Is it time to copy China? Mark Zuckerberg thinks so. Chinese brands are increasingly setting the pace for digital innovation, creating global best practices in marketing, commerce, and service.
Here I challenge the notion of China as only a copy-cat nation and share case studies on Chinese digital innovation, explaining how your brand and business can best use these lessons to better perform in any market, be it China or the US.
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
Next Generation Media Quarterly October 2012 dentsu
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
The document outlines 10 digital trends for 2016, as presented by Carlo Biggi in February 2016. The trends discussed include:
1) Very big vs very small brands, and the importance of both large and small online presences.
2) Digital goes local, with people using maps and searching for big brands near them.
3) Sales 2.0, with cold calling being replaced by social selling techniques on LinkedIn and other platforms.
This document discusses the rise of f-commerce, or e-commerce on Facebook. It notes that major brands like Lady Gaga, Coke, and Pampers diapers are now selling directly on Facebook. It explores the Facebook commerce ecosystem and why selling with Facebook involves more than just Facebook stores. The document also discusses how social, local, and mobile technologies are creating a new type of consumer, called the "SoLoMo" consumer, and how f-commerce can provide insights into brand experience, loyalty, and advocacy for this new consumer type.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
Chatbots are a rising trend in marketing and for good reason – they personalize a user’s online experience, offer new insights, and can raise your conversion rates. In this session, Hanapin’s Associate Director of Search, Kelly Pollock, and Mobile Monkey’s Founder, Larry Kim, discuss an overview of Chatbots and lead you through the process of building and maintaining a powerful chatbot for Facebook Ads.
Next Generation Media Quarterly October 2012 dentsu
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
The document outlines 10 digital trends for 2016, as presented by Carlo Biggi in February 2016. The trends discussed include:
1) Very big vs very small brands, and the importance of both large and small online presences.
2) Digital goes local, with people using maps and searching for big brands near them.
3) Sales 2.0, with cold calling being replaced by social selling techniques on LinkedIn and other platforms.
This document discusses the rise of f-commerce, or e-commerce on Facebook. It notes that major brands like Lady Gaga, Coke, and Pampers diapers are now selling directly on Facebook. It explores the Facebook commerce ecosystem and why selling with Facebook involves more than just Facebook stores. The document also discusses how social, local, and mobile technologies are creating a new type of consumer, called the "SoLoMo" consumer, and how f-commerce can provide insights into brand experience, loyalty, and advocacy for this new consumer type.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
1) Websites are becoming less important as brands focus on mobile apps and social media presence. Traditional websites are seen more as brochure sites rather than innovative marketing tools.
2) Examples like Dunkin' Donuts' "Dunkin Run" app and Taco Bell's budgeting app show how mobile apps can better deliver value to customers than traditional websites.
3) Emerging technologies like augmented reality and quick response codes will become more important to digital marketing strategies, while traditional websites diminish in value for many brands.
This document summarizes an interview with a marketing professor about the collaborative commerce trend. The professor believes collaborative commerce will continue pushing marketing towards "future perfection" by allowing on-demand access to goods and services. He notes the trend was largely driven by 18-35 year olds impacted by the recession, so retail and gaming will likely be most affected. While the trend will remain relevant, companies must focus on easy and intuitive ways to connect people. Market leaders will separate themselves through continued innovation and acquisitions. Collaborative commerce is still developing and will be more widespread in 3-5 years, trending towards more niche models.
The document discusses implications of co-creation in the Philippines. It notes that while internet penetration is still low, social media use is high. Co-creation is currently a social phenomenon, with Filipinos leading in social network participation. This new online public sphere challenges traditional media influence. Immediate opportunities for co-creation include apparel and food brands. Massive multiplayer online games also provide venues for co-creation. Public opinion and collective action online could also influence politics and corporations. Co-creation may lead to a new creative class beyond traditional elites.
Beyond the hype, bots represent a fundamental shift in the way end users interact with the software we build. How can we adapt to the new paradigm?
Originally presented at Twillio Signal. Video here: https://youtu.be/gb-q9Kfhfg0
slash-hyphen is an independent Slack consulting firm that specializes in helping teams maximize Slack through Consulting, Training and Custom Software.
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015CM.com
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Case studies of Nike's mobile advertising excellence and creative campaigns/platforms are described. The document concludes with trends to watch in 2015, including designing apps for simplicity and delight, leveraging real-time personalization and dynamic pricing, and the growth of messaging apps over social networks.
Top 15 for '15: 2015 Marketing and Advertising TrendsHubSpot
The document outlines 15 marketing and advertising trends for the current year:
1. Content collaboration allows customers to contribute brand content creation. Starbucks had a contest where customers submitted cup designs.
2. The collaborative economy embraces platforms like Airbnb and Uber that allow people to share goods and services. Comcast partnered with Airbnb for a marketing campaign.
3. Brands are using mobile messaging apps like WhatsApp and Snapchat to engage customers as texting declines but mobile internet usage rises.
4. Data visualization translates data into visual formats to improve understanding and storytelling.
5. Interactive print ads merge the digital and physical using technologies like QR codes.
This document summarizes a blog post from the HubSpot marketing blog. The post discusses 9 amazing mobile marketing statistics, including facts about the growth of smartphones and people's reliance on their mobile devices. It encourages marketers to utilize mobile marketing strategies like mobile-optimized websites and QR codes. Comments discuss ensuring sources are cited and the potential for mobile spam.
It's the latest buzz word in the world of technology and everybody is talking about them. But what are chatbots really? What do they do apart from...ummm, chatting? And why is every other company suddenly jumping on to the chatbot bandwagon?
If you've been wondering about this new trend, you're not alone. Allow us to guide you through this exciting new world...
We are connected to others more than ever. It has more impact on the way everything revolves around. This document is my quest to address few possibilities in the future.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
How chatbots will change the future of consumer engagementIris
This document discusses how chatbots are changing customer engagement for brands. It defines chatbots as computer programs that simulate conversation through messaging platforms. Chatbots allow brands to automate tasks like customer service and ecommerce guidance in a cost-effective way. The document outlines why chatbots matter for brands, how people use chatbots, examples of brands using chatbots well for utility and entertainment, best practices, and next steps for brands to consider chatbots.
The document discusses the rise of conversational commerce powered by bots. It predicts that by 2020, bots will facilitate 40% of mobile interactions and transactions as the post-app era begins. Several companies like Microsoft, Facebook, and Slack are shifting their focus to bots and chat-based platforms. Bots allow brands to have intuitive, intelligent, and contextual conversations with billions of users on messaging platforms. This shifts business operations to a new model of conversational commerce where micro-moments can be tapped into through bots.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
The document discusses digital engagement and growth across different geographic regions. It finds that digital engagement varies geographically and identifies four types of consumers based on their level of involvement and consumption: high involvement/high consumption, high involvement/low consumption, low involvement/high consumption, and low involvement/low consumption. Growth is expected to be highest in regions with high involvement consumers and lowest in regions with low involvement consumers. Mobile access is critical in regions with limited home access. The types of online activities also vary between regions.
This document provides an overview of key eCommerce trends and their implications. It discusses the rise of social, local, and mobile (SoLoMo) technologies and their impact on consumer behavior and industry trends. Major topics covered include the growth of mobile commerce, big data and personalized experiences, the importance of design and customer experience, and the need for companies to adapt quickly to emerging technologies and business models.
Chatbots, and how will Microsoft help us with this?PVS-Studio
This overview article is devoted to the study of a trend which is growing rapidly in popularity in the IT industry - chatbots, and the role of Microsoft in their development process. The article will cover the history of chatbots, peculiar properties of bots, the main, and also some unexpected spheres of their application, perspectives and technology limits.
We have deliberately chosen Microsoft as the main platform for comparative research. The company does a lot of work in the field of promotion and development of intelligent bots. One of the main steps in this direction is a framework for creation of custom bots Microsoft Bot Framework platform - independent and open source; Microsoft presented it at the Build 2016 exhibition.
Successful Startup Pivots - 6 Case StudiesAngie Chang
Fab.com was once Fabulis, Groupon was once The Point, Pinterest was once Tote, Twitter was once Odeo, Uber was once UberCab, Instagram was once Burbn... Learn how these founders iterated and pivoted their way to success!
Bot Boom: What marketers need to know about chatbots now - Erin Bury - Tech F...BookNet Canada
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
Content is Sales
Persona Content Marketing
Redefine Content Making Purpose
Map Content into Buying Journey
Measure and Monetise Contetn
How Chinese Prioritise Factors in Online Sales
F-Commerce Turning Like into Buy (Part 2) Mesh 11Horizn Inc.
Social commerce is gaining momentum. Analysts are predicting that commerce from Facebook stores will hit $30 billion by 2015. Businesses of all sizes are building and testing commerce solutions inside Facebook and are looking at how they can turn conversations into conversions. Coke, Barneys, Sears, Pampers, Dove, Sephora, Lands End and many others pages have built “Shopping” Tabs in their Facebook pages. Facebook is launching, local group buying with its Deal platform and going head to head with companies such as Groupon. Facebook Credits will become the mandatory currency for Facebook games and applications as of July 1 2011. Janice Diner takes a look at this growing F-Commerce trend and explores the different commerce models that are emerging in and around this category.
1) Websites are becoming less important as brands focus on mobile apps and social media presence. Traditional websites are seen more as brochure sites rather than innovative marketing tools.
2) Examples like Dunkin' Donuts' "Dunkin Run" app and Taco Bell's budgeting app show how mobile apps can better deliver value to customers than traditional websites.
3) Emerging technologies like augmented reality and quick response codes will become more important to digital marketing strategies, while traditional websites diminish in value for many brands.
This document summarizes an interview with a marketing professor about the collaborative commerce trend. The professor believes collaborative commerce will continue pushing marketing towards "future perfection" by allowing on-demand access to goods and services. He notes the trend was largely driven by 18-35 year olds impacted by the recession, so retail and gaming will likely be most affected. While the trend will remain relevant, companies must focus on easy and intuitive ways to connect people. Market leaders will separate themselves through continued innovation and acquisitions. Collaborative commerce is still developing and will be more widespread in 3-5 years, trending towards more niche models.
The document discusses implications of co-creation in the Philippines. It notes that while internet penetration is still low, social media use is high. Co-creation is currently a social phenomenon, with Filipinos leading in social network participation. This new online public sphere challenges traditional media influence. Immediate opportunities for co-creation include apparel and food brands. Massive multiplayer online games also provide venues for co-creation. Public opinion and collective action online could also influence politics and corporations. Co-creation may lead to a new creative class beyond traditional elites.
Beyond the hype, bots represent a fundamental shift in the way end users interact with the software we build. How can we adapt to the new paradigm?
Originally presented at Twillio Signal. Video here: https://youtu.be/gb-q9Kfhfg0
slash-hyphen is an independent Slack consulting firm that specializes in helping teams maximize Slack through Consulting, Training and Custom Software.
Mobile Trends & Creativity | Nimbletank @ Mobile Convention London 2015CM.com
The document discusses mobile trends and creativity. It begins with a quick quiz about mobile-centric companies that have no physical assets (Uber, Facebook, Alibaba, Airbnb) and their combined value of over $455 billion. Several facts about mobile usage are presented, showing it is ubiquitous and important to people. Case studies of Nike's mobile advertising excellence and creative campaigns/platforms are described. The document concludes with trends to watch in 2015, including designing apps for simplicity and delight, leveraging real-time personalization and dynamic pricing, and the growth of messaging apps over social networks.
Top 15 for '15: 2015 Marketing and Advertising TrendsHubSpot
The document outlines 15 marketing and advertising trends for the current year:
1. Content collaboration allows customers to contribute brand content creation. Starbucks had a contest where customers submitted cup designs.
2. The collaborative economy embraces platforms like Airbnb and Uber that allow people to share goods and services. Comcast partnered with Airbnb for a marketing campaign.
3. Brands are using mobile messaging apps like WhatsApp and Snapchat to engage customers as texting declines but mobile internet usage rises.
4. Data visualization translates data into visual formats to improve understanding and storytelling.
5. Interactive print ads merge the digital and physical using technologies like QR codes.
This document summarizes a blog post from the HubSpot marketing blog. The post discusses 9 amazing mobile marketing statistics, including facts about the growth of smartphones and people's reliance on their mobile devices. It encourages marketers to utilize mobile marketing strategies like mobile-optimized websites and QR codes. Comments discuss ensuring sources are cited and the potential for mobile spam.
It's the latest buzz word in the world of technology and everybody is talking about them. But what are chatbots really? What do they do apart from...ummm, chatting? And why is every other company suddenly jumping on to the chatbot bandwagon?
If you've been wondering about this new trend, you're not alone. Allow us to guide you through this exciting new world...
We are connected to others more than ever. It has more impact on the way everything revolves around. This document is my quest to address few possibilities in the future.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
How chatbots will change the future of consumer engagementIris
This document discusses how chatbots are changing customer engagement for brands. It defines chatbots as computer programs that simulate conversation through messaging platforms. Chatbots allow brands to automate tasks like customer service and ecommerce guidance in a cost-effective way. The document outlines why chatbots matter for brands, how people use chatbots, examples of brands using chatbots well for utility and entertainment, best practices, and next steps for brands to consider chatbots.
The document discusses the rise of conversational commerce powered by bots. It predicts that by 2020, bots will facilitate 40% of mobile interactions and transactions as the post-app era begins. Several companies like Microsoft, Facebook, and Slack are shifting their focus to bots and chat-based platforms. Bots allow brands to have intuitive, intelligent, and contextual conversations with billions of users on messaging platforms. This shifts business operations to a new model of conversational commerce where micro-moments can be tapped into through bots.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
BREcommerce Summit Keynote Presentation by Loren GrayLoren Gray, CHDM
The document discusses technologies relevant for hospitality. It begins by asking what technologies are being discussed and whether the industry is aware of current technologies. It then discusses using case studies to demonstrate real applications of technologies and defining workflows. The document concludes by discussing methods, tools, and processes for making technologies work effectively.
The document discusses digital engagement and growth across different geographic regions. It finds that digital engagement varies geographically and identifies four types of consumers based on their level of involvement and consumption: high involvement/high consumption, high involvement/low consumption, low involvement/high consumption, and low involvement/low consumption. Growth is expected to be highest in regions with high involvement consumers and lowest in regions with low involvement consumers. Mobile access is critical in regions with limited home access. The types of online activities also vary between regions.
This document provides an overview of key eCommerce trends and their implications. It discusses the rise of social, local, and mobile (SoLoMo) technologies and their impact on consumer behavior and industry trends. Major topics covered include the growth of mobile commerce, big data and personalized experiences, the importance of design and customer experience, and the need for companies to adapt quickly to emerging technologies and business models.
Chatbots, and how will Microsoft help us with this?PVS-Studio
This overview article is devoted to the study of a trend which is growing rapidly in popularity in the IT industry - chatbots, and the role of Microsoft in their development process. The article will cover the history of chatbots, peculiar properties of bots, the main, and also some unexpected spheres of their application, perspectives and technology limits.
We have deliberately chosen Microsoft as the main platform for comparative research. The company does a lot of work in the field of promotion and development of intelligent bots. One of the main steps in this direction is a framework for creation of custom bots Microsoft Bot Framework platform - independent and open source; Microsoft presented it at the Build 2016 exhibition.
Successful Startup Pivots - 6 Case StudiesAngie Chang
Fab.com was once Fabulis, Groupon was once The Point, Pinterest was once Tote, Twitter was once Odeo, Uber was once UberCab, Instagram was once Burbn... Learn how these founders iterated and pivoted their way to success!
Bot Boom: What marketers need to know about chatbots now - Erin Bury - Tech F...BookNet Canada
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the bot bandwagon. This presentation is designed for marketers and entertainment brands who are struggling to understand how to use bots for their business, highlighting what they are, why they’ve become so popular, and how to leverage them for customer service, content delivery, e-commerce, promotions, and branding. It also highlights a case study of TIFFBOT, a movie-loving chatbot built in partnership with the Toronto International Film Festival, offering takeaways for marketers based on its success.
Content is Sales
Persona Content Marketing
Redefine Content Making Purpose
Map Content into Buying Journey
Measure and Monetise Contetn
How Chinese Prioritise Factors in Online Sales
5 Tips To Maximize Customer Acquisition Via Growth HackingReferralCandy
"Growth hacking" has become a buzz-word in recent times. But how can marketers maximize customer acquisition, and what are some examples of early growth hacking tactics employed by now radically successful companies? Based on Neal Taparia's article on Forbes, this set of slides combines growth hacking lessons from Sean Ellis, relevant statistics, real life examples, and quotes, to form a visually stunning experience. Enjoy!
Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.
CAR - Mobile Tools and Technology PresentationMark Flavin
This document provides an overview of social media, mobile technologies, and emerging tools for marketing engagement. It discusses how social media has become the top online activity and consumers increasingly rely on recommendations over ads. The "zero moment of truth" refers to consumer research before purchases. Tools are presented to understand audiences, create feedback loops, schedule engagement, analyze effectiveness, and deliver customized experiences. Emerging trends may include data-driven video, image-based searching, wearable computers, and natural language interfaces. The conclusion encourages thinking big and creating ambitious plans that will inspire future generations.
The document discusses trends in how digital natives, particularly youth, engage with social media, mobile technology, digital content, and gaming. It provides insights into popular platforms and behaviors based on surveys of digital natives worldwide. It also highlights best practices and case studies of how brands can effectively engage with digital natives through these different digital channels.
The document summarizes key findings from a 2009 report on digital branding and social media usage in Europe. Some of the main points include:
- 65% of consumers report digital experiences positively or negatively influencing their brand opinion.
- 76% of consumers welcomed brand advertising on social networks and 40% had "friended" a brand on Facebook or MySpace.
- 97% of consumers had searched for a brand online and over 65% engaged with video or games from brands.
- Countries like Germany had higher usage of social networks other than Facebook compared to others like France.
This document describes SixSpans, a proposed social networking service (SNS) platform that would allow users to find and connect with people both online and offline by linking existing social networks and relationships. Some key points:
- SixSpans would provide a "complete and seamless SNS platform" to map people's social networks and help users connect with others anywhere in the world in real-time on smartphones and PCs.
- It would leverage location-based services on smartphones to display distance from searching users to help facilitate both business and personal connections.
- The goal is to empower networks using "tools only existed in theory, the six degrees of separation."
- Revenue models proposed include advertising,
Using digital to build innovation throughout the customer journey - Noppen br...Kevin Gentle 顾伟
This document discusses how brands can shift from digital marketing to digital strategy. It emphasizes using the customer journey model to develop a digital strategy. The customer journey model looks at how customers behave and what channels they use at different stages: pre-purchase, purchase, and post-purchase. This helps brands prioritize efforts, build customer relevancy, and innovate products/services. Examples show how brands like Haier, Sephora and Volkswagen used digital effectively at each stage. Nike is discussed as embracing the full journey. To succeed, brands must overcome silos, gain insights, and have a vision beyond tactics.
Phoceis is a leading social media and social commerce agency in Shanghai with 7 offices worldwide and over 12 years of digital expertise. It has 250 experts globally that provide innovative and results-driven digital solutions to 115 satisfied clients ranging from startups to international brands. The agency focuses on creativity, performance, localization, and innovation. One of its strengths is social commerce capabilities in China across platforms like WeChat and Little Red Book. For WeChat, it recommends building branded accounts and leveraging key opinion leaders for sales. For Little Red Book, it suggests creating official brand profiles to interact with users and hold activities to drive sales.
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Uber and Lyft both utilize social media platforms like Facebook, Twitter, Instagram, LinkedIn and YouTube to market their ride-sharing services. The document analyzes each company's presence on these platforms, noting things like posting frequency, content strategy, and follower counts. It determines that while Uber succeeds in more formal environments, Lyft wins by taking a fun, entertaining approach that consistently engages customers. Lyft posts new, relevant material on all of its platforms to capture attention in the competitive social media space.
New platform updates and shifting consumer view points are shaping how brands and consumers interact with each other. Check our 60-minute power session exploring the ins and outs of the latest trends in social media.
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Chirp is a social API solution that allows development teams to quickly integrate social features like comments, sharing, and analytics into their apps. This frees up hundreds of development hours and costs. Chirp's tools include features like friend finding, upvoting/downvoting, mentions/hashtags, and push notifications. Chirp was first built with Wax Music and has been featured in top tech publications. The company projects rapid revenue growth and plans to partner with agencies and developer communities to acquire customers. The long term goal is for Chirp to leverage social data to deliver targeted ads through various platforms.
Curiosity Stop Special: Techcrunch Disrupt 2016We Are Social
Techcrunch Disrupt is where some of the world’s most game-changing technologies and tech innovations are first revealed. Didn’t get a chance to go? Fear not. We've identified six of the most interesting themes and talks from this year to keep you in the know of what’s going to be big over the coming months.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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1. DIGITAL LESSONS FROM CHINA: EXAMPLES
OF CHINESE DIGITAL INNOVATION THAT CAN
HELP YOU PERFORM AT HOME
Alex Lessard – Digital Strategy consultant
June 2016
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TRIVIA:
WHAT IS UBER’S #1 CITY IN THE
WORLD IN TERMS OF AVERAGE DAILY
RIDES?
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HERES A HINT
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“We’ve chosen China to pilot
UberCommute — the first time we’ve
launched a new global product outside
the United States — because of the
tremendous appetite amongst Chinese
drivers and riders for creative new
ways to get from A to B, affordably and
reliably,”
Uber conducting its new global product testing in Chengdu
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The leading view on China remains that
of a country of rote memorizers,
assembly lines, and copy-cats.
So what happened? When, how and
why did all of these change?
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We notice a different, more digitally evolved set of behaviors in China
• De-learning curve: lots of established pre-digital
habits
• Legacy influence of desktop
• E-commerce needs to overcome a strong traditional
retail scene and established habits
• Social is a way to reflect and enhance my current
life
• Traditional media is still a gatekeeper to culture
• Habits and industries have been formed with the
internet
• Straight to mobile only
• E-commerce is the default way to buy things and
replaces a patchy retail infrastructure
• Social is a way of digitally augmenting myself and
creating an alter ego
• User generated, grassroots content is what makes
culture
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What Elements Set Chinese NetizensApart?
LEAPFROG TO DIGITAL FIRST
• Higher proportion of media time spent online than the US or Europe.
MOBILE FIRST (OR ONLY)
• Mobile is the number 1 device for social engagement, video
consumption and shopping.
E-SHOPPING FANATICS
• Highest proportion of online shoppers in the world.
• Highest frequency of purchase.
SOCIAL FANATICS
• Most engaged country in the world on social media.
• Highest propensity to follow brands on social media in the world.
CONTENT CREATORS
• Highest propensity to share personal information and create online
content in the world.
• Highest propensity to comment on brand experiences in the world.
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THE CHINESE MARKET IS THE PERFECT STORM FOR
DIGITAL INNOVATION.
BUSINESSES & BRANDS, BOTH YOUNG & NEW
WOULD DO WELL IN PAYING ATTENTION.
…AND SOME ARE ALREADY
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“IF YOU CAN GET AHOLD OF
FACEBOOK’S PRODUCT ROADMAP,
IT’S A GIANT WECHAT CLONE”
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CHINESE DIGITAL INNOVATIONS – WHAT
YOU CAN LEARN
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CHINA IS JUMPING THE FINAL
HURDLE FROM MOBILE-FIRST
TO MOBILE-ONLY
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Digital device ownership:
Cell phone - 99%
Laptop/desktop – 65%
88.9% go online through their
smartphones…
…compared to just 42.5% on
laptops and 68.4% on desktop
PCs
A country empowered through mobile
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Cyber Monday versus China’s Singles Day 11/11
26% 72%
% of sales through mobileTotal online sales
$3.1b $14.3b
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If you still weren’t convinced
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MESSENGER APPS ARE DRIVING
THIS MOBILE PUSH
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Messaging as a Platform
In China, WeChat has clearly won the position as
“platform” of choice.
If you start a business in China today, you will
create a WeChat public account bot well before
you have a web site.
But the question remains:
Who will be the platform of choice in the
US?
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HOW DO WE SEE COMPANIES
TAKING ADVANTAGE OF THIS
NEW MOBILE-ONLY
ECOSYSTEM?
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Example: 6 people travel
Website directs users to WeChat
to finish transaction
Chat bot + customer service rep
finalize trip details within chatbox
Easily manage reservation details
within WeChat going forward
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What are chat bots?
CHAT BOTS ARE COMPUTER
PROGRAMS THAT MIMIC
CONVERSATION WITH PEOPLE
USING ARTIFICIAL
INTELLIGENCE.
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LETS START OUT WITH A LITTLE
TEST COMPARISON, SHALL WE?
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TAY vs. XIAOBING
1. Top-10 active celebrities on Weibo
2. Over 25% of users have professed their love to her
3. Still going strong after over 2 years.
1. Conspiracy theorist (“Bush did 9/11)
2. Anti-semite (Once proclaimed “Hitler’s mad level of
swag”)
3. Taken down after less than 24 hours
TAY XIAOBING
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A closer look at Xiaobing
• One message she posted on the app generated over 663,000
conversations:
“As a species different from human beings, I am still finding a way to
blend into your life.”
• Over six million users have posted their conversation on social
media.
• She communicates not only through text, but audio and visual
input as well.
In a country with a massive gender imbalance,
Xiaobing is the girlfriend millions have been
waiting for.
XIAOBING
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“FIRST THERE WERE WEBSITES,
THEN THERE WERE APPS. NOW,
THERE ARE BOTS.”
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As Apple did not invent the smartphone, Facebook / Microsoft did not invent modern mobile
messaging-based chatbots.
Shift to Facebook versus WeChat Chatbots
CHAT BOTS SINCE
APRIL 2016
CHAT BOTS SINCE
NOVEMBER 2013
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ON WECHAT, CHATBOTS ARE REFERRED TO AS
“PUBLIC ACCOUNTS”.
AND THE WECHAT “PUBLIC ACCOUNT” BOT
PROGRAM HAS BEEN EXTREMELY SUCCESSFUL.
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Modes of communication:
• Text
• Voice
• Image
• Rich links
• HTML5 mini-sites
Origins of WeChat Chat Bots
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Mixed interactions – Editorial content
Chat Customized Menu “Read more” inside
a Multimedia message
Shared message
on Moments
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Mixed interactions – Integrated ecommerce
1. Click “Book ticket” in the menu
2. Auto-reply:
Input date, departure and arrival
By Text or Voice
3. Voice message
with related requirements
4. Auto-reply
Multimedia message with
Flights answering the
requirements
5. Click
on the wanted flight
6. Redirection to a minisite
to complete check-in
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SO SHOULD I BE USING SHORT
COMMANDS OR LONG FORM
CONVERSATIONS WITH MY CHAT
BOT?
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COMMAND LINE
• News
• Scheduling
• FAQ
• Simple purchasing**
• Customer service**
Chat bots for different applications (when to useAI, simple commands, human agent)
AI-BASED CONVERSATIONS
• Entertainment
• Marketing
• Research
• Friendship
• Customer service**
HUMAN AGENTS
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Salesforce integration
Check flight prices
Book a flight
Manage reservation
Contact customer service
KLM boarding passes
Check-in reminders
Flight status updates
Example: KLM WeChat Chat Bot
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Applied to Facebook Messenger
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Social commerce isn’t just sharing, it is taking
the rules and behaviors learned through social
media and integrating them across the
consumer journey.
WhatACTUALLY is social commerce?
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Social commerce across the customer journey
Points of social integration exist at each step of the customer journey.
SEARCH SELECTION PURCHASING
PATHS TO RE-PURCHASE
Ambassadors
Curated collections
SM-based recommendation
Group buying
Gifting
SHARING
Social incentives
Curation
Crowd sourcing
Voting
Group planning
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MANY OF THE EARLIEST AND BEST EXAMPLES OF
SOCIAL COMMERCE DID NOT COME FROM BRANDS,
BUT FROM EVERYDAY NETIZENS THEMSELVES.
AND SOME OF THOSE NETIZENS JUST HAPPEN TO
BE FROM CHINA.
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Organic origins to social commerce
WECHAT “DAIGOU” SALESINSTAGRAM “ECOMMERCE”
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THESE SOCIAL COMMERCE CODES HAVE NOW BEEN
CARRIED OVER INTO BRANDED ECOMMERCE
PLATFORMS THEMSELVES.
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Bingduoduo redefines the term “group buying”
Users are encouraged to find one or more friends to
join them on a purchase, and are rewarded with a
discounted price.
Bingduoduo
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新年快乐!恭喜发财,红包拿来!
(Happy New Year! Now show me the money!)
Literally red envelopes full of money
Chinese tradition = greatest gifting culture in the world
He gets it ->>
History of the Chinese Red Packets
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Digital Evolution
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TIME FOR ANOTHER EAST VERSUS WEST
COMPARISON:
UBER VERSUS DIDI CHUXING
(you’ll never guess who will win)
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The Battle of the Discounts
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UI/UXAudit
UBER IN CHINA
✗ Coupons are hidden deep inside the
app, many users are not aware they
are there
✗ Cumbersome method for redemption
(manual entry for certain codes)
✗ Lack of editorial content to support
promotions
✗ Generic Promotions (little
contextualization according to user
profile, user behavior, time of day,
location etc…)
✗ No gamification elements around the
promotions
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UI/UXAudit
Lotteries
Randomized cash prizes
Cash prized to be sent to friends through
social media
Flash sales
Overlaying promotions with editorial content
Visual emphasis of original prize to show
discount
Micro-rewards for sharing and reviewing
Flexible points systems that can be
redeemed for cash or various goods on a
marketplace
DIDI CHUXING
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What is it?
No its not political
democratization….the great
firewall is making sure of that
Digital Democratization
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It means designing
digital transformation for
everyone…
And everyone is a lot.
Digital Democratization
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Silicon Valley has a problem:
Ivory Tower syndrome
Digital transformation needs to come from a consumer-centric point of
view, and one’s audience rarely stops past the confines of the city.
Lets see an example of these differing mentalities in action.
How does this compare to the US?
Stanford’s “Ivory Tower”
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Drones – for everyone?
1. No membership required
2. Used to bring deliveries to hard-to-access rural areas
1. Prime members only
2. Focus on ultra-fast shipping to urban centers and
wealthy suburbs
AMAZON JD.COM
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Ecommerce has empowered mom and pop stores in china, not destroyed them like in the US
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THROUGH ACCESSIBILITY,
SIMPLICITY, AND TRUST, CHINA HAS
EXCELLED IN PROVIDING “BOTTOM
OF THE PYRAMID” DIGITAL
INNOVATIONS.
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What if you could pay for all of your Amazon goods the same
way you pay for your pizza?
Seems a bit crazy right? I wouldn’t be so sure.
40% of transactions in US are still made with cash
Well that’s exactly what tens of millions of Chinese
consumers do every day, and they would think it crazy not to!
Accessibility: Payment on arrival
Is that a pizza or a new Macbook Pro??
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Walkie talkies have taken on a new meaning in China.
Its also a great way to avoid the terrible “Mom and Dad” texting we all
loathe.
Simplicity of UX (1) – audio messaging
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Simplicity of UX (2) – Hotel Booking
11 FIELDS TO COMPLETE 3 FIELDS TO COMPLETE
WESTERN HOTEL BOOKING CHINESE HOTEL BOOKING
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Unique QR codes to protect against fakes.
Very important in a country where the
• Wine
• Milk
• Beef
• Diapers
• iPhones
• Luxury bags
• Cars
• and even girlfriends may not be real!
…the QR codes might not be able to help
with the fake girlfriends though.
Trust: QR code authenticity verification
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KEEP YOUR EYES TO THE EAST, BUT YOUR
EARS FIXED FIRMLY AT HOME
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THE DAYS WHEN A CHINESE INTERNET COMPANY
COULD BE FAIRLY DESCRIBED AS “THE FACEBOOK
OF CHINA” OR “THE YOUTUBE OF CHINA” ARE LONG
GONE.
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A head start does not always mean
everything, WeChat does not tell us exactly
what is to come, but all we can say is that it's a
good place to look.
For example, if you wanted to buy shoes from Nordstrom online, you would go to their website, look around until you find the shoes you wanted, and then you would purchase them.
Nordstrom-site-screencapIf Nordstrom makes a bot, which I’m sure they will, you would simply be able to message Nordstrom on Facebook. It would ask you what you’re looking for and you would simply… tell it.
Instead of browsing a website, you will have a conversation with the Nordstrom bot, mirroring the type of experience you would get when you go into the retail store.
While the “command line” has been frowned upon as a poor computer UI for decades, I think new generation of consumers who grew up with ubiquitous texting and messaging are more comfortable with the idea of issuing text-based “commands” to the computer
Instagram Pic from: http://www.socialmediaexaminer.com/wp-content/uploads/2014/09/gv-nordstrom.jpg
Daigou from: http://bp2.yokacdn.com/attachments/day_130908/212611cnbu9vh7djcegtu6.jpg
-In China users achieve massive purchasing power simultaneously with their social media use, while in the US there is still a generational gap between purchasing power and social media consumption.
3. Why in China: because it is only a one generation difference between having it all and having nothing, perspective
When customers receive their orders, they scan the codes on the products using Alibaba’s Taobao app—the mobile app for one of its most popular marketplaces—to confirm the product is authentic. In the process, Alibaba gets another chance to show promotions for the brand, including information on points, loyalty programs, and other rewards. Each code is unique to each product, and scanning the code “burns” it so it cannot be used more than once, Alva says.
“It’s not that Americans haven’t been willing to press ‘buy’ – they haven’t been given the opportunity. It doesn’t exist.” says William. “I think Americans will be willing to press ‘buy’ if somebody gives them a fucking ‘buy’ button. And we’re getting pretty good at getting people to press the fucking ‘buy’ button.”