Re-invigorating Events: Creating Hype and Delivering the Goods
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So it's up to you to plan an event for your association or nonprofit. What kind of event will generate interest? How will you get the word out? And how will follow-up with attendees to make sure your hard work doesn't end with simply having a great event?
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Re-invigorating Events: Creating Hype and Delivering the Goods
- 20. how do we track all this stuff?
Editor's Notes
- Are your targets receiving your invites? Facebook, social media methods are helpful but that doesn’t guarantee people show up
- importance of developing a marketing strategy that doesn’t rely solely on one means of communicating
- all of these questions also make the basis for improving chances of the media taking interest it’s critical to determine the timeliness of an event and who cares!
- - especially for those they don’t know but would like to meet much of this can be done in advance over the net
- forwardable emails
- One of the primary benefits of a socially-enabled online community is its ability to draw together members from far-reaching geographic locations. Attendees of association special events, annual conferences and local chapter meetings approach them with fairly universal goals and typical expectations. In a simple yet profound way, members look forward to events and calendars are highlighted because events are the hallmark of a positive membership experience.The majority of members approach events with these standard goals in mind:-Gaining new insights; learning from speakers and sessions -Meeting new people, re-establishing ties with colleagues-Having productive conversations with peers -Ability to come away with value from the event and share the value with others afterward-Having fun networking and enjoying the social aspects of the gatheringThe question is, how can online social networking positively supplement and reinforce an event before, during and after it takes place? How can social media create a more valuable experience for attendees at every level?Lastly, how can nonprofits and associations leverage the interaction in their social networking to help fund the cost of major offline events?
- maintaining control of logistics is also crucial attendees also need to have the ability to opt out of continual invites
- note: Water Management and Hydropower Development: Integrating Environmental and Social Concerns note: minister of Natural resources invited
- In the US almost half of all internet users belong to online hobby-oriented site and a similar amount are signed up to a social network. Specialized communities Facebook, etc. are powerful and they can often generate discussion in advance of events More collective knowledge Associations, etc. can develop communications strategies where supporters can feel secure and receive the special benefits of membership