The document discusses the concept of disruptive change and the necessity for businesses to adapt to accelerating change rather than lagging behind. It emphasizes the need for innovative thinking and awareness of how customers may use products in unexpected ways, highlighting examples of products that have found new applications. The presentation encourages preparing for rapid changes and maintaining a positive mindset while navigating the challenges associated with disruption.

1. Disruptive change and thinking

2. Dr. Rod King
I dedicate this presentation
to you for you intensified my
interest in disruptive change
Thank Y ou

3. Disrupt:T hink the
U nthinkable to Spark
Transformation in Your
Business
Luke W illiams

4. The disruptive idea shall come
anyway.Y can not delay or
ou
stop it.Y better think of it
ou
before it overwhelms you.
Ali Anani

5. Likewise; disruptive
negative ideas

6. Points of
destructive Birth of
volcanic idea new
idea

8. Change is not equal
S ome changes are lagging
S ome changes are fast and their
tides overwhelm us

10. For businesses
Increasing rate of Acceleration Increased
change of product momentum
adoption
Change of
direction of
business

11. We are moving from
lagging change to
accelerating change

12. Going from the
valley

13. Make you suffer from oxygen
deficiency
The faster you go, the more
suffering you face

14. The rapidity of change requires
preparing for it

15. Modern technology makes
the trip fast

16. Disrupt the familiar into unfamiliar
Strawberry flavored drinks are
useful as a substitute for lipstick

17. Study the mountain and its subsets
Study the product and its components

18. Study the product
(the mountain)
Study the hill
(the partial
product)
Study the grains
(the components)

19. The last thing fish think about is water

20. And sometimes the last thing producers know
is the other uses of their products

21. Customers develop uses that producers
are unaware of

22. Simple products are proof of that such as baking
soda and even tissue papers
It was users who uncovered may uses other than
what manufacturers intended them for

23. And remember fast changes bring
new disruptive needs

24. What will change if we provide
faster service?
Clients shall want quicker service
Rapidity brings the need for even
more rapid service

25. MDs, for example, do not have time to
read brochures.
Show updated brochures on iPads- they
are visual and you may highlight changes

26. Beware of stress associated with change
Keep your thoughts and feelings positive; else
the change dilemma
Present Future

27. Feeling
Behavior to
Thoughts
Change

28. Disruptive change requires disruptive
thinking
It is better to ask fractal questions- the
answer becomes the question on many
levels

29. Change your perspective to generate new
ideas