2. INTRODUCTION
China Internet Statistics Overview 2014 will give
you a general understanding of China PC and
mobile market performance in the past year. The
full report CIW China Internet Insights 2014
includes seven chapters which are China internet
overview, internet users overview, demographic
insights of China internet users, internet access,
online application, mobile internet insights and
China internet user behaviors.
3. TABLE OF
CONTENTS
1. China Internet Overview
2. China Internet Users Overview
3. Demographic insights of China
Internet Users
4. China Internet Access Insights
5. China Online Application Insights
6. China Mobile Internet Insights
7. China Internet User Behaviors
6. Major Segments of Internet Industry in 2013
Industry segment Transaction
(bn Yuan)
% YoY growth
Online Shopping
(mobile shopping
excluded)
1682.36 35.7%
Industry segment Transaction
(bn Yuan)
% YoY growth
Online Advertising 110.00 46.1%
Online Game
(mobile game excluded)
74.31 27.4%
Third-party Online
Payment
16.89 53.9%
Source: iResearch, 2014
The major market segments of PC internet industry
included online shopping, online advertising, online game
and third-party online payment. Among these market
segments, online shopping (mobile shopping excluded )
accounted for the biggest part, with 1.68 trillion Yuan (USD
274 billion) transaction in 2013.
As for major mobile market segments, there were mobile
shopping , mobile marketing, mobile search, mobile
game, mobile payment and mobile value added services.
Mobile shopping market reached 167 billion Yuan (USD 27
billion) in 2013.