1) End-to-End External Engagement (E4) refers to continuously engaging with external partners for insights, innovation, marketing, sales, and customer service.
2) E4 is described as the surest way to grow profits by leveraging partnerships outside an organization's ecosystem.
3) The document proposes solutions like Brandialog, an online panel for private conversations between brands and consumers, and DialogFeed, a tool to gather and maximize the value of testimonials on a company's website.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
After years of trial and error, lots of vendor presentations, demos, trials, and even partnerships across various brands... this is my personal POV on some of the top tools for optimizing your social media workflow, between clients and agencies. Please know that pricing changes often per vendor, as do updates, platform changes, etc. so the pros/cons/ and reviews of each will change often.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
Выступление Анны Свердловой, управляющего директора Actis Wunderman, на Саммите Digital Branding - BEST CASES, 24-25 Октября 2012. Панельная Дискуссия "Digital Branding vs Traditional Marketing" www.digital-branding.ru
After years of trial and error, lots of vendor presentations, demos, trials, and even partnerships across various brands... this is my personal POV on some of the top tools for optimizing your social media workflow, between clients and agencies. Please know that pricing changes often per vendor, as do updates, platform changes, etc. so the pros/cons/ and reviews of each will change often.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
Developing the Guinness Online Community. From Social Media to CRM.
Presented by Richard Fraser, Regional MD for Proximity Asia during iStrategy Singapore 2010.
This is a presentation that I gave to a class at the University of Georgia as part of a TA-seminar course. The presentation starts with some statistics on Facebook. I then discuss the anatomy of a Facebook App, followed by the demo of a simple 'Hello World' app that I developed.
Date: Nov 12, 2007
Ed20work Introducción al Proyecto (Español - Spanish)Joel Josephson
Crear una red que cubra el campo de la educación y el del trabajo, y está diseñada para mejorar el uso de las herramientas Web2.0 en ambos casos
Crear un conjunto de herramientas para la evaluación empírica de dichas herramientas Web2.0
http://www.ed20work.eu/
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Developing the Guinness Online Community | Richard Fraser, Proximity Asia | i...iStrategy
Developing the Guinness Online Community. From Social Media to CRM.
Presented by Richard Fraser, Regional MD for Proximity Asia during iStrategy Singapore 2010.
This is a presentation that I gave to a class at the University of Georgia as part of a TA-seminar course. The presentation starts with some statistics on Facebook. I then discuss the anatomy of a Facebook App, followed by the demo of a simple 'Hello World' app that I developed.
Date: Nov 12, 2007
Ed20work Introducción al Proyecto (Español - Spanish)Joel Josephson
Crear una red que cubra el campo de la educación y el del trabajo, y está diseñada para mejorar el uso de las herramientas Web2.0 en ambos casos
Crear un conjunto de herramientas para la evaluación empírica de dichas herramientas Web2.0
http://www.ed20work.eu/
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Telligent - Secrets To Building Sustainable Online CommunitiesTelligent
While there are huge benefits to an online community, at least 70 percent fail. Yet despite this failure rate, leading communities aren't just surviving; they are thriving. What sets these communities apart from the rest? How can you sustain an online community that provides a competitive edge?
Now you can learn the secrets of a successful community, including:
The most common fallacies of online communities
The importance of getting beyond the technology to strategy
The impact of the community life cycle
The benefits of harnessing user generated knowledge
Join Telligent founder and CTO Rob Howard for How to Build a Sustainable Online Community, and walk away with practical, action-oriented insights to help you transform your community from stale to effective.
5 Strategies to Market in the Digital Age - 2012 Event Marketer SummitDavid Rogers
Based on "The Network Is Your Customer: 5 Strategies to Thrive in the Digital Age" by David Rogers.
Get your free chapter at www.thenetworkisyourcustomer.com
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
INTEGRATED MARKETING - GETTING IT RIGHTHnyB Untangle
Social Media Strategy & Delivery for Business. HnyB Untangle – A Specialist Social Branding and Promotion Company delivering Social Branding, Social Advertising, Social Marketing and Social PR solutions.
HnyB Untangle is an agency fuelled by passion to create brands which are loved by people and is driven by smart thinking.
HnyB Untangle engage Social Branding opportunities with innovative solutions crafted to produce measurable results.
HnyB Untangle's brand of creative strategic solutions are defined by our people, our processes, our network and exhaustive experience of our team.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
1. Grow profit through
external engagement
12 December 2010
Alexandre Vandermeersch,Patrick Willemarck, Dialog Solutions
2. End to End External Engagement : E4
R&D Operations Marketing Sales Service
End-to-End External Engagement (E4) is the ability to truly engage with
external partners continuously in time, for insights, innovation, marketing,
sales, HR, Infrastructure, and customer service.
E4 is the suresafest way to grow profit from outside your ecosystem
3. Do you have a choice ?
Source agenet wildfire/DDB Tribal Canada
6. Lead users ?
2.5% is the average number of
consumers buying 80% of a
product, the ‘Pivotal Point
Consumers’*
2 à 3,5% is the number of
first adopters and key
influencers to the rest of the
community
Those are often the same.
They are critical to new
products and innovations. We
name them «LEAD USERS».
6
Source: Catalina marketing study
7. The belgian adoption curve
Mains-
treamers
Early Modern 50%
adopters Maistreamers
18% 20%
Innovators Laggards
6% 6%
7
10. Grab attention and advocacy
Get your own 300-500 private community,
online, available for co-creation, 360°
feedback, and ambassadorship building
Get the social media testimonials
back on your web site, open a dialogue
section, humanizing your brand,
raising credibility
11. Brandialog is using online
dialogue to boost insights &
marketing
Brandialog, the first online panel
dedicated to conversations
11 Private Dialog – people are invited to
private spaces by brands
12. Brandialog is based on 2 years of
R&D
• Surveys • 2-level
discussions
• Moderator
clearly
identified
• Calls for • Vote on
reactions anything
• Rich media
….And a lot more! Goal : provide a rich set of interactions to
12 maximize engagement for all types of users
13. Why private dialog ?
• Fully confidential, on invitation only
• In or close to context feedback
• Qualitative, with objective
quantitative analysis (300-500
people)
• Continuous (co-creation, consumer
journey)
• Flexible (give missions, adapt as you
go)
Proven
13
14. We conduct word of mouth actions
through Brandialog • Ambassadorship actions
• Conversations with friends &
family
• Social network sharing
Brand
Re-enforcement of WoM
Relationship
building:
• Sampling
• Feedback
• Read responses
• Word of Mouth/Mouse
Consumer in (« This product is great and the
panel brand values its consumers – I will
go the extra mile to promote
them »)
Other
consumers
15. ...And PR actions through media
You get a high impact visibility
through an article:
• Articles on their products in
the #1 French-speaking
newspaper (online & offline),
neutrality assured by Brandialog,
and voice of brand manager
ensured
• Articles are extremely
impactful as the credibility is
very high, as well as the
likelihood to be read
• Discounted media space
How it works
- People are invited to test a new product
- We run the test (free sample, invitation,…)
- Based on the reactions/feedback in private dialog, we
ask a journalist to write an article on the product
- Articles in DH.be, physical newspaper
21. Be a reseller, prescriber or influencer
Marketing co-creation : submit & test mickeys, ask for ideas
with a 300-500 lead users right in the target
Campaign barometer: 1 initial survey, 1 group of people you
follow, 1 final survey on test group
Grab attention in pitches: in 1 or 2 weeks time you get more
insights than any focus group could deliver.
Online ambassadors: sampling to target group + identification
of ambassadors, 1 VIP room in Brandialog for those,
conversation monitoring & influencing done by the
ambassadors
DialogFeed partners: resell our tool & get a share of the
license, for ever
More to come : fully integrated dialog platform, monitoring
dashboards, thematic platforms