Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Smartphones	  or	  Tablets?	  More	  than	  just	  a	   ma4er	  of	  user-­‐friendliness,	  they	  are	  also	  at	   the	...
SUCCESSFUL	  BRAND	  BUILDING	  ► SUCCESSFUL	  BRAND	  BUILDING	  Yesterday                                         Tomorr...
► 360°	  DIGITAL	  ASSETS	  EG	  DIOR	  VIII	  
TABLETS ARE TO BECOME UBIQUITOUS  ► TABLETS	  ARE	  TO	  BECOME	  UBIQUITOUS	                                             ...
TABLETS APPLICATION BENEFITS  ► TABLETS	  APPLICATIONS	  BENEFITS	                                                • 	  Aud...
EXAMPLES OF LUXURY BRANDS’ APPLICATIONS  ► EXAMPLES	  OF	  LUXURY	  BRANDS’	  APPLICATIONS	                               ...
MY REVERSO APPLICATION  ► MY	  REVERSO	  APPLICATION	                                         • 	  Jaeger-­‐LeCoultre	    ...
MY REVERSO APPLICATION: HOW IT WORKS  ► MY	  REVERSO	  APPLICATION	                                         • 	  PromoGon	...
KEY LEARNINGS: PROMOTING YOUR APP  ► KEY	  LEARNINGS:	  PROMOTING	  YOUR	  APP	                                           ...
► A	  NEW	  GENERATION	  OF	  DEVICES	  FOR	  ENTERPRISE	  USERS	  
► THE	  ENTERPRISE	  PROMISE	      ► Access	  and	  improve	  the	  Knowledge	  of	  my	  company	  «	  AnyGme,	  Anyywher...
► THE	  USER-­‐EXPERIENCE	  GAP	      IT	  SERVICES	                    END	  USERS	  
► YOU	  CAN’T	  TARGET	  ONE	  PLATFORM	  AND	  PREDICT	  ITS	  FUTURE	  X-­‐plalorm	  soluGons	  
► SOFTWARE	  ENGINEERING	  &	  DESIGN-­‐DRIVEN	  DEVELOPMENT	  
► METHODOLOGY	  FOR	  A	  SUCCESSFUL	  TRANSITION	      ► 	  INTRODUCE	  A	  USER	  CENTRIC	  APPROACH	  
► METHODOLOGY	  FOR	  A	  SUCCESSFUL	  TRANSITION	      ► 	  DESIGN	  FOR	  INNOVATION	  
► METHODOLOGY	  FOR	  A	  SUCCESSFUL	  TRANSITION	      ► 	  DON’T	  FORGET	  THE	  DEVICE	  SPECIFICS	  
► METHODOLOGY	  FOR	  A	  SUCCESSFUL	  TRANSITION	      ► 	  ENSURE	  A	  CONTINUOUS	  USER	  EXPERIENCE	  
► METHODOLOGY	  FOR	  A	  SUCCESSFUL	  TRANSITION	      ► SYNC	  THE	  DIG.	  PLATFORM,	  CLOUD	  SERVICES	  &	  SOCIAL	  
Smartphones	  or	  Tablets?	  More	  than	  just	  a	   ma4er	  of	  user-­‐friendliness,	  they	  are	  also	  at	   the	...
Smartphones ou tablettes ?  Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur @EBG
Smartphones ou tablettes ?  Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur @EBG
Upcoming SlideShare
Loading in …5
×

Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur @EBG

1,146 views

Published on

Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur.

Présentation des dernières nouveautés du marché.

@ EBG "Social Media & Mobile 2011"

Yohan Founs
Director of Mobility and Rich Applications, VALTECH
yohan.founs@valtech.fr

Published in: Technology, Business
  • Be the first to comment

Smartphones ou tablettes ? Bien plus qu’une simple question d’ergonomie, un bouleversement stratégique majeur @EBG

  1. 1. Smartphones  or  Tablets?  More  than  just  a   ma4er  of  user-­‐friendliness,  they  are  also  at   the  root  of  a  major  shake-­‐up  in  strategy  ► BRAND  SUCCESS  &  DIGITAL  MARKETING   By  Sébas)en  Girard  –  Marke)ng  director,  LG      ►   IMPACT  ON  IT  SERVICES   By  Michaël  Chaize  –  Enterprise  Mobile  Expert,  Adobe    ►   METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   By  Yohan  Founs  –  Director  of  Mobility  &  Rich  Apps,  Valtech    
  2. 2. SUCCESSFUL  BRAND  BUILDING  ► SUCCESSFUL  BRAND  BUILDING  Yesterday Tomorrow •   Consumer  touch   Blogs Webzines points  changing   Instant Brand messaging drasGcally.   •   CommunicaGon  is  no   Forums Agency Email/viral Brand´s longer  a  chain  reacGon   On -line media Official website but  a  sum  of  several   Partner acGons.   Podcasts itess Media Newsgroups •   Brands  become   available  everywhere,   Audience Social at  every  Gme.   tagging Research engines & RSS Other engines Communications 1.0 Communications 2.0
  3. 3. ► 360°  DIGITAL  ASSETS  EG  DIOR  VIII  
  4. 4. TABLETS ARE TO BECOME UBIQUITOUS ► TABLETS  ARE  TO  BECOME  UBIQUITOUS   •   About  20  million  tablets  sold  in   2010       •   55  million  tablets  to  be  sold  globally   in  2011   •   Of  which  35  Million  iPads   •   25%  will  be  bought  by  businesses   •   80  million  tablets  to  be  sold  in  2012   •   EsGmaGons  by  Goldman  Sachs  
  5. 5. TABLETS APPLICATION BENEFITS ► TABLETS  APPLICATIONS  BENEFITS   •   Audience  with  solid   purchasing  power     •   Can  be  occasion  to   reinforce  interacGon  / experience     •   Brand  associaGon  to   state-­‐of-­‐the-­‐art   technology   •   360°  markeGng   redefined    
  6. 6. EXAMPLES OF LUXURY BRANDS’ APPLICATIONS ► EXAMPLES  OF  LUXURY  BRANDS’  APPLICATIONS   •   MulGplicaGon  of  tablet   applicaGons   •   Luxury  brands  in  parGcular   •   CarGer  Fine  Watchmaking     •   YSL  Rouge  Pur  Couture   •   Dior  Diary   •   Omega  LifeGme  Magazine      
  7. 7. MY REVERSO APPLICATION ► MY  REVERSO  APPLICATION   •   Jaeger-­‐LeCoultre   •   Release  date:  June  2011   •   Online  personalisaGon   programme  for  its  iconic   wristwatch  Reverso   •   Parallels  with  Louis  Vuibon’s   “Mon  Monogram”  online   customizaGon   •   iPad  applicaGon  “My  Reverso”   remains  new  in  the  luxury   universe  
  8. 8. MY REVERSO APPLICATION: HOW IT WORKS ► MY  REVERSO  APPLICATION   •   PromoGon  banners  on  their  official   website  and  Facebook  page.     •   Browse  through  all  different   personalisaGon  opGons  and  themes     •   First  select  your  favourite  Reverso   model   •   Test  different  engravings  and   enamellings   •   IniGals,  dates,  coats  of  arms,  signs  of   the  zodiac,  hearts,  flowers  or   territories     •   Various  fonts  and  colours  
  9. 9. KEY LEARNINGS: PROMOTING YOUR APP ► KEY  LEARNINGS:  PROMOTING  YOUR  APP     •   Focus  on  the   applicaGon’s  visibility   •   Promote  it  on  Google,   iTunes,  Facebook,   Twiber  and  your  website  
  10. 10. ► A  NEW  GENERATION  OF  DEVICES  FOR  ENTERPRISE  USERS  
  11. 11. ► THE  ENTERPRISE  PROMISE   ► Access  and  improve  the  Knowledge  of  my  company  «  AnyGme,  Anyywhere  »   ► The  history  of  human  interacGons  with  the  Enterprise  knowledge     PHYSICAL  WORLD   DIGITAL  WORLD   HYBRID  WORLD  
  12. 12. ► THE  USER-­‐EXPERIENCE  GAP   IT  SERVICES   END  USERS  
  13. 13. ► YOU  CAN’T  TARGET  ONE  PLATFORM  AND  PREDICT  ITS  FUTURE  X-­‐plalorm  soluGons  
  14. 14. ► SOFTWARE  ENGINEERING  &  DESIGN-­‐DRIVEN  DEVELOPMENT  
  15. 15. ► METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   ►   INTRODUCE  A  USER  CENTRIC  APPROACH  
  16. 16. ► METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   ►   DESIGN  FOR  INNOVATION  
  17. 17. ► METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   ►   DON’T  FORGET  THE  DEVICE  SPECIFICS  
  18. 18. ► METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   ►   ENSURE  A  CONTINUOUS  USER  EXPERIENCE  
  19. 19. ► METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   ► SYNC  THE  DIG.  PLATFORM,  CLOUD  SERVICES  &  SOCIAL  
  20. 20. Smartphones  or  Tablets?  More  than  just  a   ma4er  of  user-­‐friendliness,  they  are  also  at   the  root  of  a  major  shake-­‐up  in  strategy  ► BRAND  SUCCESS  &  DIGITAL  MARKETING   By  Sébas)en  Girard  –  Marke)ng  director,  LG      ►   IMPACT  ON  IT  SERVICES   By  Michaël  Chaize  –  Enterprise  Mobile  Expert,  Adobe    ►   METHODOLOGY  FOR  A  SUCCESSFUL  TRANSITION   By  Yohan  Founs  –  Director  of  Mobility  &  Rich  Apps,  Valtech    

×