7 Steps to Marketing Success
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The document outlines 8 steps to small business marketing success: 1. Develop a marketing map that outlines goals, ideal customers, and a strategic and tactical plan. 2. Define your ideal customer and how you differentiate yourself to meet their needs. Interview current customers to understand this. 3. Create educational content like blogs, videos, and presentations to share your expertise and attract potential customers. 4. Use a marketing hourglass approach moving contacts from awareness to referral through different content and interactions. 5. Generate inbound leads through advertising, public relations, and referral systems that target your ideal customers. 6. Effectively convert leads through qualification, presentations, nurturing, and ensuring a positive
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- 5. 1) Your marketing map
- 10. Differentiate
- 14. 3) Content that educates
- 17. 4) The marketing hourglass
- 18. Know Like Trust Try Buy Repeat Refer Articles Ads Results Reviews Partner Intros Post job survey Cross sell Service Team New Customer Kit Webinar Evaluation Marketing Kit White paper Web site Reception Referrals Newsletter Sales Presentation Peer2Peer Events Quarterly Events Finance Delivery Nurturing The marketing hourglass
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- 29. Hub and Spoke social media in business
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