Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Optimize your Marketing efforts with Plenus.
- a new breed of consulting firm that offers business & marketing strategy consultancy + Marketing Investment management.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Optimize your Marketing efforts with Plenus.
- a new breed of consulting firm that offers business & marketing strategy consultancy + Marketing Investment management.
Introduction to Co-creation, 30.11.2010, Rezonance/Lift, GenevaFelix Koch
Introduction to co-creation presented by Felix Koch at the First event of Rezonance in Geneva. Link: http://www.rezonance.ch/rezo/classes/ft-first-tuesday/geneve/20101130/one-community?page_num=0
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
1) Corporate Social Network Analytics
NOTE: both internal and external social networks (assuming there is an internal network - an example could be SharePoint)
(per week, per month, per quarter, per year)
- Total # of Posts
- Sentiment of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Top contributors (leader board)
2) Profile of someone on the leader board
(per week, per month, per quarter, per year)
- Total # of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Dollar amount of his connections (I have the algorithm for this)
Sữa mẹ cung cấp nguồn dinh dưỡng lý tưởng cho trẻ sơ sinh.
Sữa mẹ là sự kết hợp hoàn hảo của nhiều loại vitamin, protein và chất béo – tất cả những chất dinh dưỡng cần thiết cho sự phát triển của trẻ.
Introduction to Co-creation, 30.11.2010, Rezonance/Lift, GenevaFelix Koch
Introduction to co-creation presented by Felix Koch at the First event of Rezonance in Geneva. Link: http://www.rezonance.ch/rezo/classes/ft-first-tuesday/geneve/20101130/one-community?page_num=0
Customer Centricity requires meeting and exceeding their expectations at all digital touchpoints. Campaigns not longer work, it's about their unique interactions within the digital ecosysttem. Direct Marketing Educational Foundation Career Forum Presentation 2012
1) Corporate Social Network Analytics
NOTE: both internal and external social networks (assuming there is an internal network - an example could be SharePoint)
(per week, per month, per quarter, per year)
- Total # of Posts
- Sentiment of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Top contributors (leader board)
2) Profile of someone on the leader board
(per week, per month, per quarter, per year)
- Total # of Posts
- Pie Chart of Contributing Sites - SharePoint, Facebook, Twitter, LinkedIn
- Content trends (tag cloud)
- Total time spent
- Total number of pages viewed
- Dollar amount of his connections (I have the algorithm for this)
Sữa mẹ cung cấp nguồn dinh dưỡng lý tưởng cho trẻ sơ sinh.
Sữa mẹ là sự kết hợp hoàn hảo của nhiều loại vitamin, protein và chất béo – tất cả những chất dinh dưỡng cần thiết cho sự phát triển của trẻ.
The tracemobi system provides powerful marketing nalytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
This presentations discusses the importance for startups of starting with user acquisition activities before launch and introduces 7 low-cost, highly effective tactics:
- Contest
- Paid Advertising
- Social Networks
- Content Marketing
- Pre-Launch Platforms
- Offline Community Building
- PR & Influencer Outreach
Digital-First, Kid-Friendly User Acquisition Strategy | Mitch SmileyJessica Tams
Delivered at Casual Connect USA 2016. Marketing a game developed for children comes with its challenges. Dealing with COPPA regulations in addition to the always-changing digital marketing landscape, it can be difficult to execute an effective user acquisition campaign. Learn how to embrace the challenge and run an ROI-positive campaign, with success stories and learning opportunities from the leading web-based kids game in the US, Animal Jam.
The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
In this webinar, Larry Weber of W2 Group, Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM discussed how B2B technology companies can effectively integrate social media into their marketing plans.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
The Quaffs viral platform helps address key challenges faced by marketers, and
1. Helps their promotions stand out from the competition.
2. Pushes their promotions to the Right target audience.
3. Makes it easy and convenient for their target audience to join or sign up for their promotion.
4. Learn about their customers to engage them further via their preferences and other important details.
5. Help Promotions take on a life of their own and become effectively Viral.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. Agenda
Brand • Brands' situation
Analytics • Brands' expectation
• What is Online Community Building (OCB)
OCB
Solution • What benefit OCB bring back to brand?
• How to build an Online Community
• How does a community work?
OCB
Solution • Online Community Case-studies
• Conclusion
4. Brands' situation
Big brand without any strong Strong brand but bored
perception in consumer's mind with Social Media
1
2
5
Non-stop battle
3
4 Launching new product without
any strategy to build brand
perception
Losing position in market
5. Big brand without any strong perception in
consumer's mind
Café cho phái mạnh Khơi nguồn sáng tạo
Is Vinacafe really natural?
5Private & Confidential – Copyright eBrand Co., Ltd 2009
6. Big brand without any strong perception in
consumer's mind
Where Bavi Milk and Nutifood in consumer mind?
7. Big brand without any strong perception in
consumer's mind
7Private & Confidential – Copyright eBrand Co., Ltd 2009
8. Big brand without any strong perception in
consumer's mind
How about this guy? How
many percent consumer
talking about them?
11. Launching new product without any strategy to
build brand perception
Description of the
contents
Sony
So, How many brands do launching campaign like them?
12. Strong brand which boring with Social media and
they did think longer…
What do you think about them?
13. Brands' expectation
Hold on a huge of
loyalty consumers
Directly brand value can
communicate get into
with consumer consumer's
without any social perception
platform Brands'
expectation
Listening long term
consumer inside commitment to
build a strong
brand
Increasing new
consumer via
WOM
13Private & Confidential – Copyright eBrand Co., Ltd 2009
25. 2. PLATFORM DEVELOPMENT
Realizing your platform. Don’t leave your technical
team alone at this Step. Don’t leave your valuing
concept uselessly.
• Identify highly used features
1
• Develop a functional specification
2
• Wireframe the platform
3
26. 3. INCEPTION
While your technical team developing the platform, you got
jobs to do with very first members before the
community platform being established.
Teasing Activation Prompting Interaction
27. 4. ESTABLISHMENT
After a long road, now you have a … baby community.
Everything seems just started.
This is the first step
Events and
Content
activities
production
organization
Community
Tactics
activities
implementation
integration
28. 5. MATURITY
From junior to senior community
• You also need to worry about the return on investment here.
Optimize social density of the platform
Steer the direction of the community in
desirable areas
Ensure the community is influential within its
sector
Optimize the newcomer to regular conversion
ratio
Optimize the community platform
Establish clear goals and vision for the
community.
29. How does a Online
Community work?
29Private & Confidential – Copyright eBrand Co., Ltd 2009
30. Community
platform with
exclusive content
and interesting
activities
36. Conclusions
What benefits for
community members?
What benefits for
brand?
Customer Relationship
Advertising & Communication Generate leads and
Incomes
36Private & Confidential – Copyright eBrand Co., Ltd 2009
37. Conclusions
How to build an
Online Community
5. Maturity
How does an Online
4. Establishment
3. Inception
2. Platform
Community work?
Development
1. Planning
Community
platform with
exclusive content
and interesting
activities
37Private & Confidential – Copyright eBrand Co., Ltd 2009
38. Please tell us your considerations and get more
advises from our professional consultants
Pham Lan Khanh - Account Manager
Email : khanhpl@ebrand.vn
Trần Nguyễn Anh Thư – Senior Account Executive
Email: Thutna@ebrand.vn
eBrand Co,.Ltd
Add: 339/46 Le Van Sy, Ward 13, District 3, HCMC, Vietnam
Tel: (08) 6272 6462 - 3526 4554
Website: www.ebrand.vn
38Private & Confidential – Copyright eBrand Co., Ltd 2009
Editor's Notes
1. Learning - User Group’s provide a unique opportunity for people to learn from their peers.2. Networking – The opportunity to network and make new connections with industry peers, make new friends is endless.3. Sharing Experiences – Most human beings love to share and highlight their expertise and knowledge. During most community meetings, members share their challenges and experiences with each other.4. Job Opportunities – Many a door has opened up due to new contacts made via the community.5. Meeting Experts - Typical user group meetings feature an expert speaker who shares knowledge among the community members.6. Solutions to Problems - Community members are very helpful in helping one another. Most user group sites feature an online forum enabling interactions between members.7. Free Giveaways – Communities are magnets for various vendors and most meetings often have giveaways for their members.
Identify highly used features in similar communities.Develop a functional specification (only include the essential features in the beginning (e.g. discussion boards). Wireframe the platform (make sure the latest activity is above the fold on the landing page of the community).Select a vendor (use previous examples of active communities they have developed with plenty of referrals and develop the plat-form.
Teasing about your coming community.Activating your potential member desire that coming community will bring to them. Initiate discussions on topics highlighted in the audience analysis.Individually prompt members (active and inactive) to participate in the community.Individually interact and build relationship with the early members.Move the community to the new platform.
At the very first step, you have to direct interact with key members.As the community grows, you shift from direct interactions to macro-level activities.Write content about the communityOrganize regular events and activitiesRecruit your first volunteerInitiate referral techniqueImplement sense of community tactics. Integrate community activities with the organizationAll of your action at this step aim to: 30% of growth and activity being initiated by members.Develop a sense of community. The next step: Maturity