The document outlines a web analytics assignment focusing on audience acquisition behavior and conversion metrics for both desktop and mobile users. It highlights key insights such as top active pages, traffic sources, and user demographics, suggesting optimization for a specific landing page due to a high bounce rate. The recommendation includes enhancing SEO and pursuing SEM strategies to improve growth and target women aged 25-30 for digital marketing efforts.

1. WEB
ANALYTICS
ASSIGNMENT
FROM - SAHIL SEHGAL

2. DEMO ACCOUNT OF GMS

3. REAL TIME

4. AUDIENCE

5. ACQUISITION

6. BEHAVIOUR

7. CONVERSIONS

8. DESKTOP AND MOBILE USERS
REAL TIME REPORTS

9. TOP ACTIVE PAGES AND PERCENTAGE
OF USERS

10. LOCATIONS WHERE GMC RECEIVES HIGH TRAFFIC

11. AUDIENCES
NO. OF USERS

12. DEMOGRAPHICS

13. INTERESTS

14. NO.OF PEOPLE USING CHROME,SAFARI ETC

15. ACQUISITION
CHANNELS DRIVING THE HIGHEST VOLUME OF TRAFFIC

16. BEHAVIOUR
LANDING PAGES HAS HIGHEST NO. OF SESSIONS

17. CONVERSION
FUNNEL VISUALISATION

18. OPTIMISATION
THEY SHOULD OPTIMISE THIS LANDING PAGE DUE TO HIGH BOUNCE RATE

19. ALREADY IT SEEMS THEIR SEO IS GOOD BECAUSE OF REVENUE SHOWN IN ORGANIC
SEARCH, THEY SHOULD GO FOR SEM FOR BETTER GROWTH AND MAXIMIZE
CONVERSIONS.

20. THEY SHOULD FOCUS ON WOMEN WITH AGE OF 25 - 30 WITH DIGITAL MARKETING

22. THANKS
AND
YOUR FEEDBACK