1) The document discusses developing team cohesiveness and motivation by managing both the team's subculture and the overarching corporate culture consistently through communication and by helping team members understand their role in the bigger picture. 2) It suggests that consistency in managing both cultures can create an environment where a high level of achievement motivation can be "manufactured" in employees, leading to increased productivity and on-time project delivery. 3) It recommends strategies for motivating individuals and directing them as a team, including recognizing contributions and encouraging new ideas to create consistency and support high achievement.