The document summarizes an agenda for a Google Partners Digital Bites event. It includes:
- Welcome and introductions starting at 8:30am
- A presentation on micro-moments and how they are the new battleground for businesses
- A panel discussion and Q&A session
- 1:1 consultations and closing remarks
It also provides details on sessions about the latest mobile search trends, the state of search, display, and YouTube, and the benefits of working with a Premier Partner agency.
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
How to Use Artificial Intelligence to Grow Your BusinessSIXTY
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
We are seeing an explosion of the use of Bots in the areas of sales and customer service, but what makes a Chatbot useful? During the recent rise in Chatbot popularity we have seen many bad deployments, so how can you avoid the pitfalls and ensure your Bot succeeds?
Join us to learn all about the new world of Chatbots, Artificial Intelligence, Neuro-linguistic programming, Machine Learning and best practices for deploying the technology for your business.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Build Your Brand with Facebook, Twitter & MySpaceWeb.com
Build Your Brand with Facebook, Twitter & MySpace session at the ASD/IMA conference in Las Vegas March 1st 2010.
Network Solutions offer a full range of Web-related services. In addition to domain name registration, we offer Web site design and hosting, e-commerce solutions, online security products, and search engine marketing and optimization.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Trending digital marketing tools of 2021Hevin Jose
We have many digital marketing tools in all over the world which people does not give us the best one out of it. Here Open Designs giving you the trending Digital Marketing Tools in 2021.
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Zeald Google Partners Digital Bites Photosemilyzeald
Zeald is a premium agency partner. Having the Google Partner badge means that Google trusts our agency. We earned the badge by passing Google advertising certification exams, following best practices and delivering quality results for our clients. Though we are not part of Google, we meet their standards for agency quality and work with them to serve you better. As a member of Google Partners, we have access to tools and insights that can help us grow our business. The program also gives us a direct connection to Google; with access to special events, trainings and Google product updates, our agency is on the cutting edge of digital advertising.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder. That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In this presentation, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.
Trending digital marketing tools of 2021Hevin Jose
We have many digital marketing tools in all over the world which people does not give us the best one out of it. Here Open Designs giving you the trending Digital Marketing Tools in 2021.
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?MediaPost
Mobile has fundamentally changed how people interact with the Internet and influenced media companies and advertisers to shift their business models to leverage the mobile-first approaches of Google, Facebook and Twitter. The proliferation of mobile advertising and commerce will continue in 2014, but will it come at the expense of desktop search engine marketing? Join CRT Capital Analyst Neil Doshi in a look at a proprietary survey of 1,700 Twitter users. He will share recent insights gleaned from the survey that can help brands capture the attention of Twitter's mostly mobile users.
PRESENTER
Neil Doshi, Managing Director and Senior Equity, CRT
Zeald Google Partners Digital Bites Photosemilyzeald
Zeald is a premium agency partner. Having the Google Partner badge means that Google trusts our agency. We earned the badge by passing Google advertising certification exams, following best practices and delivering quality results for our clients. Though we are not part of Google, we meet their standards for agency quality and work with them to serve you better. As a member of Google Partners, we have access to tools and insights that can help us grow our business. The program also gives us a direct connection to Google; with access to special events, trainings and Google product updates, our agency is on the cutting edge of digital advertising.
Marketing Masterclass with Anthea Moffat - Google Adwords by Alexei KouleshovAlexei Kouleshov
5 Steps To Successful Lead Generation Using Google Adwords. This presentation has been put together for Anthea Moffat (Horvat) Marketing Masterclass event 30 September 2014.
The objective of this presentation is to educate customers about landing pages, Google Adwords and effective online lead generation.
For more information, please visit out website http://yews.com.au
Dispel the Loss Leader Myth and Double your Hygiene Production!colleenrutledgerdh
Designed for dentists who want to revitalize an under producing hygiene department, this course focuses on unearthing the 'hidden' non-surgical therapy cases that are sitting in your charts! Learn a practical protocol that can be easily implemented for a successful periodontal therapy program. Practical applications for locally-applied antimicrobials including Periochip, Arestin and Atridox will be discussed, as well risk assessment and treatment planning exercises. Don't miss this career-changing course! As Linda Miles says: "If your hygiene department is holding you back, make this the year you decide to fix it and reap the rewards for your patients, your team and you. A higher level of quality care and a better net income awaits."
The What, Who, When, Where, Why and How of Information Capabilities Framework (ICF). The SPICE Factors would be used to determine current state, transition and future state. Slides discuss maturity model of ICF.
mSpy is an effective multi-platform cell phone tracking software and keylogger for Android, iPhone and Blackberry with a vast array of powerful features that allows users to supervise mobile communication of their kids, employees, or anyone else to protect them from off- and on-line threats or prevent any inappropriate behavior. This mobile phone monitoring application is a perfect tool for tracking virtually any activity that takes place on the target device.
Click Digital Expo 2015 - From Google Adwords Remarketing To The Next LevelAlexei Kouleshov
From Google Adwords Remarketing To The Next Level presentation is about advanced remarketing tactics that can be applied. Remarketing is a very powerful way of lead generation based on repeat marketing concept.
Cambridge Pre-U Biology - 1.3 DNA Replicationmrexham
This is part of the PowerPoint that covers section 1.2 in the Cambridge Pre-U Biology course. The full PowerPoint covers the following topics: Prokaryotic cell structure, asexual reproduction, introduction to antibiotics, bacterial pathogens.
It can be purchased from here: https://sellfy.com/p/nktT/#
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Revolt Breakfast Club with Google about Mobile marketingRevolt Agency
Revolt Breakfast Club is a monthly presentation for our clients and special guests, which aim to inspire, educate and encourage discussion about the ever-changing digital landscape. The presentations focus on specific topics relevant for those who want to be better at navigating the various tools, technologies, platforms and consumer preferences faced by brands today.
The topic of this month was mobile marketing with Google focusing on how to find the mobile moments that matter.
This month's speaker:
Thomas Bering is Head of Performance, Denmark at Google and has been part of the corporation since 2005. He specializes in digitization and the opportunities it brings to businesses and brands, and he has been working with many large Nordic businesses.
More Customers, Lower CPL: Stay Competitive with AI in Google AdsHanapin Marketing
If you rely on Google Ads to acquire customers, don’t get left behind. Join Hanapin’s Michael Knight and DialogTech’s Blair Symes for this presentation explaining how you can use AI to drive more customers from Google Ads campaigns at a lower CPL.
Google and 180fusion Present: The Mobile Opportunity180Fusion
When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there?
For More Information Visit; https://www.180fusion.com
webinar@180fusion.com
Real Estate and Digital Marketing 2014...Real Estate Industry is going through a challenging time. World over Digital Marketing spends in Real Estate Industry are increasing and this is a special address presentation which I presented to a large number of decision makers in the Real Estate Industry in The Economic Times and Digital Marketing Summit, recently held at India Habitat Centre, New Delhi, India on 27th June, 2014.
Planning your 2020 Digital Marketing BudgetMilestone Inc
Q4 2019 approaches, which means it’s time to start thinking about your 2020 budget. This slide presentation is from a Milestone Inc. webinar discussion about the trends impacting the hotel industry in 2020 and the technologies and strategies that will be critical for digital marketing success in the coming year. Use this as a starting point to build your digital marketing plan for next year.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Tijdens de presentatie van Bas Jansen van Google leerde u hoe de resultaten van uw online marketing campagnes verbeterd kunnen worden door het verbeteren van de mobiele gebruikerservaring van uw winkel.
Mobiel is inmiddels veel meer dan alleen een oriëntatiekanaal. Welke stappen kunnen retailers zetten om bezoekers te overtuigen om nu te kopen? Welke veranderingen moeten er binnen het bedrijf komen om tot een structurele betere online winkelervaring te komen? Welke maatregelen kunnen er genomen worden om ook in de toekomst goede e-commerce resultaten neer te zetten?
INNOVATION JAM 2
Virtual Reality, Internet of Things, Programmatic Advertising and Beacon Technology
Four consumer technologies are about to disrupt the way you think about digital marketing in 2016: virtual reality, the “Internet of Things” (IoT), programmatic advertising and beacon technology. In the very near future, these innovative technologies will dramatically transform how consumers experience a brand and its products and services.
Join us for a showcase event with the following experts who will demonstrate how these disruptive technologies could become game-changers in your industry:
The Internet of Things: Justin Grammens is a professor at the University of St. Thomas and founder of Recursive Awesome, an IoT consulting company. He will demonstrate how to enable richer experiences for your customers by leveraging hardware and software to decipher vast amounts of data and reveal insights and analytics to help you connect on a deeper level.
Virtual Reality and 360 Video: Chuck Olsen is an award-winning video and web producer, and co-founder of Visual, a virtual reality company that creates extraordinary engagement through the power of immersive video. Chuck will demonstrate how 360-degree video content distributed on desktop, mobile and VR can engage your audience like never before.
Programmatic Advertising: Ashley Evenson leads the programmatic advertising, ad technology, and programs at Ciceron, and has spent nearly 10 years in the digital media space. She will demonstrate why programmatic advertising needs to be an integral part of your marketing strategy in 2016 with solutions for video, display and mobile.
Beacon Technology: Kent Strand is Managing Partner of Accredent LLC – a Minneapolis-based strategy consulting firm specializing in the Internet of Things (IoT) and Data Analytics space. He will present Proximity Marketing with Beacons. This presentation will answer key questions such as: Why are marketers using beacons? What do proximity marketing campaigns look like? How can proximity fit into a company’s overall IoT strategy?
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
The Winning Small Business Framework - Marketing Format That WorksAlexei Kouleshov
This is the marketing framework that we follow for the fundamental processes when it comes to new campaigns. Whether you are doing email marketing, Google Ads or SEO this format will help you with the right message and call to actions.
For more info check out https://yews.com.au/webinar/the-winning-small-business-framework-marketing-format-that-works/
If you are looking for a new marketing strategy use this as the framework.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
Google Premier Connect for Health Businesses Webinar March 2020Alexei Kouleshov
We've put together a webinar with Google in the Premier Partner Connect format. Normally we do workshops, but given the current situation (Covid-19), we decided to do a webinar. If you have any questions contact us via https://yews.com.au
CPTW - Trainer HQ - Google Marketing for Fitness ProfessionalsAlexei Kouleshov
Presentation by Alexei Kouleshov for Create PT Wealth (CPTW) or otherwise known as Trainer HQ. If you have any questions, visit our site https://yews.com.au
Brisbane Google Premier Connect for Practices by Practice ResultsAlexei Kouleshov
Are you looking to get new clients? Or perhaps you are looking at ways of getting more out of your advertising budget? If this is the case, this Google presentation with an agency called Practice Results is for you.
https://practiceresults.com.au
Google Premier Connect - Growing Health BusinessesAlexei Kouleshov
Presentation for health businesses to help them get the most out of their Google marketing. Presentation by Alexei Kouleshov from Your Easy Web Solutions
From Leads to Profits - Allied Health Presentation q4 financialAlexei Kouleshov
Presentation by Grant Titman from q4 financial. Joint event with Your Easy Web solutions aimed to help allied health businesses to succeed with their marketing and profitability.
Google Premier Connect For Health Professionals is an event put together by Google and Your Easy Web Solutions. If you are interested in attending similar events, please visit https://yews.com.au
Your Easy Web Solutions and Google have put together an event at Google Melbourne office for dental industry professionals. This event is aimed at providing insights and effective strategies that work across the industry.
Google HQ Breakfast for Medispas Google PresentationAlexei Kouleshov
Presentation with Your Easy Web Solutions on digital marketing for medispas. Cameron Clark presenting benchmarks on search trends and spikes on mobile.
Digital Success Masterclass presentation at Queensland Multicultural Centre (Brisbane) by Alexei Kouleshov, Kylie Chown and Megan Winter. For more information, visit https://yews.com.au
CPTW - Online Marketing Essentials Day 1 (28May2015)Alexei Kouleshov
CPTW - Online Marketing Essentials Day 1 (28May2015)
Presentation for Create PT Wealth clients on online marketing essentials. Where to start when it comes to marketing? Looking at unique selling proposition as offers, different channels of media and also identifying ideal client profile.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. 8:30am
9:00am
9:15am
9:45am
Registration & Breakfast
Welcome message
Micro-Moments - The new battleground for businesses
Results driven by Landing Pages and the concept of Point of
Difference
AGENDA
Q&A Panel10:45am
1:1 Consultation and closing remarks11:00am
15 Minute break for refreshments / networking10.30am
3. Google Confidential and Proprietary
Micro-moments the new battleground
for businesses
Cameron Clark, Agency Development Manager, Google
4. Proprietary + Confidential
Agenda
What’s the latest trend with Mobile Search?
State of Union across Search, Display & YouTube
Benefits of working with a Premier Partner Agency
7. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
It all comes down to the rise of smartphones
Source: Nielsen Online Ratings - Market Intelligence
8. We’re in the midst of a massive shift in
consumer behavior
of time consuming media is spent
online... every day47%
would never leave home without their
digital devices83%
Source: Emarketer Time Spent Comparative Estimates
9. Proprietary + Confidential
per day
At bus stop, listen
to new music
8:30am
Buy product for upcoming
event
11:15am
Browse how-to content on
YouTube
7:15pm
On bus, check email
for sales this weekend
5:29pm
At lunch, play Scrabble while
waiting in line
1:33pm
Check email
before bed
11:09pm
Use maps to find lunch spot
1:13pm
Research topic on
search
11:36am
Wake up and
read news online
6:50am
On the bus, checks out
articles
8:42am
150x
Proprietary + Confidential
10. Proprietary + Confidential
At bus stop, listen
to new music
8:30am
Buy product for upcoming
event
11:15am
Browse how-to content on
YouTube
7:15pm
On bus, check email
for sales this weekend
5:29pm
At lunch, play Scrabble while
waiting in line
1:33pm
Check email
before bed
11:09pm
Use maps to find lunch spot
1:13pm
Research topic on
search
11:36am
Wake up and
read news online
6:50am
On the bus, checks out
articles
8:42am
Google can help you
reach consumers
across these
moments
Google
Display
Google
Display
YouTube
YouTube
Search
Search
Proprietary + Confidential
Gmail
Gmail
Google
Maps
Admob
11. 73%
46% Increase in unaided
brand awareness
Most important attribute
when selecting a brand
Succeeding in a Micro-Moment World
Be There
Be Useful
12. 90%
47%
Of consumers expect a
page to load in 2
seconds or less
People purchase across
screens
Succeeding in a Micro-Moment World
Be Quick
Connect the Dots
14. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Growth trends in each channel
YouTube
1
Display
2
Search
3
AVERAGE TIME SPENT
STREAMING PER PERSON ON
YOUTUBE/MONTH
9h17m
MOBILE AD SPEND OUTLAYS
TV FOR FIRST TIME
2.71bn
Mobile
4
OF TIME IS SPENT OUTSIDE
SEARCH ACROSS WEBSITES,
MOBILE, YOUTUBE, & GMAIL
79%
YEAR ON YEAR INCREASE IN
AUSTRALIA SEARCH
QUERIES
26%
15. Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
How channels feature across the customer journey
CustomerJourney
Build Brand
Awareness
YouTube Masthead
Build Brand Awareness
YouTube Video Ads
(non-skippable)
Capture Intent
Remarketing
Capture Intent
Google Search Ads
Drive Engagement
Display (GDN)
CONSIDERATION ACTIONAWARENESS
Drive Engagement
YouTube TrueView
Video Ads
(skippable)
16. Confidential & Proprietary
Proprietary + ConfidentialProprietary + Confidential
REACH better
qualified
customers at scale
IMPACT the
purchase decision
to win in the
moments that
matter
Drive
measurable
RESULTS
17. Helping You Succeed Online
REACH better
qualified
customers at scale
Proprietary + Confidential
18. Helping You Succeed Online
1B+1B+1B+1B+1B+1B+1B+
Proprietary + Confidential
1B+ Google users
Reach millions of people,
across their entire day
19. Helping You Succeed Online
94%
of Australian digital
population can be
reached with Google.
5.2B
Searches happening in
Australia per month.
(176M per day)
Reach your audience where they are.
Reach source: comScore MediaMetrix, Sept 2015
Proprietary + Confidential
20. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Australian consumers are always on
Source: Google Internal Data
21. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
After search and social, video is the 3rd most popular activity
15.0 M15.5 M18.1 M 10.8 M11.6 M 9.6 M10.5 M
18-24 25-34 35-44 45-54 55+
83% 87% 88% 85% 59%
2.2 M
2.7 M
2.9 M
2.6 M
2.7 M
Source: Nielsen Digital Ratings Monthly, February 2016, AU (Surfing - Includes Mobile App).
22. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Aussie’s choose Online Video Content because it suits their
lifestyle and needs
Source: ACMA OVC Survey 2014
23. Helping You Succeed Online
IMPACT the
purchase decision
to win in the
moments that
matter
Proprietary + Confidential
24. Helping You Succeed Online
Sports is a male
dominated
Gaming is
for kids
Women are
homemakers
Men
buy cars
25. Helping You Succeed Online
60%+
of sporting goods
shoppers who
engaged with relevant
YouTube content on
mobile are female
45%+
of video game
searchers on
mobile are 35+
40%+
of home-goods searchers
on
mobile are male
60%+
of auto searchers
on mobile
are female
26. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Here are the ways to find your audience
PURCHASE INTENT
Find relevant users who are in-market to buy your product or service.
PASSION
Connect with engaged audiences based on a holistic view of their behaviors
and affinities.
PERSONALISATION
Use your own data to reach audiences that will build your business.
27. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Build more awareness by reaching even more qualified customers
Men 34-45
Auto
Enthusiasts
People that
look like my
customers
Viewers of
Auto Content
People ready
to buy a car
Demographic Affinity
Customer Match &
Similar Audiences
Topic In-Market
28. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Ways to capture Display audiences
Keyword Contextual Dynamic Remarketing
How it Works
Use keywords to show ads to people who are
visiting or have visited websites with content
that’s contextually relevant to those keywords.
How it Works
Using a product or service feed that you provide,
dynamic remarketing shows ads to previous site
visitors containing the products or services they
viewed on your website
2x
Conversion
Rate
60%
Decrease
in CPAs
29. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Do more with Search!
Launch of Expanded Text Ads (ETA)
1. Headline 1: 30 characters
2. Headline 2: 30 characters
3. Description Line: 80 characters
total
4. Final URL
5. Display URL generated
automatically based on Final
URL; no longer submitted by user
6. Path: up to 2, 15 characters each
(e.g., Shoes > Running)
31. Proprietary + Confidential
Clicks
Calls
Signups
Sales
Purchase intent lift
View-through rate
Watch time
Favorability lift
Consideration life
Brand interest lift
Views
Impressions
Unique users
Awareness lift
Ad recall lift
RESULTS
(KPIs)
CONSIDERATION ACTIONAWARENESS
Google is able to track and measure more than you think
32. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Principle 1: Understand what a conversion means to your business
and how to track it
72% of advertisers say they increase revenue
through better measurement.
Conversions View-through Conversions
(VTCs)
Clickthrough Rate
(CTR)
Setting up conversion tracking is
crucial to understand how clicks
lead to a desired site action (e.g.
sales, leads, phone calls).
VTCs measure assist conversions,
where a customer sees - but doesn’t
click - a display ad before converting
on your site.
If you are unable to implement
conversion tracking use CTR to see
how campaigns are driving traffic
33. Confidential + ProprietarySource: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem
Proprietary + Confidential
Principle 2: Make sure you know what you are paying for
Views Simulated
SECONDS
Skip Button
0 1 2 3 4 5 6 7 8 9 10 15 20 25 30s
Impression
0 1 2 3 4 5 6 7 8 9 10 15 20 25 30s
View Count
A Facebook “view” is the equivalent to the industry definition
of an impression.
BILLED
BILLED*
SECONDS
View CountImpression
or BILLED*
35. Proprietary + Confidential
YEWS & Google: The Perfect Combination
The Google Premier Partner
badge recognizes companies that
excel with Google products.
It shows that YEWS business is healthy,
their clients are happy, and that they
follow Google’s best practices.
36. Proprietary + Confidential
CAMERON CLARK
Agency Development Manager
✔ New business development
✔ Strategic growth planning
✔ Sales training
✔ Acquisition & pitch partnership
JINAL MEHTA
Agency Account Strategist
✔ Existing business growth
✔ Account strategy
✔ Tailored optimization insights to meet
client goals
ACCESS: Betas, industry insights, case studies, benchmarks, estimates, & exclusive trainings.
YEWS GOOGLE AGENCY TEAM
Dedicated Google support to help you succeed on the web
37. Proprietary + Confidential
Learn More:
● Consumer Barometer
● Google Trends
● Think with Google
Additional resources to get started
38. Google Partners Digital Bites
Results Driven by Landing
Pages and Point of Difference
Alexei Kouleshov
39. Helping You Succeed Online
How to Generate Leads Online
Quickly & Cost Effectively?
40. Helping You Succeed Online
Questions For You
• How many of you have a website?
• How many of you generate leads/sales online?
• How many of you paid for your advertising?
• How many of you have been disappointed with results?
43. Helping You Succeed Online
In Order To Success Online You Need To Be
• S
• M
• A
• R
• T
44. Helping You Succeed Online
In Order To Success Online You Need To Be
• Strategy
• Message
• Advertise
• Results
• Test & Measure
45. Helping You Succeed Online
What Would Another 10 Leads Per
Month Mean To Your Business?
46. Helping You Succeed Online
My Goal Today is
• Teach you key concepts of digital marketing
• Educate you on the “Point of Difference” concept
• Share some of our most effective tactics with you
47. Helping You Succeed Online
Who I am
• Digital Marketing Strategist
• Google Premier Partner
• Infusionsoft Partner
• Over 12 Years In The Industry
• Managing Director of Your Easy Web Solutions
• Best selling author (Our Internet Secrets)
• Entrepreneur
• Frequent traveller
48. Helping You Succeed Online
In the last 3 years
• Thailand x 2
• Bali
• Greek Islands
• Paris
• St Petersburg
• Moscow
• Shanghai
• Blue Mountains
• Whitsundays x 2
• Auckland
• Perisher
• Threadbo
• Queenstown
49.
50.
51.
52.
53. Helping You Succeed Online
My Successes
• Degree in IT (Major in E-Commerce) from QUT
• First project – generated $250,000 first year
• Worked with thousands of businesses
• Helped build number of multi-million dollar businesses
• Doubled my business in the last 12 months
54. Helping You Succeed Online
Successes - Your Easy Web Solutions
• National & International clients
• 2 Offices, 11 Staff
• Recently received Google Premier Partner badge
• Run some of the best Search and Mobile campaigns
• No contracts
• Conversion based focused marketing
55. Helping You Succeed Online
S.M.A.R.T – 5 Step Process
• Strategy
• Message
• Advertise
• Results
• Test & Measure
56. Helping You Succeed Online
S.M.A.R.T Process Translates To
• Landing Pages
• Point of Difference/USP
• Google Adwords
• Goals/KPIs
• Google Analytics
57. Helping You Succeed Online
STRATEGY – Landing Pages
• Has to present your USP and Point of
Difference for your ideal client and tie
into your sales process
• Landing Page Models:
• Single Tier
• Multiple Tier
63. Helping You Succeed Online
Landing Pages - Keep it simple
• Attractive offer
• Minimal number of call-to-actions (CTA)
• Targeted traffic to matche landing page
• Aim for conversion rate (7-15%)
• A/B Split Test
• Headlines
• Offers
• With/without elements
64. Helping You Succeed Online
Landing Pages - Automation
• Stick with templates
• Don’t get caught on design and look
• We prefer
• ClickFunnels
• Leadpages
• Unbounce
• Proved Designs
65. Helping You Succeed Online
MESSAGE – Point of Difference
• How do you differ from your competitors?
• What do you specialise in?
• What did your customers compliment you on?
• Convenience points:
• Online Booking
• Free Parking Available
• Available 7 Days
66. Helping You Succeed Online
Unique Selling Point (USP)
• Price Beat Guarantee
• Same Day Service
• Priority List
• Money Back Guarantee
• Value Based Upsell
67. Helping You Succeed Online
ADVERTISING – Traffic (Adwords)
• Search – 85%
• Point of difference
• Ad to stand out
• Remarketing – 5%
• Ad criteria for returning visitor
• Display – 10%
• Narrow targeting
parameters
72. Helping You Succeed Online
RESULTS – Goals
• Get busy
• Strong marketing presence
• Effective impression share
• Improved cost per lead/sale
• Build list
• Work around seasonal trends
• Ability to grow business
78. Helping You Succeed Online
Need Help?
• Strategy
• Website/CRM setup
• Lead generation
• Google Adwords / Analytics
• Consulting
Expression of Interest