1. Photo Credit: Gangway Advertising and www.gangwayadvertising.com.
Licensed under a creative commons share-alike.
http://www.flickr.com/photos/gangwayadvertising/4993433559/
©
2010
Awareness
CONFIDENTIAL

2. Welcome
to
today’s
#AwarenessInc
Webinar!
Presented
by:
Sco?
Stra?en
@UnMarke)ng
©
2010
Awareness
CONFIDENTIAL

3. Your
Presenters
Your
Presenter:
Sco>
Stra>en
Author
of
UnMarke)ng
unmarke)ng.com
|
@unmarke)ng
Your
Host:
Mike
Lewis,
Awareness
mike.lewis@awarenessnetworks.com
@bostonmike
|
@awarenessinc
social marketing software
© 2010 Awareness CONFIDENTIAL

4. Got
QuesDons?
Use
the
hashtag:
#awarenessinc
On
Twi?er
Technical
Issues?
Contact
Webex
customer
support
social marketing software
© 2010 Awareness CONFIDENTIAL

5. Start
Engaging!
• Purchase
the
book
on
Amazon.com
• We
will
be
giving
5
books
away
today
for
the
Top
5
quesDons
we
received
through
Twi?er.
• To
win
a
book,
simply
Tweet
a
quesDon
to
Sco?
using
the
hashtag
#awarenessinc
• Sco?
will
select
the
winner
following
today's
session
social marketing software
© 2010 Awareness CONFIDENTIAL

6. Who
is
Awareness
?
• Laser
focused
on
the
needs
of
marketers
• The
pioneer
and
leader
in
social
media
management
soZware
• SoZware
is
powering
the
social
media
strategy
of
small-­‐to-­‐large
sized
organizaDons
• Partnered
with
leading
digital
and
interacDve
agencies
CUSTOMERS
PARTNERS
social marketing software

7. Social
MarkeDng
Maturity
Selectives Mavens
5% 18%
# of Active
Channels
Wallflowers Butterflies
6% 10%
Altimeter “Engagement db” July 2009
Social Media Engagement
social marketing software
© 2010 Awareness CONFIDENTIAL

8. Social
MarkeDng
without
the
Hub
Product
Corporate Marketing Product
Marketing ? Manager ? Marketing
Manager
? ?
Corporate Owned
Communities Individuals
Consumer
Communities
social marketing software
© 2010 Awareness CONFIDENTIAL

9. Awareness
Social
MarkeDng
Hub
 Publish
:
Content-­‐centric,
 Gain
Control
of
your
mulD-­‐channel
Social
Media
Programs
 Manage
:
Enterprise
grade
 Centralize
your
programs
access
controls,
permissioning,
and
control
 Evolve
from
tac)cal
 Measure
:
Meaningful
programs
to
strategic
reports
and
markeDng-­‐ social
media
focused
Social
Monitoring
 Measure
Success
for
 Engage
:
Interact
with
mulDple
channels
and
individuals
who
are
assets
passionate
about
your
content
social marketing software
© 2010 Awareness CONFIDENTIAL

10. The
Next
Step
Contact
me
for
a
demo:
mike.lewis@awarenessnetworks.com
@bostonmike
social marketing software
© 2010 Awareness CONFIDENTIAL

11. See
the
Hub
in
acDon!
Social
MarkeIng
Hub
Demo
w/
Will
Eisner,
Director
of
Product
MarkeDn
g
Nov
18th
–
4PM
ET
http://tinyurl.com/hubdem
o
Sign Up Now!!
social marketing software
© 2010 Awareness CONFIDENTIAL

47. Enjoy
today's
Session?
• Fan
us
on
Facebook
at
#Awarenessinc
Webinars
• Follow
us
on
Twi?er
@awarenessinc
• Visit
our
blogs
at
awarenessnetworks.com
• Join
our
fan
page
Social
Media
MarkeDng
Best
PracDces
social marketing software
© 2009 Awareness CONFIDENTIAL

48. See
the
Hub
in
acDon!
Career
Path
of
the
Corporate
Social
Strategist
w/
Jeremiah
Owyang,
Industry
Analyst,
AlDmeter
G
roup
Nov
18 –
2PM
ET
th
http://tinyurl.com/jowyan
g
Sign Up Now!!
social marketing software
© 2010 Awareness CONFIDENTIAL

49. Use
the
hashtag:
#awarenessinc
On
Twi?er
social marketing software
© 2010 Awareness CONFIDENTIAL