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1. Metrics and KPIs to measure user onboarding performance
Any software company that wants to develop its user base and keep its clients has to invest in
user onboarding.
To guarantee successful onboarding, however, which KPIs related to user onboarding should
you be monitoring?
It might mean the difference between retention and churn if new consumers enjoy a flawless,
painless experience when they first use your product or service.
However, how can the success of your user onboarding procedure be quantified? How can
you monitor the success of your onboarding initiatives and pinpoint areas in need of
development?
We'll look at the key performance indicators (KPIs) and key metrics in this blog post so you
can gauge how well users are onboarding.
Now let's get going!
What is user onboarding?
User onboarding is the process of training new users and familiarizing them with your
product so they find value in it. You invest in user onboarding to
• Improve customer retention,
• Boost conversions from free to paid plans
• Support upselling.

2. User onboarding usually comes in three stages: orienting, training, and acclimatizing.
Orienting starts from a customer's first interaction with your product. Even before they
become a customer, you can tell them about the problems that your product solves and the
use cases it fulfills.
Blog articles, case studies, explainer videos, and webinars are useful for creating awareness
with potential customers.
Training starts when the customer starts using your product. Training guides, academies, and
task lists are useful for helping people become comfortable – and even proficient – with your
product.
Acclimatizing focuses on keeping users engaged and satisfied. You help them establish a
routine with your product and find the features that meet their needs and preferences.
Discussion forums and live chat support are especially useful at this stage.
Why is user onboarding important?
In order to introduce new users to a product, user onboarding is essential. Businesses that put
a high priority on the onboarding process can accelerate the rate at which their users become
adept.
Customers' switching costs have decreased considerably as a result of the proliferation of
SaaS apps. Helping a customer accelerate time to value is essential to preventing customer
churn because they are far more likely to do so if they do not see value immediately.
Let's take a moment to understand why evaluating user onboarding success is important for
your organization before we get into the precise metrics and KPIs.
Fast User Familiarization: Well-executed onboarding facilitates new users' rapid

3. comprehension of your good or service.
Long-Term Engagement: It creates the conditions for sustained user happiness and
engagement.
Finding Improvement possibilities: Bottlenecks and possibilities for improvement can be
found with the aid of success measurement.
Boosting User Retention: Optimizing onboarding increases user retention and revenue.
Key Metrics and KPIs to evaluate user onboarding success:
When evaluating the success of user onboarding, it's important to measure key metrics and
Key Performance Indicators (KPIs) that provide insight into the effectiveness of the
onboarding process and its impact on user engagement, retention, and satisfaction. Here are
some key metrics and KPIs to consider:
1. Activation Rate: Activation rate measures the percentage of users who complete a
specific action or reach a predefined milestone during the onboarding process. This
action could be completing a profile, uploading content, or performing a key
interaction within the product or service. A high activation rate indicates that users are
successfully onboarded and engaged with the platform.
2. Time to First Value: Time to first value measures the amount of time it takes for
users to derive meaningful value from the product or service after onboarding. This
could be the time it takes to complete a task, achieve a desired outcome, or experience
a positive impact. A shorter time to first value indicates an effective onboarding
process that quickly delivers value to users.
3. Drop-off Rates: Drop-off rates track the percentage of users who abandon the
onboarding process at each stage or step. By analyzing drop-off rates, you can
identify potential friction points or barriers that prevent users from completing the
onboarding process. Addressing these issues can help improve overall onboarding
effectiveness and retention.

4. 4. User Engagement Metrics: User engagement metrics, such as session duration,
frequency of visits, and interactions per session, provide insight into how actively
engaged users are with the product or service after onboarding. Higher levels of user
engagement indicate that users find value in the product and are likely to continue
using it over time.
5. Retention Rate: Retention rate measures the percentage of users who continue to use
the product or service over a specific period of time after onboarding. A high retention
rate indicates that users are satisfied with their experience and see value in continuing
to use the product. Tracking retention over time can help assess the long-term
effectiveness of the onboarding process.
6. User Satisfaction Surveys: User satisfaction surveys gather feedback directly from
users about their experience with the onboarding process. By asking users to rate their
satisfaction level and provide qualitative feedback, you can gain valuable insights into
what aspects of the onboarding process are working well and where there is room for
improvement.
7. Conversion Rates: Conversion rates measure the percentage of users who complete a
desired action or goal after onboarding, such as making a purchase, upgrading to a
premium plan, or referring others to the product. Analyzing conversion rates can help
assess the overall effectiveness of the onboarding process in driving desired outcomes
and business growth.
By tracking these key metrics and KPIs, companies can evaluate the success of their user
onboarding efforts, identify areas for improvement, and optimize the onboarding process to
enhance user engagement, retention, and satisfaction.
5 Ways to Improve Your App's User Onboarding
A great user onboarding experience will help your app retain users and improve your app's
overall conversion rate.
There are several ways you can improve your app's user onboarding experience.
1. Use a Welcome Screen:
A welcome screen is a great way to introduce your app to new users. A welcome screen
should explain what your app does and how it can benefit the user.
It is also a good idea to include a short video or tutorial on how to use your app.
2. Use Tooltips and Hover States:
Tooltips and hover states can help new users understand how to use your app. Tooltips should
be used to explain the function of each element in your app.
Hover states can be used to provide more information about an element when the user hovers
over it.

5. 3. Use Animated GIFs:
Animated GIFs are a great way to show new users how to use your app. GIFs can be used to
demonstrate how to use specific features in your app.
They can also be used to show the user the results of their actions.
4. Use In-App Messaging:
In-app messaging can be used to send messages to new users as they use your app. These
messages can be used to introduce new features, give tips on how to use your app, or promote
special offers.
5. Use a Progress Bar:
A progress bar can help new users track their progress as they use your app. A progress bar
can be used to show the user how much of your app they have explored, or how many tasks
they have completed.
By following these tips, you can improve your app's user onboarding experience and help
your app retain users.