8 things about china digital marketing landscape
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How big is China Digital Marketing Spend across screens in comparison with JP, AU, IN or KR? What about Mobile marketing ad spend or social media? Who are the big players?
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This infographic highlights some of the latest data regarding China's unique digital landscape. Find out what's driving the growth of digital marketing in China, and how brands can take advantage of these trends, by downloading the full deck from Slideshare
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Key stats like China mobile internet users, digital marketing spend, broken down by format; programmatic display ad spend in China 2014 - 2017, ad revenue by Baidu, Alibaba and Tencent 2014 - 2017
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There are a total number of 667 million China Internet users at the end of June 2015 while each region in China faces a different grow rate. This presentation outlines the key statistics for those wanting an overview of the Chinese Internet and Social Media landscape.
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- Advertising spending on mobile online TV currently lags behind the audience growth, accounting for only 9% of spending versus 33% of traffic.
- Mobile online TV advertising spending will only start matching PC levels when tracking capabilities become more common.
- Video viewership will continue fragmenting as smart TV penetration increases, presenting challenges around measuring, planning, and integrating video across all online screens.
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Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
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2. Local brands are finding more success than foreign brands in retail by grasping e-commerce and alternative offline channels better. E-commerce is growing, especially for lower-tier cities through digital enablement and targeting increasing consumption.
3. WeChat plays a dominant role in Chinese social media and e-commerce through driving online to offline engagement and social commerce features like sharing, discounts and loyalty programs.
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Companies looking to win "the screen wars" must focus more time, attention and dollars on mobile; it is the next big opportunity for reaching consumers where they spend most of their time.
It's clear to anyone paying attention that mobile has officially captured a majority of traffic away from desktops, yet marketers face challenges when it comes bridging the gap between mobile usage and mobile ad spend.
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Identifying obstacles to mobile investment
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Case studies of companies who are winning with mobile
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In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
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To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
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TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent，Baidu，Netease，360, China UnionPay，CMB，CIB，CITIC，Ping An, etc.
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The document provides statistics on mobile commerce penetration rates in Asia Pacific countries in the 4th quarter of 2012. China had the highest rate at 55%, followed by South Korea at 37%. Other countries listed include India at 26%, Indonesia at 26%, Vietnam at 24%, Malaysia at 23%, Thailand at 23%, Japan at 22%, the Philippines at 17%, and Australia at 15%. A separate chart shows the growing number of social network users in Indonesia is projected to increase from 34.4 million users in 2011 to 79.2 million users in 2014.
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This document summarizes findings from Microsoft's 2015 digital trends research in Indonesia. It finds that Indonesian consumers are highly engaged with digital technologies and interested in more personalized experiences. Specifically:
- 83% of Indonesians are interested in technology that blurs the lines between online and offline experiences.
- 81% expect brands to understand their preferences and provide personalized communications and recommendations.
- 86% are interested in tools that better filter digital content and notifications.
Digital behaviour in Indonesia (Media Day Nontondotcom)
Seno Pramuadji is a digital gatekeeper currently working in social media and digital activation at Smartfren Telecom. He has previously worked in marketing roles at various companies. The document then discusses Indonesia's digital landscape and behavior, including statistics on internet and social media usage. It notes that the majority of internet users are younger (ages 12-34) and use mobile devices heavily. Popular social platforms include Facebook, WhatsApp, and LINE. Online video, especially on YouTube, is also growing. Trust in digital advertising is increasing, especially for mobile and video ads.
Video beyond PC : The Opportunity in Mobile-Bhasker Jaiswal
- Mobile online TV coverage has grown significantly in the past 3 years, with mobile online TV viewers now matching PC viewers in terms of time spent. Most of this growth has come from older, higher income earners.
- Advertising spending on mobile online TV currently lags behind the audience growth, accounting for only 9% of spending versus 33% of traffic.
- Mobile online TV advertising spending will only start matching PC levels when tracking capabilities become more common.
- Video viewership will continue fragmenting as smart TV penetration increases, presenting challenges around measuring, planning, and integrating video across all online screens.
MOBILE ADVERTISING & USER ACQUISITION IN CHINA
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
2015 H1 China Mobile Game Industry Report —— TalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
Udecam 2015
Mobile app usage has grown tremendously over the past seven years, with sessions increasing 76% annually. Time spent in apps has surpassed time spent in mobile browsers, with apps now accounting for 63% of mobile time. Major app categories like entertainment, messaging, and social networking have seen large increases in time spent and sessions, while gaming has declined. Phablets in particular have boosted growth in categories like sports, news, and media consumption. Overall, the mobile revolution continues to reshape digital behaviors and industries.
Indonesia Digital and Content Marketing Report in 2017
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
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Technology Macro Trends - What Marketers Need to Know in 2014
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Baidu Presentation - Hari Pers Nasional Indonesia 2017
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Mobile vs. fixed advertising - Soichi NAKAJIMA, IDATE - DigiWorld Summit 2014
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KPCB 2015 Internet Trends Report - Simplified & Designed.
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Digital behaviour in Indonesia (Media Day Nontondotcom)
Digital behaviour in Indonesia (Media Day Nontondotcom)
Video beyond PC : The Opportunity in Mobile-Bhasker Jaiswal
Video beyond PC : The Opportunity in Mobile-Bhasker Jaiswal
2015 H1 China Mobile Game Industry Report —— TalkingData
2015 H1 China Mobile Game Industry Report —— TalkingData
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In transit digital OOH business model saw first time meaningful funding activity this year with the massive potential behind location based marketing.
Media Market Digest Jan-Dec'16
The main Media Market Trends & News we would like to share with you in this issue are the following:
Ukrainian Adv market has given the forecast of 2017 media inflation
Brief TV Market overview
o TV snowball: how is opposition between providers and media groups developing?
Digital Market overview featuring recent launches and new Advertising possibilities
o VK.com presented new way of personal news sharing, without making publications
o Facebook launched its new Live Audio feature
o 360 video on Twitter
OOH & Radio Markets demonstrate growth
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Digital marketing Trends 2017
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
Social Media Trends 2017
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
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I say: "New today? Tomorrow's everyday."
Watch out for bitcoin and BRIC (Brazil, Russia, India and China).
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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8 things about china digital marketing landscape
- 1. 8 things about China Digital Marketing Landscape Chandler Nguyen
- 2. China Digital Ad Spend is bigger than JP, AU, IN, KR combined Source: http://www.emarketer.com/adspendtool 2014 2015 2016 2017 2018 1.78 1.48 1.2 0.97 0.77 3.87 3.49 3.17 2.83 2.51 6.37 5.95 5.51 5.02 4.52 11.3 10.8 10.3 9.7 9.2 29.2 27.3 25.1 22.4 19 CN JP AU KR IN
- 3. China Mobile Internet Ad Spend is about size of mobile ad spend in JP, AU & KR combined in 2015 2014 2015 2016 2017 2018 0.28 0.175 0.103 0.059 0.033 2.83 2.4 2 1.54 0.96 4.1 3.16 2.26 1.46 0.91 3 3.7 3.4 3 2.5 14.49 12.07 8.94 5.66 2.83 CN JP AU KR IN Source: Spend in Billion from eMarketer “The Global Media Intelligence Report 2014”
- 4. There are already more than 500M smartphone users in China 2014 2015 2016 2017 2018 743.4 712.4 677.9 644.1 607.4 709.9 666.5 624.8 574.1 521.7Smartphone users Mobile internet users
- 5. 78% of internet users in China are social network users Source: data in Million, from comScore Media Metrix Jun 2014, techinAsia Monthly active users for different Chinese Social networks Qzone Wechat Baidu Tieba Sina Weibo 157 200 438 645
- 6. About 70M internet users in China earns US $1k/month in 2015 2014 2015 2016 2017 2018 79.376.273.370.567.8 Source: extrapolate data from eMarketer “The Global Media Intelligence Report 2014” <$1k <$1k <$1k <$1k <$1k
- 7. Search Engine Marketing commands a lion share of Online Ad Spend across screens 2014 2015 2016 1.57 1.32 1.167 2.11 1.568 1.139 6.036 4.8 3.848 14.82 11.436 8.258 Search Display Video Others Source: Spend in Billion from eMarketer “The Global Media Intelligence Report 2014”
- 8. Local search engines dominate China market 2% 12% 25% 60%Baidu Qihoo Sogou Others Source: http://engine.data.cnzz.com/
- 9. China eCommerce is forecasted to be bigger than the US eCommerce in 2015 China US Japan US$92 US$347 US$370 Source: data in Billion, from eMarketer China Digital Ad Trend