Huddl is a free group messaging app that allows users to communicate in private circles like friends and family or more openly like with coworkers and classmates. It aims to make sharing more comfortable by aligning conversations with real-life social groups rather than one public stream. Huddl launched with over 2,000 daily active users and differentiates itself from competitors by enabling various group types and integrating with other platforms through QR codes. The founding team has successful startup experience and Huddl has potential for viral growth through social sharing features.

1. www.huddl.me

2. Facebook and Twitter have collapsed all our conversations
into one big bucket.
As a consequence, we talk to our friends all at once like over a PA system
THE regardless of what we’re sharing. Ironically, we feel less comfortable to share
PROBLEM using the tools that were built for that purpose.
too basic & private too inclusive
Our real-life social circles are more
complex than all or nothing conversations.
There are circles in the middle and not all users are the
same - close friends, co-workers, classmates, events and
brands.

3. Huddl is a free group messaging app that enables more intimacy by
aligning what people are sharing with their real-life social circles.
Demand for our type of product is We have over 2,000 users since Before Huddl, the co-founding team
exploding and we are positioned launch who use the app daily. (and has worked together for 10+ years,
with our team and product to grow growing 10% per week) with the most recent project being
with demand and outdo current TripAlertz, a Groupon-for-travel
players. type site that raised over $1.2M.

4. Huddl is a free group text messaging app that makes you
comfortable to share once again by aligning your sharing
with your real-life social circles.
Huddl enables group messaging for all four use cases listed below.
personal open
private elastic functional commercial
- family - friends & family - school/work - brands
- close friends - open within - temporary - venues
personal network - recreational

5. Technology
Written in JAVA & hosted on Google App Engine and Amazon S3
The iPhone app is completed
We have an Android app and a web client currently in development
We use Google’s QR technology to connect to events, brands and to each other
The app integrates with Twilio, an SMS provider, that allows for truly platform-agnostic
communication that degrades gracefully on all phones that have SMS capability
Other current integrations with Urban Airship, Facebook and Twitter

6. Marketing
Market User Aquisition
Primary customers are smartphone The app is inherently viral because
users. of the way it is built:
everyone can participate with users need to invite others in order
an SMS enabled phone; the to use the app.
communication is platform-agnostic.
the app makes it easy for users
to share on Facebook and Twitter
expanding awareness beyond
There are an estimated 600 million current users and they WILL share
smartphone users worldwide. because they want their friends to
know fun things they’re doing.
Team will reach out to bloggers and
press for visibility - will also reach
Ideal customer profile: out to vertical publications to push
young trendy social butterflies, busy usage of public groups for event
students, young parents, gadget organizers and business owners
fans, early technology adopters,
active Facebook and Twitter users

7. Sales
Main Sources Growth
Advanced features to enhance the Assuming an average of 40% growth
Huddl experience of monthly downloads:
Video: $0.99 for upload video Each download is worth $3 of
feature revenue with a cost of $2.5 netting
$0.5 per download
Photo lenses: $0.99 for special
photo lenses Estimated first 12 months
downloads at 1M
Entertainment: $0.99 to dinner
reservation and movie showtimes
feature
Revenue from location-based offers
Short-term: Integration with an
existing local deals platform to
target groups that are planning
activities
Long-term: Build Huddl ad platform
that allows local vendors to upload
offers

8. Competition
Features Huddl FB Mobile Foursquare GroupMe
Group Messaging • • •
Photo Sharing • • • •
SMS Messaging • • •
Web Client • • • •
Advanced Privacy Settings • • •
FB & Twitter Sharebility • • •
Planning/Location Tools • • •
Share Video • •
Larger Events / Brand Groups • • •
Scan in (QR Code) • •
Offers • •
Huddl caters to more than one type of group by enabling
advanced privacy settings
Huddl enables brands/events to engage & harness the audience’s
larger group discussion
Huddl uses QR codes to connect users to each other and to
brands/events

9. Milestones
Current Status
Launched v1.0 of the app, founding team is in place, working with a seasoned
advisor, bootstrapped with expenses of $50k
Prospective Milestones
1st Quarter 2nd Quarter
Active Users 20,000 200,000
Product Advanced Features, Android Advanced Features, BB App, WM7
App, Web Client App, Local Offers Platform
Team Building Tech team Building Marketing/Sales team
Marketing Reach out to personal network, Reach out to premier bloggers,
mid-level bloggers, reach out to PR, reach out to large events and
event organizers/businesses big brands
Expenses $200,000 $500,000

10. Team
We have a heart for start-ups
The Huddl co-founding team has another successful startup under its belt.
TripAlertz.com - aka Groupon for travel raised $1.2M in funding, generated
over 60,000 at launch, and is the first company ever to commercially offer
a free trip to space.
Longevity & Cohesiveness - the founding team has been working
together for the last 10 years.
The Huddl Team
Catalin Iuga Business Ninja
Daniel Herdean Product Superman
Lau Ardelean Creative Rebel
Alin Radut Tech Extraordinaire

11. Thank You
Our team has strong experience in the start-up arena and the core
team has been working together for 10+ years
With group messaging exploding, our product is entering the right
market at the right time with very strong competitive advantages.
Huddl allows you to simplify your groups and share the conversations
with the world.
Huddl allows businesses to see the social landscape as groups
of people not single individuals, allowing them to reach out in
new innovative and relevant ways and attract business in larger
quantities.