Final Driving Business Results Using Social Media Bloomington Chamberpresentation (2)1
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The document discusses a panel presentation given to the Bloomington Chamber of Commerce on using social media for business purposes. The panel included experts on LinkedIn, Twitter, blogs, and integrated social media marketing. They discussed how social media is changing communication and its potential benefits for businesses, including generating word-of-mouth, building trust and credibility, and learning from customers. The panel also addressed common myths about social media and emphasized that it needs to be part of a well-defined overall marketing strategy to be effective.
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a specific case study that will give you ideas to start your own program;
and tips for measuring results and determining ROI of influencer marketing.
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