke van den Berg

annelieke@yoast.com

• Intern

• SEO Consultant

• CMO

• now: Lead of the research department

• Common thread: Google Analytics

Long history at Yoast

If you don’t start

You can’t fail, right?

• YouTube: Measureschool

• https://www.lunametrics.com

• https://www.kaushik.net

Find an information source

• Real-Time: What’s happening right now?

• Audience: characteristics of your visitors

• Acquisition: Where do your visitors come from?

• Behavior: What are they looking at?

• Conversions: Are they meeting your goals?

https://analytics.google.com/analytics/web/?
pli=1#report/visitors-overview/
Find your way

I was learning Google Analytics

without knowing how to code

• Goals & events

• Custom dimensions and variables

• Google Tag Manager

Of course: there’s advanced stuﬀ

• Can track everything on your site

• Tons of data

• What do standard reports say?

Analyzing is hard

• Question

• Hypothesis

• Analyze

• Conclusions

• Share with colleagues

Analyzing is hard

• Click on everything

• Ask yourself questions like:

• Do my SEO efforts pay off?

• How can I optimize my site for SEO even
further?

Play with Google Analytics

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一比一原版(CBU毕业证)卡普顿大学毕业证成绩单

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一比一原版(BU毕业证)波士顿大学毕业证成绩单

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benishzehra469

Show drafts volume_up Empowering the Data Analytics Ecosystem: A Laser Focus on Value The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem: 1. Democratize Access, Not Data: Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse. Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources. 2. Foster Collaboration with Clear Roles: Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities. Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together. 3. Leverage Advanced Analytics Strategically: AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis. Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems. 4. Prioritize Data Quality with Automation: Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues. Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors. 5. Cultivate a Data-Driven Mindset: Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making. Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action. Benefits of a Precise Ecosystem: Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency. Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights. Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement. Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation. By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.

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一比一原版(UofS毕业证书)萨省大学毕业证如何办理

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原版定制【微信:41543339】【(UofS毕业证书)萨省大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

一比一原版(UPenn毕业证)宾夕法尼亚大学毕业证成绩单

ewymefz

UPenn毕业证【微信95270640】办理宾夕法尼亚大学毕业证原版一模一样、UPenn毕业证制作【Q微信95270640】《宾夕法尼亚大学毕业证购买流程》《UPenn成绩单制作》宾夕法尼亚大学毕业证书UPenn毕业证文凭宾夕法尼亚大学本科毕业证书,学历学位认证如何办理【留学国外学位学历认证、毕业证、成绩单、大学Offer、雅思托福代考、语言证书、学生卡、高仿教育部认证等一切高仿或者真实可查认证服务】代办国外（海外）英国、加拿大、美国、新西兰、澳大利亚、新西兰等国外各大学毕业证、文凭学历证书、成绩单、学历学位认证真实可查。办国外宾夕法尼亚大学宾夕法尼亚大学硕士学位证成绩单教育部学历学位认证留信认证大使馆认证留学回国人员证明修改成绩单信封申请学校offer录取通知书在读证明offer letter。快速办理高仿国外毕业证成绩单： 1宾夕法尼亚大学毕业证+成绩单+留学回国人员证明+教育部学历认证（全套留学回国必备证明材料给父母及亲朋好友一份完美交代）; 2雅思成绩单托福成绩单OFFER在读证明等留学相关材料（申请学校转学甚至是申请工签都可以用到）。 3.毕业证 #成绩单等全套材料从防伪到印刷从水印到钢印烫金高精仿度跟学校原版100%相同。专业服务请勿犹豫联系我！联系人微信号：95270640诚招代理：本公司诚聘当地代理人员如果你有业余时间有兴趣就请联系我们。国外宾夕法尼亚大学宾夕法尼亚大学硕士学位证成绩单办理过程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。我们在哪里父母对我们的爱和思念为我们的生命增加了光彩给予我们自由追求的力量生活的力量我们也不忘感恩正因为这股感恩的线牵着我们使我们在一年的结束时刻义无反顾的踏上了回家的旅途人们常说父母恩最难回报愿我能以当年爸爸妈妈对待小时候的我们那样耐心温柔地对待我将渐渐老去的父母体谅他们以反哺之心奉敬父母以感恩之心孝顺父母哪怕只为父母换洗衣服为父母喂饭送汤按摩酸痛的腰背握着父母的手扶着他们一步一步地慢慢散步.娃

一比一原版(Bradford毕业证书)布拉德福德大学毕业证如何办理

mbawufebxi

原版定制【微信:41543339】【(Bradford毕业证书)布拉德福德大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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How to overcome your Google Analytics fear

1. How to overcome your Google Analytics fear

2. Annelieke van den Berg annelieke@yoast.com

3. yoast.com

4. • Intern • SEO Consultant • CMO • now: Lead of the research department • Common thread: Google Analytics Long history at Yoast

5. • Intern • SEO Consultant • CMO • now: Lead of the research department • Common thread: Google Analytics Long history at Yoast

6. Tried to learn Google Analytics

11. If you don’t start You can’t fail, right?

12. Pressure to perform

13. Be honest

14. Asked for help

15. Wrote blog posts

16. Felt less pressure

17. How I found fun with Google Analytics?

18. Google is your best friend

19. Watch videos

20. • YouTube: Measureschool • https://www.lunametrics.com • https://www.kaushik.net Find an information source

21. Play zone!!!!

22. Goal 1: Get to know Google Analytics

23. Find your way

24. Find your way

25. Google Analytics is trying to help you

26. Google Analytics helps you

27. Google Analytics helps you

28. • Real-Time: What’s happening right now? • Audience: characteristics of your visitors • Acquisition: Where do your visitors come from? • Behavior: What are they looking at? • Conversions: Are they meeting your goals? https://analytics.google.com/analytics/web/? pli=1#report/visitors-overview/ Find your way

29. Where was I now?

30. Where was I now?

31. Goal 2: Learn how to customize reports

32. Keep it simple, don’t take detours

33. Search bar

34. Search bar

35. Search bar

36. Secondary dimension

37. Secondary dimension

38. Secondary dimension

39. I found segments!!!

40. Segments

41. Segments

42. Segments

43. Segments

44. Segments

45. Segments

46. I was learning Google Analytics without knowing how to code

47. • Goals & events • Custom dimensions and variables • Google Tag Manager Of course: there’s advanced stuﬀ

48. My status: reached my goals

49. I’ve found fun!!

50. Still, there are challenges

51. From reporting to analyzing

52. • Can track everything on your site • Tons of data • What do standard reports say? Analyzing is hard

53. Current goal: analyze

54. Get insights

55. • Question • Hypothesis • Analyze • Conclusions • Share with colleagues Analyzing is hard

56. I found fun in Google Analytics!

57. I found fun in Google Analytics!

58. I want to challenge you

59. • Click on everything • Ask yourself questions like: • Do my SEO efforts pay off? • How can I optimize my site for SEO even further? Play with Google Analytics

60. Thank you! Any questions?

How to overcome your Google Analytics fear

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