Presentation by TripAdvisor to the Connecticut Lodging Association on how to maintain your online reputation through actively following and responding to online comments.
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...Sharad Dhuliya
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...Sharad Dhuliya
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
How to design a Media Plan Project? It is easy to do it just with having a look at this Advertising Media Plan for Axe deodorant. It is a class project so feel free to share and download it. Just for educational purpose! Fall 2012. Coautors: Al CF, Leslie Montalbano, Clemence Paul and Jerron Granberry. University of North Florida
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
A request for more information.
An excuse.
A buying signal.
A counter tactic to encounter a push.
MOST COMMON OBJECTIONS:
1.Google AdWords is too expensive
2.How can you assure that the ROI is good?
3.Am I competitive with a small budget?
4.No more marketing budget
5.My product / service is very niche
6. Isn’t the market too saturated?
7. I’m already in the Organic Listings
8.Had bad experience earlier
9.Doing it myself, no need to outsource
10.My business is Word of Mouth
11.My business is seasonal, bad time now
12. I want to have the top position
13. I don’t want to pay for irrelevant click
14. I / My customers don’t click on ads
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Presentation covered :
1. Introduction
2. SWOT Analysis
3.Strategic Planning Process
4.Structure of the Organization
5.Control Mechanism
6.Leadership Style that I observed
7.Various strategies which incorporate in order to get listed in the list of best places to work.
Everyone has a creative potential! Yes that's right. We all have the innate capacity for creative activity. ZaVue Solutions deals with providing novel business ideas and an opportunity to do online writing to earn a good amount in your lives.
Website: http://zavuesolutions.com/
Like and share our Facebook page to get updates;
https://www.facebook.com/zavuesolutions/
A case study on the world's leading Online Travel Agency (OTA), Booking.com, a digital brand which succeeds in maintaining leadership through adapting its strategy to the market and competition, using personalisation, mobile focus, brand building, segmentation, service and UX, loyalty plans and collaborations with its partners
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
A request for more information.
An excuse.
A buying signal.
A counter tactic to encounter a push.
MOST COMMON OBJECTIONS:
1.Google AdWords is too expensive
2.How can you assure that the ROI is good?
3.Am I competitive with a small budget?
4.No more marketing budget
5.My product / service is very niche
6. Isn’t the market too saturated?
7. I’m already in the Organic Listings
8.Had bad experience earlier
9.Doing it myself, no need to outsource
10.My business is Word of Mouth
11.My business is seasonal, bad time now
12. I want to have the top position
13. I don’t want to pay for irrelevant click
14. I / My customers don’t click on ads
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Presentation covered :
1. Introduction
2. SWOT Analysis
3.Strategic Planning Process
4.Structure of the Organization
5.Control Mechanism
6.Leadership Style that I observed
7.Various strategies which incorporate in order to get listed in the list of best places to work.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
Sheehan Law, PLLC is an Austin area law practice offering services in will and estate planning, probate, real estate, and civil litigation matters.
Our approach is simple: we seek to provide consistent professional excellence with a constant focus on achieving our clients' goals in the most efficient way possible.
The cases entrusted to us receive the personal attention that only a small firm can provide.
We measure our success by the results we deliver to our clients.
We maintain open communication with our clients and high ethical standards throughout the entire process.
TripAdvisor - Centro Gestioni | Instant Booking | Maggio 2016BTO Educational
17 Maggio, martedì
A Bologna Cappella Farnese – Palazzo D’Accursio
Piazza Maggiore, 6
Dal prodotto alla destinazione turistica: digital marketing
TripAdvisor con TripAdvisor
http://www.peremiliaromagna.it/session/tripadvisor/
Una speciale “Cassetta degli Attrezzi“, la prima tappa del roadshow di TripAdvisor in Italia.
Grazie ad un accordo con Assohotel, in questo appuntamento *pER TripAdvisor incontra gli operatori della lingua filiera turistica in particolare quella ricettiva per illustrare le caratteristiche del suo Centro Gestione e di Prenotazione rapida [Instant Booking].
Il Centro Gestione di TripAdvisor è un insieme di strumenti di marketing riservati agli owner delle strutture ricettive presenti sul portale, permette di:
Ottimizzare il proprio profilo: aggiornare la descrizione della struttura struttura, aggiungere foto e mettere in evidenza i propri servizi per attirare l’attenzione del viaggiatore
Gestire le recensioni: generate più feedback con Recensioni Rapide e prendere parte alle conversazioni tramite Repliche della direzione
Monitorare il rendimento: scoprite il proprio rapporto con i viaggiatori su TripAdvisor e la posizione rispetto alla concorrenza
Prenotazione rapida [Instant Booking] è il secondo strumento presentato in questa sessione da TripAdvisor, permette d’integrare sul profilo della propria struttura ricettiva sul portare di destinazione un widget per fornire prezzi e disponibilità e ricevere prenotazioni dirette.
Key speaker
Desia Rotondaro
Owner Support Specialist, EMEA TripAdvisor
Quantificazione del contributo economico di TripAdvisor in italia
Questo rapporto presenta i risultati di uno studio commissionato da TripAdvisor a Oxford Economics per la quantificazione dell'impatto economico di TripAdvisor in Italia.
L'analisi statistica globale dei viaggi nazionali e internazionali evidenzia che la mole di contenuti, l'affidabilità delle recensioni degli utenti e i servizi di prenotazione offerti da TripAdvisor non solo influenzano le decisioni dei viaggiatori ma contribuiscono anche a generare più viaggi. Queste opportunità si rivelano vantaggiose sia per i consumatori sia per le strutture, in quanto migliorano l'esperienza di viaggio, i prodotti e i servizi offerti, valorizzano la qualità e influiscono positivamente sulle prenotazioni.
TripAdvisor ed il Grand Tour 2016 | BTO 2016 | Francesco Tapinassi | Max GiniBTO Educational
WHY!
BTO 2016
Firenze, Fortezza da Basso | 30 novembre e 1° dicembre 2016
http://www.buytourismonline.com
TripAdvisor ed il Grand Tour 2016
Day ONE | 30 novembre 2016 | #1 Focus Hall | 14.20 : 15.10
http://www.buytourismonline.com/eventi/grand-tour-2016/
Keynote Speaker
Francesco Tapinassi Tourism and Law presso l’Università di Firenze
Alessio Carciofi Strategic Connectivity for tourism
Massimiliano Gini Analista
A distanza di 7 anni dalla precedente ricerca, vogliamo scoprire se l’ecosistema delle recensioni stia ancora premiando gli alberghi di piccole dimensioni, in particolare quelli che hanno individuato nella relazione con il cliente il primario elemento di attenzione della propria organizzazione.
Glasgow City Marketing Bureau partnered with TripAdvisor, the world’s largest travel site, to excite businesses about increase the city’s visibility on channel.
Every month, millions of visitors come to TripAdvisor to research businesses and plan their next trip, so we encourage you to take advantage of the tremendous opportunities offered by this global marketplace.
Conférence itm 2017 how to get the most from trip advisorMadagascar Tourism
Conférence ITM 2017 au Village Voara ex-francophonie du vendredi 09 juin - Salle 3
Thème : Comment capter les voyageurs sur internet?
How to get the most from Tripadvisor? par Chad SHIVER, Destination Marketing Organization Sales Manager, TripAdvisor
WEBINAR VIDEO: Cornell/Revinate study of how to improve your TripAdvisor rank...tnooz
One of the most important initiatives for hotels today is to move up in ranking on TripAdvisor and increase visibility on the world’s largest travel site.
A recent study conducted by Cornell and Revinate, the leading guest feedback and engagement platform, unveiled one simple way for hotels worldwide to improve on TripAdvisor.
This Tnooz and Revinate webinar explored:
The full results of the study, and how encouraging guests to share feedback on TripAdvisor drives significant gains in a property’s performance on TripAdvisor and even increased occupancy. For example, properties using Revinate Surveys solution, which encourages guests to write reviews on TripAdvisor, experienced a 3X average increase in review volume.
How hotels can capitalize on additional revenue opportunities with increased occupancy
Results of related research on the revenue impact of responding to reviews (responding to all positive reviews might actually be detrimental!)
Broader strategies to encourage direct, repeat bookings and build deeper relationships with guests
Panelists for the free, hour-long webinar were:
Chris Anderson, associate professor, Cornell School of Hotel Administration
Brian Payea, head of industry relations, TripAdvisor
Gene Quinn, CEO and producer, Tnooz
Glynis Esmail, VP marketing, Landmark Hotels Group
Tara Peterson, corporate marketing coordinator, IDM Hospitality
Kelly Robb, director of market intelligence, Revinate
Sean O'Neill, editor-in-chief and moderator, Tnooz
Who should watch?
Hotel general managers
VPs and directors of marketing
VPs and directors of operations
Corporate marketing directors
C-level executives
This free webinar took place on Tuesday 12 July 2016.
ReviewPro helps hotels listen to their customers more effectively so that they can deliver better guest experiences.
https://www.reviewpro.com/?partner=bookgreener
BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Helena Egan
Director, industry relations di TripAdvisor
Day ONE | Emirates Hall [VISIONI] | 12.20 - 12.45
http://www.buytourismonline.com/eventi/strategic-vision-of-tripadvisor/
Tips: How to improve your hotel ranking on TripAdvisorChitralada Pensuk
Get 30 days free review management visit -->guestjoy.com and learn the tactics how to add more positive #reviews and improve your #hotel ranking on #TripAdvisor.
BTO 2015 | TripAdvisor | Reputation and other trendsBTO Educational
BTO 2015 Side TWO | Giovedì 3 dicembre
#1 Focus Hall
TripAdvisor. The World of
14.20 : 15.10
http://www.buytourismonline.com
http://www.buytourismonline.com/eventi/tripadvisor/
50 minuti dedicati all’universo TripAdvisor.
I nuovi trend individuati dalle loro ricerche (mobile, connected travelers, rilevanza crescente della destinazione, viaggi internazionali e altro), i nuovi studi sulla rilevanza della reputazione, sulla connessione tra hotel engagement e hotel performance (anche in termini di roi), e infine le azioni che influiscono positivamente sull’engagement.
Keynote Speaker
Gianluca Laterza – Territory Manager Southern and Eastern Europe TripAdvisor
Introduzione, moderazione e conclusioni
Robert Piattelli – Co-founder BTO Educational
Do the sums: travel reviews + data analysis = better experiencesKevin May
The data from travel reviews is powerful stuff; not only for hoteliers who want to manage their hotel’s reputation, but also for destinations, OTAs, metasearch players and other travel websites.
Data-driven intelligence helps personalize the user experience and inspire travelers’ decisions using wisdom and insights from other travelers.
This FREE webinar by Tnooz and TrustYou will outline the impact of reviews and big data on the travel industry and discuss what this means for your business in 2014.
Webinar presenters are:
Alan Young, SVP marketing and strategic partnerships, TrustYou
Brian Payea, head of industry relations, TripAdvisor
Donna Quadri-Felitti, clinical associate prof of hospitality and tourism management at NY University, Tisch Center for Hospitality, Tourism, and Sports Management
Kevin May, editor and moderator, Tnooz
Gene Quinn, CEO and producer, Tnooz
Presentation delivered on 25th September 2013 via webinar, highlighing the results of SDL's consumer survey of 4,000+ travelers in the US, UK and Australia.
Fastrack Group - Hotel Marketing Must Do's 2013-14 WebinarKen Jones
Adrian Caruso & James Hacon from Fastrack Group share their must do tactics for Hotel Marketing in 2013 & 2014.
The tactics discussed include:
How to cash in on the increase in mobile & tablet bookings.
Using your website to target Chinese travelers.
The do's & don'ts of hotel distribution.
Attracting more direct bookings with paid advertising.
Pre- and Post-stay contact for marketing & customer service.
Social media marketing.
Where are other hotels spending their marketing dollars?
www.fastrackg.com
A business plan for MyTravelClub.com, an innovate social network built specifically for travelers. Instead of getting reviews and opinions from strangers, get your information from friends and family directly from My Travel Club. Interested in making My Travel Club a reality? Email jonlhussey@gmail.com
Tnooz-TripAdvisor webinar - Reputation management and beyondtnooz
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
Similar to TripAdvisor Reputation Management Presentation for CLA (20)
The Bioscience sector also continues to grow, with Greater New Haven ranked as the 2nd largest bioscience region in New England. A good portion of the Bioscience cluster can be attributed to Medtronic in North Haven, Icahn School of Medicine of Mt. Sinai in Branford, Yale University School of Medicine, Yale New Haven Hospital and spinoffs from these institutions. The region has established a reputation for meticulous and marketable research through companies like Arvinas, Biohaven Pharmaceuticals, and Sema4 (a spin out company of the Icahn School of Medicine at the Mount Sinai Genomics research facility in Branford).
Pave the existing safety areas to the north and south of the main runway to provide 6,600 feet of usable runway to accommodate standard commercial aircraft while continuing to cap daily flights to 30 per day and annual passengers to 180,000 per year.
The students competed in October at the International Genetically Engineered Machine Competition in Boston, where they presented their research on trying to find a faster testing method to detect tuberculosis.
CT Green Lodging is a partnership of the Department of Energy and Environmental Protection, the Department of Economic and Community Development (DECD), Connecticut Office of Tourism designed to:
*Promote the use of “green” practices by hoteliers
*Provide free publicity for those hotels that become certified with listings on their Agency websites
*CT Green Lodging hotels are also listed on AAA, Travelocity
Energize CT: Energy Efficiency Program for the Connecticut Lodging AssociationBarbara Malmberg, PMP
A partnership of the Connecticut Energy Efficiency Fund, the Connecticut Green Bank, the State and local electric and gas utilities helping consumers save money and use clean, affordable energy.
If you are interested in locating a new business in the northeast, consider New Haven, CT. With 8 colleges and universities in the region and lower cost of living than NYC and Boston, New Haven could be the perfect place to bring your idea to life.
Matthew Nemerson from the Connecticut Technology Council (CTC) will be on hand to discuss the CTC and stimulating the growth of the State's innovation economy.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
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How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
3. user contributions
every minutebusinesses listed
million
Unique
monthly
visitors*million
candid traveller photos
million
*Source: Google Analytics, worldwide data, July 2013
4. World’s largest travel site:
260M unique monthly visitors
Traffic Sources
(comScore 10/13)
Europe
41
%
Asia Pacific
24
%
North
America
23
%
Latin America 8%
Middle East &
Africa
4%
8. Guests are visiting TripAdvisor more
frequently prior to booking
Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
Overall Reputation Management Impacts your Bottom Line
Properties with stronger reputations
across all channels perform better overall
Higher review scores allow hotels to charge more
while maintaining occupancy rates.
10. Do Online Reviews Impact Booking?
of global travelers say their
booking decisions are
impacted by online reviews
of global hotels say
reviews are important
for bookings
93% 96%
The TripBarometer by TripAdvisor is based upon an online survey conducted in Dec. 2012 – Jan. 2013. A total of 35,042 people participated in the online survey from
26 countries spanning 7 regions. The sample is made up of 15,595 consumers and 19,447 businesses, making it the world’s largest combined accommodation and
traveler survey.
14. Cornell Research: More reviews lead to higher ratings
“Online Customer Reviews of Hotels: As Participation
Increases, Better Evaluation Is Obtained”
• Early reviews for accommodations tend to skew negative
• However, as reviews increase, ratings become more positive
– Terrible (rating of 1) reviews decrease by more than half
– Excellent reviews grow by half
• Positive reviews are more common than negative reviews
– Examined over 1.28 million reviews
• More than 70% had a rating of 4 or 5
• Only 15% had a rating of 1 or 2
Source: “Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained.”
Santiago Melián-González, Jacques Bulchand-Gidumal and Beatriz González López-Valcárcel. Cornell Hospitality Quarterly. March 2013.
15. TripAdvisor reviews are largely positive
Source: TripAdvisor. Percentage of all ratings, January 2014
48%
30%
12%
5%
5%
Average Review Score:
4.12
23. Review Express
Easier than ever to ask guests to write a review on TripAdvisor!
• Engage with guests after they
have stayed to encourage
valuable feedback for your
business
• Use customizable templates to
easily email recent guests
• Use campaign dashboard to
monitor incoming reviews and
optimize campaigns
• It’s FREE!
25. properties have used Review
Express to date
47,000+
33%
increase in reviews overall after
using Review Express regularly
26. • New property located in
Edinburgh, UK
• Started using automated
Review Express a few
months ago
• ―Went from 1 review a
month to 3-4 per week‖
• Thistle Residence’s
popularity on TripAdvisor
has been on the rise
Review Express Case Study: Thistle Residence,
Quartermile Apartments
29. Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. December 2013
Management Responses influence traveler decisions
of respondents say an
appropriate management
response to a bad review
improves my impression of
the hotel.
87%of respondents say seeing a
hotel management
response to reviews makes
me believe that it cares
more about its guests.
77%
30. Management Response Status Notification
• Status updates:
– Yes: Management
Response written and
published
– No: No management
response
– Rejected:
Management
Response written but
rejected because it
didn’t meet TripAdvisor
guidelines
31. Management Responses: Best Practices
1. Sign up for review notification emails
2. Read our guidelines
3. Respond promptly
4. Say ―thank you‖
5. Be original in reply
6. Highlight positives
7. Address specific complaints
8. Be polite and professional
34. 73% of TripAdvisor
users use photos
from other travelers
to help them make a
decision
Source: PhoCusWright’s “Custom Survey Research Engagement,” prepared for TripAdvisor. December 2013
37. How to promote your awards
• Add the emblem to your
website
• Display your award on your
property
• Issue a press release
• Contact your local media
• Post your award on
Facebook and other social
media outlets
• Celebrate with past guests
38.
39. of TripAdvisor
members
surveyed say they
are more likely to
use a business
with a TripAdvisor
endorsement on
display
75%
Order your TripAdvisor sticker
Visit your Management Center’s “Free marketing tools” section
Source: "TripAdvisor Member Survey, October 2012
40. Source: “The Impact of Social Media on Lodging Performance.” Chris K. Anderson, The Center for Hospitality Research. Cornell University. December 2012.
Properties with stronger
reputations across all channels
perform better overall
42. TripConnect
A link on your TripAdvisor profile featuring your rates and availability —
sending travelers directly to your online reservations center.
Offering a Powerful New Way to Maximize Direct Bookings with:
43. TripConnect: Benefits
Share rates and
availability
Control your
budget
Access
revenue
tracking
services*
Get more
reviews
automatically*
Get prime
placement
*These benefits are available with Premium Partner Internet Booking Engines
44. TripConnect: How it Works
Travelers see and click on your link on
your TripAdvisor page
Travelers go directly to your website’s
booking page, where they can easily
convert into direct bookings
45. TripConnect
Be a
Business Listings subscriber
Work with a
certified Internet Booking Engine
As a Business Listings subscriber,
you’ll be able to take full advantage of
powerful marketing tools like
TripConnect, Special Offers, in-depth
analytics with expanded Property
Dashboard and much more
In order to participate in TripConnect,
your IBE (Internet Booking Engine) –
the company that supports your
website’s online booking capabilities –
must be a certified TripConnect
Partner
In order to participate, you must:
For more information, go to:
www.TripAdvisor.com/TripConnectFAQ
…260 million visitors come each month to plan their trips. We’ve expanded from that tiny storefront in Massachusetts and our original .com site, and now have 34 points of sale around the globe. And as you can see, our traffic is truly international, as well, with more than 75% of it coming from outside of the United States. Most recently, we’ve expanded our reach in Latin America, rolling out four new TripAdvisor domains in localized Spanish language in Peru, Colombia, Chile and Venezuela this past fall.
How much they want to do that is evident to us from the growth in TripAdvisor’s mobile traffic and app downloads. Last quarter, we had more than 108 million monthly users on tablet and phone, approaching 40% of our total traffic. That mobile traffic is up more than 175% year-over-year. We’ve also had 69 million downloads for our family of apps. When we first approached mobile several years ago, it was never a question of simply adapting our core site, but of building out solutions that fully leveraged mobile’s unique functionality. Our growth is due, in part, to the fact that we’re continually evaluating what travelers want to do where on which device, and then evolving our solutions. We’ve gone from online apps to offline guides, from hybrid to native to better meet traveler needs. And when we talk about mobile we’re not just talking about phones, but about tablets, too.
CSI = Customer Satisfaction IndexRates each review from 0-100 based on seven key TripAdvisor ratingsCompare your hotel to a competitor and your citySee a quick look at the eight most-recent reviews and the CSI score for eachView a distribution of CSI scores and counts of recent reviewsWeek, Month, Quarter, Year
CSI = Customer Satisfaction IndexRates each review from 0-100 based on seven key TripAdvisor ratingsCompare your hotel to a competitor and your citySee a quick look at the eight most-recent reviews and the CSI score for eachView a distribution of CSI scores and counts of recent reviewsWeek, Month, Quarter, Year
Please mention:mention - constantly evolving product, welcome any feedback- we don’t do anything except email the customer on their behalf (was an issue that was stressed before)- Also only available to hotels with less than 100 rooms (and restaurants / attractions)- use it all the time!