The document outlines a process for developing a winning business idea through a series of steps including brainstorming, evaluating, researching, discussing, and ultimately deciding whether to pursue an idea. It emphasizes the importance of passion and execution over the idea itself and provides a methodical approach for filtering through many ideas to find the most viable one. Key strategies involve engaging with a variety of stakeholders and using data to inform decisions.

1. Idea%on
Bootcamp
The
Founder
Ins%tute
h4p://FI.co/join

2. GOAL:
Develop
a
winning
idea.

3. CHALLENGE:
Everyone
has
ideas.

4. REALITY:
Ideas
don’t
ma4er.

5. Execu%on
ma4ers.

6. A
Good
Idea?

7. Brainstorm
Evaluate
Research
Discuss
Kill

8. Step
1:
Brainstorm
More
ideas
are
be4er.
idea
PASSION
CURIOSITY
Nothing
is
taboo.
idea
idea
idea
idea
Don’t
say,
“no,”
right
away.
Keep
everything.
ANGER
Your
target
is
25
ideas.

9. Step
2:
Evaluate
personality
fit
You
will
obsess
over
your
idea
for
years
to
come.
YOU
IDEA
Never
pursue
an
idea
that
you
don’t
love.
Do
you
want
to
pursue
this
for
20
years?

10. Step
3:
Research
Ask
the
big
ques%ons.
Who
has
failed?
Who
has
Is
it
really
succeeded?
needed?

11. Step
4:
Discuss
Business
to
Consumer
Business
to
Business
• Survey
500+
Consumers
• 20
Domain
Experts
• Facebook
Adver%sing
• 10
Businesses
• 25+
Interviews
• 3
Le4ers
of
Intent
Speak
to
anyone
and
everyone
that
will
listen.

12. Step
5:
Kill
25
Ideas
10
Evaluate
1
Pursue
5
Research
3
Discuss

13. Tips

14. Nobody
will
steal
your
stupid
idea.

15. It’s
easy
to
fall
in
love
with
a
bad
idea.

16. The
best
ideas
complete
your
own
life
story.

17. Thank
you!
The
Founder
Ins%tute
h4p://FI.co/join